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{"T\u1ef1a \u0111\u1ec1":"The Art of Startup Fundraising: Pitching Investors, Negotiating the Deal, and Everything Else Entrepreneurs Need to Know","tieu_de":"The Art of Startup Fundraising: Pitching Investors, Negotiating the Deal, and Everything Else Entrepreneurs Need to Know","T\u00e1c gi\u1ea3":"Cremades, Alejandro","tac_gia":"Cremades, Alejandro","Gi\u00e1 s\u00e1ch":"25","gia":"25","Nh\u00e0 xu\u1ea5t b\u1ea3n":"Wiley","Nh\u00e0 ph\u00e1t h\u00e0nh":"Wiley","K\u00edch th\u01b0\u1edbc":"","Ng\u00e0y xu\u1ea5t b\u1ea3n":"December 20, 2007","Lo\u1ea1i b\u00eca":"Bìa c\u1ee9ng","url_img":"images\/Th\u01b0_vi\u1ec7n_s\u00e1ch\/28_The_art_of_startup_fundraising.jpg","intro_text":"\r\nThe Art of Startup Fundraising mang \u0111\u1ebfn m\u1ed9t c\u00e1i nh\u00ecn m\u1edbi v\u1ec1 vi\u1ec7c t\u0103ng ngu\u1ed3n v\u1ed1n cho c\u00e1c startup, tr\u1ecdng t\u00e2m l\u00e0 l\u00e0m thay \u0111\u1ed5i ngu\u1ed3n t\u00e0i ch\u00ednh kh\u1edfi nghi\u1ec7p. Nh\u1eefng qui \u0111\u1ecbnh c\u0169 ng\u00e0y c\u00e0ng \u00edt li\u00ean quan h\u01a1n, v\u00ec ngu\u1ed3n t\u00e0i ch\u00ednh kh\u1edfi nghi\u1ec7p ng\u00e0y c\u00e0ng t\u0103ng qua h\u00ecnh th\u1ee9c tr\u1ef1c tuy\u1ebfn. Nh\u1eefng ngu\u1ed3n l\u1ef1c m\u1edbi n\u00e0y v\u1eabn ch\u01b0a \u0111\u01b0\u1ee3c khai ph\u00e1. Quy\u1ec3n s\u00e1ch n\u00e0y gi\u00fap \u0111i\u1ec1u h\u01b0\u1edbng c\u00e1c ho\u1ea1t \u0111\u1ed9ng g\u00e2y qu\u1ef9 tr\u1ef1c tuy\u1ebfn v\u1edbi nh\u1eefng l\u1eddi gi\u1ea3i th\u00edch d\u1ec5 hi\u1ec3u v\u00e0 quan \u0111i\u1ec3m c\u1ee7a chuy\u00ean gia v\u1ec1 th\u1ebf gi\u1edbi k\u1ef9 thu\u1eadt s\u1ed1 m\u1edbi. B\u1ea1n s\u1ebd t\u00ecm th\u1ea5y nh\u1eefng m\u1eb9o v\u00e0 th\u1ee7 thu\u1eadt \u0111\u00ea ki\u1ebfm ti\u1ec1n \u0111\u1ea7u t\u01b0 v\u00e0o d\u1ef1 \u00e1n kh\u1edfi nghi\u1ec7p c\u1ee7a m\u00ecnh t\u1eeb giai \u0111o\u1ea1n \u0111\u1ea7u \u0111\u1ebfn giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n v\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c r\u00f5 r\u00e0ng d\u1ef1a tr\u00ean nh\u1eefng th\u1ef1c t\u1ebf m\u1edbi xung quanh phong c\u1ea3nh kh\u1edfi \u0111\u1ed9ng ng\u00e0y nay..Th\u1ebf gi\u1edbi t\u00e0i ch\u00ednh \u0111ang \u1edf trong m\u1ed9t tr\u1ea1ng th\u00e1i th\u00f4ng tho\u00e1ng. Nh\u1eefng thay \u0111\u1ed5i \u0111ang di\u1ec5n ra \u1edf t\u1ed1c \u0111\u1ed9 ng\u00e0y c\u00e0ng t\u0103ng trong t\u1ea5t c\u1ea3 c\u00e1c ng\u00e0nh, nh\u01b0ng \u00edt h\u01a1n so v\u1edbi c\u00e1c l\u0129nh v\u1ef1c kh\u1edfi nghi\u1ec7p. Khi m\u00f4 h\u00ecnh thay \u0111\u1ed5i, quy tr\u00ecnh c\u1ee7a b\u1ea1n ph\u1ea3i thay \u0111\u1ed5i v\u1edbi n\u00f3. T\u00ecm hi\u1ec3u c\u00e1ch \u0110\u1ea1o lu\u1eadt JOBS t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn m\u00f4 h\u00ecnh g\u00e2y qu\u1ef9C\u00f3 \u0111\u01b0\u1ee3c c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 s\u1ef1 kh\u1edfi \u0111\u1ea7u t\u1eeb giai \u0111o\u1ea1n \u0111\u1ea7u \u0111\u1ebfn giai \u0111o\u1ea1n t\u0103ng tr\u01b0\u1edfngT\u00ecm s\u1ed1 ti\u1ec1n b\u1ea1n c\u1ea7n \u0111\u1ec3 li\u00ean doanhT\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3cX\u00e2y d\u1ef1ng \u0111\u00e0X\u00e1c \u0111\u1ecbnh \u0111\u00fang nh\u00e0 \u0111\u1ea7u t\u01b0Tr\u00e1nh nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn\r\n\u0110\u1eebng d\u1ef1a v\u00e0o nh\u1eefng c\u00e2u chuy\u1ec7n \"ch\u00fang t\u00f4i \u0111\u00e3 l\u00e0m\" nh\u01b0 th\u1ebf n\u00e0o t\u1eeb nh\u1eefng ng\u01b0\u1eddi kh\u1edfi nghi\u1ec7p si\u00eau sao, nh\u01b0 nh\u1eefng c\u00e2u chuy\u1ec7n n\u00e0y l\u00e0 duy nh\u1ea5t v\u00e0 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng cho nh\u1eefng t\u00ecnh hu\u1ed1ng \u0111\u1eb7c bi\u1ec7t. C\u00e1c tr\u00f2 ch\u01a1i \u0111\u00e3 thay \u0111\u1ed5i, v\u00e0 ch\u01a1i theo c\u00e1c quy t\u1eafc c\u0169 ch\u1ec9 \u0111\u01b0\u1ee3c b\u1ea1n b\u1ecf l\u1ea1i ph\u00eda sau. Cho d\u00f9 b\u1ea1n \u0111ang kh\u1edfi nghi\u1ec7p hay mu\u1ed1n \u0111\u1ea7u t\u01b0 th\u00ec ch\u01b0\u01a1ng tr\u00ecnh Art of Startup Fundraising cung c\u1ea5p h\u01b0\u1edbng d\u1eabn cho b\u1ea1n nh\u1eefng g\u00ec b\u1ea1n c\u1ea7n.\r\n"}

{"T\u1ef1a \u0111\u1ec1":"Cloud Computing From Beginning to End","tieu_de":"Cloud Computing From Beginning to End","T\u00e1c gi\u1ea3":"Ray Rafaels","tac_gia":"Ray Rafaels","Gi\u00e1 s\u00e1ch":"24","gia":"24","Nh\u00e0 xu\u1ea5t b\u1ea3n":"Createspace Independent Publishing Platform","Nh\u00e0 ph\u00e1t h\u00e0nh":"","K\u00edch th\u01b0\u1edbc":"","Ng\u00e0y xu\u1ea5t b\u1ea3n":"2015","Lo\u1ea1i b\u00eca":"Bìa m\u1ec1m","url_img":"images\/Th\u01b0_vi\u1ec7n_s\u00e1ch\/9-Cloud_Computing_From_Beginning_to_End.jpg","intro_text":"Cu\u1ed1n s\u00e1ch \u201cCloud Computing From Beginning to End\u201d s\u1ebd h\u01b0\u1edbng d\u1eabn b\u1ea1n ho\u00e0n ch\u1ec9nh v\u1ec1 \u0110i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y v\u00e0 Truy\u1ec1n d\u1eef li\u1ec7u trong \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y. Cu\u1ed1n s\u00e1ch c\u00f2n kh\u00f4ng ch\u1ec9 n\u00f3i chi ti\u1ebft k\u1ef9 thu\u1eadt v\u1ec1 c\u00f4ng ngh\u1ec7 \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y \u0111\u01b0\u1ee3c c\u00f4ng khai hay gi\u1eef b\u00ed m\u1eadt trong c\u00f4ng vi\u1ec7c m\u00e0 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c kinh doanh, m\u1eabu c\u00f4ng ngh\u1ec7, v\u00e0 \u0111i v\u00e0o th\u1ef1c hi\u1ec7n chi ti\u1ebft \u0111\u1ec3 hi\u1ec3u c\u00e1ch di chuy\u1ec3n c\u00e1c \u1ee9ng d\u1ee5ng l\u00ean \u0111\u00e1m m\u00e2y. Saou khi \u0111\u1ecdc cu\u1ed1n