TỦ SÁCH

{"T\u1ef1a \u0111\u1ec1":"Affiliate Marketing:Advanced Strategies For Your Online Marketing Business","tieu_de":"Affiliate Marketing:Advanced Strategies For Your Online Marketing Business","T\u00e1c gi\u1ea3":"David Scott","tac_gia":"David Scott","Gi\u00e1 s\u00e1ch":"","gia":"","Nh\u00e0 xu\u1ea5t b\u1ea3n":"","Nh\u00e0 ph\u00e1t h\u00e0nh":"","K\u00edch th\u01b0\u1edbc":"","Ng\u00e0y xu\u1ea5t b\u1ea3n":"","Lo\u1ea1i b\u00eca":"","url_img":"images\/Th\u01b0_vi\u1ec7n_s\u00e1ch\/ggregreyetry5yerth.jpg","intro_text":"Nhi\u1ec1u ng\u01b0\u1eddi \u0111ang \u0111\u1ea7u t\u01b0 h\u00e0ng tri\u1ec7u \u0111\u00f4 la v\u00e0o vi\u1ec7c ki\u1ebfm ti\u1ec1n th\u00f4ng qua Internet. M\u1ed9t trong nh\u1eefng \u00fd t\u01b0\u1edfng kinh doanh tr\u1ef1c tuy\u1ebfn h\u1ea5p d\u1eabn nh\u1ea5t l\u00e0 ti\u1ebfp th\u1ecb li\u00ean k\u1ebft.\r\nAffiliate Marketing cung c\u1ea5p cho b\u1ea1n m\u1ed9t v\u00e0i c\u00f4ng c\u1ee5 v\u00e0 t\u00e0i nguy\u00ean r\u1ebb ti\u1ec1n, b\u1ea1n c\u00f3 th\u1ec3 ki\u1ebfm thu nh\u1eadp th\u1ee5 \u0111\u1ed9ng \u0111\u1ec3 b\u1ed5 sung thu nh\u1eadp h\u00e0ng th\u00e1ng v\u00e0 c\u1ea3i thi\u1ec7n t\u00ecnh tr\u1ea1ng t\u00e0i ch\u00ednh c\u1ee7a b\u1ea1n.\r\nNgo\u00e0i ra, b\u1ea1n c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t nh\u00e0 ti\u1ebfp th\u1ecb li\u00ean k\u1ebft to\u00e0n th\u1eddi gian v\u00e0 ki\u1ebfm \u0111\u01b0\u1ee3c h\u00e0ng ng\u00e0n \u0111\u00f4 la m\u1ed7i th\u00e1ng.\r\nS\u00e1ch \"Affiliate Marketing:Advanced Strategies For Your Online Marketing Business\" \u0111\u01b0a \u0111\u1ebfn cho b\u1ea1n nh\u1eefng c\u01a1 h\u1ed9i kh\u00e1c nhau trong ti\u1ebfp th\u1ecb li\u00ean k\u1ebft v\u00e0 c\u00e1ch t\u1eadn d\u1ee5ng ch\u00fang. B\u1ea1n c\u0169ng s\u1ebd h\u1ecdc v\u1ec1 c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 ngu\u1ed3n t\u00e0i nguy\u00ean m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 th\u00f4ng b\u00e1o s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a b\u1ea1n trong th\u1ebf gi\u1edbi kinh doanh ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn.\r\nTrong cu\u1ed1n s\u00e1ch n\u00e0y, b\u1ea1n s\u1ebd h\u1ecdc \u0111\u01b0\u1ee3c nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c qu\u00fd gi\u00e1, g\u1ed3m:\r\n\r\nC\u00e1ch ki\u1ebfm ti\u1ec1n t\u1eeb ti\u1ebfp th\u1ecb li\u00ean k\u1ebft kh\u00f4ng c\u1ea7n trang web.\r\nChi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u0103ng doanh thu c\u1ee7a b\u1ea1n\r\nC\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb n\u00e2ng cao h\u00e0ng \u0111\u1ea7u \u0111\u1ec3 t\u0103ng ph\u1ea1m vi ti\u1ebfp c\u1eadn v\u00e0 doanh thu c\u1ee7a b\u1ea1n\r\nL\u1eddi khuy\u00ean th\u1ef1c t\u1ebf \u0111\u1ec3 l\u00e0m cho s\u1ea3n ph\u1ea9m li\u00ean k\u1ebft c\u1ee7a b\u1ea1n n\u1ed5i b\u1eadt trong g\u00f3i\r\nT\u00e1ch bi\u1ec7t vi\u1ec7c ki\u1ec3m tra s\u1ea3n ph\u1ea9m\r\nC\u00e1ch vi\u1ebft b\u00e0i \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 to\u00e0n di\u1ec7n\r\n\r\nN\u1ebfu b\u1ea1n quan t\u00e2m \u0111\u1ebfn vi\u1ec7c ki\u1ebfm thu nh\u1eadp th\u1ee5 \u0111\u1ed9ng, \u0111\u00e2y l\u00e0 ngu\u1ed3n t\u00e0i nguy\u00ean ph\u00f9 h\u1ee3p \u0111\u1ec3 b\u1ea1n thay \u0111\u1ed5i c\u00e2u chuy\u1ec7n t\u00e0i ch\u00ednh c\u1ee7a m\u00ecnh.\r\nH\u00e3y t\u1ea1o l\u1eadp m\u1ed9t b\u1ea3n sao ngay b\u00e2y gi\u1edd v\u00e0 thay \u0111\u1ed5i c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n \u0111i n\u00e0o!"}

{"T\u1ef1a \u0111\u1ec1":"Angel How to invest in technology startups - Timeless advice from an angel investor ","tieu_de":"Angel How to invest in technology startups - Timeless advice from an angel investor ","T\u00e1c gi\u1ea3":"Jason Calacanis ","tac_gia":"Jason Calacanis ","Gi\u00e1 s\u00e1ch":"36","gia":"36","Nh\u00e0 xu\u1ea5t b\u1ea3n":"HarperCollins","Nh\u00e0 ph\u00e1t h\u00e0nh":"Special Markets Department ","K\u00edch th\u01b0\u1edbc":"","Ng\u00e0y xu\u1ea5t b\u1ea3n":"2017","Lo\u1ea1i b\u00eca":"c\u1ee9ng","url_img":"images\/Th\u01b0_vi\u1ec7n_s\u00e1ch\/Angel_How_to_invest_in_technology_startups_-_Timeless_advice_from_an_angel_investor.jpg","intro_text":"\u0110\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi mu\u1ed1n kh\u1edfi nghi\u1ec7p th\u00ec \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 b\u1edfi qu\u1ef9 \u0111\u1ea7u t\u01b0 thi\u00ean th\u1ea7n l\u00e0 \u0111i\u1ec1u kh\u00f4ng c\u00f2n g\u00ec tuy\u1ec7t v\u1eddi h\u01a1n. