{"T\u1ef1a \u0111\u1ec1":"School for startups","tieu_de":"School for startups","T\u00e1c gi\u1ea3":"Jim Beach, Chris Hanks, and David Beasley","tac_gia":"Jim Beach, Chris Hanks, and David Beasley","Gi\u00e1 s\u00e1ch":"","gia":"","Nh\u00e0 xu\u1ea5t b\u1ea3n":"Mc-Graw Hill","Nh\u00e0 ph\u00e1t h\u00e0nh":"","K\u00edch th\u01b0\u1edbc":"","Ng\u00e0y xu\u1ea5t b\u1ea3n":"","Lo\u1ea1i b\u00eca":"","url_img":"images\/Th\u01b0_vi\u1ec7n_s\u00e1ch\/School_for_startups1.jpg","intro_text":" \r\nB\u1ea1n mu\u1ed1n b\u1eaft \u0111\u1ea7u kinh doanh ri\u00eang c\u1ee7a m\u00ecnh, nh\u01b0ng \"r\u1ee7i ro\" kh\u00f4ng ph\u1ea3i l\u00e0 t\u00ean \u0111\u1ec7m c\u1ee7a b\u1ea1n. B\u1ea1n kh\u00f4ng c\u00f4 \u0111\u01a1n. Nhi\u1ec1u doanh nh\u00e2n th\u00e0nh \u0111\u1ea1t kh\u00f4ng ng\u1ea1i r\u1ee7i ro - nh\u01b0ng h\u1ecd \u0111\u00e3 h\u1ecdc \u0111\u01b0\u1ee3c c\u00e1c th\u1ee7 thu\u1eadt \u0111\u1ec3 l\u00e0m vi\u1ec7c xung quanh n\u00f3. V\u00e0 b\u00e2y gi\u1edd b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 l\u00e0m nh\u01b0 v\u1eady, v\u1edbi School for Startups.\r\n \r\nH\u01b0\u1edbng d\u1eabn th\u1ef1c t\u1ebf n\u00e0y ch\u1ec9 cho b\u1ea1n c\u00e1ch x\u00e2y d\u1ef1ng m\u1ed9t c\u00e1ch kinh doanh theo c\u00e1ch th\u00f4ng minh m\u00e0 kh\u00f4ng ph\u1ea3i m\u1ea1o hi\u1ec3m nh\u1eefng t\u00e0i s\u1ea3n l\u1edbn nh\u01b0 nh\u00e0 c\u1eeda, t\u00e0i kho\u1ea3n ti\u1ebft ki\u1ec7m hay b\u1ea3o hi\u1ec3m s\u1ee9c kho\u1ebb.\r\n \r\nB\u1ea1n s\u1ebd h\u1ecdc c\u00e1ch t\u0103ng c\u01a1 h\u1ed9i th\u00e0nh c\u00f4ng b\u1eb1ng c\u00e1ch:\r\n \r\nT\u00e0i tr\u1ee3 cho ho\u1ea1t \u0111\u1ed9ng c\u1ee7a b\u1ea1n m\u00e0 kh\u00f4ng c\u00f3 nh\u00e0 \u0111\u1ea7u t\u01b0\r\nGia nh\u1eadp th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf\r\nT\u1eadn d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 tr\u00ean Web\r\nTi\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n v\u1edbi chi ph\u00ed \u00edt ho\u1eb7c kh\u00f4ng t\u1ed1n k\u00e9m\r\nTri\u1ec3n khai b\u00ean th\u1ee9 ba \u0111\u1ec3 \u0111\u00f3ng g\u00f3i v\u00e0 v\u1eadn chuy\u1ec3n s\u1ea3n ph\u1ea9m\r\nKi\u1ec3m so\u00e1t doanh nghi\u1ec7p hi\u1ec7n t\u1ea1i ho\u1eb7c nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i\r\nC\u00e1c t\u00e1c gi\u1ea3 tr\u00ecnh b\u00e0y h\u00e0ng tr\u0103m \u00fd t\u01b0\u1edfng t\u1ed1t nh\u1ea5t cho c\u00e1c doanh nghi\u1ec7p m\u1edbi, c\u00f9ng v\u1edbi c\u00e1c nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh ch\u1ee9ng minh hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1ch ti\u1ebfp c\u1eadn c\u1ee7a h\u1ecd. \r\n \r\n "}

