TỦ SÁCH

{"T\u1ef1a \u0111\u1ec1":"UX for Lean Startups: Faster, Smarter User Experience Research and Design","tieu_de":"UX for Lean Startups: Faster, Smarter User Experience Research and Design","T\u00e1c gi\u1ea3":"Laura Klein","tac_gia":"Laura Klein","Gi\u00e1 s\u00e1ch":"29","gia":"29","Nh\u00e0 xu\u1ea5t b\u1ea3n":"","Nh\u00e0 ph\u00e1t h\u00e0nh":"","K\u00edch th\u01b0\u1edbc":"","Ng\u00e0y xu\u1ea5t b\u1ea3n":"","Lo\u1ea1i b\u00eca":"Bìa c\u1ee9ng","url_img":"images\/Th\u01b0_vi\u1ec7n_s\u00e1ch\/51NpdlaU6L._SX337_BO1204203200_.jpg","intro_text":"Nh\u1eefng tr\u1ea3i nghi\u1ec7m (UX_User Experiences) tuy\u1ec7t v\u1eddi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng r\u1ea5t c\u1ea7n thi\u1ebft \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m hi\u1ec7n nay, nh\u01b0ng vi\u1ec7c thi\u1ebft k\u1ebf m\u1ed9t s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh d\u00e0i v\u00e0 t\u1ed1n k\u00e9m. B\u1ea1n s\u1ebd h\u1ecdc \u0111\u01b0\u1ee3c c\u00e1ch l\u00e0m ra nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u1ea1t y\u00eau c\u1ea7u nhanh h\u01a1n v\u00e0 th\u00f4ng minh h\u01a1n b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng k\u1ef9 thu\u1eadt \u201cLean UX\u201d. Chuy\u00ean gia UX Laura Klein cho b\u1ea1n th\u1ea5y nh\u1eefng g\u00ec c\u1ea7n thi\u1ebft \u0111\u1ec3 thu th\u1eadp nh\u1eefng \u00fd ki\u1ebfn qu\u00fd gi\u00e1 t\u1eeb kh\u00e1ch h\u00e0ng, x\u00e2y d\u1ef1ng \u0111i\u00ea\u0300u h\u1ecd th\u1ef1c s\u1ef1 y\u00eau th\u00edch, v\u00e0 gi\u1ea3m th\u1eddi gian c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u01b0a s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n ra th\u1ecb tr\u01b0\u1eddng.\r\nKinh nghi\u1ec7m trong UX ho\u1eb7c thi\u1ebft k\u1ebf l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 b\u1eaft \u0111\u1ea7u ph\u01b0\u01a1ng ph\u00e1p. N\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t doanh nh\u00e2n kh\u1edfi nghi\u1ec7p hay l\u00e0 m\u1ed9t nh\u00e0 s\u00e1ng t\u1ea1o, cu\u1ed1n s\u00e1ch n\u00e0y s\u1ebd gi\u00fap b\u1ea1n l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c m\u1eb9o v\u00e0 c\u00f4ng c\u1ee5 \u0111\u00e3 \u0111\u01b0\u1ee3c ki\u1ec3m ch\u1ee9ng \u0111\u1ec3 nghi\u00ean c\u1ee9u, x\u00e1c \u0111\u1ecbnh v\u00e0 thi\u1ebft k\u1ebf m\u1ed9t s\u1ea3n ph\u1ea9m d\u1ec5 s\u1eed d\u1ee5ng, tr\u1ef1c quan.\r\nPh\u1ea3i x\u00e1c \u0111\u1ecbnh l\u00e0 li\u1ec7u m\u1ecdi ng\u01b0\u1eddi s\u1ebd mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n tr\u01b0\u1edbc khi b\u1ea1n l\u00e0m ra n\u00f3.