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 nguy\u00ean t\u1eafc c\u1ee7a m\u1ed9t trong nh\u1eefng nh\u00e0 \u0111\u1ea7u t\u01b0 thi\u00ean th\u1ea7n th\u00e0nh c\u00f4ng nh\u1ea5t c\u1ee7a Thung l\u0169ng Silicon v\u1ec1 vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p.\r\nC\u00f3 hai c\u00e1ch \u0111\u1ec3 ki\u1ebfm ti\u1ec1n trong c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p: t\u1ea1o ra th\u1ee9 g\u00ec \u0111\u00f3 c\u00f3 gi\u00e1 tr\u1ecb ho\u1eb7c \u0111\u1ea7u t\u01b0 v\u00e0o nh\u1eefng ng\u01b0\u1eddi \u0111ang t\u1ea1o ra nh\u1eefng th\u1ee9 c\u00f3 gi\u00e1 tr\u1ecb.\r\nTrong hai m\u01b0\u01a1i l\u0103m n\u0103m qua, Jason Calacanis \u0111\u00e3 \u0111\u1ea7u t\u01b0 v\u00e0o nh\u1eefng ng\u01b0\u1eddi s\u00e1ng t\u1ea1o, ph\u00e1t hi\u1ec7n, x\u00e2y d\u1ef1ng v\u00e0 t\u00e0i tr\u1ee3 cho m\u1ed9t s\u1ed1 doanh nghi\u1ec7p kh\u1edfi nghi\u1ec7p v\u1ec1 c\u00f4ng ngh\u1ec7 th\u00e0nh c\u00f4ng - nh\u1eefng kho\u1ea3n \u0111\u1ea7u t\u01b0 \u0111\u00e3 ki\u1ebfm \u0111\u01b0\u1ee3c h\u00e0ng ch\u1ee5c tri\u1ec7u \u0111\u00f4 la. \r\nNh\u01b0 Calacanis n\u00f3i r\u00f5, b\u1ea1n c\u00f3 th\u1ec3 gi\u00e0u c\u00f3 - ngay c\u1ea3 khi b\u1ea1n xu\u1ea5t ph\u00e1t t\u1eeb nh\u1eefng kh\u1edfi \u0111\u1ea7u khi\u00eam t\u1ed1n (b\u1ed1 \u00f4ng \u1ea5y l\u00e0 bartender, m\u1eb9 \u00f4ng \u1ea5y l\u00e0 y t\u00e1), kh\u00f4ng \u0111i h\u1ecdc \u0111\u00fang tr\u01b0\u1eddng, v\u00e0 kh\u00f4ng ph\u1ea3i l\u00e0 h\u1ecdc sinh gi\u1ecfi nh\u1ea5t. B\u00ed quy\u1ebft l\u00e0 h\u1ecdc c\u00e1ch c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 thi\u00ean th\u1ea7n suy ngh\u0129. Calacanis gi\u00fap b\u1ea1n suy ngh\u0129 nh\u01b0 c\u00e1ch suy ngh\u0129 c\u1ee7a nh\u1eefng ng\u01b0\u1eddi ki\u1ebfm ti\u1ec1n th\u00e0nh c\u00f4ng, gi\u00fap b\u1ea1n hi\u1ec3u c\u00e1ch h\u1ecd \u01b0u ti\u00ean v\u00e0 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh mang l\u1ea1i l\u1ee3i nhu\u1eadn phi th\u01b0\u1eddng. \u00d4ng h\u01b0\u1edbng d\u1eabn b\u1ea1n t\u1eebng b\u01b0\u1edbc th\u00f4ng qua quy tr\u00ecnh, ti\u1ebft l\u1ed9 c\u00e1ch c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 h\u00e0ng \u0111\u1ea7u \u0111\u00e1nh gi\u00e1 c\u00e1c li\u00ean doanh m\u1edbi, t\u00ednh to\u00e1n r\u1ee7i ro v\u00e0 ph\u1ea7n th\u01b0\u1edfng, v\u00e0 gi\u1ea3i th\u00edch c\u00e1ch kh\u1edfi \u0111\u1ed9ng t\u1ed1t nh\u1ea5t t\u1eadn d\u1ee5ng c\u00e1c m\u1ed1i quan h\u1ec7 v\u1edbi c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 thi\u00ean th\u1ea7n \u0111\u1ec3 c\u00f3 k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t.\r\nCho d\u00f9 b\u1ea1n l\u00e0 m\u1ed9t nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u1ea7y tham v\u1ecdng hay m\u1ed9t doanh nh\u00e2n v\u1eeba ch\u1edbm n\u1edf, \"Angel: How to invest in technology startups\" s\u1ebd truy\u1ec1n c\u1ea3m h\u1ee9ng v\u00e0 gi\u00e1o d\u1ee5c b\u1ea1n tr\u00ean t\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u kh\u00f3 hi\u1ec3u. \u0110\u00e2y l\u00e0 ch\u00eca kh\u00f3a m\u1ed9t chuy\u1ebfn phi\u00eau l\u01b0u \u0111\u1ea7y m\u1ea1o hi\u1ec3m v\u00e0o th\u1ebf gi\u1edbi c\u1ee7a \u0111\u1ea7u t\u01b0 thi\u00ean th\u1ea7n!"}

{"T\u1ef1a \u0111\u1ec1":"The Art of Possibility","tieu_de":"The Art of Possibility","T\u00e1c gi\u1ea3":"Rosamund Stone Zander ","tac_gia":"Rosamund Stone Zander ","Gi\u00e1 s\u00e1ch":"16","gia":"16","Nh\u00e0 xu\u1ea5t b\u1ea3n":"","Nh\u00e0 ph\u00e1t h\u00e0nh":"","K\u00edch th\u01b0\u1edbc":"","Ng\u00e0y xu\u1ea5t b\u1ea3n":"","Lo\u1ea1i b\u00eca":"Bìa m\u1ec1m","url_img":"","intro_text":"The Art of Possibility: Transforming Professional and Personal Life l\u00e0 m\u1ed9t trong nh\u1eefng quy\u1ec3n s\u00e1ch g\u1ed1i \u0111\u1ea7u gi\u01b0\u1eddng \u0111\u1ebfn t\u1eeb Rosamund Stone Zander. V\u1edbi nh\u1eefng kinh nghi\u1ec7m t\u1eeb cu\u1ed9c s\u1ed1ng th\u1ef1c ti\u1ec5n \u0111\u01b0\u1ee3c b\u00e0 \u0111\u00fac k\u1ebft trong t\u1eebng c\u00e2u ch\u1eef tr\u00ean trang gi\u1ea5y. 12 ph\u01b0\u01a1ng ph\u00e1p v\u00f4 c\u00f9ng \u0111\u1ed9t ph\u00e1 \u0111\u01b0\u1ee3c n\u1eef t\u00e1c gi\u1ea3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn \u0111\u1ecdc gi\u1ea3 gi\u00fap cho s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 n\u1ed7 l\u1ef1c ti\u1ec1m t\u00e0ng trong con ng\u01b0\u1eddi ch\u00fang ta b\u1ea5y l\u00e2u nay \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n. \r\nThe Art of Possibility l\u00e0 nh\u1eefng m\u1eb9o v\u1eb7t giao ti\u1ebfp gi\u00fap b\u1ea1n thu v\u1ec1 nh\u1eefung \u0111\u1ed1i t\u00e1c ti\u1ec1m n\u0103ng.