{"T\u1ef1a \u0111\u1ec1":"Modeling Techniques in Predictive Analytics with Python and R: A Guide to Data Science (FT Press Analytics) ","tieu_de":"Modeling Techniques in Predictive Analytics with Python and R: A Guide to Data Science (FT Press Analytics) ","T\u00e1c gi\u1ea3":"Thomas W. Miller","tac_gia":"Thomas W. Miller","Gi\u00e1 s\u00e1ch":"71","gia":"71","Nh\u00e0 xu\u1ea5t b\u1ea3n":"Pearson FT Press","Nh\u00e0 ph\u00e1t h\u00e0nh":"","K\u00edch th\u01b0\u1edbc":"7.4 x 1.4 x 9.3 inches","Ng\u00e0y xu\u1ea5t b\u1ea3n":"2014","Lo\u1ea1i b\u00eca":"","url_img":"images\/Th\u01b0_vi\u1ec7n_s\u00e1ch\/Modeling_Techniques_in_Predictive_Analytics_with_Python_and_R_A_Guide_to_Data_Science_FT_Press_Analytics.jpg","intro_text":""}

{"T\u1ef1a \u0111\u1ec1":"Game storming ","tieu_de":"Game storming ","T\u00e1c gi\u1ea3":"Dave Gray, Sunni Brown, James Macanufo","tac_gia":"Dave Gray, Sunni Brown, James Macanufo","Gi\u00e1 s\u00e1ch":"","gia":"","Nh\u00e0 xu\u1ea5t b\u1ea3n":"O'reilly","Nh\u00e0 ph\u00e1t h\u00e0nh":"","K\u00edch th\u01b0\u1edbc":"","Ng\u00e0y xu\u1ea5t b\u1ea3n":"","Lo\u1ea1i b\u00eca":"","url_img":"images\/Th\u01b0_vi\u1ec7n_s\u00e1ch\/Game_storming.jpg","intro_text":"B\u1ea1n m\u1ec7t m\u1ecfi v\u1edbi c\u00e1c cu\u1ed9c h\u1ecdp h\u1ed9i \u0111\u1ed3ng nh\u00e0m ch\u00e1n? B\u1ea1n kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec trong m\u1ed9t cu\u1ed9c h\u1ecdp h\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb? B\u1ea1n kh\u00f4ng th\u1ec3 l\u00e0m cho ai \u0111\u00f3 ch\u00fa \u00fd hay tham gia? Game storming l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch tuy\u1ec7t v\u1eddi cho nh\u1eefng \u00fd t\u01b0\u1edfng v\u00e0 k\u1ef9 n\u0103ng \u0111\u1ec3 l\u00e0m vi\u1ec7c nh\u00f3m m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. H\u00e3y ng\u1eebng c\u00e1c cu\u1ed9c h\u1ecdp k\u00e9m hi\u1ec7u su\u1ea5t, kh\u00f4ng hi\u1ec7u qu\u1ea3. B\u1eaft \u0111\u1ea7u ngay v\u00e0o vi\u1ec7c c\u1ed9ng t\u00e1c, s\u00e1ng ch\u1ebf v\u00e0 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 m\u1ed9t c\u00e1ch chu \u0111\u00e1o, s\u00e1ng t\u1ea1o, vui nh\u1ed9n. Cu\u1ed1n s\u00e1ch bao g\u1ed3m nhi\u1ec1u l\u00fd thuy\u1ebft v\u00e0 th\u1ef1c ti\u1ec5n c\u1ee7a v\u1ea5n \u0111\u1ec1 l\u00e0m vi\u1ec7c nh\u00f3m v\u00e0 \u0111\u01b0a ra c\u00e1c v\u1ea5n \u0111\u1ec1 s\u00e1ng t\u1ea1o. M\u1ed9t ph\u1ea7n ba cu\u1ed1n s\u00e1ch bao g\u1ed3m c\u00e1c l\u00fd thuy\u1ebft, l\u1ecbch s\u1eed v\u00e0 c\u00e1c b\u1ed9 k\u1ef9 n\u0103ng c\u1ea7n thi\u1ebft \u0111\u1ec3 hi\u1ec3u v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c c\u00f4ng vi\u1ec7c th\u1ef1c t\u1ebf. Ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a cu\u1ed1n s\u00e1ch l\u00e0 m\u1ed9t danh s\u00e1ch c\u00e1c tr\u00f2 ch\u01a1i (v\u1edbi h\u01a1n 80 tr\u00f2 ch\u01a1i) bao g\u1ed3m c\u00e1c ph\u00e1c th\u1ea3o v\u1ec1 s\u1eed d\u1ee5ng, quy t\u1eafc v\u00e0 m\u1ee5c ti\u00eau. M\u1ed7i m\u1ed9t tr\u00f2 ch\u01a1i \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 trong m\u1ed9t ho\u1eb7c hai trang v\u1edbi c\u00e1c v\u00ed d\u1ee5 c\u00f3 t\u00ednh m\u00f4 t\u1ea3 v\u00e0 d\u1ec5 th\u1ef1c hi\u1ec7n. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng cu\u1ed1n s\u00e1ch h\u1eefu \u00edch m\u00e0 b\u1ea5t k\u1ef3 ng\u01b0\u1eddi n\u00e0o c\u0169ng c\u1ea7n, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng nh\u00e0 kinh doanh!"}

{"T\u1ef1a \u0111\u1ec1":"Mentoring Leaders: Wisdom for Developing Character, Calling, and Competency","tieu_de":"Mentoring Leaders: Wisdom for Developing Character, Calling, and Competency","T\u00e1c gi\u1ea3":"Carson Pue","tac_gia":"Carson Pue","Gi\u00e1 s\u00e1ch":"13","gia":"13","Nh\u00e0 xu\u1ea5t b\u1ea3n":"Baker Books","Nh\u00e0 ph\u00e1t h\u00e0nh":"","K\u00edch th\u01b0\u1edbc":"6 x 0.6 x 9 inches","Ng\u00e0y xu\u1ea5t b\u1ea3n":"2005","Lo\u1ea1i b\u00eca":"","url_img":"images\/Th\u01b0_vi\u1ec7n_s\u00e1ch\/Mentoring_Leaders_Wisdom_for_Developing_Character_Calling_and_Competency.jpg","intro_text":""}