s\u00e1ch n\u00e0y, b\u1ea1n s\u1ebd hi\u1ec3u nhi\u1ec1u h\u01a1n v\u1ec1 c\u00f4ng ngh\u1ec7 \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y v\u00e0 c\u00e1c b\u01b0\u1edbc c\u1ea7n thi\u1ebft \u0111\u1ec3 nhanh ch\u00f3ng \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i \u00edch t\u1eeb \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y \u0111\u1ed3ng th\u1eddi h\u1ea1n ch\u1ebf r\u1ee7i ro khi b\u1ea1n th\u1ef1c hi\u1ec7n d\u1ef1 \u00e1n CNTT. Cu\u1ed1n s\u00e1ch \u0111\u01b0\u1ee3c vi\u1ebft b\u1edfi m\u1ed9t chuy\u00ean gia c\u00f3 kinh nghi\u1ec7m v\u1ec1 \u0110i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y, qu\u1ea3n l\u00fd kinh doanh, k\u1ef9 thu\u1eadt m\u1ea1ng, v\u00e0 an to\u00e0n CNTT. \u0110\u00e2y l\u00e0 cu\u1ed1n s\u00e1ch ph\u1ea3i \u0111\u1ecdc d\u00e0nh cho c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd CNTT, Gi\u00e1m \u0111\u1ed1c CNTT (CIO_Chief Information Officer), k\u1ef9 s\u01b0 tr\u01b0\u1edfng CNTT, v\u00e0 c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd CNTT trong ch\u00ednh ph\u1ee7, DoD, v\u00e0 c\u00e1c ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i."}

{"T\u1ef1a \u0111\u1ec1":"Cloud Computing Concepts, Technology and Architecture","tieu_de":"Cloud Computing Concepts, Technology and Architecture","T\u00e1c gi\u1ea3":"Thomas Erl, Zaigham Mahmood, Ricardo Puttini","tac_gia":"Thomas Erl, Zaigham Mahmood, Ricardo Puttini","Gi\u00e1 s\u00e1ch":"49","gia":"49","Nh\u00e0 xu\u1ea5t b\u1ea3n":"Prentice Hall","Nh\u00e0 ph\u00e1t h\u00e0nh":"","K\u00edch th\u01b0\u1edbc":"","Ng\u00e0y xu\u1ea5t b\u1ea3n":"2013","Lo\u1ea1i b\u00eca":"Bìa c\u1ee9ng","url_img":"images\/Th\u01b0_vi\u1ec7n_s\u00e1ch\/Cloud_Computing_Concepts_Technology_and_Architecture.jpg","intro_text":" \r\n\u0110i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y l\u00e0 c\u00f4ng ngh\u1ec7 ph\u00e2n ph\u1ed1i n\u1ec1n t\u1ea3ng, s\u1eed d\u1ee5ng c\u00e1c s\u1ef1 s\u00e1ng t\u1ea1o \u0111\u1ed9t ph\u00e1 \u0111\u1ec3 cung c\u1ea5p c\u00e1c m\u00f4i tr\u01b0\u1eddng m\u1edf r\u1ed9ng l\u1edbn v\u00e0 kh\u1ea3 n\u0103ng ph\u1ee5c h\u1ed3i cao, \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c c\u00e1c t\u1ed5 ch\u1ee9c s\u1eed d\u1ee5ng t\u1eeb xa b\u1eb1ng nhi\u1ec1u c\u00e1ch kh\u00e1c nhau. \u0110\u1ec3 th\u00e0nh c\u00f4ng trong vi\u1ec7c x\u00e2y d\u1ef1ng, t\u00edch h\u1ee3p, ho\u1eb7c th\u1eadm ch\u00ed t\u1ea1o l\u1eadp m\u00f4i tr\u01b0\u1eddng \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y y\u00eau c\u1ea7u ph\u1ea3i c\u00f3 s\u1ef1 hi\u1ec3u bi\u1ebft v\u1ec1 c\u00e1c y\u1ebfu t\u1ed1 v\u1eadt l\u00fd b\u00ean trong, c\u00e1c l\u1edbp ki\u1ebfn tr\u00fac, v\u00e0 c\u00e1c m\u00f4 h\u00ecnh. C\u0169ng nh\u01b0 s\u1ef1 hi\u1ec3u bi\u1ebft c\u1ee7a b\u1ea1n trong kinh doanh v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 trong n\u1ec1n kinh t\u1ebf c\u00f3 \u0111\u01b0\u1ee3c t\u1eeb trong th\u1ef1c t\u1ebf \u0111\u1ec3 th\u1ef1c hi\u1ec7n trong c\u00e1c d\u1ecbch v\u1ee5 d\u1eef li\u1ec7u \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y.\r\nThomas Erl, m\u1ed9t trong nh\u1eefng t\u00e1c gi\u1ea3 CNTT h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi \u0111\u00e3 c\u00f9ng v\u1edbi c\u00e1c chuy\u00ean gia \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y v\u00e0 c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u ph\u00e1t tri\u1ec3n c\u00e1c c\u00f4ng ngh\u1ec7, ch\u1ee9ng minh \u0111i\u1ec7n to\u00e1n trong th\u1ef1c ti\u1ec5n, v\u00e0 ph\u00e1t tri\u1ec3n m\u1ed9t lo\u1ea1t c\u00e1c kh\u00e1i ni\u1ec7m, m\u00f4 h\u00ecnh, c\u01a1 ch\u1ebf c\u00f4ng ngh\u1ec7 v\u00e0 m\u00f4 h\u00ecnh c\u00f4ng ngh\u1ec7, t\u1eeb quan \u0111i\u1ec3m g\u00f3c nh\u00ecn tr\u1ecdng t\u00e2m l\u00e0 n\u1ec1n c\u00f4ng nghi\u1ec7p v\u00e0 t\u1eeb g\u00f3c nh\u00ecn trung l\u1eadp. V\u1edbi g\u00f3c nh\u00ecn n\u00e0y, cu\u1ed1n s\u00e1ch thi\u1ebft l\u1eadp m\u1ed9t ph\u1ea1m vi nghi\u00ean c\u1ee9u c\u1ee5 th\u1ec3, t\u1eadp trung v\u00e0o c\u1ea5u tr\u00fac, v\u00e0 c\u00e1c kh\u1ed1i x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 x\u00e1c \u0111\u1ecbnh cho n\u1ec1n t\u1ea3ng v\u00e0 gi\u1ea3i ph\u00e1p \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y.\r\nTi\u1ebfp theo, \u0111\u1ec3 hi\u1ec3u r\u00f5 ph\u1ea7n l\u00f5i c\u1ee7a c\u00f4ng ngh\u1ec7 \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y, cu\u1ed1n s\u00e1ch ti\u1ebfn h\u00e0nh thi\u1ebft l\u1eadp m\u00f4 h\u00ecnh kinh doanh t\u1eadp trung c\u00f9ng v\u1edbi ma tr\u1eadn, cho ph\u00e9p \u0111\u00e1nh gi\u00e1 t\u00e0i ch\u00ednh c\u00e1c t\u00e0i nguy\u00ean CNTT v\u00e0 t\u00e1c gi\u1ea3 so s\u00e1nh ch\u00fang v\u1edbi c\u00e1c y\u1ebfu t\u1ed1 c\u1ea5u th\u00e0nh CNTT truy\u1ec1n th\u1ed1ng c\u1ee7a c\u01a1 s\u1edf doanh nghi\u1ec7p. Ngo\u00e0i ra, cu\u1ed1n s\u00e1ch c\u00f2n cung c\u1ea5p c\u00e1c m\u1eabu th\u1ef1c t\u1ebf v\u00e0 c\u00f4ng th\u1ee9c \u0111\u1ec3 t\u00ednh c\u00e1c gi\u00e1 tr\u1ecb ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5(SLA_Service Level Agreement) v\u00e0 nhi\u1ec1u kh\u00e1m ph\u00e1 v\u1ec1 m\u00f4 h\u00ecnh ph\u00e2n ph\u1ed1i SaaS, PaaS, v\u00e0 IaaS trong d\u1eef li\u1ec7u \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y.\r\nV\u1edbi h\u01a1n 260 con s\u1ed1, 29 m\u00f4 h\u00ecnh ki\u1ebfn tr\u00fac, v\u00e0 20 c\u01a1 ch\u1ebf, cu\u1ed1n s\u00e1ch l\u00e0 s\u1ef1 h\u01b0\u1edbng d\u1eabn kh\u00f4ng th\u1ec3 thi\u1ebfu cho m\u1ed9t n\u1ec1n gi\u00e1o d\u1ee5c to\u00e0n di\u1ec7n c\u00e1c t\u00ednh n\u0103ng thi\u1ebft y\u1ebfu v\u1ec1 \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y, v\u00e0 n\u00f3 s\u1ebd \u0111i theo b\u1ea1n su\u1ed1t cu\u1ed9c h\u00e0nh tr\u00ecnh kh\u00e1m ph\u00e1 \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y.\r\n "}