\r\nThe Art of Possibility l\u00e0 m\u1ed9t \"tr\u1eddi\" kinh nghi\u1ec7p t\u1eeb m\u1ed9t ng\u01b0\u1eddi ph\u1ee5 n\u1eef b\u00e1ch ngh\u1ec7 v\u00e0 gi\u00e0u tr\u1ea3i nghi\u1ec7m nh\u01b0 Rosamund Stone Zander.\r\nNgo\u00e0i ra, v\u1edbi nh\u1eefng c\u00e2u chuy\u1ec7n ng\u1ee5 ng\u00f4n, \u0111\u1eddi th\u01b0\u1eddng nh\u01b0ng kh\u00f4ng k\u00e9m ph\u1ea7n chi\u00eam nghi\u1ec7m The Art of Possibility khi\u1ebfn ch\u00fang ta \u00fd th\u1ee9c \u0111\u01b0\u1ee3c vai tr\u00f2 c\u1ee7a con ng\u01b0\u1eddi trong x\u00e3 h\u1ed9i. \u0110\u1ed3ng th\u1eddi, b\u1ea1n s\u1ebd d\u1ea7n hi\u1ec3u \u0111\u01b0\u1ee3c b\u1ea3n th\u00e2n v\u00e0 s\u1ed1ng c\u00f3 k\u1ef9 n\u0103ng h\u01a1n."}

{"T\u1ef1a \u0111\u1ec1":"The Startup Playbook: Secrets of the Fastest-Growing Startups from Their Founding Entrepreneurs","tieu_de":"The Startup Playbook: Secrets of the Fastest-Growing Startups from Their Founding Entrepreneurs","T\u00e1c gi\u1ea3":" David Kidder ","tac_gia":" David Kidder ","Gi\u00e1 s\u00e1ch":"29","gia":"29","Nh\u00e0 xu\u1ea5t b\u1ea3n":"","Nh\u00e0 ph\u00e1t h\u00e0nh":"","K\u00edch th\u01b0\u1edbc":"","Ng\u00e0y xu\u1ea5t b\u1ea3n":"","Lo\u1ea1i b\u00eca":"Bìa c\u1ee9ng","url_img":"","intro_text":" \r\nCu\u1ed1n s\u00e1ch \u201cThe Play Book\u201d l\u00e0 m\u1ed9t cu\u1ed1n c\u1ea9m nang gi\u00fap nh\u1eefng c\u00f4ng ty kh\u1edfi nghi\u1ec7p th\u00e0nh c\u00f4ng tr\u00ean th\u1ecb tr\u01b0\u1eddng kh\u00f3 kh\u0103n hi\u1ec7n nay. David Kidder, gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a Clickable l\u00e0 t\u00e1c gi\u1ea3 b\u00e1n s\u00e1ch ch\u1ea1y nh\u1ea5t tr\u00ean trang New York Times, chia s\u1ebd nh\u1eefng kinh nghi\u1ec7m kh\u00f3 kh\u0103n c\u1ee7a m\u1ed9t s\u1ed1 doanh nh\u00e2n v\u00e0 gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u00f3 \u1ea3nh h\u01b0\u1edfng nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi m\u00e0 h\u1ecd t\u1eebng ph\u1ea3i \u0111\u1ed1i \u0111\u1ea7u, t\u00e1c gi\u1ea3 c\u00f2n ti\u1ebft l\u1ed9 m\u1ed9t s\u1ed1 l\u1eddi khuy\u00ean ch\u00e2n th\u00e0nh t\u1eeb h\u1ecd. T\u00e1c gi\u1ea3 \u0111\u00e3 tr\u1ef1c ti\u1ebfp th\u1ef1c hi\u1ec7n tr\u00ean 40 cu\u1ed9c ph\u1ecfng v\u1ea5n nh\u1eefng nh\u00e0 s\u00e1ng l\u1eadp n\u00e0y, cung c\u1ea5p cho \u0111\u1ed9c gi\u1ea3 nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 nh\u1eefng g\u00ec h\u1ecd c\u1ea7n trong qu\u00e1 tr\u00ecnh th\u00e0nh l\u1eadp v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c c\u00f4ng ty nh\u01b0 PayPal, LinkedIn, AOL, TED, Flickr\u2026 C\u00e1c ph\u1ea7n \u0111\u1eb7c bi\u1ec7t c\u1ee7a cu\u1ed1n s\u00e1ch bao g\u1ed3m c\u00e1ch b\u1ea1n ch\u1ecdn \u0111\u00fang \u00fd t\u01b0\u1edfng \u0111\u1ec3 theo \u0111u\u1ed5i n\u00f3 \u0111\u1ebfn c\u00f9ng, t\u1eeb vi\u1ec7c t\u00ecm ngu\u1ed3n t\u00e0i tr\u1ee3 cho \u0111\u1ebfn kh\u1eafc ph\u1ee5c nh\u1eefng kh\u00f3 kh\u0103n ph\u1ea3i \u0111\u1ed1i m\u1eb7t. Trong m\u1ed9t n\u1ec1n kinh t\u1ebf th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y bi\u1ebfn \u0111\u1ed9ng n\u00e0y, cu\u1ed1n s\u00e1ch \u201cThe Play Book\u201d l\u00e0 b\u01b0\u1edbc \u0111i c\u1ea7n thi\u1ebft cho nh\u1eefng ai mu\u1ed1n th\u00e0nh c\u00f4ng cho d\u00f9 l\u00e0 doanh nghi\u1ec7p l\u1edbn hay nh\u1ecf.\r\n "}