{"T\u1ef1a \u0111\u1ec1":"DISRUPTING CLASS","tieu_de":"DISRUPTING CLASS","T\u00e1c gi\u1ea3":"Clayton M. Christensen, Michael B. Horn & Curtis W. Johnson","tac_gia":"Clayton M. Christensen, Michael B. Horn & Curtis W. Johnson","Gi\u00e1 s\u00e1ch":"","gia":"","Nh\u00e0 xu\u1ea5t b\u1ea3n":"Mc-Graw Hill","Nh\u00e0 ph\u00e1t h\u00e0nh":"","K\u00edch th\u01b0\u1edbc":"","Ng\u00e0y xu\u1ea5t b\u1ea3n":"","Lo\u1ea1i b\u00eca":"","url_img":"images\/Th\u01b0_vi\u1ec7n_s\u00e1ch\/DISRUPTING__CLASS.jpg","intro_text":"C\u00e1c kh\u00f3a h\u1ecdc h\u1ea5p d\u1eabn, nh\u1eefng ph\u00e1t hi\u1ec7n khoa h\u1ecdc th\u00fa v\u1ecb, v\u00e0 nh\u1eefng hi\u1ec3u bi\u1ebft ch\u01b0a t\u1eebng th\u1ea5y v\u1ec1 c\u00e1ch qu\u1ea3n l\u00fd s\u1ef1 \u0111\u1ed5i m\u1edbi, Disrupting class s\u1ebd m\u1edf mang cho b\u1ea1n nh\u1eefng kh\u1ea3 n\u0103ng m\u1edbi, m\u1edf ra ti\u1ec1m n\u0103ng \u1ea9n gi\u1ea5u, v\u00e0 gi\u00fap b\u1ea1n ngh\u0129 kh\u00e1c \u0111i. Gi\u00e1o s\u01b0 Christensen v\u00e0 c\u00e1c \u0111\u1ed3ng t\u00e1c gi\u1ea3 c\u1ee7a \u00f4ng \u0111\u01b0a ra m\u1ed9t b\u00e0i h\u1ecdc m\u1edbi m\u1ebb trong \u0111\u1ed5i m\u1edbi s\u1ebd gi\u00fap b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 th\u00e0nh c\u00f4ng.Theo Groen, m\u1ed9t kh\u00e1ch h\u00e0ng tr\u00ean amazon: \u201cN\u1ebfu b\u1ea1n mu\u1ed1n h\u1ecdc c\u00e1ch n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng gi\u00e1o d\u1ee5c b\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o c\u00e1ch ti\u1ebfp c\u1eadn l\u1ea5y ng\u01b0\u1eddi h\u1ecdc l\u00e0m trung t\u00e2m th\u00ec \u0111\u00e2y l\u00e0 cu\u1ed1n s\u00e1ch d\u00e0nh cho b\u1ea1n. Ngo\u00e0i ra, cu\u1ed1n s\u00e1ch d\u00e0nh cho b\u1ea5t k\u1ef3 c\u00e1 nh\u00e2n n\u00e0o quan t\u00e2m \u0111\u1ebfn s\u1ef1 \u0111\u1ed5i m\u1edbi gi\u00e1o d\u1ee5c. Gi\u1ed1ng nh\u01b0 kh\u00e1ch h\u00e0ng l\u00e0 trung t\u00e2m c\u1ee7a m\u1ed9t doanh nghi\u1ec7p th\u00ec tr\u1ecdng t\u00e2m c\u1ee7a s\u1ef1 th\u00e0nh c\u00f4ng trong kinh doanh l\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng, h\u1ecdc sinh n\u00ean l\u00e0 tr\u1ecdng t\u00e2m c\u1ee7a tr\u01b0\u1eddng v\u00e0 th\u00e0nh c\u00f4ng ph\u1ea3i \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng b\u1edfi m\u1ed9t tr\u01b0\u1eddng h\u1ecdc \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a h\u1ecd nh\u01b0 th\u1ebf n\u00e0o\u201d."}

{"T\u1ef1a \u0111\u1ec1":"Sprint how to solve big problems and test new ideas in just five days","tieu_de":"Sprint how to solve big problems and test new ideas in just five days","T\u00e1c gi\u1ea3":"Jake Knapp, John Zeratsky, Braden Kowitz","tac_gia":"Jake Knapp, John Zeratsky, Braden Kowitz","Gi\u00e1 s\u00e1ch":"15","gia":"15","Nh\u00e0 xu\u1ea5t b\u1ea3n":"Simon & Schuster","Nh\u00e0 ph\u00e1t h\u00e0nh":"","K\u00edch th\u01b0\u1edbc":"5.5 x 1 x 8.4","Ng\u00e0y xu\u1ea5t b\u1ea3n":"08-03-2016","Lo\u1ea1i b\u00eca":"Bìa m\u1ec1m","url_img":"","intro_text":""}

{"T\u1ef1a \u0111\u1ec1":"DISCIPLINED ENTREPRENEURSHIP","tieu_de":"DISCIPLINED ENTREPRENEURSHIP","T\u00e1c gi\u1ea3":"BILL AULET","tac_gia":"BILL AULET","Gi\u00e1 s\u00e1ch":"","gia":"","Nh\u00e0 xu\u1ea5t b\u1ea3n":"Wiley","Nh\u00e0 ph\u00e1t h\u00e0nh":"","K\u00edch th\u01b0\u1edbc":"","Ng\u00e0y xu\u1ea5t b\u1ea3n":"","Lo\u1ea1i b\u00eca":"","url_img":"images\/Th\u01b0_vi\u1ec7n_s\u00e1ch\/DISRUPTING__CLASS.jpg","intro_text":""}

{"T\u1ef1a \u0111\u1ec1":"Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success","tieu_de":"Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success","T\u00e1c gi\u1ea3":"Neal Schaffer","tac_gia":"Neal Schaffer","Gi\u00e1 s\u00e1ch":"25","gia":"25","Nh\u00e0 xu\u1ea5t b\u1ea3n":"Wiley","Nh\u00e0 ph\u00e1t h\u00e0nh":"","K\u00edch th\u01b0\u1edbc":"6.3 x 0.8 x 9.2 inches","Ng\u00e0y xu\u1ea5t b\u1ea3n":"2013","Lo\u1ea1i b\u00eca":"Bìa c\u1ee9ng","url_img":"images\/Th\u01b0_vi\u1ec7n_s\u00e1ch\/Maximize_Your_Social_A_One-Stop_Guide_to_Building_a_Social_Media_Strategy_for_Marketing_and_Business_Success.jpg","intro_text":""}

{"T\u1ef1a \u0111\u1ec1":"DESIGN THINKING for STRATEGIC INNOVATION","tieu_de":"DESIGN THINKING for STRATEGIC INNOVATION","T\u00e1c gi\u1ea3":"IDRIS MOOTEE","tac_gia":"IDRIS MOOTEE","Gi\u00e1 s\u00e1ch":"","gia":"","Nh\u00e0 xu\u1ea5t b\u1ea3n":"Wiley","Nh\u00e0 ph\u00e1t h\u00e0nh":"","K\u00edch th\u01b0\u1edbc":"","Ng\u00e0y xu\u1ea5t b\u1ea3n":"","Lo\u1ea1i b\u00eca":"","url_img":"images\/Th\u01b0_vi\u1ec7n_s\u00e1ch\/DESIGN_THINKING_for_STRATEGIC_INNOVATION.jpg","intro_text":""}