{"T\u1ef1a \u0111\u1ec1":"Designing the Internet of Things","tieu_de":"Designing the Internet of Things","T\u00e1c gi\u1ea3":"Adrian McEwen & Hakim Cassimally","tac_gia":"Adrian McEwen & Hakim Cassimally","Gi\u00e1 s\u00e1ch":"29","gia":"29","Nh\u00e0 xu\u1ea5t b\u1ea3n":"Wiley","Nh\u00e0 ph\u00e1t h\u00e0nh":"","K\u00edch th\u01b0\u1edbc":"","Ng\u00e0y xu\u1ea5t b\u1ea3n":"2014","Lo\u1ea1i b\u00eca":"Bìa m\u1ec1m","url_img":"images\/Th\u01b0_vi\u1ec7n_s\u00e1ch\/11-Designing_the_Internet_of_Things.jpg","intro_text":" \r\nCho d\u00f9 v\u1edbi b\u1ea5t k\u1ef3 t\u00ean g\u1ecdi n\u00e0o, m\u00e1y t\u00ednh v\u1eadt l\u00fd, m\u00e1y t\u00ednh ph\u1ed5 th\u00f4ng hay V\u1ea1n v\u1eadt k\u1ebft n\u1ed1i (IoT_Internet of Things) th\u00ec n\u00f3 v\u1eabn l\u00e0 m\u1ed9t ch\u1ee7 \u0111\u1ec1 n\u00f3ng trong c\u00f4ng ngh\u1ec7: l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 truy\u1ec1n t\u00e2m h\u1ed3n c\u1ee7a b\u1ea1n v\u00e0o, h\u1ee3p ph\u1ea7n c\u1ee9ng, nh\u00fang ph\u1ea7n m\u1ec1m, d\u1ecbch v\u1ee5 web, thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed v\u00e0 c\u00f3 nh\u1eefng thi\u1ebft k\u1ebf b\u1eaft m\u1eaft th\u00e2n thi\u1ec7n \u0111\u1ec3 t\u1ea1o ra nh\u1eefng thi\u1ebft b\u1ecb ti\u00ean ti\u1ebfn, d\u1ec5 t\u01b0\u01a1ng t\u00e1c, thi\u1ebft th\u1ef1c, th\u00fa v\u1ecb. N\u1ebfu b\u1ea1n mu\u1ed1n t\u1ea1o s\u1ea3n ph\u1ea9m m\u1edbi trong th\u1eddi \u0111\u1ea1i v\u1ea1n v\u1eadt k\u1ebft n\u1ed1i, c\u1ea7n ph\u1ea3i c\u00f3 nh\u1eefng y\u1ebfu t\u1ed1 b\u00ean tr\u00ean, v\u00e0 cu\u1ed1n s\u00e1ch \u0111\u1ed9c \u0111\u00e1o n\u00e0y l\u00e0 m\u1ed9t ch\u1ec9 d\u1eabn ho\u00e0n h\u1ea3o \u0111\u1ec3 b\u1eaft \u0111\u1ea7u th\u1eddi \u0111\u1ea1i V\u1ea1n v\u1eadt k\u1ebft n\u1ed1i.\r\nC\u1ea3 hai lo\u1ea1i ph\u1ea7n m\u1ec1m s\u00e1ng t\u1ea1o v\u00e0 th\u1ef1c ti\u1ec5n, n\u00f3 \u0111\u1ec1u kh\u00e1m ph\u00e1 c\u00e1c n\u1ec1n t\u1ea3ng m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ph\u00e1t tri\u1ec3n ph\u1ea7n c\u1ee9ng ho\u1eb7c ph\u1ea7n m\u1ec1m, th\u1ea3o lu\u1eadn v\u1ec1 c\u00e1c m\u1eabu \u00fd t\u01b0\u1edfng thi\u1ebft k\u1ebf \u0111\u1ec3 l\u00e0m cho s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n b\u1eaft m\u1eaft v\u00e0 h\u1ea5p d\u1eabn, v\u00e0 cho cho b\u1ea1n th\u1ea5y c\u00e1c c\u00e1ch \u0111\u1ec3 chuy\u1ec3n t\u1eeb m\u1ed9t nguy\u00ean m\u1eabu duy nh\u1ea5t sang s\u1ea3n xu\u1ea5t h\u00e0ng lo\u1ea1t.\r\nCu\u1ed1n s\u00e1ch c\u00f2n gi\u00fap c\u00e1c k\u1ef9 s\u01b0 ph\u1ea7n m\u1ec1m, c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf web, c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m, v\u00e0 c\u00e1c k\u1ef9 s\u01b0 \u0111i\u1ec7n t\u1eed b\u1eaft \u0111\u1ea7u thi\u1ebft k\u1ebf c\u00e1c s\u1ea3n ph\u1ea9m \u1ee9ng d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p V\u1ea1n v\u1eadt k\u1ebft n\u1ed1i. N\u00f3 gi\u1ea3i th\u00edch l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 k\u1ebft n\u1ed1i c\u1ea3m bi\u1ebfn, c\u01a1 c\u1ea5u servo, robot, arduino chip\u2026 v\u1edbi c\u00e1c li\u00ean k\u1ebft m\u1ea1ng kh\u00e1c ho\u1eb7c internet, v\u00e0 c\u00e1c thi\u1ebft b\u1ecb ti\u00ean ti\u1ebfn kh\u00e1c. Cu\u1ed1n s\u00e1ch cung c\u1ea5p t\u1ed5ng quan v\u1ec1 c\u00e1c b\u01b0\u1edbc c\u1ea9n thi\u1ebft \u0111\u1ec3 \u0111\u01b0a \u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n t\u1eeb s\u01a1 kh\u1edfi \u0111\u1ebfn s\u1ea3n ph\u1ea9m th\u1ef1c t\u1ebf. N\u1ebfu b\u1ea1n mu\u1ed1n v\u1ebd cho m\u1ed9t t\u01b0\u01a1ng lai m\u1edbi th\u00ec \u1edf c\u00f4ng ngh\u1ec7 V\u1ea1n v\u1eadt k\u1ebft n\u1ed1i l\u00e0 m\u1ed9t c\u00f4ng ngh\u1ec7 tuy\u1ec7t v\u1eddi \u0111\u1ec3 b\u1eaft \u0111\u1ea7u.\r\n "}

{"T\u1ef1a \u0111\u1ec1":"Designing Connected Products","tieu_de":"Designing Connected Products","T\u00e1c gi\u1ea3":"Claire Rowland, Elizabeth Goodman, Martin Chalier, Ann Light & Alfred Lui","tac_gia":"Claire Rowland, Elizabeth Goodman, Martin Chalier, Ann Light & Alfred Lui","Gi\u00e1 s\u00e1ch":"49","gia":"49","Nh\u00e0 xu\u1ea5t b\u1ea3n":"O'reilly Media","Nh\u00e0 ph\u00e1t h\u00e0nh":"","K\u00edch th\u01b0\u1edbc":"","Ng\u00e0y xu\u1ea5t b\u1ea3n":"2015","Lo\u1ea1i b\u00eca":"Bìa m\u1ec1m","url_img":"images\/Th\u01b0_vi\u1ec7n_s\u00e1ch\/12-Designing_Connected_Products.jpg","intro_text":"\r\nB\u1ed9 \u0111i\u1ec1u ch\u1ec9nh nhi\u1ec7t m\u1ea1ng, m\u00e0n h\u00ecnh theo d\u1ecfi s\u1ee9c kh\u1ecfe v\u00e0 kh\u00f3a c\u1eeda cho th\u1ea5y v\u1edbi V\u1ea1n v\u1eadt k\u1ebft n\u1ed1i (IoT_Internet of Things) m\u1ecdi th\u1ee9 \u0111\u1ec1u c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i v\u1edbi nhau v\u00e0 d\u1ec5 d\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u1ebf th\u1edbi xung quanh v\u00e0 con ng\u01b0\u1eddi. Nh\u01b0ng vi\u1ec7c thi\u1ebft k\u1ebf v\u00e0 s\u1ea3n xu\u1ea5t \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi nhau nh\u1eb1m th\u00f5a m\u00e3n nhu c\u1ea7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c m\u1edbi, ngo\u00e0i nh\u1eefng th\u00e1ch th\u1ee9c \u0111\u00e3 c\u00f3 nh\u01b0 giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng v\u00e0 c\u00e1c thi\u1ebft l\u1eadp t\u1ea1o t\u01b0\u01a1ng t\u00e1c gi\u1eefa ng\u01b0\u1eddi d\u00f9ng v\u00e0 s\u1ea3n ph\u1ea9m.\r\nCu\u1ed1n s\u00e1ch n\u00e0y cung c\u1ea5p ki\u1ebfn th\u1ee9c cho c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf v\u00e0 k\u1ef9 thu\u1eadt vi\u00ean v\u1edbi m\u1ed9t l\u1ed9 tr\u00ecnh r\u00f5 r\u00e0ng v\u00e0 thi\u1ebft th\u1ef1c, v\u1edbi chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m \u0111\u1ec3 ti\u1ebfp c\u1eadp ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 thi\u1ebft l\u1eadp th\u1ecb tr\u01b0\u1eddng m\u1edbi. B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c thi\u1ebft k\u1ebf t\u1ed1t nh\u1ea5t hi\u1ec7n nay v\u00e0 nghi\u00ean c\u1ee9u khoa h\u1ecdc, \u201cDesigning Connected Products\u201d cung c\u1ea5p l\u1eddi khuy\u00ean t\u1ed1t cho vi\u1ec7c k\u1ebft n\u1ed1i t\u01b0\u01a1ng t\u00e1c gi\u1eefa thi\u1ebft b\u1ecb v\u00e0 h\u1ec7 sinh th\u00e1i ph\u1ee9c t\u1ea1p v\u1ed1n c\u00f3 c\u1ee7a c\u00f4ng ngh\u1ec7 V\u1ea1n v\u1eadt k\u1ebft n\u1ed1i (IoT).\r\n"}