{"T\u1ef1a \u0111\u1ec1":"The Tech Entrepreneur's Survival Guide: How to Bootstrap Your Startup, Lead Through Tough Times, and Cash In for Success","tieu_de":"The Tech Entrepreneur's Survival Guide: How to Bootstrap Your Startup, Lead Through Tough Times, and Cash In for Success","T\u00e1c gi\u1ea3":"Bernd Schoner","tac_gia":"Bernd Schoner","Gi\u00e1 s\u00e1ch":"26","gia":"26","Nh\u00e0 xu\u1ea5t b\u1ea3n":"","Nh\u00e0 ph\u00e1t h\u00e0nh":"","K\u00edch th\u01b0\u1edbc":"","Ng\u00e0y xu\u1ea5t b\u1ea3n":"","Lo\u1ea1i b\u00eca":"Bìa c\u1ee9ng","url_img":"","intro_text":" \r\nH\u1ea7u h\u1ebft c\u00e1c c\u00f4ng ty m\u1edbi kh\u1edfi nghi\u1ec7p \u0111\u1ec1u ch\u01b0a \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111\u1ebfn giai \u0111o\u1ea1n k\u00eau g\u1ecdi t\u00e0i tr\u1ee3, v\u00e0 ch\u1ec9 c\u00f3 t\u1ec9 l\u1ec7 v\u00e0i ph\u1ea7n tr\u0103m nh\u1ecf l\u00e0 c\u00e1c c\u00f4ng ty kh\u1ecfi nghi\u1ec7p t\u1ea1o ra l\u1ee3i nhu\u1eadn t\u00edch c\u1ef1c cho c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0. V\u00e0 ch\u1ec9 c\u00f3 m\u1ed9t v\u00e0i nh\u00e0 s\u00e1ng l\u1eadp \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111\u1ebfn giai \u0111o\u1ea1n b\u00e1n \u0111\u01b0\u1ee3c c\u00f4ng ty kh\u1edfi nghi\u1ec7p c\u1ee7a m\u00ecnh v\u1edbi gi\u00e1 t\u1ed1t.\r\nBenrnd Schoner l\u00e0 nh\u00e0 \u0111\u1ed3ng s\u00e1n l\u1eadp c\u1ee7a c\u00f4ng ty kh\u1edfi nghi\u1ec7p v\u1ec1 c\u00f4ng ngh\u1ec7 trong th\u1eddi k\u1ef3 kh\u1ee7ng ho\u1ea3ng th\u1ecb tr\u01b0\u1eddng Dot-com, \u00f4ng \u0111i\u1ec1u h\u00e0nh n\u00f3 v\u01b0\u1ee3t qua cu\u1ed9c kh\u1ee7ng ho\u1ea3ng n\u1ed9i b\u1ed9 r\u1ed3i \u0111\u00e9n kh\u1ee7ng ho\u1ea3ng th\u1ecb tr\u01b0\u1eddng, r\u1ed3i v\u01b0\u1ee3t qua th\u1eed th\u00e1ch cu\u1ed9c kh\u1ee7ng ho\u1ea3ng t\u00e0i ch\u00ednh to\u00e0n c\u1ea7u, v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 b\u00e1n n\u00f3 cho m\u1ed9t c\u00f4ng ty \u0111a qu\u1ed1c gia v\u1edbi gi\u00e1 t\u1ef7 \u0111\u00f4 la.\r\nTrong cu\u1ed1n s\u00e1ch \u201cThe Tech Entrepreneur\u2019s Survival Guide\u201d, Bernd chia s\u1ebd nh\u1eefng g\u00ec \u00f4ng \u1ea5y h\u1ecdc \u0111\u01b0\u1ee3c v\u00e0 nh\u1eefng \u0111i\u1ec1u \u00f4ng \u01b0\u1edbc l\u00e0 \u00f4ng bi\u1ebft n\u00f3 khi \u00f4ng \u0111ang kh\u1edfi nghi\u1ec7p t\u1ea1i th\u1eddi gian \u0111\u00f3. V\u00e0 gi\u1ea3i th\u00edch c\u00e1c giai \u0111o\u1ea1n ch\u00ednh trong v\u00f2ng \u0111\u1eddi c\u1ee7a c\u00f4ng ty c\u00f4ng ngh\u1ec7, gi\u00fap c\u00e1c doanh nh\u00e2n tr\u00e1nh nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn v\u00e0 nh\u1eefng kh\u1ee7ng ho\u1ea3n ph\u1ea3i \u0111\u1ed1i m\u1eb7t khi h\u1ecd b\u1ecb t\u1ea5n c\u00f4ng. \u00d4ng c\u00f2n h\u01b0\u1edbng d\u1eabn ng\u01b0\u1eddi kh\u1edfi nghi\u1ec7p t\u1eebng qu\u00e1 tr\u00ecnh, t\u1eeb v\u00f2ng kh\u1edfi \u0111\u1ed9ng ban \u0111\u1ea7u k\u00eau g\u1ecdi v\u1ed1n \u0111\u1ea7u t\u01b0, nh\u1eefng l\u1eddi khuy\u00ean c\u00f3 gi\u00e1 tr\u1ecb gi\u00fap c\u00f4ng ty ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 cho \u0111\u1ebfn c\u00e1ch b\u1ea1n b\u00e1n m\u1ed9t c\u00f4ng ty c\u00f4ng ngh\u1ec7 v\u1edbi m\u1ed9t c\u00e1i gi\u00e1 c\u00f3 l\u1eddi trong m\u1ed9t m\u00f4i tr\u01b0\u1eddng kinh t\u1ebf \u0111\u1ea7y th\u00e1ch th\u1ee9c. M\u1ed7i ch\u01b0\u01a1ng c\u1ee7a cu\u1ed1ng s\u00e1ch \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y theo c\u00e1c gi\u1ea3i ph\u00e1p cho c\u00e1c v\u1ea5n \u0111\u1ec1 th\u1ef1c t\u1ebf c\u1ee7a vi\u1ec7c k\u00eau g\u1ecdi v\u1ed1n li\u00ean doanh.\r\nC\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p v\u1ec1 c\u00f4ng ngh\u1ec7 c\u1ea7n t\u00ecm hi\u1ec3u: c\u00e1ch thi\u1ebft l\u1eadp m\u1ed9t c\u1eeda h\u00e0ng, c\u00e1ch x\u00e2y d\u1ef1ng m\u1ed9t nh\u00f3m, trang b\u1ecb c\u00e1c t\u00e0i s\u1ea3n c\u1ea7n thi\u1ebft cho m\u1ed9t c\u00f4ng ty kh\u1edfi nghi\u1ec7p (bao g\u1ed3m c\u00f4ng ngh\u1ec7 v\u00e0 c\u00e1c b\u1eb1ng s\u1edf h\u1eefu tr\u00ed tu\u1ec7), t\u00ecm hi\u1ec3u c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 ph\u00e1p l\u00fd v\u00e0 t\u00e0i ch\u00ednh b\u1eaft bu\u1ed9c. V\u00e0 c\u00e1ch b\u1ea1n bi\u1ebft khi n\u00e0o n\u00ean b\u00e1n c\u00f4ng ty kh\u1edfi nghi\u1ec7p n\u00e0y, n\u00ean b\u00e1n cho nh\u1eefng ai, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 tho\u00e1i lui kh\u1ecfi d\u1ef1 \u00e1n m\u00e0 t\u1ea5t c\u1ea3 c\u00e1c b\u00ean \u0111\u1ec1u h\u00e0i l\u00f2ng bao g\u1ed3m c\u1ea3 nh\u00e2n vi\u00ean.\r\nV\u1edbi s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc c\u1ee7a t\u00e1c gi\u1ea3 c\u00f9ng v\u1edbi ng\u00f4n t\u1eeb t\u01b0\u01a1i m\u1edbi, s\u1ef1 h\u00e0i h\u01b0\u1edbc. Cu\u1ed1n s\u00e1ch l\u00e0 s\u1ef1 h\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n cho nh\u1eefng ai mu\u1ed1n kh\u1edfi nghi\u1ec7p \u1edf m\u1ecdi giai \u0111o\u1ea1n.\r\n "}