{"T\u1ef1a \u0111\u1ec1":"Matchmakers: The New Economics of Multisided Platforms ","tieu_de":"Matchmakers: The New Economics of Multisided Platforms ","T\u00e1c gi\u1ea3":"David S. Evans","tac_gia":"David S. Evans","Gi\u00e1 s\u00e1ch":"35","gia":"35","Nh\u00e0 xu\u1ea5t b\u1ea3n":"Harvard Business Review Press","Nh\u00e0 ph\u00e1t h\u00e0nh":"","K\u00edch th\u01b0\u1edbc":"6.5 x 1 x 9.5 inches","Ng\u00e0y xu\u1ea5t b\u1ea3n":"2016","Lo\u1ea1i b\u00eca":"Bìa c\u1ee9ng","url_img":"images\/Th\u01b0_vi\u1ec7n_s\u00e1ch\/Matchmakers_The_New_Economics_of_Multisided_Platforms.jpg","intro_text":"\r\nC\u00f3 r\u1ea5t nhi\u1ec1u c\u00f4ng ty c\u00f4ng c\u1ed9ng n\u0103ng \u0111\u1ed9ng, t\u1eeb Alibaba, Facebook \u0111\u1ebfn Visa v\u00e0 nh\u1eefng startup d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t nh\u01b0 Airbnb, Uber, l\u00e0 nh\u1eefng trung gian k\u1ebft n\u1ed1i nh\u1eefng nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y v\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng kh\u00e1c ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u. C\u00e1c nh\u00e0 kinh t\u1ebf g\u1ecdi h\u1ecd l\u00e0 nh\u1eefng \u0111\u01a1n v\u1ecb cung c\u1ea5p n\u1ec1n t\u1ea3ng v\u1ec1 v\u1eadt l\u00fd v\u00e0 \u1ea3o cho nhi\u1ec1u nh\u00f3m ng\u01b0\u1eddi k\u1ebft h\u1ee3p v\u1edbi nhau. m\u1eb7c d\u00f9 c\u00e1c t\u1ed5 ch\u1ee9c c\u00f3 nhi\u1ec7m v\u1ee5 k\u1ebft n\u1ed1i nh\u01b0 th\u1ebf \u0111\u00e3 t\u1ed3n t\u1ea1i h\u00e0ng thi\u00ean ni\u00ean k\u1ef7 nh\u01b0ng ch\u00fang ng\u00e0y c\u00e0ng tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn h\u01a1n v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a c\u00f4ng ngh\u1ec7., nhi\u1ec1u c\u00f4ng ty mu\u1ed1n ph\u00e1 b\u1ecf m\u00f4 h\u00ecnh kinh doanh c\u0169 \u0111\u1ec3 tr\u1edf th\u00e0nh nh\u1eefng c\u00f4ng ty m\u00f4i gi\u1edbi hi\u1ec7n \u0111\u1ea1i ng\u00e0y nay.Trong Matchmakers, David Evans v\u00e0 Richard Schmalensee, hai nh\u00e0 kinh t\u1ebf h\u1ecdc, nh\u1eefng ng\u01b0\u1eddi \u0111\u1ea7u ti\u00ean ph\u00e2n t\u00edch v\u1ec1 s\u1ef1 \u0111a n\u1ec1n t\u1ea3ng v\u00e0 kh\u00e1m ph\u00e1 c\u00e1c nguy\u00ean t\u1eafc c\u1ee7a h\u1ecd, nh\u1eefng ng\u01b0\u1eddi n\u00e0y \u0111\u00e3 t\u01b0 v\u1ea5n cho m\u1ed9t s\u1ed1 doanh nghi\u1ec7p n\u1ec1n t\u1ea3ng th\u00e0nh c\u00f4ng nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi, h\u00e3y gi\u1ea3i th\u00edch c\u00e1ch nh\u1eefng ng\u01b0\u1eddi g\u00e2y qu\u1ef9 l\u00e0m vi\u1ec7c t\u1ed1t nh\u1ea5t trong th\u1ef1c t\u1ebf, t\u1ea1i sao h\u1ecd l\u00e0m nh\u1eefng g\u00ec h\u1ecd l\u00e0m v\u00e0 c\u00e1ch c\u00e1c nh\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n c\u01a1 h\u1ed9i th\u00e0nh c\u00f4ng c\u1ee7a h\u1ecd.Cho d\u00f9 b\u1ea1n l\u00e0 m\u1ed9t doanh nh\u00e2n, nh\u00e0 \u0111\u1ea7u t\u01b0, ng\u01b0\u1eddi ti\u00eau d\u00f9ng, hay m\u1ed9t nh\u00e0 qu\u1ea3n l\u00fd, t\u01b0\u01a1ng lai c\u1ee7a b\u1ea1n s\u1ebd li\u00ean quan \u0111\u1ebfn nhi\u1ec1u n\u1ec1n t\u1ea3ng h\u01a1n v\u00e0 nhi\u1ec1u h\u01a1n n\u1eefa, v\u00e0 Matchmakers gi\u00e0u c\u00e2u chuy\u1ec7n t\u1eeb ng\u01b0\u1eddi chi\u1ebfn th\u1eafng v\u00e0 ng\u01b0\u1eddi thua cu\u1ed9c - l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch b\u1ea1n c\u1ea7n \u0111\u1ec3 \u0111i\u1ec1u h\u01b0\u1edbng th\u1ebf gi\u1edbi h\u1ea5p d\u1eabn n\u00e0y nh\u01b0ng g\u00e2y nh\u1ea7m l\u1eabn\r\n"}

{"T\u1ef1a \u0111\u1ec1":"DEALING WITH DARWIN","tieu_de":"DEALING WITH DARWIN","T\u00e1c gi\u1ea3":"GEOFFREY A. MOORE","tac_gia":"GEOFFREY A. MOORE","Gi\u00e1 s\u00e1ch":"","gia":"","Nh\u00e0 xu\u1ea5t b\u1ea3n":"PORTFOLIO PENGUIN","Nh\u00e0 ph\u00e1t h\u00e0nh":"","K\u00edch th\u01b0\u1edbc":"","Ng\u00e0y xu\u1ea5t b\u1ea3n":"","Lo\u1ea1i b\u00eca":"","url_img":"images\/Th\u01b0_vi\u1ec7n_s\u00e1ch\/DEALING_WITH_DARWIN.jpg","intro_text":"Dealing with Darwin l\u00e0 m\u1ed9t trong nh\u1eefng cu\u1ed1n s\u00e1ch ti\u1ebfp th\u1ecb c\u00f4ng ngh\u1ec7 t\u1ed1t nh\u1ea5t m\u00e0 t\u00f4i \u0111\u00e3 \u0111\u1ecdc trong th\u1ebf k\u1ef7 21. Theo Moore, t\u00e1c gi\u1ea3 cu\u1ed1n s\u00e1ch l\u1eadp lu\u1eadn r\u1eb1ng, c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 tho\u00e1t kh\u1ecfi s\u1ef1 c\u1ea1nh tranh v\u1ec1 gi\u00e1 c\u1ea3 h\u00e0ng h\u00f3a v\u00e0 c\u1ea1nh tranh b\u1eb1ng gi\u00e1 th\u00f4ng qua c\u00e1c s\u00e1ng ki\u1ebfn ph\u00e2n bi\u1ec7t s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh trong t\u00e2m tr\u00ed c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u00d4ng \u0111\u00e3 x\u00e2y d\u1ef1ng m\u1ed9t h\u1ec7 th\u1ed1ng ph\u00e2n lo\u1ea1i g\u1ed3m 15 lo\u1ea1i \u0111\u1ed5i m\u1edbi, t\u1eeb c\u00e1c c\u00f4ng ngh\u1ec7 \u0111\u1ed9t ph\u00e1 nh\u01b0 iTunes c\u1ee7a Apple cho \u0111\u1ebfn nh\u1eefng \u0111\u1ed5i m\u1edbi ti\u1ebfp th\u1ecb th\u00f4ng th\u01b0\u1eddng nh\u01b0 thu\u00ea m\u1ed9t ng\u01b0\u1eddi c\u00f3 ti\u1ebfng \u0111\u1ec3 qu\u1ea3ng c\u00e1o. Kh\u00f4ng gi\u1ed1ng nh\u01b0 nhi\u1ec1u nh\u00e0 kinh doanh kh\u00e1c, Moore kh\u00f4ng \u0111\u00e1nh gi\u00e1 cao s\u1ef1 \u0111\u1ed5i m\u1edbi v\u00ec l\u1ee3i \u00edch c\u00e1 nh\u00e2n, nh\u1ea5n m\u1ea1nh r\u1eb1ng n\u00f3 ph\u1ea3i g\u1eafn li\u1ec1n v\u1edbi c\u00e1c m\u1ee5c ti\u00eau kinh doanh c\u1ee5 th\u1ec3. \u0110\u1ec3 gi\u00fap c\u00e1c c\u00f4ng ty x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u00fang \u0111\u1eafn v\u00e0 sai l\u1ea7m cho s\u1ef1 \u0111\u1ed5i m\u1edbi, \u00f4ng \u0111\u00e3 ph\u00e1t tri\u1ec3n m\u1ed9t khu\u00f4n kh\u1ed5 ph\u00e2n t\u00edch \u0111\u1ec3 ph\u00e2n bi\u1ec7t c\u00e1c nh\u00f3m th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 ph\u00e1t tri\u1ec3n v\u00e0 c\u00e1c c\u00f4ng ty \"ph\u1ee9c t\u1ea1p\" b\u00e1n c\u00e1c d\u1ef1 \u00e1n t\u00f9y bi\u1ebfn v\u1edbi m\u1ed9t s\u1ed1 kh\u00e1ch h\u00e0ng t\u1eeb c\u00e1c c\u00f4ng ty ho\u1ea1t \u0111\u1ed9ng theo quy m\u00f4 s\u1ea3n ph\u1ea9m cho c\u00f4ng ch\u00fang. Moore minh ho\u1ea1 nh\u1eefng \u00fd t\u01b0\u1edfng n\u00e0y v\u1edbi nh\u1eefng v\u00ed d\u1ee5 th\u1ef1c t\u1ebf, thi\u00ean v\u1ec1 c\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 nh\u01b0 m\u1ea1ng leviathan Cisco Systems. Cu\u1ed1n s\u00e1ch mang t\u00ednh chia s\u1ebb, v\u00e0 cung c\u1ea5p nhi\u1ec1u th\u00f4ng tin h\u1eefu \u00edch cho c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd."}