\r\nH\u00e3y l\u1eafng nghe tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n trong v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.\r\nPh\u1ea3i hi\u1ec3u l\u00fd do t\u1ea1i sao b\u1ea1n ph\u1ea3i thi\u1ebft k\u1ebf m\u1ed9t s\u1ea3n ph\u1ea9m th\u1eed tr\u01b0\u1edbc khi thi\u1ebft k\u1ebf m\u1ed9t s\u1ea3n ph\u1ea9m.\r\nC\u00f3 9 c\u00f4ng c\u1ee5 thi\u1ebft y\u1ebfu cho vi\u1ec7c thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.\r\nHi\u1ec3u r\u00f5 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa c\u00e1c t\u00ednh n\u0103ng c\u1ea7n thi\u1ebft v\u00e0 nh\u1eefng \u0111i\u1ec1u t\u1ed1t \u0111\u1eb9p.\r\nT\u00ecm hi\u1ec3u r\u00f5 xem \u201cMinimum Viable Product\u201d \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh c\u1ee7a b\u1ea1n trong UX\r\n\u0110\u1ea9y nhanh qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n m\u00e0 kh\u00f4ng l\u00e0m m\u1ea5t ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m. \r\n "}

{"T\u1ef1a \u0111\u1ec1":"Value Proposition Design: How to Create Products and Services Customers Want ","tieu_de":"Value Proposition Design: How to Create Products and Services Customers Want ","T\u00e1c gi\u1ea3":"Alexander Osterwalder","tac_gia":"Alexander Osterwalder","Gi\u00e1 s\u00e1ch":"35","gia":"35","Nh\u00e0 xu\u1ea5t b\u1ea3n":"","Nh\u00e0 ph\u00e1t h\u00e0nh":"","K\u00edch th\u01b0\u1edbc":"","Ng\u00e0y xu\u1ea5t b\u1ea3n":"","Lo\u1ea1i b\u00eca":"Bìa m\u1ec1m","url_img":"images\/Th\u01b0_vi\u1ec7n_s\u00e1ch\/6.jpg","intro_text":"\u201cValue Proposition Design\u201d gi\u00fap b\u1ea1n gi\u1ea3i quy\u1ebft th\u00e1ch th\u1ee9c c\u1ed1t l\u00f5i c\u1ee7a m\u1ecdi doanh nghi\u1ec7p, t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 h\u1ea5p d\u1eabn m\u00e0 kh\u00e1ch h\u00e0ng mu\u1ed1n c\u00f3. Cu\u1ed1n s\u00e1ch c\u00f3 t\u00ednh th\u1ef1c ti\u1ec5n cao, k\u1ebft h\u1ee3p v\u1edbi k\u1ebft n\u1ed1i online s\u1ebd d\u1ea1y cho b\u1ea1n c\u00e1c quy tr\u00ecnh v\u00e0 c\u00f4ng c\u1ee5 b\u1ea1n c\u1ea7n \u0111\u1ec3 t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 b\u00e1n \u0111\u01b0\u1ee3c.\r\nS\u1eed d\u1ee5ng c\u00f9ng m\u1ed9t \u0111\u1ecbnh d\u1ea1ng h\u00ecnh \u1ea3nh tuy\u1ec7t v\u1eddi nh\u01b0 c\u1ee7a cu\u1ed1n s\u00e1ch \u201cBusiness Model Generation\u201d, t\u00e1c ph\u1ea9m b\u00e1n ch\u1ea1y nh\u1ea5t to\u00e0n c\u1ea7u c\u1ee7a t\u00e1c gi\u1ea3, ph\u1ea7n ti\u1ebfp theo n\u00e0y t\u00e1c gi\u1ea3 gi\u1ea3i th\u00edch c\u00e1ch s\u1eed d\u1ee5ng c\u1ee7a cu\u1ed1n s\u00e1ch \u201cValue Proposition Canvas\u201d \u0111\u1ec3 thi\u1ebft k\u1ebf, th\u1eed nghi\u1ec7m, sa\u0301ng t\u1ea1o v\u00e0 qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u00e0 kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 mong mu\u1ed1n.