{"T\u1ef1a \u0111\u1ec1":"Business Model Generation","tieu_de":"Business Model Generation","T\u00e1c gi\u1ea3":"Alexander Osterwalder & Yves Pigneur","tac_gia":"Alexander Osterwalder & Yves Pigneur","Gi\u00e1 s\u00e1ch":"","gia":"","Nh\u00e0 xu\u1ea5t b\u1ea3n":"WILEY","Nh\u00e0 ph\u00e1t h\u00e0nh":"","K\u00edch th\u01b0\u1edbc":"","Ng\u00e0y xu\u1ea5t b\u1ea3n":"","Lo\u1ea1i b\u00eca":"","url_img":"images\/Th\u01b0_vi\u1ec7n_s\u00e1ch\/Business_Model_Generation.jpg","intro_text":"\r\nBusiness Model Generation l\u00e0 cu\u1ed1n s\u1ed5 tay d\u00e0nh cho nh\u1eefng doanh nh\u00e2n c\u00f3 khao kh\u00e1t thay \u0111\u1ed5i, khao kh\u00e1t v\u01b0\u01a1n l\u00ean. Qua cu\u1ed1n s\u00e1ch b\u1ea1n s\u1ebd: Bi\u1ebft \u0111\u01b0\u1ee3c c\u00e1ch thi\u1ebft k\u1ebf v\u00e0 th\u1ef1c hi\u1ec7n c\u00f3 h\u1ec7 th\u1ed1ng m\u00f4 h\u00ecnh kinh doanh mang t\u00ednh \u0111\u1ed9t ph\u00e1 - ho\u1eb7c ph\u00e2n t\u00edch v\u00e0 t\u00e1i t\u1ea1o m\u1ed9t m\u00f4 h\u00ecnh c\u0169; Hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng, c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i, \u0111\u1ed1i t\u00e1c, d\u00f2ng doanh thu, chi ph\u00ed v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a m\u00ecnh....Business Model Generation mang \u0111\u1ebfn cho b\u1ea1n nh\u1eefng k\u1ef9 thu\u1eadt s\u00e1ng t\u1ea1o thi\u1ebft th\u1ef1c \u0111ang \u0111\u01b0\u1ee3c c\u00e1c nh\u00e0 t\u01b0 v\u1ea5n kinh doanh v\u00e0 c\u00e1c c\u00f4ng ty h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi s\u1eed d\u1ee5ng. V\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ed9c gi\u1ea3 m\u1ee5c ti\u00eau l\u00e0 nh\u1eefng con ng\u01b0\u1eddi h\u00e0nh \u0111\u1ed9ng, cu\u1ed1n s\u00e1ch \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf theo h\u01b0\u1edbng tr\u1ef1c quan, d\u1ec5 hi\u1ec3u, d\u1ec5 \u00e1p d\u1ee5ng. Cu\u1ed1n s\u00e1ch d\u00e0nh cho nh\u1eefng ng\u01b0\u1eddi s\u1eb5n s\u00e0ng v\u1ee9t b\u1ecf \u0111\u01b0\u1eddng l\u1ed1i t\u01b0 duy c\u0169 \u0111\u1ec3 ti\u1ebfp nh\u1eadn nh\u1eefng m\u00f4 h\u00ecnh s\u00e1ng t\u1ea1o gi\u00e1 tr\u1ecb m\u1edbi. Do \u0111\u00f3, n\u00f3 ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c l\u00e3nh \u0111\u1ea1o, c\u1ed1 v\u1ea5n v\u00e0 c\u00e1c doanh nh\u00e2n c\u1ee7a m\u1ecdi t\u1ed5 ch\u1ee9c.N\u1ebfu b\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng thay \u0111\u1ed5i th\u00f4ng l\u1ec7, ch\u00e0o m\u1eebng b\u1ea1n \u0111\u1ebfn v\u1edbi \" Business Model Generation\".\r\n"}

{"T\u1ef1a \u0111\u1ec1":"The Toyota Way: 14 Management Principles from the World's Greatest Manufacturer","tieu_de":"The Toyota Way: 14 Management Principles from the World's Greatest Manufacturer","T\u00e1c gi\u1ea3":"Jeffrey K. Liker ","tac_gia":"Jeffrey K. Liker ","Gi\u00e1 s\u00e1ch":"39","gia":"39","Nh\u00e0 xu\u1ea5t b\u1ea3n":"","Nh\u00e0 ph\u00e1t h\u00e0nh":"","K\u00edch th\u01b0\u1edbc":"","Ng\u00e0y xu\u1ea5t b\u1ea3n":"","Lo\u1ea1i b\u00eca":"Bìa c\u1ee9ng","url_img":"","intro_text":" \r\n \r\n\u201cCu\u1ed1n s\u00e1ch n\u00e0y s\u1ebd cung c\u1ea5p cho b\u1ea1n hi\u1ec3u bi\u1ebft v\u1ec1 nh\u1eefng g\u00ec \u0111\u00e3 l\u00e0m cho Toyota th\u00e0nh c\u00f4ng v\u00e0 m\u1ed9t s\u1ed1 \u00fd t\u01b0\u1edfng thi\u1ebft th\u1ef1c m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c ti\u1ebfp c\u1eadn c\u1ee7a ri\u00eang b\u1ea1n trong kinh doanh\u201d. Gary Convis, qu\u1ea3n l\u00fd V\u0103n ph\u00f2ng c\u1ee7a Toyota.\r\n\u201c\u00cdt gi\u1edd l\u00e0m vi\u1ec7c h\u01a1n, \u00edt h\u00e0ng t\u1ed3n kho h\u01a1n, nh\u1eefng chi\u1ebfc xe ch\u1ea5t l\u01b0\u1ee3ng cao nh\u1ea5t v\u1edbi l\u1ed7i \u00edt nh\u1ea5t \u0111\u01b0a ra th\u1ecb tr\u01b0\u1eddng\u201d \u0111i\u1ec1u m\u00e0 Toyota \u0111ang c\u1ea3i thi\u1ec7n. T\u1ea1i c\u00e1c nh\u00e0 m\u00e1y tr\u00ean to\u00e0n c\u1ea7u, Toyota lu\u00f4n n\u00e2ng cao kh\u1ea3 n\u0103ng s\u1ea3n xu\u1ea5t, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 s\u1ef1 ti\u1ebfn b\u1ed9 trong qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t. K\u1ebft qu\u1ea3 nh\u1eadn \u0111\u01b0\u1ee3c l\u00e0 m\u1ed9t c\u00e2u chuy\u1ec7n kinh doanh th\u00e0nh c\u00f4ng tuy\u1ec7t v\u1eddi: lu\u00f4n chi\u1ebfm th\u1ecb ph\u1ea7n t\u1eeb c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh b\u1eb1ng c\u00e1ch c\u1eaft gi\u1ea3m chi ph\u00ed, ki\u1ebfm \u0111\u01b0\u1ee3c nhi\u1ec1u l\u1ee3i nhu\u1eadn nhi\u1ec1u h\u01a1n c\u00e1c h\u00e3ng \u00f4 t\u00f4 kh\u00e1c v\u00e0 d\u00e0nh \u0111\u01b0\u1ee3c s\u1ef1 ca ng\u1ee3i c\u1ee7a c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o kinh doanh to\u00e0n th\u1ebf gi\u1edbi.