{"T\u1ef1a \u0111\u1ec1":"Learning internet of things","tieu_de":"Learning internet of things","T\u00e1c gi\u1ea3":"Peter Waher","tac_gia":"Peter Waher","Gi\u00e1 s\u00e1ch":"44","gia":"44","Nh\u00e0 xu\u1ea5t b\u1ea3n":"Packt Publishing","Nh\u00e0 ph\u00e1t h\u00e0nh":"","K\u00edch th\u01b0\u1edbc":"7.5 x 0.6 x 9.2 inches","Ng\u00e0y xu\u1ea5t b\u1ea3n":"2015","Lo\u1ea1i b\u00eca":"Bìa m\u1ec1m","url_img":"images\/Th\u01b0_vi\u1ec7n_s\u00e1ch\/Learning_internet_of_things.jpg","intro_text":"\r\nBi\u1ebft \u0111\u01b0\u1ee3c c\u00e1c kh\u1ea3 n\u0103ng v\u00e0 h\u1ea1n ch\u1ebf c\u1ee7a giao th\u1ee9c HTTP, UPnP, CoAP, MQTT v\u00e0 XMPP\r\nS\u1eed d\u1ee5ng c\u00e1c m\u1eabu giao ti\u1ebfp quan tr\u1ecdng, ch\u1eb3ng h\u1ea1n nh\u01b0 y\u00eau c\u1ea7u \/ \u0111\u00e1p \u1ee9ng, xu\u1ea5t b\u1ea3n \/ \u0111\u0103ng k\u00fd, \u0111\u0103ng k\u00fd s\u1ef1 ki\u1ec7n, tin nh\u1eafn kh\u00f4ng \u0111\u1ed3ng b\u1ed9 v\u00e0 c\u00e1c m\u1eabu multicast\r\nB\u1ea3o \u0111\u1ea3m v\u00f2ng \u0111\u1eddi c\u1ee7a S\u1ef1 ki\u1ec7n tr\u00ean Internet b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng \u0111\u0103ng k\u00fd Thing v\u00e0 \u1ee7y th\u00e1c l\u00f2ng tin\r\nGi\u1ea3m s\u1ef1 ph\u1ee9c t\u1ea1p v\u00e0 th\u1eddi gian ph\u00e1t tri\u1ec3n b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng d\u1ecbch v\u1ee5 Internet of Things\r\nHi\u1ec3u c\u00e1c m\u1ed1i \u0111e d\u1ecda c\u01a1 b\u1ea3n tr\u00ean Internet v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c bi\u1ec7n ph\u00e1p ch\u1ed1ng l\u1ea1i hi\u1ec7u qu\u1ea3\r\nK\u1ebft h\u1ee3p kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c v\u00e0 b\u1ea3o m\u1eadt \u0111\u1ec3 t\u1ea1o c\u00e1c gi\u1ea3i ph\u00e1p m\u1edf v\u00e0 an to\u00e0n\r\nTri\u1ec3n khai c\u00e1c ki\u1ebfn tr\u00fac v\u00e0 gi\u1ea3i ph\u00e1p an to\u00e0n, kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng, ph\u00e2n c\u1ea5p v\u00e0 t\u01b0\u01a1ng th\u00edch cho Internet of Things\r\n \r\n"}