\r\nCu\u1ed1n s\u00e1ch \u201cValue Propsition Design\u201d d\u00e0nh cho b\u1ea5t c\u1ee9 ai \u0111\u00e3 n\u00e3n l\u00f2ng b\u1edfi c\u00e1c cu\u1ed9c h\u1ecdp v\u1ec1 s\u1ea3n ph\u1ea9m m\u1edbi ch\u01b0a th\u1ef1c s\u1ef1 \u0111\u1ecbnh h\u00ecnh; v\u00e0 c\u0169ng d\u00e0nh cho b\u1ea5t c\u1ee9 ai \u0111\u00e3 quan s\u00e1t m\u1ed9t s\u1ea3n ph\u1ea9m c\u00f3 ph\u1ea9m gi\u00e1 cao ra th\u1ecb tr\u01b0\u1eddng nh\u01b0ng kh\u00f4ng th\u00e0nh c\u00f4ng. Cu\u1ed1n s\u00e1ch s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u \u0111\u01b0\u1ee3c m\u00f4 h\u00ecnh \u201cproposition\u201d c\u00f3 gi\u00e1 tr\u1ecb l\u1edbn, \u0111\u1ec3 g\u1ea7n g\u0169i h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 tr\u00e1nh l\u00e3n ph\u00ed th\u1eddi gian v\u1edbi nh\u1eefng \u00fd t\u01b0\u1edfng kh\u00f4ng hi\u1ec7u qu\u1ea3. B\u1ea1n s\u1ebd h\u1ecdc \u0111\u01b0\u1ee3c quy tr\u00ecnh \u0111\u01a1n gi\u1ea3n trong thi\u1ebft k\u1ebf v\u00e0 th\u1eed nghi\u1ec7m c\u00e1c \u201cproposition\u201d c\u00f3 gi\u00e1 tr\u1ecb, ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng.\r\nNgo\u00e0i ra, cu\u1ed1n s\u00e1ch c\u00f2n cho ph\u00e9p b\u1ea1n truy c\u1eadp \u0111\u1ed9c quy\u1ec1n v\u00e0o m\u1ed9t ng\u01b0\u1eddi b\u1ea1n tr\u1ef1c tuy\u1ebfn tr\u00ean Strategyzer.com. B\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n, h\u1ecdc h\u1ecfi t\u1eeb b\u1ea1n b\u00e8 v\u00e0 t\u1ea3i c\u00e1c t\u1ec7p PDF, danh s\u00e1ch ki\u1ec3m tra\u2026\r\n\u201cValue Proposition Design\u201d cung c\u1ea5p cho b\u1ea1n m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p cho s\u1ef1 th\u00e0nh c\u00f4ng \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh, v\u1edbi c\u00e1c \u201cproposition\u201d c\u00f3 gi\u00e1 tr\u1ecb \u0111\u01b0\u1ee3c b\u00e1n, nh\u00fang trong c\u00e1c m\u00f4 h\u00ecnh kinh doanh c\u00f3 l\u1ee3i nhu\u1eadn.\r\n \r\n "}

{"T\u1ef1a \u0111\u1ec1":"The Startup Equation: A Visual Guidebook to Building Your Startup","tieu_de":"The Startup Equation: A Visual Guidebook to Building Your Startup","T\u00e1c gi\u1ea3":"Steve Fisher","tac_gia":"Steve Fisher","Gi\u00e1 s\u00e1ch":"23","gia":"23","Nh\u00e0 xu\u1ea5t b\u1ea3n":"","Nh\u00e0 ph\u00e1t h\u00e0nh":"","K\u00edch th\u01b0\u1edbc":"","Ng\u00e0y xu\u1ea5t b\u1ea3n":"","Lo\u1ea1i