\r\nCu\u1ed1n s\u00e1ch \u201cThe Toyota Way\u201d cho th\u1ea5y c\u00e1c nguy\u00ean t\u1eafc qu\u1ea3n l\u00fd hi\u1ec7u qu\u1ea3 \u0111\u1eb1ng sau nh\u1eefng danh ti\u1ebfng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 \u0111\u1ed9 tin c\u1eady c\u1ee7a Toyota. Trong cu\u1ed1n s\u00e1ch, Jeffrey Liker s\u1ebd gi\u1ea3i th\u00edch c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng c\u00e1c nguy\u00ean t\u1eafc \u201cTPS_Toyota Production System\u201d v\u00e0 \u201cLean Manufacturing\u201d \u0111\u1ec3 b\u1ea1n c\u1ea3i thi\u1ec7n t\u1ed1c \u0111\u1ed9 c\u1ee7a quy tr\u00ecnh kinh doanh v\u00e0 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, c\u1eaft gi\u1ea3m chi ph\u00ed v\u1edbi b\u1ea5t k\u1ef3 ng\u00e0nh ngh\u1ec1 n\u00e0o m\u00e0 b\u1ea1n, t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n hay c\u00f4ng ty c\u1ee7a b\u1ea1n \u0111ang theo \u0111u\u1ed5i.\r\nD\u1ef1a tr\u00ean c\u00e1c nghi\u00ean c\u1ee9u s\u00e2u r\u1ed9ng c\u1ee7a m\u00ecnh v\u1ec1 Toyota, t\u00e1c gi\u1ea3 chia s\u1ebd nh\u1eefng hi\u1ec3u bi\u1ebft c\u1ee7a m\u00ecnh v\u1ec1 c\u00e1c nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n trong c\u00f4ng vi\u1ec7c v\u00e0 trong v\u0103n h\u00f3a Toyota. \u00d4ng gi\u1ea3i th\u00edch \u201cH\u1ec7 th\u1ed1ng s\u1ea3n xu\u1ea5t c\u1ee7a Toyota\u201d \u0111\u00e3 ph\u00e1t tri\u1ec3n ra sao, l\u00e0m sao n\u00f3 tr\u1edf th\u00e0nh m\u1ed9t h\u00ecnh m\u1eabu s\u1ea3n xu\u1ea5t ho\u00e0n h\u1ea3o, n\u00f3 \u0111\u00e3 chuy\u1ec3n \u0111\u1ed5i c\u00e1c doanh nghi\u1ec7p tr\u1edf n\u00ean c\u00f4ng nghi\u1ec7p h\u01a1n, hi\u1ec7u qu\u1ea3 h\u01a1n nh\u01b0 th\u1ebf n\u00e0o. B\u1ea1n s\u1ebd h\u1ecdc c\u00e1ch Toyota th\u00fac \u0111\u1ea9y s\u1ef1 c\u1ed1ng hi\u1ebfn c\u1ee7a nh\u00e2n vi\u00ean \u1edf t\u1ea5t c\u1ea3 c\u00e1c c\u1ea5p \u0111\u1ed9, kh\u00e1m ph\u00e1 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa s\u1ef1 c\u1ea3i ti\u1ebfn quy tr\u00ecnh truy\u1ec1n th\u1ed1ng v\u00e0 s\u1ef1 c\u1ea3i ti\u1ebfn c\u1ee7a quy tr\u00ecnh Toyota Lean, t\u00ecm hi\u1ec3u t\u1ea1i sao c\u00e1c c\u00f4ng ty th\u01b0\u1eddng ngh\u0129 r\u1eb1ng h\u1ecd \u0111\u00e3 s\u1eed d\u1ee5ng quy tr\u00ecnh Lean nh\u01b0ng th\u1ef1c s\u1ef1 l\u00e0 kh\u00f4ng.\r\n "}

{"T\u1ef1a \u0111\u1ec1":"Tools for Innovation: The Science Behind the Practical Methods That Drive New Ideas","tieu_de":"Tools for Innovation: The Science Behind the Practical Methods That Drive New Ideas","T\u00e1c gi\u1ea3":"Arthur B. Markman","tac_gia":"Arthur B. Markman","Gi\u00e1 s\u00e1ch":"54","gia":"54","Nh\u00e0 xu\u1ea5t b\u1ea3n":"","Nh\u00e0 ph\u00e1t h\u00e0nh":"","K\u00edch th\u01b0\u1edbc":"","Ng\u00e0y xu\u1ea5t b\u1ea3n":"","Lo\u1ea1i b\u00eca":"Bìa c\u1ee9ng","url_img":"","intro_text":"R\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi hi\u1ec3u \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a s\u1ef1 \u0111\u1ed5i m\u1edbi t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn s\u1ef1 duy tr\u00ec th\u00e0nh c\u00f4ng trong kinh doanh, t\u00ednh \u1ed5n \u0111\u1ecbnh v\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a ch\u00ednh ph\u1ee7, v\u00e0 c\u1ea3 trong ph\u00e1t tri\u1ec3n c\u00f4ng ngh\u1ec7. Nh\u01b0ng vi\u1ec7c n\u1eafm b\u1eaft c\u00e1c c\u00f4ng c\u1ee5 c\u0169ng nh\u01b0 c\u00e1ch th\u1ee9c \u0111\u1ec3 th\u00fac \u0111\u1ea9y s\u1ef1 \u0111\u1ed5i m\u1edbi t\u1ea1o ra th\u00e0nh c\u00f4ng l\u00e0 v\u1ea5n \u0111\u1ec1 nan gi\u1ea3i. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00e1c t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y \u0111\u1ed5i m\u1edbi trong n\u1ed9i b\u1ed9 c\u1ee7a h\u1ecd, trong khi \u0111\u00f3 v\u1ea5n \u0111\u1ec1 l\u00e0 \u1edf s\u1ef1 ph\u1ee9c t\u1ea1p c\u1ee7a m\u1ed7i con ng\u01b0\u1eddi c\u1ee7a t\u1ed5 ch\u1ee9c h\u1ecd c\u00f3 nh\u1eadn th\u1ee9c v\u00e0 chuy\u00ean m\u00f4n kh\u00e1c nhau. \u1ede nhi\u1ec1u l\u0129nh v\u1ef1c kh\u00e1c nhau c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u \u0111ang nghi\u00ean c\u1ee9u v\u1ec1 s\u1ef1 \u0111\u1ed5i m\u1edbi, v\u00e0 v\u1edbi nh\u1eefng ph\u00e1t hi\u1ec7n th\u00fa v\u1ecb m\u1edbi cho th\u1ea5y r\u1eb1ng c\u00e1c nh\u00e0 khoa h\u1ecdc \u0111ang b\u1eaft \u0111\u1ea7u hi\u1ec3u \u0111\u01b0\u1ee3c v\u00e0 truy\u1ec1n \u0111\u1ea1t s\u1ef1 \u0111\u1ed5i m\u1edbi \u0111\u1ebfn c\u00e1c c\u00e1 nh\u00e2n.