{"T\u1ef1a \u0111\u1ec1":"CROSSING THE CHASM","tieu_de":"CROSSING THE CHASM","T\u00e1c gi\u1ea3":"GEOFFREY A. MOORE","tac_gia":"GEOFFREY A. MOORE","Gi\u00e1 s\u00e1ch":"","gia":"","Nh\u00e0 xu\u1ea5t b\u1ea3n":"HARPER BUSINESS","Nh\u00e0 ph\u00e1t h\u00e0nh":"","K\u00edch th\u01b0\u1edbc":"","Ng\u00e0y xu\u1ea5t b\u1ea3n":"","Lo\u1ea1i b\u00eca":"","url_img":"images\/Th\u01b0_vi\u1ec7n_s\u00e1ch\/CROSSING_THE_CHASM.jpg","intro_text":"M\u1ed9t s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 c\u1ea7n ph\u1ea3i \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c th\u1ecb hi\u1ebfu nh\u1ea5t th\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng, c\u00f3 th\u1ec3 khai th\u00e1c \u0111\u01b0\u1ee3c nh\u1eefng gi\u00e1 tr\u1ecb v\u00e0 bi\u1ebfn nh\u1eefng gi\u00e1 tr\u1ecb \u0111\u00f3 th\u00e0nh xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng.\u0110\u1ec3 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh, C\u00e1c c\u00f4ng ty IT chuy\u00ean ph\u00e1t tri\u1ec3n ph\u1ea7n m\u1ec1m v\u00e0 s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 c\u1ea7n bi\u1ebft \u0111\u1ebfn V\u00f2ng \u0111\u1eddi th\u00edch \u1ee9ng c\u00f4ng ngh\u1ec7 v\u00e0 c\u1ea7n bi\u1ebft c\u00e1ch v\u01b0\u1ee3t qua c\u00e1c h\u1ed1 ng\u0103n. Tr\u01b0\u1edbc m\u1ed7i h\u1ed1 ng\u0103n l\u00e0 nh\u1eefng kh\u00f3 kh\u0103n, th\u1eed th\u00e1ch th\u1ef1c s\u1ef1. Ch\u1ec9 khi v\u01b0\u1ee3t qua t\u1ea5t c\u1ea3 c\u00e1c h\u1ed1 ng\u0103n, s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u1edbi \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 th\u00e0nh c\u00f4ng.Cu\u1ed1n s\u00e1ch Cross the chasm t\u1ea1m d\u1ecbch l\u00e0 V\u01b0\u1ee3t qua nh\u1eefng h\u1ed1 ng\u0103n l\u00e0 m\u1ed9t quy\u1ec3n s\u00e1ch hay \u0111\u1ec1 c\u1eadp t\u1edbi V\u00f2ng \u0111\u1eddi th\u00edch \u1ee9ng c\u00f4ng ngh\u1ec7. \u0110\u00e2y c\u00f3 th\u1ec3 l\u00e0 t\u00e0i li\u1ec7u tham kh\u1ea3o h\u1eefu \u00edch \u0111\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty trong l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7.M\u1ed9t V\u00f2ng \u0111\u1eddi th\u00edch \u1ee9ng c\u00f4ng ngh\u1ec7 \u0111\u01b0\u1ee3c chia l\u00e0m 4 giai \u0111o\u1ea1n v\u00e0 3 h\u1ed1 ng\u0103n: Ng\u01b0\u1eddi ti\u00ean phong  (1) -> Ng\u01b0\u1eddi th\u00edch \u1ee9ng nhanh (2)-> Ng\u01b0\u1eddi theo \u0111u\u00f4i (3)-> Ng\u01b0\u1eddi l\u1ea1c h\u1eadu.Giai \u0111o\u1ea1n 1: Ng\u01b0\u1eddi ti\u00ean phong l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111am m\u00ea v\u1ec1 c\u00f4ng ngh\u1ec7, h\u1ecd mua s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 v\u00ec h\u1ecd \u0111am m\u00ea. Nh\u1eefng ng\u01b0\u1eddi ti\u00ean phong ch\u00ednh l\u00e0 c\u1ea7u n\u1ed1i \u0111\u1ec3 s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 \u0111\u1ebfn \u0111\u01b0\u1ee3c tay c\u1ee7a nh\u1eefng kh\u00e1ch h\u00e0ng th\u00edch \u1ee9ng nhanh. N\u1ebfu s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 kh\u00f4ng l\u00e0m h\u00e0i l\u00f2ng ng\u01b0\u1eddi ti\u00ean phong th\u00ec kh\u1ea3 n\u0103ng l\u1edbn l\u00e0 n\u00f3 s\u1ebd kh\u00f4ng \u0111\u01b0\u1ee3c nh\u00f3m kh\u00e1ch h\u00e0ng th\u00edch \u1ee9ng nhanh \u1ee7ng h\u1ed9, v\u00e0 doanh nghi\u1ec7p kh\u00f3 c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nh\u00f3m ng\u01b0\u1eddi th\u00edch \u1ee9ng nhanh.Giai \u0111o\u1ea1n 2 Ng\u01b0\u1eddi th\u00edch \u1ee9ng nhanh l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng hi\u1ec3u bi\u1ebft v\u1ec1 c\u00f4ng ngh\u1ec7, s\u1eb5n s\u00e0ng b\u1ecf ti\u1ec1n ra \u0111\u1ec3 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7. H\u1ecd nh\u00ecn v\u00e0 h\u00e0nh \u0111\u1ed9ng theo nh\u00f3m ng\u01b0\u1eddi ti\u00ean phong v\u00e0 c\u0169ng d\u1ef1a tr\u00ean nhu c\u1ea7u s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd. Chinh ph\u1ee5c \u0111\u01b0\u1ee3c nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y ngh\u0129a l\u00e0 doanh nghi\u1ec7p \u0111\u00e3 v\u01b0\u1ee3t qua \u0111\u01b0\u1ee3c h\u1ed1 ng\u0103n th\u1ee9 2 v\u00e0 t\u1ea1o b\u01b0\u1edbc \u0111\u1ed9t ph\u00e1 trong vi\u1ec7c chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng.Giai \u0111o\u1ea1n 3 Ng\u01b0\u1eddi theo \u0111u\u00f4i (\u0111\u00e1m \u0111\u00f4ng) l\u00e0 nh\u00f3m ng\u01b0\u1eddi theo sau nh\u00f3m ng\u01b0\u1eddi th\u00edch \u1ee9ng nhanh. Khi s\u1ea3n ph\u1ea9m l\u00e0m h\u00e0i l\u00f2ng v\u00e0 thu h\u00fat \u0111\u01b0\u1ee3c nh\u1eefng kh\u00e1ch h\u00e0ng th\u00edch \u1ee9ng nhanh th\u00ec nh\u1eefng kh\u00e1ch h\u00e0ng theo \u0111u\u00f4i s\u1ebd ch\u1ea5p nh\u1eadn v\u00e0 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5. \u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a kh\u00e1ch h\u00e0ng theo \u0111u\u00f4i n\u00e0y l\u00e0 t\u00ednh n\u0103ng s\u1ea3n ph\u1ea9m\/d\u1ecbch ngo\u00e0i vi\u1ec7c \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u s\u1eed d\u1ee5ng c\u1ee7a h\u1ecd th\u00ec s\u1ea3n ph\u1ea9m ph\u1ea3i \u0111\u01a1n gi\u1ea3n, th\u00e2n thi\u1ec7n, v\u00e0 d\u1ec5 s\u1eed d\u1ee5ng. \u0110\u00e2y c\u0169ng l\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng \u0111em l\u1ea1i doanh thu ch\u00ednh cho doanh nghi\u1ec7p.Giai \u0111o\u1ea1n 4 Ng\u01b0\u1eddi l\u1ea1c h\u1eadu l\u00e0 nh\u1eefng ng\u01b0\u1eddi cu\u1ed1i c\u00f9ng trong v\u00f2ng \u0111\u1eddi th\u00edch \u1ee9ng c\u00f4ng ngh\u1ec7. \u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a kh\u00e1ch h\u00e0ng l\u1ea1c h\u1eadu h\u1ecd ch\u1edd t\u1ea5t c\u1ea3 m\u1ecdi nh\u00f3m kh\u00e1c s\u1eed d\u1ee5ng v\u00e0 \u0111\u00e1nh gi\u00e1 v\u1ec1 s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc. V\u00e0 ch\u1ec9 khi s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c ch\u1ea5p nh\u1eadn b\u1edfi t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi v\u00e0 gi\u00e1 th\u00e0nh gi\u1ea3m th\u00ec h\u1ecd m\u1edbi s\u1eed d\u1ee5ng."}