{"T\u1ef1a \u0111\u1ec1":"Not Invented Here: Cross-industry Innovation","tieu_de":"Not Invented Here: Cross-industry Innovation","T\u00e1c gi\u1ea3":"Ramon Vullings","tac_gia":"Ramon Vullings","Gi\u00e1 s\u00e1ch":"","gia":"","Nh\u00e0 xu\u1ea5t b\u1ea3n":"BIS Publishers","Nh\u00e0 ph\u00e1t h\u00e0nh":"","K\u00edch th\u01b0\u1edbc":"6 x 0.5 x 6 inches","Ng\u00e0y xu\u1ea5t b\u1ea3n":"2015","Lo\u1ea1i b\u00eca":"Bìa m\u1ec1m","url_img":"images\/Th\u01b0_vi\u1ec7n_s\u00e1ch\/Not_Invented_Here_Cross-industry_Innovation.png","intro_text":"* M\u1ed9t b\u1ec7nh vi\u1ec7n c\u00f3 th\u1ec3 h\u1ecdc \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec t\u1eeb m\u1ed9t kh\u00e1ch s\u1ea1n?\r\n* L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 m\u1ed9t nh\u00e0 s\u1ea3n xu\u1ea5t xe h\u01a1i c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 t\u1eeb n\u1ec1n c\u00f4ng nghi\u1ec7p \u0111\u1ed3 ch\u01a1i?\r\n* C\u00e1c c\u00f4ng ty h\u00f3a ch\u1ea5t c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng c\u00e1c nguy\u00ean t\u1eafc t\u1eeb nh\u00e0 t\u1ed5 ch\u1ee9c l\u1ec5 h\u1ed9i \u1edf \u0111\u00e2u?     Ti\u1ec1m n\u0103ng c\u1ee7a c\u00e1c \u00fd t\u01b0\u1edfng v\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn t\u1eeb nh\u1eefng v\u00f9ng mi\u1ec1n c\u00e1c l\u0129nh v\u1ef1c kh\u00e1c l\u00e0 r\u1ea5t l\u1edbn, ch\u1ec9 c\u00f3 r\u1ea5t \u00edt t\u1ed5 ch\u1ee9c th\u1ef1c hi\u1ec7n \u0111\u1ed5i m\u1edbi ng\u00e0nh c\u00f4ng nghi\u1ec7p theo b\u1ea5t k\u1ef3 h\u00ecnh th\u1ee9c n\u00e0o. Cu\u1ed1n s\u00e1ch cung c\u1ea5p \u0111\u1ebfn b\u1ea1n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 k\u1ef9 n\u0103ng \u0111\u1ed5i m\u1edbi ng\u00e0nh c\u00f4ng nghi\u1ec7p ch\u00e9o v\u00e0 t\u0103ng '\u0111\u1ed9 nh\u1ea1y ph\u00f9 h\u1ee3p' c\u1ee7a b\u1ea1n.\r\n     Not Invented Here l\u00e0 cu\u1ed1n s\u00e1ch nh\u1eb1m m\u1ee5c \u0111\u00edch h\u01b0\u1edbng d\u1eabn b\u1eb1ng l\u1ed1i vi\u1ebft vui v\u1ebb, s\u1eed d\u1ee5ng nh\u1eefng c\u00e2u chuy\u1ec7n c\u1ea3m h\u1ee9ng, nh\u1eefng suy ngh\u0129 \u0111\u1ea7y th\u1eed th\u00e1ch v\u00e0 nhi\u1ec1u c\u00f4ng c\u1ee5 th\u1ef1c ti\u1ec5n. S\u1ef1 \u0111\u1ed5i m\u1edbi c\u00f4ng nghi\u1ec7p xuy\u00ean su\u1ed1t l\u00e0 m\u1ed9t c\u00e1ch th\u00f4ng minh \u0111\u1ec3 b\u1eaft \u0111\u1ea7u nh\u1eefng n\u1ed7 l\u1ef1c s\u00e1ng t\u1ea1o c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch r\u00fat ra nh\u1eefng \u00fd t\u01b0\u1edfng t\u01b0\u01a1ng t\u1ef1 v\u00e0 chuy\u1ec3n ti\u1ebfp c\u00e1c c\u00e1ch ti\u1ebfp c\u1eadn gi\u1eefa c\u00e1c ng\u1eef c\u1ea3nh, v\u01b0\u1ee3t ra ngo\u00e0i bi\u00ean gi\u1edbi c\u1ee7a ng\u00e0nh, khu v\u1ef1c, l\u0129nh v\u1ef1c ho\u1eb7c l\u0129nh v\u1ef1c c\u1ee7a b\u1ea1n.Theo Paulo Peres t\u1eeb Amazon nh\u1eadn x\u00e9t:\r\n     \u0110\u00e2y l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch tuy\u1ec7t v\u1eddi! Tuy\u1ec7t v\u1eddi cho nh\u1eefng ng\u01b0\u1eddi c\u1ea7n t\u1ea1o ra m\u1ed9t cu\u1ed9c \u0111\u1ed1i tho\u1ea1i v\u1edbi ch\u00ednh m\u00ecnh ho\u1eb7c tham gia c\u00e1c h\u1ed9i th\u1ea3o. B\u1edfi v\u00ec c\u00e1c t\u00e1c gi\u1ea3 khi\u00eau kh\u00edch b\u1ea1n, cung