\r\nTrong s\u1ef1 h\u1ee3p t\u00e1c th\u00fa v\u1ecb gi\u1eefa c\u00e1c k\u1ef9 s\u01b0, c\u00e1c nh\u00e0 khoa h\u1ecdc nh\u1eadn th\u1ee9c, c\u00e1c nh\u00e0 t\u00e2m l\u00fd h\u1ecdc, c\u00e1c nh\u00e0 khoa h\u1ecdc m\u00e1y t\u00ednh v\u00e0 nh\u1eefng chuy\u00ean gia Marketing, h\u1ecdc \u0111\u00e3 kh\u00e1m ph\u00e1 ra c\u00e1c ph\u01b0\u01a1ng ph\u00e1p th\u1ef1c ti\u1ec5n \u1ed7 tr\u1ee3 \"\u0110\u1ed5i m\u1edbi\" v\u00e0 \"Thi\u1ebft k\u1ebf s\u00e1ng t\u1ea1o\" t\u1eeb nh\u1eefng c\u00e1ch suy ngh\u0129 kh\u00e1c nhau, kh\u00e1i ni\u1ec7m h\u00f3a \u0111\u1ebfn c\u00e1c c\u00f4ng c\u1ee5 tr\u00ean m\u00e1y t\u00ednh. C\u00e1c t\u00e1c gi\u1ea3 nghi\u00ean c\u1ee9u c\u00e1c qu\u00e1 tr\u00ecnh s\u00e1ng t\u1ea1o \u0111\u1ed5i m\u1edbi c\u0169ng nh\u01b0 \u0111\u00e1nh gi\u00e1 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p hi\u1ec7n c\u00f3, v\u00e0 c\u00e1c k\u1ebft qu\u1ea3 m\u00e0 h\u1ecd thu \u0111\u01b0\u1ee3c lu\u00f4n \u0111i \u0111\u00e0u trong qu\u00e1 tr\u00ecnh \u00e1p d\u1ee5ng v\u00e0o th\u1ef1c t\u1ebf c\u1ee7a nhi\u1ec1u ng\u00e0nh kh\u00e1c nhau \u0111\u1ec3 gi\u00fap c\u00e1c t\u1ed5 ch\u1ee9c ph\u00e1t tri\u1ec3n v\u1eefng m\u1ea1nh.\r\nCu\u1ed1n s\u00e1ch s\u1ebd cung c\u1ea5p cho b\u1ea1n nh\u1eefng c\u00f4ng c\u1ee5 c\u1ea7n thi\u1ebft cho qu\u00e1 tr\u00ecnh \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o trong t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n.\r\n "}

{"T\u1ef1a \u0111\u1ec1":"Toyota Production System: Beyond Large-Scale Production","tieu_de":"Toyota Production System: Beyond Large-Scale Production","T\u00e1c gi\u1ea3":"Taiichi Ohno","tac_gia":"Taiichi Ohno","Gi\u00e1 s\u00e1ch":"62","gia":"62","Nh\u00e0 xu\u1ea5t b\u1ea3n":"","Nh\u00e0 ph\u00e1t h\u00e0nh":"","K\u00edch th\u01b0\u1edbc":"","Ng\u00e0y xu\u1ea5t b\u1ea3n":"","Lo\u1ea1i b\u00eca":"Bìa c\u1ee9ng","url_img":"","intro_text":" \r\nTaiichi Ohno_nh\u00e0 ph\u00e1t minh H\u1ec7 th\u1ed1ng S\u1ea3n xu\u1ea5t c\u1ee7a Toyota (TPS_Toyota Production System) v\u00e0 ph\u00e1t minh ra h\u1ec7 th\u1ed1ng Lean (Lean Manufacturing). \u00d4ng chia s\u1ebd, truy\u1ec1n \u0111\u1ea1t nh\u1eefng ki\u1ebfn th\u1ee9c v\u00e0 t\u01b0 duy m\u00e0 \u00f4ng c\u00f3 cho m\u1ecdi ng\u01b0\u1eddi, Taiichi Ohno m\u1ed9t nh\u00e0 t\u01b0 t\u01b0\u1edfng k\u1ef9 lu\u1eadt v\u00e0 l\u00e0 m\u1ed9t ng\u01b0\u1eddi s\u00e1ng t\u1ea1o nh\u1ea5t trong k\u1ef7 nguy\u00ean m\u00e0 m\u00ecnh sinh s\u1ed1ng. K\u1ebft h\u1ee3p nh\u1eefng c\u00e1i nh\u00ecn s\u00e2u s\u1eafc nh\u01b0ng th\u1eb3ng th\u1eafn v\u00e0 v\u1edbi nh\u1eefng ph\u00e2n t\u00edch nghi\u00eam ng\u1eb7t v\u1ec1 quy tr\u00ecnh Lean Production, Ohno t\u1ed5ng h\u1ee3p v\u00e0 c\u1ed1 g\u1eafng gi\u1ea3i th\u00edch quy tr\u00ecnh Lean Manufacturing trong cu\u1ed1n s\u00e1ch n\u00e0y \u0111\u1ec3 ng\u01b0\u1eddi \u0111\u1ecdc c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng v\u00e0 c\u1ea3i thi\u1ec7n quy tr\u00ecnh s\u1ea3n xu\u1ea5t c\u1ee7a h\u1ecd. Cu\u1ed1n s\u00e1ch n\u00e0y m\u00f4 t\u1ea3 qu\u00e1 tr\u00ecnh l\u1ecbch s\u1eed h\u00ecnh th\u00e0nh c\u1ee7a quy tr\u00ecnh \u201cLean Manufacturing\u201d v\u00e0 \u201cTPS\u201d \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi hi\u1ec3u v\u00e0 \u00e1p d\u1ee5ng n\u00f3 th\u00e0nh c\u00f4ng. \u0110\u1eb7t bi\u1ec7t, cu\u1ed1n s\u00e1ch kh\u00f4ng ch\u1ec9 d\u00e0nh cho c\u00e1c t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p l\u1edbn m\u00e0 c\u00f2n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng cho nh\u1eefng doanh nghi\u1ec7p v\u00f9a v\u00e0 nh\u1ecf. Tr\u00ean th\u1ef1c t\u1ebf, cu\u1ed1n s\u00e1ch c\u00f2n t\u1ea1o ngu\u1ed3n c\u1ea3m h\u1ee9ng cho ng\u01b0\u1eddi \u0111\u1ecdc v\u00e0 cung c\u1ea5p h\u01b0\u1edbng d\u1eabn cho nh\u1eefng ng\u01b0\u1eddi \u0111\u1ecdc \u0111\u1ec3 n\u00e2ng cao hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a t\u1ed5 ch\u1ee9c b\u1eb1ng vi\u1ec7c lo\u1ea1i b\u1ecf s\u1ef1 l\u00e3ng ph\u00ed kh\u00f4ng c\u1ea7n thi\u1ebft\r\n "}