{"T\u1ef1a \u0111\u1ec1":"Social PR Secrets: How to Optimize, Socialize, and Publicize Your Brand","tieu_de":"Social PR Secrets: How to Optimize, Socialize, and Publicize Your Brand","T\u00e1c gi\u1ea3":"Lisa Buyer","tac_gia":"Lisa Buyer","Gi\u00e1 s\u00e1ch":"23","gia":"23","Nh\u00e0 xu\u1ea5t b\u1ea3n":"Cengage","Nh\u00e0 ph\u00e1t h\u00e0nh":"","K\u00edch th\u01b0\u1edbc":"6 x 0.7 x 9 inches","Ng\u00e0y xu\u1ea5t b\u1ea3n":"07-10-2013","Lo\u1ea1i b\u00eca":"Bìa m\u1ec1m","url_img":"images\/Th\u01b0_vi\u1ec7n_s\u00e1ch\/Social_PR_Secrets.jpg","intro_text":""}

{"T\u1ef1a \u0111\u1ec1":"CERTAIN TO WIN","tieu_de":"CERTAIN TO WIN","T\u00e1c gi\u1ea3":"Chet Richards","tac_gia":"Chet Richards","Gi\u00e1 s\u00e1ch":"","gia":"","Nh\u00e0 xu\u1ea5t b\u1ea3n":"","Nh\u00e0 ph\u00e1t h\u00e0nh":"","K\u00edch th\u01b0\u1edbc":"","Ng\u00e0y xu\u1ea5t b\u1ea3n":"","Lo\u1ea1i b\u00eca":"","url_img":"images\/Th\u01b0_vi\u1ec7n_s\u00e1ch\/CERTAIN_TO_WIN.jpg","intro_text":""}

{"T\u1ef1a \u0111\u1ec1":"Getting to plan B","tieu_de":"Getting to plan B","T\u00e1c gi\u1ea3":"JOHN MULLINS & RANDY KOMISAR","tac_gia":"JOHN MULLINS & RANDY KOMISAR","Gi\u00e1 s\u00e1ch":"","gia":"","Nh\u00e0 xu\u1ea5t b\u1ea3n":"Harvard Business Review Press","Nh\u00e0 ph\u00e1t h\u00e0nh":"","K\u00edch th\u01b0\u1edbc":"","Ng\u00e0y xu\u1ea5t b\u1ea3n":"","Lo\u1ea1i b\u00eca":"","url_img":"images\/Th\u01b0_vi\u1ec7n_s\u00e1ch\/GETTING_to_PLAN_B.jpg","intro_text":"C\u00e1c t\u00e1c gi\u1ea3 \u0111\u01b0a ra quy tr\u00ecnh nghi\u00eam ng\u1eb7t v\u1ec1 ki\u1ec3m tra K\u1ebf ho\u1ea1ch A c\u1ee7a b\u1ea1n v\u00e0 x\u00e1c \u0111\u1ecbnh l\u00e0m th\u1ebf n\u00e0o thay \u0111\u1ed5i n\u00f3 \u0111\u1ec3 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n ki\u1ebfm ti\u1ec1n, gi\u1ea3i quy\u1ebft nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 duy tr\u00ec n\u00f3. B\u1ea1n s\u1ebd kh\u00e1m ph\u00e1 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c:- X\u00e1c \u0111\u1ecbnh c\u00e1c gi\u1ea3 \u0111\u1ecbnh nh\u1ea3y v\u1ecdt c\u1ee7a \u0111\u1ee9c tin \u1ea9n trong k\u1ebf ho\u1ea1ch c\u1ee7a b\u1ea1n- Th\u1eed nghi\u1ec7m nh\u1eefng gi\u1ea3 \u0111\u1ecbnh n\u00e0y v\u00e0 r\u00fat ra \u0111\u01b0\u1ee3c l\u00fd do t\u1ea1i sao k\u1ebf ho\u1ea1ch c\u00f3 th\u1ec3 kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng- X\u00e1c \u0111\u1ecbnh n\u0103m th\u00e0nh ph\u1ea7n m\u00f4 h\u00ecnh kinh doanh-m\u00f4 h\u00ecnh doanh thu, m\u00f4 h\u00ecnh l\u1ee3i nhu\u1eadn g\u1ed9p, m\u00f4 h\u00ecnh ho\u1ea1t \u0111\u1ed9ng, m\u00f4 h\u00ecnh v\u1ed1n l\u01b0u \u0111\u1ed9ng, v\u00e0 m\u00f4 h\u00ecnh \u0111\u1ea7u t\u01b0 - \u0111\u1ec3 t\u1ea1o ra m\u1ed9t k\u1ebf ho\u1ea1ch t\u1ed1t.Cu\u1ed1n s\u00e1ch \u0111\u1ea7y nh\u1eefng c\u00e2u chuy\u1ec7n v\u1ec1 th\u00e0nh c\u00f4ng v\u00e0 nh\u1eefng b\u00e0i h\u1ecdc v\u1ec1 s\u1ef1 c\u1ea3nh gi\u00e1c. N\u00f3 \u0111\u01b0a ra nh\u1eefng minh ho\u1ea1 c\u1ee5 th\u1ec3 cho qu\u00e1 tr\u00ecnh \u0111\u1ed9c \u0111\u00e1o c\u1ee7a t\u00e1c gi\u1ea3. Cho d\u00f9 \u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n l\u00e0 d\u00e0nh cho doanh nghi\u1ec7p m\u1edbi th\u00e0nh l\u1eadp hay m\u1ed9t \u0111\u01a1n v\u1ecb kinh doanh n\u00e0o b\u1ea5t k\u1ef3 th\u00ec G\u00f3i tham gia v\u00e0o k\u1ebf ho\u1ea1ch B c\u0169ng s\u1ebd c\u00f3 nh\u1eefng l\u1ed9 tr\u00ecnh gi\u00fap b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng."}