{"T\u1ef1a \u0111\u1ec1":"Design a bettter business","tieu_de":"Design a bettter business","T\u00e1c gi\u1ea3":"Patrik van der Pijl, Justin Lokitz and Lisa Kay Solomon","tac_gia":"Patrik van der Pijl, Justin Lokitz and Lisa Kay Solomon","Gi\u00e1 s\u00e1ch":"35","gia":"35","Nh\u00e0 xu\u1ea5t b\u1ea3n":"Wiley","Nh\u00e0 ph\u00e1t h\u00e0nh":"","K\u00edch th\u01b0\u1edbc":"","Ng\u00e0y xu\u1ea5t b\u1ea3n":"2016","Lo\u1ea1i b\u00eca":"Bìa m\u1ec1m","url_img":"images\/Th\u01b0_vi\u1ec7n_s\u00e1ch\/13-Design_a_bettter_business.jpg","intro_text":"\r\nCho d\u00f9 b\u1ea1n l\u00e0 m\u1ed9t nh\u00e0 l\u00e3nh \u0111\u1ea1o kinh doanh, doanh nh\u00e2n t\u1ef1 th\u00e2n l\u1eadp nghi\u1ec7p \u0111\u1ea7y tham v\u1ecdng, nh\u00e0 s\u00e1ng t\u1ea1o doanh nghi\u1ec7p, nh\u00e0 \u0111\u1ea7u t\u01b0 chi\u1ebfn l\u01b0\u1ee3c, nh\u00e2n vi\u00ean c\u00f4ng t\u00e1c x\u00e3 h\u1ed9i, hay l\u00e0 m\u1ed9t sinh vi\u00ean gi\u1ecfi, cu\u1ed1n s\u00e1ch \u201cDesign a Better business\u201d l\u00e0 m\u1ed9t h\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n v\u1ec1 c\u00e1c c\u00f4ng c\u1ee5, k\u0129 n\u0103ng v\u00e0 t\u01b0 duy c\u1ea7n c\u00f3 \u0111\u1ec3 l\u00e0m ch\u1ee7 s\u1ef1 m\u01a1 h\u1ed3, kh\u00f4ng ch\u1eafc ch\u1eafn v\u00e0 t\u1ea1o ra gi\u00e1 tr\u1ecb t\u1eeb n\u00f3.\r\n\u201cDesign a Better Business\u201d gi\u1edbi thi\u1ec7u cho ng\u01b0\u1eddi \u0111\u1ecdc v\u1ec1 quy tr\u00ecnh thi\u1ebft k\u1ebf v\u00f2ng l\u1eb7p k\u00e9p, c\u00e1ch ti\u1ebfp c\u1eadn th\u1ef1c ti\u1ec5n trong vi\u1ec7c s\u00e1ng t\u1ea1o v\u00e0 ph\u00e1t tri\u1ec5n gi\u00e1 tr\u1ecb khi s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p h\u1ee3p t\u00e1c, t\u00e1i t\u1ea1o (ho\u1ea1t \u0111\u1ed9ng t\u1ea1o sinh) m\u00e0 b\u1ea5t c\u1ee9 ai c\u0169ng c\u00f3 th\u1ec3 h\u1ecdc h\u1ecfi v\u00e0 \u00e1p d\u1ee5ng v\u1edbi c\u00e1c t\u1ed5 ch\u1ee9c c\u1ee7a h\u1ecd ngay l\u1eadp t\u1ee9c. B\u1ea1n s\u1ebd h\u1ecdc \u0111\u01b0\u1ee3c nh\u1eefng ph\u1ea9m ch\u1ea5t c\u00e1 nh\u00e2n t\u1eeb c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o nh\u01b0 Steve Blank trong s\u1ef1 \u0111\u1ed5i m\u1edbi, Alex Osterwalder trong c\u00e1c m\u00f4 h\u00ecnh kinh doanh, Nancy Duarte trong c\u00e1ch k\u1ec3 chuy\u1ec7n, thuy\u1ebft tr\u00ecnh tr\u01b0\u1edbc \u0111\u00e1m \u0111\u00f4ng, v\u00e0 Rob Fitzpatrick v\u1ec1 c\u00e1ch \u0111\u1eb7t c\u00e2u h\u1ecfi\u2026\r\nV\u1edbi nh\u1eefng h\u01b0\u1edbng d\u1eabn chi ti\u1ebft v\u1ec1 h\u01a1n 20 c\u00f4ng c\u1ee5 chi\u1ebfn l\u01b0\u1ee3c v\u00e0 48 t\u00ecnh hu\u1ed1ng nghi\u00ean c\u1ee9u v\u00e0 c\u00e1c v\u00ed d\u1ee5 th\u1ef1c t\u1ebf t\u1eeb c\u00e1c t\u1eadp \u0111o\u00e0n l\u1edbn nh\u01b0 ING Bank, Audi, Autodesk, Toyota Financial Services cho \u0111\u1ebfn nh\u1eefng c\u00f4ng ty nh\u1ecf, v\u01b0\u1eddng \u01b0\u01a1m kh\u1edfi nghi\u1ec7p v\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c x\u00e3 h\u1ed9i. cu\u1ed1n s\u00e1ch l\u00e0 h\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n v\u00e0 thi\u1ebft th\u1ef1c nh\u1ea5t v\u1ec1 c\u00e1ch b\u1eaft \u0111\u1ea7u \u0111\u1ed5i m\u1edbi v\u00e0 duy tr\u00ec s\u1ef1 \u0111\u1ed5i m\u1edbi trong doanh nghi\u1ec7p nh\u01b0 l\u00e0 m\u1ed9t trong nh\u1eefng quy \u0111\u1ecbnh c\u1ee7a t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n.\r\n"}

{"T\u1ef1a \u0111\u1ec1":"Data Driven: Profiting from Your Most Important Business Asset","tieu_de":"Data Driven: Profiting from Your Most Important Business Asset","T\u00e1c gi\u1ea3":"Thomas C. Redman","tac_gia":"Thomas C. Redman","Gi\u00e1 s\u00e1ch":"162","gia":"162","Nh\u00e0 xu\u1ea5t b\u1ea3n":"Harvard Business Review Press","Nh\u00e0 ph\u00e1t h\u00e0nh":"","K\u00edch th\u01b0\u1edbc":"","Ng\u00e0y xu\u1ea5t b\u1ea3n":"2008","Lo\u1ea1i b\u00eca":"Bìa c\u1ee9ng","url_img":"images\/Th\u01b0_vi\u1ec7n_s\u00e1ch\/14-Data_Driven.jpg","intro_text":"\r\nD\u1eef li\u1ec7u c\u1ee7a c\u00f4ng ty b\u1ea1n c\u00f3 ti\u1ec1m n\u0103ng \u0111\u1ec3 t\u0103ng th\u00eam gi\u00e1 tr\u1ecb h\u1eefu \u00edch to l\u1edbn cho m\u1ecdi m\u1eb7t c\u1ee7a t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n, t\u1eeb ti\u1ebfp th\u1ecb (marketing) v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi cho \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n l\u00fd t\u00e0i ch\u00ednh. Tuy nhi\u00ean, c\u00f4ng ty c\u1ee7a b\u1ea1n \u0111\u1ec1u nh\u01b0 h\u1ea7u c\u00e1c c\u00f4ng ty kh\u00e1c, \u0111\u1ec1u kh\u00f4ng s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 t\u1ea1o ra l\u1ee3i th\u1ebf chi\u1ebfn l\u01b0\u1ee3c th\u00ec khi c\u00f3 s\u1ef1 nhi\u1ec5u trong th\u00f4ng tin v\u00e0 nh\u1eefng d\u1eef li\u1ec7u kh\u00f4ng ch\u00ednh x\u00e1c l\u00e0m cho vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh kh\u00f4ng ch\u00ednh x\u00e1c l\u00e0m gi\u1ea3m hi\u1ec7u qu\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00f4ng ty.