b\u00eca":"Bìa m\u1ec1m","url_img":"images\/12-7-2018_-_trituenhantaogoogle\/the.jpg","intro_text":" Cu\u1ed1n s\u00e1ch l\u00e0 m\u1ed9t t\u00e1c ph\u1ea9m gi\u00e0u h\u00ecnh \u1ea3nh, \u0111\u00f4\u0300 ho\u0323a v\u00e0 c\u00e1c t\u00ecnh hu\u1ed1ng nghi\u00ean c\u1ee9u, cu\u1ed1n s\u00e1ch l\u00e0 c\u1ea3 m\u1ed9t c\u00f4ng tr\u00ecnh \u0111\u01b0a ra nh\u01b0\u0303ng ti\u00ea\u0300n \u0111\u00ea\u0300 h\u01b0\u1edbng d\u1eabn th\u1ef1c t\u1ebf, sinh \u0111\u00f4\u0323ng \u0111\u1ec3 t\u1ea1o ra m\u1ed9t m\u00f4 h\u00ecnh kinh doanh th\u00e0nh c\u00f4ng cho b\u1ea5t k\u1ef3 m\u1ed9t startup n\u00e0o.Cu\u1ed1n s\u00e1ch \u201cThe Startup Equation\u201d h\u01b0\u1edbng d\u1eabn b\u1ea1n t\u1eebng b\u01b0\u1edbc th\u00f4ng qua c\u00e1c quy\u1ebft \u0111\u1ecbnh v\u00e0 m\u1ee5c ti\u00eau \u0111\u1ec3 t\u00ecm ra m\u00f4 h\u00ecnh startup ho\u00e0n h\u1ea3o. B\u1ea1n s\u1ebd h\u1ecdc c\u00e1c x\u00e1c \u0111\u1ecbnh b\u1ea1n thu\u1ed9c lo\u1ea1i h\u00ecnh doanh nh\u00e2n n\u00e0o \u0111\u1ec3 l\u00e0m theo l\u1ed9 tr\u00ecnh m\u00e0 cu\u1ed1n s\u00e1ch v\u1ea1ch ra cho b\u1ea1n v\u1edbi \u00fd t\u01b0\u1edfng kh\u1edfi nghi\u1ec7p \u0111\u1ed9c \u0111\u00e1o, v\u00e0 d\u1eabn \u0111\u1ebfn th\u00e0nh c\u00f4ng trong kinh doanh cho ri\u00eang b\u1ea1n. Cu\u1ed1n s\u00e1ch ch\u1ec9 d\u1eabn b\u1ea1n thi\u1ebft l\u1eadp m\u1ed9t k\u1ebf ho\u1ea1ch chi ti\u1ebft kh\u00f4ng ch\u1ec9 v\u1ec1 n\u1ec1n kinh t\u1ebf kh\u1edfi nghi\u1ec7p, m\u00e0 c\u00f2n l\u00e0 nh\u1eefng th\u00e1ch th\u1ee9c v\u00e0 c\u01a1 h\u1ed9i cho m\u1ecdi lo\u1ea1i h\u00ecnh kinh doanh m\u1edbi."}

{"T\u1ef1a \u0111\u1ec1":"The Startup Game: Inside the Partnership between Venture Capitalists and Entrepreneurs by William H. Draper ","tieu_de":"The Startup Game: Inside the Partnership between Venture Capitalists and Entrepreneurs by William H. Draper ","T\u00e1c gi\u1ea3":" William H. Draper","tac_gia":" William H. Draper","Gi\u00e1 s\u00e1ch":"27","gia":"27","Nh\u00e0 xu\u1ea5t b\u1ea3n":"","Nh\u00e0 ph\u00e1t h\u00e0nh":"","K\u00edch th\u01b0\u1edbc":"","Ng\u00e0y xu\u1ea5t b\u1ea3n":"","Lo\u1ea1i b\u00eca":"Bìa m\u1ec1m","url_img":"images\/12-7-2018_-_trituenhantaogoogle\/8923966.jpg","intro_text":"Ng\u01b0\u1eddi tr\u1ebb kh\u1edfi nghi\u1ec7p th\u00e0nh c\u00f4ng l\u00e0 t\u01b0\u01a1ng lai c\u1ee7a n\u1ec1n kinh t\u1ebf, v\u00e0i th\u1eadp k\u1ef7 qua h\u1ecd c\u00f3 s\u1ef1 thay \u0111\u1ed5i \u0111\u00e1ng kinh ng\u1ea1c v\u00e0 s\u1ef1 \u0111\u1ed5i m\u1edbi s\u00e2u r\u1ed9ng. \u0110\u1eb1ng sau s\u1ef1 ti\u1ebfn