{"T\u1ef1a \u0111\u1ec1":"Unfolding the Napkin: The Hands-On Method for Solving Complex Problems with Simple Pictures","tieu_de":"Unfolding the Napkin: The Hands-On Method for Solving Complex Problems with Simple Pictures","T\u00e1c gi\u1ea3":"Dan Roam","tac_gia":"Dan Roam","Gi\u00e1 s\u00e1ch":"5","gia":"5","Nh\u00e0 xu\u1ea5t b\u1ea3n":"","Nh\u00e0 ph\u00e1t h\u00e0nh":"","K\u00edch th\u01b0\u1edbc":"","Ng\u00e0y xu\u1ea5t b\u1ea3n":"","Lo\u1ea1i b\u00eca":"Bìa m\u1ec1m","url_img":"","intro_text":" \r\nCu\u1ed1n workbook Unfolding the Napkin, gi\u00fap \u0111\u1ed9c gi\u1ea3 \u0111\u01b0a ra c\u00e1c nguy\u00ean t\u1eafc Roam v\u00e0o th\u1ef1c t\u1ebf v\u1edbi c\u00e1c h\u01b0\u1edbng d\u1eabn t\u1eebng b\u01b0\u1edbc. Cu\u1ed1n s\u00e1ch v\u1edbi \u0111\u1ea7y \u0111\u1ee7 c\u00e1c t\u00ecnh hu\u1ed1ng nghi\u00ean c\u1ee9u chi ti\u1ebft, c\u00e1c b\u00e0i t\u1eadp t\u1ef1 l\u00e0m c\u00f3 h\u01b0\u1edbng d\u1eabn, v\u00e0 nhi\u1ec1u kh\u00f4ng gian tr\u1ed1ng \u0111\u1ec3 v\u1ebd. Roam \u0111\u00e3 c\u1ea5u tr\u00fac cu\u1ed1n s\u00e1ch nh\u01b0 l\u00e0 m\u1ed9t bu\u1ed5i h\u1ed9i th\u1ea3o tr\u1ef1c quan b\u1ed1n ng\u00e0y ho\u00e0n ch\u1ec9nh, \u0111\u01b0a \u0111\u1ecdc gi\u1ea3 t\u1eebng b\u01b0\u1edbc t\u1eeb \u201cT\u00f4i kh\u00f4ng th\u1ec3 v\u1ebd\u201d th\u00e0nh \u201c\u0110\u00e2y l\u00e0 h\u00ecnh t\u00f4i v\u1ebd m\u00e0 t\u00f4i ngh\u0129 n\u00f3 s\u1ebd c\u1ee9u th\u1ebf gi\u1edbi\u201d.\r\nT\u1eadp s\u00e1ch h\u01b0\u1edbng d\u1eabn ng\u01b0\u1eddi \u0111\u1ecdc l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3:\r\n- C\u1ea3i ti\u1ebfn ba c\u00f4ng c\u1ee5 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 tr\u1ef1c quan \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p s\u1eb3n.\r\n- \u00c1p d\u1ee5ng quy tr\u00ecnh t\u01b0 duy tr\u1ef1c quan g\u1ed3m b\u1ed1n b\u01b0\u1edbc (nh\u00ecn-xem-t\u01b0\u1edfng t\u01b0\u1ee3ng-hi\u1ec3n th\u1ecb) trong b\u1ea5t k\u1ef3 t\u00ecnh hu\u1ed1ng kinh doanh n\u00e0o.\r\n- Ngay l\u1eadp t\u1ee9c c\u1ea3i thi\u1ec7n tr\u00ed t\u01b0\u1edfng t\u01b0\u1ee3ng c\u1ee7a h\u1ecd.\r\nT\u00ecm hi\u1ec3u c\u00e1ch nh\u1eadn d\u1ea1ng lo\u1ea1i v\u1ea5n \u0111\u1ec1 \u0111\u1ec3 l\u1ef1a ch\u1ecdn gi\u1ea3i ph\u00e1p th\u1ecb gi\u00e1c t\u1ed1t nh\u1ea5t\r\n "}

{"T\u1ef1a \u0111\u1ec1":"The Ideal Customer Experience Journey","tieu_de":"The Ideal Customer Experience Journey","T\u00e1c gi\u1ea3":"Alberto Rocha","tac_gia":"Alberto Rocha","Gi\u00e1 s\u00e1ch":"14","gia":"14","Nh\u00e0 xu\u1ea5t b\u1ea3n":"CreateSpace Independent Publishing Platform","Nh\u00e0 ph\u00e1t h\u00e0nh":"","K\u00edch th\u01b0\u1edbc":"5.5 x 0.2 x 8.5 inches","Ng\u00e0y xu\u1ea5t b\u1ea3n":"","Lo\u1ea1i b\u00eca":"Bìa m\u1ec1m","url_img":"","intro_text":"The Ideal Customer Experience Journey c\u1ee7a Alberto Rocha l\u00e0 m\u1ed9t trong nh\u1eefng quy\u1ec3n c\u1ea9m nang gi\u00e0u gi\u00e1 tr\u1ecb v\u1ec1 ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed trong th\u1eddi \u0111\u1ea1i m\u1edbi. T\u00e1c gi\u1ea3 \u0111\u00e3 d\u1eabn ch\u1ee9ng nh\u1eefng t\u1eadp \u0111o\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u1edbn nh\u01b0 Apple, Netflix v\u00e0 Amazon v\u00e0 ph\u00e2n t\u00edch th\u00e0nh c\u00f4ng c\u1ee7a h\u1ecd. T\u1ea5t c\u1ea3 nh\u1eefng g\u00ec m\u00e0 b\u1ea1n c\u1ea7n \u0111\u1ec3 \"sinh s\u00f4i n\u1ea3y n\u1edf\" h\u00e0ng h\u00f3a c\u1ee7a m\u00ecnh tr\u00ean m\u1ea1ng l\u01b0\u1edbi internet kh\u00f4ng ch\u1ec9 l\u00e0 ti\u1ec1m l\u1ef1c th\u1ef1c s\u1ef1 c\u1ee7a s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n l\u00e0 d\u1ecbch v\u1ee5 cung c\u1ea5p h\u00e0ng h\u00f3a, c\u0169ng nh\u01b0 c\u00e1ch khai th\u00e1c nh\u1eefng th\u1ecb ph\u1ea7n kh\u00e1ch h\u00e0ng m\u1edbi m\u1ebb. \r\nThe Ideal Customer Experience Journey chia s\u1ebb cho b\u1ea1n c\u00e1ch:\r\n- L\u1eadp k\u1ebf ho\u1ea1ch kinh nghi\u1ec7m kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i b\u1ea1n cung c\u1ea5p\r\n- X\u00e1c \u0111\u1ecbnh nh\u1eefng tr\u1edf ng\u1ea1i trong h\u1ec7 th\u1ed1ng c\u1ee7a b\u1ea1n\r\n- Ph\u00e1t tri\u1ec3n kinh nghi\u1ec7m kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng\r\n- Thi\u1ebft k\u1ebf k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 n\u00e2ng cao kinh nghi\u1ec7m \u1edf c\u00e1c giai \u0111o\u1ea1n ch\u00ednh\r\nV\u00e0 nhi\u1ec1u h\u01a1n n\u1eefa!\r\n "}