\r\nTrong cu\u1ed1n s\u00e1ch \u201cData Driven\u201d, Thomas Redman nh\u1eafc \u0111\u1ebfn \u201cData Doc\u201d, n\u00f3 gi\u1ea3i th\u00edch cho b\u1ea1n c\u00e1ch l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 th\u00fac \u0111\u1ea9y v\u00e0 tri\u1ec3n khai d\u1eef li\u1ec7u \u0111\u1ec3 t\u0103ng t\u00ednh hi\u1ec7u qu\u1ea3 l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a c\u00f4ng ty b\u1ea1n v\u00e0 gia t\u0103ng m\u1ee9c sinh l\u1eddi. T\u00e1c gi\u1ea3 cung c\u1ea5p v\u1ec1:\r\n\r\nC\u00e1c thu\u1ed9c t\u00ednh \u0111\u1eb7c bi\u1ec7t l\u00e0m cho d\u1eef li\u1ec7u tr\u1edf th\u00e0nh m\u1ed9t t\u00e0i s\u1ea3n h\u1eefu \u00edch.\r\nC\u00e1c chi ph\u00ed \u1ea9n c\u1ee7a d\u1eef li\u1ec7u thi\u1ebfu, l\u1ed7i th\u1eddi ho\u1eb7c d\u1eef li\u1ec7u k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng.\r\nL\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng d\u1eef li\u1ec7u \u0111\u1ec3 t\u0103ng l\u1ee3i th\u1ebf c\u1ea1nh tranh.\r\nL\u1eadp chi\u1ebfn l\u01b0\u1ee3c khai th\u00e1c d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh t\u1ed1t h\u01a1n.\r\nC\u00e1ch th\u1ee9c \u00e1p d\u1ee5ng d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n v\u00e0o v\u1eadn h\u00e0nh th\u1ecb tr\u01b0\u1eddng.\r\nS\u00e1ng ki\u1ebfn gi\u1ea3i quy\u1ebft nh\u1eefng kh\u00f3 kh\u0103n trong ch\u00ednh s\u00e1ch v\u1ec1 d\u1eef li\u1ec7u v\u00e0 m\u1ed1i quan ng\u1ea1i v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0.\r\n\r\nD\u1eef li\u1ec7u c\u1ee7a c\u00f4ng ty b\u1ea1n l\u00e0 m\u1ed9t t\u00e0i s\u1ea3n ch\u00ednh v\u00e0 b\u1ea1n c\u1ea7n qu\u1ea3n l\u00fd ch\u00fang m\u1ed9t c\u00e1ch ch\u1ee7 \u0111\u1ed9ng v\u00e0 chuy\u00ean nghi\u1ec7p. Cho d\u00f9 b\u1ea1n l\u00e0 gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh h\u00e0ng \u0111\u1ea7u, m\u1ed9t nh\u00e0 l\u00e3nh \u0111\u1ea1o \u0111\u1ea7y tham v\u1ecdng, ho\u1eb7c m\u1ed9t ng\u01b0\u1eddi qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m, cu\u1ed1n s\u00e1ch s\u1ebd m\u1edf r\u1ed9ng ki\u1ebfn th\u1ee9c c\u1ee7a b\u1ea1n th\u00f4ng qua c\u00e1c c\u00f4ng c\u1ee5 m\u00e0 b\u1ea1n c\u1ea7n ph\u1ea3i c\u00f3.\r\n"}

{"T\u1ef1a \u0111\u1ec1":"Data Smart: Using Data Science to Transform Information into Insight","tieu_de":"Data Smart: Using Data Science to Transform Information into Insight","T\u00e1c gi\u1ea3":"John W.Foreman","tac_gia":"John W.Foreman","Gi\u00e1 s\u00e1ch":"45","gia":"45","Nh\u00e0 xu\u1ea5t b\u1ea3n":"John Wiley & Sons","Nh\u00e0 ph\u00e1t h\u00e0nh":"","K\u00edch th\u01b0\u1edbc":"","Ng\u00e0y xu\u1ea5t b\u1ea3n":"2014","Lo\u1ea1i b\u00eca":"Bìa m\u1ec1m","url_img":"images\/Th\u01b0_vi\u1ec7n_s\u00e1ch\/15-Data_Smart.jpg","intro_text":"\r\nCu\u1ed1n s\u00e1ch n\u00e0y cung c\u1ea5p ch\u00edn h\u01b0\u1edbng d\u1eabn v\u1ec1 t\u1ed1i \u01b0u h\u00f3a (optimization), m\u00e1y h\u1ecdc (machine learning), khai th\u00e1c d\u1eef li\u1ec7u (data mining), d\u1ef1 b\u00e1o t\u1ea5t c\u1ea3 tr\u00ean m\u1ed9t trang t\u00ednh (forecasting). M\u1ed7i h\u01b0\u1edbng d\u1eabn trong cu\u1ed1n s\u00e1ch \u0111\u1ec1u s\u1eed d\u1ee5ng m\u1ed9t v\u1ea5n \u0111\u1ec1 th\u1ef1c t\u1ebf l\u00e0m v\u00ed d\u1ee5 v\u00e0 t\u00e1c gi\u1ea3 h\u01b0\u1edbng d\u1eabn ng\u01b0\u1eddi \u0111\u1ecdc \u201ch\u1ecfi\u201d l\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 c\u00f3 gi\u1ea3i ph\u00e1p s\u1eed d\u1ee5ng k\u1ef9 thu\u1eadt trong khoa h\u1ecdc d\u1eef li\u1ec7u m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c. T\u00e1c gi\u1ea3 c\u00f2n cung c\u1ea5p ch\u00edn b\u1ea3ng t\u00ednh quan tr\u1ecdng tr\u00ean m\u1ea1ng \u0111\u1ec3 ng\u01b0\u1eddi \u0111\u1ecdc c\u00f3 th\u1ec3 t\u1ea3i v\u1ec1, t\u1ef1 h\u1ecdc, gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 ch\u1ec9 v\u1edbi cu\u1ed1n s\u00e1ch. C\u00e1c ch\u1ee7 \u0111\u1ec1 quan tr\u1ecdng \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp \u0111\u1ebfn cu\u1ed1n s\u00e1ch:\r\n\r\nTuy\u1ebfn t\u00ednh v\u00e0 l\u1eadp tr\u00ecnh s\u1ed1 nguy\u00ean.\r\nThu\u1eadt to\u00e1n K-h\u00e0ng x\u00f3m (K-nearest neighbors graphs) v\u00e0 K-h\u1ed3i quy (K-clustering)\r\nB\u00e0i to\u00e1n h\u1ed3i quy logic\r\nD\u1ef1 b\u00e1o nhu c\u1ea7u li\u00ean ti\u1ebfn theo m\u00f9a.\r\n\u0110\u1ed9 nh\u1ea1y gi\u00e1, t\u1ed1i \u01b0u h\u00f3a doanh thu, d\u1ef1 b\u00e1o \u0111\u1ed9 nh\u1ea1y c\u1ea3m gi\u00e1.\r\nThu\u1eadt to\u00e1n ph\u00e2n lo\u1ea1i Bayes \u0111\u01a1n gi\u1ea3n (Na\u00efve Bayes classification).\r\nS\u1eed l\u00fd d\u1eef li\u1ec7u ngo\u1ea1i lai (Outlier) b\u1eb1ng \u0111\u1ed3 th\u1ecb v\u00e0 thu\u1eadt to\u00e1n LOF (Local outlier Factor).\r\nPh\u01b0\u01a1ng ph\u00e1p h\u1ed7 tr\u1ee3 quy\u1ebft \u0111\u1ecbnh \u0111a ti\u00eau ch\u00ed (Multi-Criteria Decision Analysis_MCDA)\r\n\r\n"}