b\u1ed9 \u0111\u00e1ng kinh ng\u1ea1c n\u00e0y l\u00e0 nh\u1eefng nh\u00e0 \u0111\u1ea7u t\u01b0 m\u1ea1o hi\u1ec3m (h\u1ecd l\u00e0 m\u1ed9t trong nh\u1eefng nh\u00e0 \u0111\u1ea7u t\u01b0, h\u01b0\u01a1\u0301ng d\u00e2\u0303n v\u00e0 nh\u00e0 \u0111\u1ed3ng h\u00e0nh c\u1ee7a c\u00e1c ng\u01b0\u1eddi tr\u1ebb kh\u1edfi nghi\u1ec7p th\u00e0nh c\u00f4ng). William H.Draper III c\u00f3 nh\u1eefng \u0111\u00f3ng g\u00f3p v\u00e0o s\u1ef1 th\u00e0nh c\u00f4ng n\u00e0y, b\u1edfi v\u00ec \u00f4ng c\u0169ng l\u00e0 m\u1ed9t nh\u00e0 \u0111\u1ea7u t\u01b0 t\u00e0i ch\u00ednh trong m\u1ed9t gia \u0111\u00ecnh c\u00f3 b\u1ec1 d\u00e0y v\u1ec1 \u0111\u1ea7u t\u01b0 t\u00e0i ch\u00ednh. Trong h\u01a1n 40 n\u0103m, Bill Draper \u0111\u00e3 la\u0300m vi\u1ec7c v\u1edbi c\u00e1c doanh nh\u00e2n kh\u1edfi nghi\u1ec7p th\u00e0nh c\u00f4ng h\u00e0ng \u0111\u1ea7u c\u1ee7a thung l\u0169ng Silicon, n\u01a1i nh\u1eefng \u0111i\u1ec1u phi th\u1ef1c t\u1ebf h\u00f4m nay c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh hi\u00ea\u0323n th\u1ef1c v\u00e0o ng\u00e0y mai. Cu\u1ed1n s\u00e1ch \u201cThe Startup Game\u201d l\u00e0 c\u00e1i nh\u00ecn c\u1eadn c\u1ea3nh \u0111\u1ea7u ti\u00ean v\u1ec1 m\u1ed1i quan h\u1ec7 gi\u1eefa c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 m\u1ea1o hi\u1ec3m v\u00e0 c\u00e1c doanh nh\u00e2n kh\u1edfi nghi\u1ec7p th\u00e0nh c\u00f4ng, v\u00e0 c\u00e1c doanh nh\u00e2n kh\u1edfi nghi\u1ec7p th\u00e0nh c\u00f4ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 r\u1ea5t quan tr\u1ecdng trong s\u1ef1u th\u00e0nh c\u00f4ng v\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a b\u1ea5t k\u1ef3 n\u1ec1n kinh t\u1ebf n\u00e0o.\r\nT\u1eeb g\u00f3c nh\u00ecn c\u1ee7a m\u1ed9t nh\u00e0 \u0111\u1ea7u t\u01b0 t\u00e0i ch\u00ednh v\u00e0 hi\u1ec3u bi\u1ebft c\u1ee7a m\u00ecnh, \u00f4ng nh\u00ecn th\u1ea5y t\u00ecm n\u0103ng th\u00e0nh c\u00f4ng c\u1ee7a Skype, Apollo Computer, Hotmail, Open Table... v\u00e0 th\u1eadt nh\u01b0 v\u1eady. Trong cu\u1ed1n s\u00e1ch n\u00e0y, Draper kh\u00e1m ph\u00e1 c\u00e1ch \u0111\u00e1nh gi\u00e1 c\u00e1c \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o v\u00e0 c\u00e1c doanh nh\u00e2n kh\u1edfi nghi\u1ec7p th\u00e0nh c\u00f4ng v\u1edbi \u00fd t\u01b0\u1edfng c\u1ee7a h\u1ecd. V\u00e0 \u00f4ng c\u00f2n chia s\u1ebd c\u00e1c b\u00e0i h\u1ecdc t\u1eeb c\u00e1c c\u00f4ng ty Yahoo, Zappos, Baidu, Tesla Motors, Activision, Measurex\u2026 \u00f4ng c\u00f2n \u0111\u1eb7c bi\u1ec7t nh\u1eafc \u0111\u1ebfn gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a