{"T\u1ef1a \u0111\u1ec1":"Angel Financing for entrepreneurs","tieu_de":"Angel Financing for entrepreneurs","T\u00e1c gi\u1ea3":"SUSAN L. PRESTON","tac_gia":"SUSAN L. PRESTON","Gi\u00e1 s\u00e1ch":"","gia":"","Nh\u00e0 xu\u1ea5t b\u1ea3n":"JOSSEY-BASS","Nh\u00e0 ph\u00e1t h\u00e0nh":"","K\u00edch th\u01b0\u1edbc":"","Ng\u00e0y xu\u1ea5t b\u1ea3n":"","Lo\u1ea1i b\u00eca":"","url_img":"images\/Th\u01b0_vi\u1ec7n_s\u00e1ch\/Angel_Financing_fo_entrepreneurs.jpg","intro_text":"\r\n\u201cAngel Financing for Entrepreneurs\u201d s\u1ebd cung c\u1ea5p c\u00e1c th\u00f4ng tin b\u1ea1n c\u1ea7n \u0111\u1ec3 hi\u1ec3u c\u00e1ch c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 thi\u00ean t\u00e0i suy ngh\u0129, c\u0169ng nh\u01b0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh mong mu\u1ed1n c\u1ee7a nh\u00e0 \u0111\u1ea7u t\u01b0, hi\u1ec3u qu\u00e1 tr\u00ecnh ph\u00e2n t\u00edch \u0111\u1ea7u t\u01b0 v\u00e0 chu\u1ea9n b\u1ecb cho c\u00e1c y\u00eau c\u1ea7u sau \u0111\u1ea7u t\u01b0. Susan Preston \u2013 c\u1ed1 v\u1ea5n t\u00e0i ch\u00ednh, m\u1ed9t nh\u00e0 \u0111\u1ea7u t\u01b0 gi\u00e0u kinh nghi\u1ec7m, n\u1ed5i ti\u1ebfng tr\u00ean to\u00e0n c\u1ea7u gi\u1ea3i th\u00edch c\u00e1c y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh c\u00e1ch m\u00e0 c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 chi ti\u00eau ti\u1ec1n b\u1ea1c cho c\u00e1c doanh nghi\u1ec7p v\u00e0 nh\u1eefng mong \u0111\u1ee3i c\u1ee7a h\u1ecd t\u1eeb c\u00e1c doanh nghi\u1ec7p n\u00e0y.Cu\u1ed1n s\u00e1ch \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y kh\u00e1 h\u1ea5p d\u1eabn v\u1edbi nhi\u1ec1u \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o. \u0110\u1ec3 l\u00e0m vi\u1ec7c \u0111\u01b0\u1ee3c v\u1edbi c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, b\u1ea1n c\u1ea7n ph\u1ea3i gi\u1ea3i quy\u1ebft r\u1ea5t nhi\u1ec1u t\u00ecnh hu\u1ed1ng kh\u00f3 kh\u0103n c\u00f3 th\u1ec3 g\u1eb7p ph\u1ea3i. Ngo\u00e0i ra, Angel Financing for Entrepreneurs c\u00f2n c\u00f3 nhi\u1ec1u danh s\u00e1ch \u0111\u1ecba ch\u1ec9 li\u00ean l\u1ea1c, b\u1ea3ng t\u00ednh, m\u1eabu k\u1ebf ho\u1ea1ch kinh doanh v\u00e0 c\u00e1c \u0111\u1ec1 xu\u1ea5t \u0111\u1ec3 gi\u00fap b\u1ea1n thu h\u00fat v\u1ed1n \u0111\u1ea7u t\u01b0.Susannah Malarkey, gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh, Alliance of Angels and the Technology Alliance nh\u1eadn x\u00e9t v\u1ec1 cu\u1ed1n s\u00e1ch: \"M\u1ed9t ngu\u1ed3n t\u00e0i nguy\u00ean v\u00f4 gi\u00e1 cho doanh nh\u00e2n. Susan Preston \u0111\u00e3 \u0111\u1eb7t t\u1ea5t c\u1ea3 v\u00e0o m\u1ed9t cu\u1ed1n s\u00e1ch d\u1ec5 hi\u1ec3u, c\u00f3 t\u1ed5 ch\u1ee9c v\u00e0 th\u1ef1c ti\u1ec5n\u201d.\r\n"}

{"T\u1ef1a \u0111\u1ec1":"Extreme Programming Explained","tieu_de":"Extreme Programming Explained","T\u00e1c gi\u1ea3":"KENT BECK, CYNTHIA ANDRES","tac_gia":"KENT BECK, CYNTHIA ANDRES","Gi\u00e1 s\u00e1ch":"","gia":"","Nh\u00e0 xu\u1ea5t b\u1ea3n":"Addison-Wesley Boston","Nh\u00e0 ph\u00e1t h\u00e0nh":"","K\u00edch th\u01b0\u1edbc":"","Ng\u00e0y xu\u1ea5t b\u1ea3n":"","Lo\u1ea1i b\u00eca":"","url_img":"images\/Th\u01b0_vi\u1ec7n_s\u00e1ch\/Addison-Wesley_Boston.jpg","intro_text":""}

{"T\u1ef1a \u0111\u1ec1":"All in Startup","tieu_de":"All in Startup","T\u00e1c gi\u1ea3":"DIANA KANDER","tac_gia":"DIANA KANDER","Gi\u00e1 s\u00e1ch":"","gia":"","Nh\u00e0 xu\u1ea5t b\u1ea3n":"Wiley","Nh\u00e0 ph\u00e1t h\u00e0nh":"","K\u00edch th\u01b0\u1edbc":"","Ng\u00e0y xu\u1ea5t b\u1ea3n":"","Lo\u1ea1i b\u00eca":"","url_img":"images\/Th\u01b0_vi\u1ec7n_s\u00e1ch\/Addison-Wesley_Boston.jpg","intro_text":"\r\nAll in startup kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch vi\u1ebft v\u1ec1 tr\u00e1nh c\u00e1m d\u1ed7 v\u00e0 chi\u1ebfn \u0111\u1ea5u \u0111\u1ec3 c\u1ee9u c\u00f4ng ty, m\u00e0 n\u00f3 c\u00f2n l\u00e0 c\u00e1ch cho c\u00e1c doanh nh\u00e2n ngh\u0129 \u0111\u1ebfn vi\u1ec7c tung ra m\u1ed9t \u00fd t\u01b0\u1edfng m\u1edbi ho\u1eb7c cho nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 b\u1eaft \u0111\u1ea7u nh\u01b0ng d\u01b0\u1eddng nh\u01b0 kh\u00f4ng th\u1ec3 t\u1ea1o ra s\u1ee9c h\u00fat nh\u01b0 h\u1ecd mong \u0111\u1ee3i.C\u00e1c nh\u00e0 doanh nghi\u1ec7p th\u00e0nh c\u00f4ng trong n\u1ec1n kinh t\u1ebf m\u1edbi b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng m\u1ed9t \"ph\u01b0\u01a1ng ph\u00e1p khoa h\u1ecdc\" m\u1edbi c\u1ee7a s\u1ef1 \u0111\u1ed5i m\u1edbi. Cu\u1ed1n s\u00e1ch th\u1ec3 hi\u1ec7n t\u1ea1i sao b\u1ed1n nguy\u00ean t\u1eafc ph\u1ea3n tr\u1ef1c gi\u00e1c l\u1ea1i t\u00e1ch c\u00e1c doanh nh\u00e2n th\u00e0nh c\u00f4ng ra kh\u1ecfi nh\u1eefng ng\u01b0\u1eddi ti\u00ean phong mu\u1ed1n n\u1ea3y ra t\u1eeb \u00fd t\u01b0\u1edfng \u0111\u1ebfn \u00fd t\u01b0\u1edfng, kh\u00f4ng th\u1ec3 t\u1ea1o ra doanh thu th\u1ef1c.B\u1ea1n c\u00f3 th\u1ec3 ch\u1ec9 c\u00f3 m\u1ed9t c\u01a1 h\u1ed9i trong cu\u1ed9c \u0111\u1eddi \u0111\u1ec3 \u0111i \u0111\u1ebfn m\u1ed9t \u00fd t\u01b0\u1edfng: b\u1ecf c\u00f4ng vi\u1ec7c, n\u00f3i chuy\u1ec7n v\u1edbi v\u1ee3\/ ch\u1ed3ng c\u1ee7a b\u1ea1n \u0111\u1ec3 ti\u1ebft ki\u1ec7m t\u00e0i kho\u1ea3n ti\u1ebft ki\u1ec7m v\u00e0 theo \u01b0\u1edbc m\u01a1 c\u1ee7a b\u1ea1n. All in Startup s\u1ebd chu\u1ea9n b\u1ecb cho b\u1ea1n r\u1eb1ng \"t\u1ea5t c\u1ea3 trong\" th\u1eddi \u0111i\u1ec3m. Cu\u1ed1n s\u00e1ch n\u00e0y l\u00e0 chi\u1ebfc ch\u00eca kh\u00f3a \u0111\u1ec3 bi\u1ebfn \u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n tr\u1edf n\u00ean th\u00e0nh c\u00f4ng h\u01a1n.\r\n"}