{"T\u1ef1a \u0111\u1ec1":"Architecting the Cloud: Design Decisions for Cloud Computing Service Models (Saas, Paas, and Iaas)","tieu_de":"Architecting the Cloud: Design Decisions for Cloud Computing Service Models (Saas, Paas, and Iaas)","T\u00e1c gi\u1ea3":"Michael J.Kavis","tac_gia":"Michael J.Kavis","Gi\u00e1 s\u00e1ch":"60","gia":"60","Nh\u00e0 xu\u1ea5t b\u1ea3n":"Wiley","Nh\u00e0 ph\u00e1t h\u00e0nh":"","K\u00edch th\u01b0\u1edbc":"16*23.5cm","Ng\u00e0y xu\u1ea5t b\u1ea3n":"2014","Lo\u1ea1i b\u00eca":"Bìa c\u1ee9ng","url_img":"images\/Th\u01b0_vi\u1ec7n_s\u00e1ch\/5-architecting-the-cloud.jpg","intro_text":" \r\nH\u01b0\u1edbng d\u1eabn ch\u1ecdn \u0111\u00fang m\u00f4 h\u00ecnh d\u1ecbch v\u1ee5 \u0111\u00e1m m\u00e2y cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. Cu\u1ed1n s\u00e1ch n\u00f3i v\u1ec1:\r\n\u0110i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y l\u00e0 m\u1ed9t l\u00e0n s\u00f3ng si\u00eau l\u1edbn, cho ph\u00e9p cung c\u1ea5p t\u00ednh to\u00e1n v\u00e0 m\u1ed9t dung l\u01b0\u1ee3ng l\u01b0u tr\u1eef l\u1edbn cho m\u1ed9t c\u1ed9ng \u0111\u1ed3ng \u0111a d\u1ea1ng c\u1ee7a ng\u01b0\u1eddi nh\u1eadn cu\u1ed1i. Tuy nhi\u00ean, tr\u01b0\u1edbc khi b\u1ea1n c\u00f3 th\u1ec3 quy\u1ebft \u0111\u1ecbnh ch\u1ecdn m\u00f4 h\u00ecnh \u0111\u00e1m m\u00e2y ph\u00f9 h\u1ee3p, b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh m\u00f4 h\u00ecnh d\u1ecbch v\u1ee5 d\u1eef li\u1ec7u \u0111\u00e1m m\u00e2y l\u00fd t\u01b0\u1edfng c\u1ee7a doanh nghi\u1ec7p b\u1ea1n. Gi\u00fap b\u1ea1n v\u01b0\u1ee3t qua nh\u1eefng kh\u00f3 kh\u0103n, m\u00f4 h\u00ecnh \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y cung c\u1ea5p t\u1eadp trung v\u00e0 h\u01b0\u1edbng d\u1eabn b\u1ea1n \u0111\u01b0a ra m\u1ed9t trong nh\u1eefng quy\u1ebft \u0111\u1ecbnh c\u00f4ng ngh\u1ec7 quan tr\u1ecdng nh\u1ea5t m\u00e0 b\u1ea1n s\u1ebd ph\u1ea3i \u0111\u1ed1i m\u1eb7t: l\u1ef1a ch\u1ecdn \u0111\u00fang m\u00f4 h\u00ecnh d\u1ecbch v\u1ee5 d\u1eef li\u1ec7u \u0111\u00e1m m\u00e2y d\u1ef1a tr\u00ean s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a c\u1ea3 y\u00eau c\u1ea7u v\u1ec1 c\u00f4ng vi\u1ec7c v\u00e0 c\u00f4ng ngh\u1ec7.\r\nH\u01b0\u1edbng d\u1eabn c\u00e1c c\u00f4ng ty th\u00f4ng qua c\u00e1c c\u00e2n nh\u1eafc thi\u1ebft k\u1ebf d\u1eef li\u1ec7u \u0111\u00e1m m\u00e2y quan tr\u1ecdng. Th\u1ea3o lu\u1eadn v\u1ec1 nh\u1eefng \u01b0u v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a m\u1ed7i m\u00f4 h\u00ecnh d\u1ecbch v\u1ee5 \u0111\u00e1m m\u00e2y. L\u00e0m n\u1ed7i b\u1eadt c\u00e1c l\u1ef1a ch\u1ecdn cho c\u00e1c thi\u1ebft k\u1ebf quan tr\u1ecdng v\u1ec1 b\u1ea3o m\u1eadt, b\u1ea3o m\u1eadt d\u1eef li\u1ec7u, ghi nh\u1eadt k\u00fd, l\u01b0u tr\u1eef d\u1eef li\u1ec7u, gi\u00e1m s\u00e1t SLA\u2026\r\nX\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 \u0111\u00e1m m\u00e2y cung c\u1ea5p cho t\u1eebng m\u00f4 h\u00ecnh d\u1ecbch v\u1ee5 v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 d\u1eef li\u1ec7u \u0111\u00e1m m\u00e2y m\u00e0 CNTT ph\u1ea3i cung c\u1ea5p.\r\nL\u01b0u tr\u1eef th\u00f4ng tin b\u1ea1n c\u1ea7n \u0111\u1ec3 ch\u1ecdn \u0111\u00fang nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 d\u1eef li\u1ec7u \u0111\u00e1m m\u00e2y. M\u00f4 h\u00ecnh d\u1eef li\u1ec7u \u0111\u00e1m m\u00e2y l\u00e0 m\u1ed9t h\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n bao g\u1ed3m t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9 b\u1ea1n c\u1ea7n bi\u1ebft khi l\u1ef1a ch\u1ecdn \u0111\u00fang m\u00f4 h\u00ecnh d\u1ecbch v\u1ee5 d\u1eef li\u1ec7u \u0111\u00e1m m\u00e2y cho b\u1ea1n.\r\n "}

{"T\u1ef1a \u0111\u1ec1":"Get Backed: Craft Your Story, Build the Perfect Pitch Deck, and Launch the Venture of Your Dreams","tieu_de":"Get Backed: Craft Your Story, Build the Perfect Pitch Deck, and Launch the Venture of Your Dreams","T\u00e1c gi\u1ea3":"Evan Beahr with Evan Loomis","tac_gia":"Evan Beahr with Evan Loomis","Gi\u00e1 s\u00e1ch":"35","gia":"35","Nh\u00e0 xu\u1ea5t b\u1ea3n":"Havard Business Review Press","Nh\u00e0 ph\u00e1t h\u00e0nh":"","K\u00edch th\u01b0\u1edbc":"","Ng\u00e0y xu\u1ea5t b\u1ea3n":"2015","Lo\u1ea1i b\u00eca":"Bìa m\u1ec1m","url_img":"images\/Th\u01b0_vi\u1ec7n_s\u00e1ch\/16-Get_backed.jpg","intro_text":" \r\nL\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n b\u1eaft \u0111\u1ea7u tr\u1edf th\u00e0nh m\u1ed9t nh\u00e0 \u0111\u1ea7u t\u01b0 m\u1ea1o hi\u1ec3m nh\u01b0 trong gi\u1ea5c m\u01a1 c\u1ee7a b\u1ea1n?\r\nCu\u1ed1n s\u00e1ch Get Backed kh\u00f4ng ch\u1ec9 l\u00e0 v\u1ec1 v\u00f2ng g\u1ecdi v\u1ed1n kh\u1edfi \u0111\u1ed9ng. \u0110\u00e2y l\u00e0 m\u1ed9t cu\u1ed1n c\u1ea9m nang d\u00e0nh cho b\u1ea5t c\u1ee9 ai c\u1ea7n x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u00e0 c\u00f3 \u00fd t\u01b0\u1edfng kh\u1edfi nghi\u1ec7p.\r\nTrong ba n\u0103m qua, c\u00e1c doanh nh\u00e2n Evan Loomis v\u00e0 Evan Baehr \u0111\u00e3 huy \u0111\u1ed9ng h\u01a1n 45 tri\u1ec7u \u0111\u00f4 la cho c\u00e1c d\u1ef1 \u00e1n c\u1ee7a h\u1ecd, bao g\u1ed3m c\u1ea3 g\u1ecdi v\u1ed1n v\u00f2ng hai. Trong \u201cGet Backed\u201d, h\u1ecd cho b\u1ea1n th\u1ea5y ch\u00ednh x\u00e1c nh\u1eefng g\u00ec h\u1ecd v\u00e0 h\u00e0ng ch\u1ee5c ng\u01b0\u1eddi kh\u00e1c \u0111\u00e3 t\u00ecm ki\u1ebfm \u0111\u1ea7u t\u01b0_th\u1eadm ch\u00ed ngay c\u1ea3 nh\u1eefng sai l\u1ea7m h\u1ecd \u0111\u00e3 m\u1eafc ph\u1ea3i, v\u00e0 kh\u00e1m ph\u00e1 nh\u1eefng b\u00ed m\u1eadt c\u1ee7a nh\u1eefng nh\u00e0 \u0111\u1ea7u t\u01b0, nh\u00e0 g\u00e2y qu\u1ef9 t\u1ed1t nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi. \u0110\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o trong m\u1ed9t qu\u00e1 tr\u00ecnh t\u1eebng b\u01b0\u1edbc t\u1eebng b\u01b0\u1edbc, ch\u1eaft ch\u1eafn v\u00e0 d\u1ec5 th\u1ef1c hi\u1ec7n \u0111\u1ec3 \u0111\u00e1p \u1ee9ng v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi b\u1ea5t c\u1ee9 ai, t\u1eeb c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u1ebfn nh\u1eefng nh\u00e0 s\u00e1ng l\u1eadp ti\u1ec1m n\u0103ng. H\u1ecd c\u0169ng cho b\u1ea1n th\u1ea5y l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o ra s\u00e0n di\u1ec5n cho b\u1ea1n, x\u00e2y d\u1ef1ng c\u00e1c v\u00ed d\u1ee5 th\u1ef1c t\u1ebf trong 15 th\u01b0\u01a1ng v\u1ee5 g\u1ecdi v\u1ed1n l\u00ean \u0111\u1ebfn 150 tri\u1ec7u \u0111\u00f4 la.\r\n\u201cGet Backed\u201d s\u1ebd kh\u00f4ng ch\u1ec9 cho b\u1ea1n th\u1ea5y ch\u00ednh x\u00e1c nh\u1eefng g\u00ec c\u1ea7n c\u00f3 \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3, m\u00e0 n\u00f3 c\u0169ng s\u1ebd cung c\u1ea5p cho b\u1ea1n c\u00e1c c\u00f4ng c\u1ee5 \u0111\u1ec3 th\u1ef1c hi\u1ec7n b\u1ea5t k\u1ef3 m\u1ed9t \u00fd t\u01b0\u1edfng th\u1ef1c t\u1ebf n\u00e0o.\r\n "}