c\u00e1c l\u00e3nh \u0111\u1ea1o ch\u00ednh tr\u1ecb trong vi\u1ec7c t\u1ea1o ra nh\u1eefng c\u01a1 h\u1ed9i cho n\u1ec1n kinh t\u1ebf, nh\u01b0 \u00f4ng \u0110\u1eb7ng Ti\u1ec3u B\u00ecnh \u0111\u00e3 gi\u00fap Trung Qu\u1ed1c b\u1eaft k\u1ecbp th\u1ebf gi\u1edbi hi\u1ec7n \u0111\u1ea1i, Manmohan Singh t\u1ea1o \u0111i\u1ec1u ki\u1ec7n th\u00fac \u0111\u1ea9y vun \u0111\u1eafp nh\u1eefng thi\u00ean t\u00e0i s\u00e1ng t\u1ea1o c\u1ee7a \u1ea4n \u0110\u1ed9.\r\nTrong cu\u1ed1n s\u00e1ch na\u0300y t\u00e1c gi\u1ea3 nh\u1eafc \u0111\u1ebfn nh\u1eefng kinh nghi\u1ec7m c\u1ee7a m\u00ecnh \u0111\u1ec3 mang l\u1ea1i nh\u1eefng b\u00e0i h\u1ecdc th\u1ef1c ti\u1ec5n t\u1ed1t nh\u1ea5t cho ng\u01b0\u1eddi \u0111\u1ecdc v\u1ec1 m\u1ed1i quan h\u1ec7 gi\u1eefa nh\u00e0 \u0111\u1ea7u t\u01b0 t\u00e0i ch\u00ednh\/doanh nh\u00e2n v\u1edbi x\u00e3 h\u1ed9i b\u00ean ngo\u00e0i.\r\nCu\u1ed1n s\u00e1ch na\u0300y \u0111\u01b0\u1ee3c vi\u1ebft v\u1edbi m\u1ed9t c\u00e2u chuy\u1ec7n h\u1ea5p d\u1eabn, v\u00e0 k\u1ebft h\u1ee3p nhi\u1ec1u kinh nghi\u1ec7m c\u00e1 nh\u00e2n c\u1ee7a t\u00e1c gi\u1ea3, c\u0169ng nh\u01b0 cung c\u1ea5p m\u1ed9t c\u00e1ch nh\u00ecn v\u1ec1 c\u00e1ch th\u1ee9c th\u1ebf gi\u1edbi t\u00e0i ch\u00ednh ho\u1ea1t \u0111\u1ed9ng v\u00e0 ho\u1ea1t \u0111\u1ed9ng \u0111\u1ea7u t\u01b0 m\u1ea1o hi\u1ec3m v\u00e0 th\u1ebf gi\u1edbi doanh nh\u00e2n t\u1ef1 th\u00e2n.\r\n "}

{"T\u1ef1a \u0111\u1ec1":"The Successful Mistake: How 163 of The World's Greatest Entrepreneurs Transform Failure Into Success","tieu_de":"The Successful Mistake: How 163 of The World's Greatest Entrepreneurs Transform Failure Into Success","T\u00e1c gi\u1ea3":"Matthew Turner","tac_gia":"Matthew Turner","Gi\u00e1 s\u00e1ch":"14","gia":"14","Nh\u00e0 xu\u1ea5t b\u1ea3n":"","Nh\u00e0 ph\u00e1t h\u00e0nh":"","K\u00edch th\u01b0\u1edbc":"","Ng\u00e0y xu\u1ea5t b\u1ea3n":"","Lo\u1ea1i b\u00eca":"Bìa m\u1ec1m","url_img":"images\/12-7-2018_-_trituenhantaogoogle\/the_success.jpg","intro_text":" \r\n\"Every adversity, every failure, every heartache carries with it the seed of an equal or greater benefit\" -- Napolean Hill from Think & Grow Rich H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng b\u1ea1n s\u1ed1ng trong m\u1ed9t th\u1ebf gi\u1edbi n\u01a1i ma\u0300 nh\u1eefng c\u00e2u chuy\u1ec7n th\u00e0nh c\u00f4ng \u0111\u01b0\u01a1\u0323c vi\u00ea\u0301t n\u00ean t\u01b0\u0300 nh\u01b0\u0303ng l\u00f4\u0303i l\u00e2\u0300m. Ch\u1ec9 c\u1ea7n quan t\u00e2m \u0111\u1ebfn v\u00e2\u0301n \u0111\u00ea\u0300 kinh doanh, k\u1ebft qu\u1ea3 kinh doanh (\u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn), m\u1ee9c \u0111\u1ed9 c\u0103ng th\u1eb3ng, t\u0103ng tr\u01b0\u1edfng v\u00e0 h\u1ea1nh ph\u00fac.