{"T\u1ef1a \u0111\u1ec1":"Do more faster","tieu_de":"Do more faster","T\u00e1c gi\u1ea3":"David Cohen, Brad feld","tac_gia":"David Cohen, Brad feld","Gi\u00e1 s\u00e1ch":"","gia":"","Nh\u00e0 xu\u1ea5t b\u1ea3n":"WILEY","Nh\u00e0 ph\u00e1t h\u00e0nh":"","K\u00edch th\u01b0\u1edbc":"","Ng\u00e0y xu\u1ea5t b\u1ea3n":"","Lo\u1ea1i b\u00eca":"","url_img":"images\/Th\u01b0_vi\u1ec7n_s\u00e1ch\/do_more_faster.jpg","intro_text":""}

{"T\u1ef1a \u0111\u1ec1":"The Principles of PRODUCT DEVELOPMENT FLOW","tieu_de":"The Principles of PRODUCT DEVELOPMENT FLOW","T\u00e1c gi\u1ea3":"DONALD G. REINERTSEN","tac_gia":"DONALD G. REINERTSEN","Gi\u00e1 s\u00e1ch":"","gia":"","Nh\u00e0 xu\u1ea5t b\u1ea3n":"Celeritas Pulishing","Nh\u00e0 ph\u00e1t h\u00e0nh":"","K\u00edch th\u01b0\u1edbc":"","Ng\u00e0y xu\u1ea5t b\u1ea3n":"","Lo\u1ea1i b\u00eca":"","url_img":"images\/Th\u01b0_vi\u1ec7n_s\u00e1ch\/The_Principles_of_PRODUCT_DEVELOPMENT_FLOW.jpg","intro_text":"\"... M\u00f4 h\u00ecnh chi ph\u1ed1i \u0111\u1ec3 qu\u1ea3n l\u00fd ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m l\u00e0 sai. Kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t sai l\u1ea7m nh\u1ecf, m\u00e0 l\u00e0 sai l\u1ea7m c\u1ed1t l\u00f5i .\" V\u00ec v\u1eady, \u0111\u1ec3 b\u1eaft \u0111\u1ea7u - Reinertsen ki\u1ec3m tra t\u1ec9 m\u1ec9 v\u1ec1 th\u1ef1c h\u00e0nh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ng\u00e0y nay. \u00d4ng gi\u1ea3i th\u00edch m\u1ed9t c\u00e1ch c\u1ea9n th\u1eadn t\u1ea1i sao h\u00e0ng \u0111\u1ee3i v\u00f4 h\u00ecnh v\u00e0 kh\u00f4ng \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd l\u00e0 nguy\u00ean nh\u00e2n g\u1ed1c r\u1ec5 c\u1ee7a hi\u1ec7u su\u1ea5t ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m k\u00e9m. \u00d4ng cho th\u1ea5y l\u00fd do t\u1ea1i sao nh\u1eefng h\u00e0ng \u0111\u1ee3i n\u00e0y h\u00ecnh th\u00e0nh v\u00e0 c\u00e1ch ch\u00fang ph\u00e1 ho\u1ea1i t\u1ed1c \u0111\u1ed9, ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 hi\u1ec7u qu\u1ea3 trong ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m.Sau \u0111\u00f3, \u00f4ng cung c\u1ea5p m\u1ed9t l\u1ed9 tr\u00ecnh \u0111\u1ec3 thay \u0111\u1ed5i \u0111i\u1ec1u n\u00e0y. Cu\u1ed1n s\u00e1ch cung c\u1ea5p m\u1ed9t t\u1eadp h\u1ee3p 175 nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c t\u1ed1t trong t\u00e1m l\u0129nh v\u1ef1c ch\u00ednh. \u00d4ng cho b\u1ea1n th\u1ea5y c\u00e1c ph\u01b0\u01a1ng ph\u00e1p th\u1ef1c t\u1ebf \u0111\u1ec3: C\u1ea3i thi\u1ec7n quy\u1ebft \u0111\u1ecbnh kinh t\u1ebf, qu\u1ea3n l\u00fd h\u00e0ng \u0111\u1ee3i, gi\u1ea3m k\u00edch th\u01b0\u1edbc l\u00f4, \u00e1p d\u1ee5ng c\u00e1c r\u00e0ng bu\u1ed9c WIP, t\u0103ng t\u1ed1c ph\u1ea3n h\u1ed3i, qu\u1ea3n l\u00fd lu\u1ed3ng khi c\u00f3 s\u1ef1 thay \u0111\u1ed5i, ph\u00e2n quy\u1ec1n ki\u1ec3m so\u00e1t.The Principles of Product Development Flow (Nguy\u00ean t\u1eafc ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m) s\u1ebd thay \u0111\u1ed5i m\u00e3i m\u00e3i c\u00e1ch b\u1ea1n ngh\u0129 v\u1ec1 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m. Reinertsen b\u1eaft \u0111\u1ea7u v\u1edbi nh\u1eefng \u00fd t\u01b0\u1edfng c\u1ee7a s\u1ea3n xu\u1ea5t tinh g\u1ecdn nh\u01b0ng v\u01b0\u1ee3t xa h\u01a1n th\u1ebf, d\u1ef1a tr\u00ean \u00fd t\u01b0\u1edfng t\u1eeb m\u1ea1ng vi\u1ec5n th\u00f4ng, h\u1ec7 th\u1ed1ng giao th\u00f4ng v\u1eadn t\u1ea3i, h\u1ec7 \u0111i\u1ec1u h\u00e0nh m\u00e1y t\u00ednh v\u00e0 h\u1ecdc thuy\u1ebft qu\u00e2n s\u1ef1. \u00d4ng k\u1ebft h\u1ee3p gi\u1ea3i th\u00edch c\u1ee7a khoa h\u1ecdc \u0111\u1eb1ng sau d\u00f2ng ch\u1ea3y ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u1edbi m\u1ed9t t\u1eadp h\u1ee3p phong ph\u00fa c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn th\u1ef1c t\u1ebf. \u0110\u00e2y l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch mang t\u00ednh b\u01b0\u1edbc ngo\u1eb7t c\u1ee7a m\u1ed9t trong nh\u1eefng chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m.Cu\u1ed1n s\u00e1ch n\u00e0y ch\u1eafc ch\u1eafn ph\u1ea3i \u0111\u1ecdc. N\u1ebfu b\u1ea1n mu\u1ed1n c\u1ea3i thi\u1ec7n trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, h\u00e3y b\u1eaft \u0111\u1ea7u v\u1edbi cu\u1ed1n s\u00e1ch n\u00e0y. N\u1ebfu b\u1ea1n \u0111ang s\u1eed d\u1ee5ng SAFe(Scaled Agile Framework) cu\u1ed1n s\u00e1ch n\u00e0y cung c\u1ea5p cho b\u1ea1n r\u1ea5t nhi\u1ec1u n\u1ec1n t\u1ea3ng v\u00e0 gi\u1ea3i th\u00edch \u0111\u1eb1ng sau c\u00e1c ph\u01b0\u01a1ng ph\u00e1p v\u00e0 nguy\u00ean t\u1eafc c\u1ee5 th\u1ec3 \u0111\u01b0\u1ee3c bao g\u1ed3m trong SAFe."}