{"T\u1ef1a \u0111\u1ec1":"From Big Data to Big Profits: Success with Data and Analytics","tieu_de":"From Big Data to Big Profits: Success with Data and Analytics","T\u00e1c gi\u1ea3":"Russell Walked","tac_gia":"Russell Walked","Gi\u00e1 s\u00e1ch":"29","gia":"29","Nh\u00e0 xu\u1ea5t b\u1ea3n":"Oxford university press","Nh\u00e0 ph\u00e1t h\u00e0nh":"","K\u00edch th\u01b0\u1edbc":"","Ng\u00e0y xu\u1ea5t b\u1ea3n":"2015","Lo\u1ea1i b\u00eca":"Bìa c\u1ee9ng","url_img":"images\/Th\u01b0_vi\u1ec7n_s\u00e1ch\/17-From_big_data_to_big_profits.jpg","intro_text":"\r\nNh\u1eefng ti\u1ebfn b\u1ed9 c\u00f4ng ngh\u1ec7 m\u00e1y t\u00ednh \u0111\u00e3 l\u00e0m thay \u0111\u1ed5i c\u00e1ch d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 m\u1ed9t \u0111\u00f2n b\u1ea9y trong doanh nghi\u1ec7p \u0111\u1ec3 ph\u00e1t tri\u1ec3n v\u00e0 \u0111\u1ed5i m\u1edbi. Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, c\u00e1c c\u00f4ng ty h\u00e0ng \u0111\u1ea7u v\u1ec1 ph\u00e2n t\u00edch \u0111\u00e3 b\u1eaft \u0111\u1ea7u nh\u1eadn ra gi\u00e1 tr\u1ecb trong kho d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng r\u1ed9ng l\u1edbn c\u1ee7a h\u1ecd v\u00e0 \u0111\u00e3 t\u00ecm ra c\u00e1ch \u0111\u1ec3 t\u1eadn d\u1ee5ng ti\u1ec1m n\u0103ng ch\u01b0a \u0111\u01b0\u1ee3c khai th\u00e1c n\u00e0y. B\u00e2y gi\u1edd, nhi\u1ec1u c\u00f4ng ty \u0111ang theo \u0111u\u1ed5i, t\u00ecm hi\u1ec3u, t\u00ecm c\u00e1ch t\u1ea1o ra l\u1ee3i nhu\u1eadn t\u1eeb Big Data. Nh\u1eefng thay \u0111\u1ed5i nh\u01b0 v\u1eady \u0111ang mang l\u1ea1i nhi\u1ec1u \u00fd ngh\u0129a \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong t\u01b0\u01a1ng lai.\r\nTrong cu\u1ed1n s\u00e1ch \u201cFrom Big Data to Big Profits\u201d, Russell Walker \u0111i\u1ec1u tra vi\u1ec7c s\u1eed d\u1ee5ng D\u1eef li\u1ec7u l\u1edbn (Big Data) \u0111\u1ec3 k\u00edch th\u00edch c\u00e1c s\u00e1ng ki\u1ebfn, ki\u1ebfn t\u1ea1o trong hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ty. T\u00e1c gi\u1ea3 xem x\u00e9t b\u1ea3n ch\u1ea5t c\u1ee7a D\u1eef li\u1ec7u l\u1edbn v\u00e0 c\u00e1ch c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng n\u00f3 \u0111\u1ec3 t\u1ea1o c\u01a1 h\u1ed9i m\u1edbi. S\u1eed d\u1ee5ng c\u00e1c v\u1ea5n \u0111\u1ec1 \u0111\u00e3 \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u c\u1ee7a Apple, Netflix, Google, LinkedIn, Zillow, Amazon v\u00e0 m\u1ed9t s\u1ed1 c\u00f4ng ty kh\u00e1c \u0111ang s\u1eed d\u1ee5ng D\u1eef li\u1ec7u l\u1edbn (Big Data), t\u00e1c gi\u1ea3 kh\u00e1m ph\u00e1 c\u00e1c n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1 nh\u01b0 \u1ee9ng d\u1ee5ng tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i \u0111ang thay \u0111\u1ed5i b\u1ea3n ch\u1ea5t c\u00e1c t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1ch th\u1ee9c D\u1eef li\u1ec7u l\u1edbn (Big Data) \u0111\u01b0\u1ee3c t\u1ea1o ra v\u00e0 s\u1eed d\u1ee5ng b\u1edfi c\u00e1c c\u00f4ng ty. Trong cu\u1ed1n s\u00e1ch t\u00e1c gi\u1ea3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn nh\u01b0ng thay \u0111\u1ed5i n\u00e0y, \u0111\u00f2i h\u1ecfi ph\u1ea3i xem x\u00e9t k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 lu\u1eadt ph\u00e1p v\u00e0 nh\u1eefng ti\u1ec1n l\u1ec7 kinh doanh ng\u1ea7m v\u00ec c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ef1 ri\u00eang t\u01b0 c\u1ee7a kh\u00e1ch h\u00e0ng. C\u00e1c c\u00f4ng ty mu\u1ed1n ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c s\u1eed d\u1ee5ng D\u1eef li\u1ec7u l\u1edbn (Big Data), h\u1ecd s\u1ebd t\u00ecm th\u1ea5y nh\u1eefng gi\u00e1 tr\u1ecb l\u1edbn trong khu\u00f4n kh\u1ed5 SIGMA m\u00e0 \u00f4ng \u0111\u00e3 ph\u00e1t tri\u1ec3n \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 c\u00e1c c\u00f4ng ty \u0111\u00e3 s\u1eb5n s\u00e0ng s\u1eed d\u1ee5ng Big Data v\u00e0 cung c\u1ea5p h\u01b0\u1edbng v\u1ec1 c\u00e1c b\u01b0\u1edbc c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a D\u1eef li\u1ec7u l\u1edbn.\r\nCu\u1ed1n s\u00e1ch l\u00e0 m\u1ed9t t\u00e0i li\u1ec7u c\u00f3 gi\u00e1 tr\u1ecb cho sinh vi\u00ean, nh\u00e0 nghi\u00ean c\u1ee9u v\u00e0 c\u00e1c chuy\u00ean gia quan t\u00e2m \u0111\u1ebfn D\u1eef li\u1ec7u l\u1edbn, n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1, v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u."}

{"T\u1ef1a \u0111\u1ec1":"Competing on Analytics","tieu_de":"Competing on Analytics","T\u00e1c gi\u1ea3":"Thomas H.Davenport with Jeanne G. Harris","tac_gia":"Thomas H.Davenport with Jeanne G. Harris","Gi\u00e1 s\u00e1ch":"32","gia":"32","Nh\u00e0 xu\u1ea5t b\u1ea3n":"Harvard Business School Press","Nh\u00e0 ph\u00e1t h\u00e0nh":"","K\u00edch th\u01b0\u1edbc":"16*24cm","Ng\u00e0y xu\u1ea5t b\u1ea3n":"2007","Lo\u1ea1i b\u00eca":"Bìa c\u1ee9ng","url_img":"images\/Th\u01b0_vi\u1ec7n_s\u00e1ch\/8-Competing_on_Analytics.jpg","intro_text":"\r\nNg\u00e0y nay b\u1ea1n ng\u00e0y c\u00e0ng d\u1ec5 d\u00e0ng c\u00f3 th\u00f4ng tin v\u1ec1 m\u00f4i tr\u01b0\u1eddng kinh doanh h\u01a1n bao gi\u1edd h\u1ebft. Nh\u01b0ng b\u1ea1n c\u00f3 th\u1ef1c s\u1ef1 b\u1ea1n c\u00f3 s\u1eed d\u1ee5ng n\u00f3 \u0111\u1ec3 \u201cthink out the box\u201d tr\u01b0\u1edbc cu\u1ed9c \u0111ua tranh v\u1ec1 ph\u00e2n t\u00edch d\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c. N\u1ebfu kh\u00f4ng, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e3 b\u1ecf l\u1ee1 m\u1ed9t c\u00f4ng c\u1ee5 c\u1ea1nh tranh m\u1ea1nh m\u1ebd c\u1ee7a m\u00ecnh.