\r\nSau khi ph\u1ecfng v\u1ea5n 163 b\u1ed9 \u00f3c tr\u00ed tu\u1ec7 nh\u1ea5t th\u1ebf gi\u1edbi, trong cu\u1ed1n s\u00e1ch \u201cThe Successful Mistake: How 163 of The World\u2019s Greatest Entrepreneurs Transform Failure Into Success\u201d Matthew Turner se\u0303 giu\u0301p ba\u0323n ho\u0323c \u0111\u01b0\u01a1\u0323c ca\u0301ch tho\u00e1t kh\u1ecfi nh\u1eefng sai l\u1ea7m nhanh h\u01a1n v\u00e0 t\u1ed1t h\u01a1n nh\u1eefng ng\u01b0\u1eddi m\u00e0 b\u1ea1n t\u1eebng ng\u01b0\u1ee1ng m\u1ed9.\r\nV\u1edbi s\u1ef1 tham gia c\u1ee7a Chris Brogan (T\u00e1c gi\u1ea3 b\u00e1n s\u00e1ch ch\u1ea1y nh\u1ea5t tr\u00ean t\u1edd New York Times), Rachel Elnaugh (nh\u00e0 \u0111\u1ea7u t\u01b0 c\u1ee7a BBC Dragon\u2019s Den), Mitch Joel (t\u00f3p 40 gi\u1ea3i th\u01b0\u1edfng Under 40 c\u1ee7a Canada) v\u00e0 nhi\u1ec1u nh\u00e0 l\u00e3nh \u0111\u1ea1o truy\u1ec1n c\u1ea3m h\u1ee9ng kh\u00e1c, cu\u1ed1n \u201cThe Successful Mistake\u201d \u0111\u00e3 kh\u00e1m ph\u00e1 ra nh\u1eefng sai l\u1ea7m l\u1edbn nh\u1ea5t c\u1ee7a h\u1ecd v\u00e0 l\u00e0m th\u1ebf n\u00e0o h\u1ecd bi\u1ebfn nh\u1eefng \u0111i\u1ec1u \u0111\u00f3 th\u00e0nh nh\u1eefng di s\u1ea3n th\u00e0nh c\u00f4ng v\u00e0 ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n.\r\nV\u00ec v\u1eady, b\u1ea1n \u0111\u00e3 bao gi\u1edd t\u1eebng t\u1ef1 h\u1ecfi ch\u00ednh m\u00ecnh r\u1eb1ng trong kinh doanh \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t \u0111\u00ea\u0309 tr\u00e1nh nh\u1eefng sai l\u1ea7m l\u00e0 g\u00ec, v\u00e0 nh\u1eefng gi\u1edbi h\u1ea1n \u0111\u1ecf c\u1ea7n ch\u00fa \u00fd, cu\u1ed1n s\u00e1ch \u201cThe Successful Mistake\u201d l\u00e0 gi\u00e0nh cho b\u1ea1n b\u1edfi v\u00ec t\u00e1c gi\u1ea3 \u0111\u00e3 ph\u00e1t hi\u1ec7n ra Quy tr\u00ecnh B\u1ea3y Giai \u0111o\u1ea1n m\u00e0 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u tr\u1ea3i qua sau khi m\u1eafc m\u1ed9t sai l\u1ea7m n\u00e0o \u0111\u00f3.\r\nT\u1ea5t c\u1ea3 nh\u1eefng g\u00ec c\u00f2n l\u1ea1i l\u00e0 t\u00ecm hi\u1ec3u s\u00e2u v\u1ea5n \u0111\u1ec1 v\u00e0 kh\u00e1m ph\u00e1 s\u1ef1 th\u1ea5t b\u1ea1i ti\u1ebfp theo (th\u1eadm ch\u00ed l\u00e0 hi\u1ec7n t\u1ea1i) \u0111\u1ec3 c\u00f3 th\u1ec3 bi\u1ebfn n\u00f3 tr\u1edf th\u00e0nh th\u00e0nh c\u00f4ng l\u1edbn nh\u1ea5t c\u1ee7a b\u1ea1n.\r\n "}

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