

{"T\u1ef1a \u0111\u1ec1":"Traction: How Any Startup Can Achieve Explosive Customer Growth","tieu_de":"Traction: How Any Startup Can Achieve Explosive Customer Growth","T\u00e1c gi\u1ea3":"Gabriel Weinberg and Justin Mares ","tac_gia":"Gabriel Weinberg and Justin Mares ","Gi\u00e1 s\u00e1ch":"15","gia":"15","Nh\u00e0 xu\u1ea5t b\u1ea3n":"","Nh\u00e0 ph\u00e1t h\u00e0nh":"Penguin UK ","K\u00edch th\u01b0\u1edbc":"6 x 0.7 x 9.2 inches","Ng\u00e0y xu\u1ea5t b\u1ea3n":"","Lo\u1ea1i b\u00eca":"Bìa m\u1ec1m","url_img":"images\/12-7-2018_-_trituenhantaogoogle\/traction.jpg","intro_text":"T\u1ea1i sao r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi kh\u1edfi nghi\u1ec7p l\u1ea1i th\u1ea5t b\u1ea1i \u0111\u1ebfn th\u1ebf? D\u1ef1a tr\u00ean kinh nghi\u1ec7m c\u1ee7a c\u00e1c doanh nh\u00e2n t\u1ef1 th\u00e2n nh\u01b0 Gabriel Weinberg v\u00e0 Justin Mares, h\u1ea7u h\u1ebft ng\u01b0\u1eddi m\u1edbi kh\u1edfi nghi\u1ec7p \u0111\u1ec1u m\u1eafc sai l\u1ea7m trong vi\u1ec7c \u0111\u1eb7t gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m \u0111\u1ec3 r\u1ed3i d\u1eabn \u0111\u1ebfn th\u1ea5t b\u1ea1i.Thay v\u00e0o \u0111\u00f3, h\u1ecd n\u00ean \u0111\u01b0a m\u1ed9t n\u1eefa ngu\u1ed3n l\u1ef1c v\u00e0o vi\u1ec7c l\u00f4i k\u00e9o kh\u00e1ch h\u00e0ng. \u201cTraction\u201d l\u00e0 h\u01b0\u1edbng d\u1eabn c\u1ea7n thi\u1ebft cho b\u1ea5t k\u1ef3 startup n\u00e0o mu\u1ed1n t\u00ecm \u0111\u1ebfn con \u0111\u01b0\u1eddng th\u00e0nh c\u00f4ng v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u1ea7u ti\u00ean. Cu\u1ed1n s\u00e1ch kh\u00f4ng cung c\u1ea5p nh\u1eefng ch\u1ec9 d\u1eabn \u0111\u00fang trong m\u1ecdi tr\u01b0\u1eddng h\u1ee3p, b\u1edfi v\u00ec m\u1ed7i startup l\u00e0 duy nh\u1ea5t, cho n\u00ean kh\u00f4ng c\u00f3 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p n\u00e0o l\u00e0 \u0111\u00fang to\u00e0n b\u1ed9. Thay v\u00e0o \u0111\u00f3, c\u00e1c t\u00e1c gi\u1ea3 x\u00e1c \u0111\u1ecbnh 19 k\u00eanh kh\u00e1c nhau \u0111\u1ec3 l\u00f4i k\u00e9o kh\u00e1ch h\u00e0ng, t\u1eeb ti\u1ebfp th\u1ecb lan truy\u1ec1n \u0111\u1ebfn c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh th\u01b0\u01a1ng m\u1ea1i. H\u1ecd cung c\u1ea5p c\u00e1c th\u00f4ng tin chi ti\u1ebft v\u1ec1 c\u00e1ch khai th\u00e1c t\u1ed1i \u0111a ti\u1ec1m n\u0103ng v\u00e0 cung c\u1ea5p khu\u00f4n kh\u1ed5 \u0111\u1ec3 ki\u1ec3m tra c\u00e1c k\u00eanh m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t cho b\u1ea5t k\u1ef3 startup n\u00e0o.\r\n "}