\r\nTrong cu\u1ed1n s\u00e1ch Competing on Analytics: The New Science of Winning, c\u1ee7a Thomas H.Davenport v\u00e0 Jeanne G. Harris cho r\u1eb1ng gi\u1edbi h\u1ea1n trong vi\u1ec7c s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u00e3 thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3. M\u1ed9t s\u1ed1 doanh nghi\u1ec7p c\u00f3 n\u0103ng su\u1ea5t cao \u0111ang x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh c\u1ee7a h\u1ecd d\u1ef1a tr\u00ean d\u1eef li\u1ec7u chi ti\u1ebft qua s\u1eed l\u00fd, v\u00e0 \u0111\u00e3 \u0111em l\u1ea1i k\u1ebft qu\u1ea3 kinh doanh \u1ea5n t\u01b0\u1ee3ng. V\u0169 kh\u00ed b\u00ed m\u1eadt c\u1ee7a h\u1ecd l\u00e0 g\u00ec? \u0110\u00f3 l\u00e0 Analytics: ph\u00e2n t\u00edch \u0111\u1ecbnh t\u00ednh, th\u1ed1ng k\u00ea ph\u00e2n t\u00edch v\u00e0 m\u00f4 h\u00ecnh ti\u00ean \u0111o\u00e1n.\r\nV\u00ed d\u1ee5 v\u1ec1 vi\u1ec7c ph\u00e2n t\u00edch trong doanh nghi\u1ec7p \u0111ang s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 m\u1edbi \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh l\u1ee3i \u00edch l\u1edbn nh\u1ea5t c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0a ra cho h\u1ecd gi\u00e1 h\u1ee3p l\u00fd, \u0111\u1ec3 th\u00fac \u0111\u1ea9y \u0111\u1ed5i m\u1edbi s\u1ea3n ph\u1ea9m, t\u1ed1i \u01b0u h\u00f3a chu\u1ed7i cung \u1ee9ng, v\u00e0 x\u00e1c \u0111\u1ecbnh hi\u1ec7u su\u1ea5t t\u00e0i ch\u00ednh \u0111\u00e3 \u0111\u01b0\u1ee3c ki\u1ec3m so\u00e1t v\u00e0 \u0111i \u0111\u00fang h\u01b0\u1edbng. R\u1ea5t nhi\u1ec1u c\u00f4ng ty nh\u01b0 Amazon, Barclay, Capital One, Harrah, Procter & Gamble, Wachovia v\u00e0 Boston Red Sox s\u1eed d\u1ee5ng v\u00e0 ch\u1ee9ng minh s\u1ef1 hi\u1ec7u qu\u1ea3 c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng ph\u00e2n t\u00edch trong kinh doanh.\r\n"}

{"T\u1ef1a \u0111\u1ec1":"Founders at Work: Stories of Startups' Early Days","tieu_de":"Founders at Work: Stories of Startups' Early Days","T\u00e1c gi\u1ea3":"Jessica Livingston","tac_gia":"Jessica Livingston","Gi\u00e1 s\u00e1ch":"17","gia":"17","Nh\u00e0 xu\u1ea5t b\u1ea3n":"Apress","Nh\u00e0 ph\u00e1t h\u00e0nh":"","K\u00edch th\u01b0\u1edbc":"","Ng\u00e0y xu\u1ea5t b\u1ea3n":"2008","Lo\u1ea1i b\u00eca":"Bìa m\u1ec1m","url_img":"images\/Th\u01b0_vi\u1ec7n_s\u00e1ch\/18-Founders_at_work.jpg","intro_text":"\r\nCu\u1ed1n s\u00e1ch \u201cFouder at Work: Stories of Startups\u2019 Early Days\u201d l\u00e0 t\u1eadp h\u1ee3p c\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n v\u1edbi nh\u1eefng ng\u01b0\u1eddi s\u00e1ng l\u1eadp c\u00f4ng ty c\u00f4ng ngh\u1ec7 n\u1ed7i ti\u1ebfng, v\u1ec1 nh\u1eefng g\u00ec \u0111\u00e3 x\u1ea3y ra trong nh\u1eefng ng\u00e0y \u0111\u1ea7u ti\u00ean th\u00e0nh l\u1eadp c\u00f4ng ty. B\u00e2y gi\u1edd h\u1ecd l\u00e0 nh\u1eefng ng\u01b0\u1eddi n\u1ed7i ti\u1ebfng, nh\u01b0ng ban \u0111\u1ea7u h\u1ecd ch\u1ec9 l\u00e0 m\u1ed9t v\u00e0i ng\u01b0\u1eddi b\u1ea1n c\u1ee7a nhau c\u00f3 c\u00f9ng m\u1ed9t \u00fd t\u01b0\u1edfng, kh\u00f4ng c\u00f3 b\u1ea5t c\u1ee9 c\u00e1i g\u00ec ngo\u1ea1i tr\u1eeb con ng\u01b0\u1eddi. C\u00e1c nh\u00e0 s\u00e1ng l\u1eadp nh\u01b0 Steve Wozniak (Apple), Caterina Fake (Flickr), Mitch Kapor (Lotus), Max Levchin (PayPal) v\u00e0 Sabeer Bhatia (Hotmail) h\u1ecd s\u1ebd k\u1ec3 cho b\u1ea1n nghe v\u1ec1 nh\u1eefng kh\u00e1m ph\u00e1 ng\u1ea1c nhi\u00ean v\u00e0 \u0111\u1ea7y th\u00fa v\u1ecb khi h\u1ecd h\u1ecdc c\u00e1ch x\u00e2y d\u1ef1ng m\u1ed9t c\u00f4ng ty.\r\nN\u01a1i n\u00e0o v\u1edbi kh\u00f4ng gian nh\u01b0 th\u1ebf n\u00e0o, h\u1ecd \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng \u00fd t\u01b0\u1edfng \u0111\u00e3 l\u00e0m n\u00ean s\u1ef1 gi\u00e0u c\u00f3 c\u1ee7a h\u1ecd? L\u00e0m th\u1ebf n\u00e0o h\u1ecd c\u00f3 th\u1ec3 thuy\u1ebft ph\u1ee5c \u0111\u01b0\u1ee3c c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u1ea7u t\u01b0 cho h\u1ecd? Nh\u1eefng \u0111i\u1ec1u g\u00ec \u0111\u00fang, nh\u1eefng \u0111i\u1ec1u g\u00ec sai v\u00e0 h\u1ecd kh\u1eafc ph\u1ee5c n\u00f3 nh\u01b0 th\u1ebf n\u00e0o?\r\n\u0110\u1ed1i v\u1edbi h\u1ecd, cu\u1ed1n s\u00e1ch n\u00e0y l\u00e0 ch\u1ec9 d\u1eabn th\u00edch h\u1ee3p nh\u1ea5t cho b\u1ea1n, ng\u01b0\u1eddi c\u00f3 mong mu\u1ed1n kh\u1edfi nghi\u1ec7p v\u00e0 kh\u1edfi nghi\u1ec7p th\u00e0nh c\u00f4ng.\r\nM\u1ee5c \u0111\u00edch cu\u1ed1i c\u00f9ng c\u1ee7a c\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u l\u00e0 chia s\u1ebd cho b\u1ea5t c\u1ee9 ai c\u00f3 mong mu\u1ed1n t\u00ecm hi\u1ec3u v\u1ec1 kinh doanh, v\u00e0 \u201cstartup\u201d hay kh\u1edfi nghi\u1ec7p l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean. L\u00fd do t\u1ea1i sao c\u00e1c nh\u00e0 s\u00e1ng l\u1eadp tr\u1edf n\u00ean th\u00e0nh c\u00f4ng \u0111\u00f3 l\u00e0 h\u1ecd l\u00e0m nh\u1eefng g\u00ec m\u00e0 c\u00e1c doanh nghi\u1ec7p c\u1ea7n, ch\u00ednh l\u00e0 t\u1ea1o ra gi\u00e1 tr\u1ecb cho doanh nghi\u1ec7p. L\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 t\u1ea1o ra gi\u00e1 tr\u1ecb cho doanh nghi\u1ec7p \u1edf thu\u1ec3 ban \u0111\u1ea7u? Nh\u1eefng \u0111i\u1ec1u b\u00ed m\u1eadt \u0111\u1ec3 t\u1ea1o n\u00ean th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p v\u00e0 h\u1ecd s\u1ebd \u0111i \u0111\u1ebfn \u0111\u00e2u? H\u00e3y \u0111\u1ecdc cu\u1ed1n s\u00e1ch n\u00e0y v\u00e0 h\u00e3y \u0111\u1ec3 cho c\u00e1c doanh nh\u00e2n tr\u00ean k\u1ec3 cho b\u1ea1n nghe v\u1ec1 n\u00f3."}

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