c\u1ea5p r\u1ea5t nhi\u1ec1u c\u00f4ng c\u1ee5, c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u00e0 v\u00ed d\u1ee5, l\u00e0m th\u1ebf n\u00e0o b\u1ea1n c\u00f3 th\u1ec3 pha tr\u1ed9n ng\u00e0nh c\u1ee7a b\u1ea1n, thay \u0111\u1ed5i m\u00f4 h\u00ecnh kinh doanh c\u1ee7a b\u1ea1n, truy\u1ec1n c\u1ea3m h\u1ee9ng m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean, thay \u0111\u1ed5i kinh doanh c\u1ee7a b\u1ea1n hay nh\u01b0 v\u1eady, ph\u1ea3n \u00e1nh v\u1ec1 m\u1ed9t ng\u00e0nh c\u00f4ng nghi\u1ec7p kh\u00e1c. \u0110\u00e2y l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 k\u1ebft h\u1ee3p trong qu\u00e1 tr\u00ecnh \u0111\u1ed3ng s\u00e1ng t\u1ea1o (v\u00e0 \u00fd t\u01b0\u1edfng). V\u00ed d\u1ee5: c\u00f3 th\u1ec3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c cu\u1ed9c h\u1ecdp v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c h\u00e0ng n\u0103m c\u1ee7a b\u1ea1n v\u00e0 \u0111\u01b0a n\u00f3 cho t\u1ea5t c\u1ea3 c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd v\u00e0 gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ea5p C.\r\n \r\n "}

{"T\u1ef1a \u0111\u1ec1":"Out of the crisis","tieu_de":"Out of the crisis","T\u00e1c gi\u1ea3":"Deming","tac_gia":"Deming","Gi\u00e1 s\u00e1ch":"","gia":"","Nh\u00e0 xu\u1ea5t b\u1ea3n":"The MIT Press","Nh\u00e0 ph\u00e1t h\u00e0nh":"","K\u00edch th\u01b0\u1edbc":"","Ng\u00e0y xu\u1ea5t b\u1ea3n":"","Lo\u1ea1i b\u00eca":"","url_img":"images\/Th\u01b0_vi\u1ec7n_s\u00e1ch\/Out_of_the_crisis.jpg","intro_text":" \r\nOut of the Crisis (V\u01b0\u1ee3t qua kh\u1ee7ng ho\u1ea3ng, 1982), t\u00e1c gi\u1ea3: w. Edwards Derming\r\n\u0110\u00e2y l\u00e0 cu\u1ed1n s\u00e1ch \u0111\u1ea7u ti\u00ean tr\u00ecnh b\u00e0y quan \u0111i\u1ec3m ng\u00e0y nay \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn r\u1ed9ng r\u00e3i (m\u00e0 kh\u00f4ng s\u1eed d\u1ee5ng tr\u1ef1c ti\u1ebfp thu\u1eadt ng\u1eef). Qu\u1ea3n l\u00fd ch\u1ea5t l\u01b0\u1ee3ng to\u00e0n di\u1ec7n, v\u1edbi \u00fd t\u01b0\u1edfng r\u1eb1ng ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 v\u00e0 s\u1ef1 c\u1ea3i ti\u1ebfn kh\u00f4ng ng\u1eebng, l\u00e0 tr\u00e1ch nhi\u1ec7m c\u1ee7a t\u1ea5t c\u1ea3 nh\u1eefng nh\u00f3m li\u00ean quan t\u1edbi doanh nghi\u1ec7p t\u1eeb nh\u00e0 qu\u1ea3n l\u00fd, c\u00f4ng nh\u00e2n t\u1edbi ng\u01b0\u1eddi cung c\u1ea5p v\u00e0 th\u1eadm ch\u00ed l\u00e0 c\u00e1c kh\u00e1ch h\u00e0ng. Deming (c\u00f9ng v\u1edbi Taiichi Ohno) th\u01b0\u1eddng \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn l\u00e0 nh\u1eefng ng\u01b0\u1eddi ti\u00ean phong gi\u1edbi thi\u1ec7u h\u1ec7 th\u1ed1ng \u0111o l\u01b0\u1eddng ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 k\u1ef9 thu\u1eadt c\u1ea3i ti\u1ebfn cho s\u1ea3n xu\u1ea5t Nh\u1eadt B\u1ea3n, v\u01b0\u1ee3t qua kh\u1ee7ng ho\u1ea3ng mang nh\u1eefng \u00fd t\u01b0\u1edfng m\u1edbi m\u1ebb c\u1ee7a \u00f4ng t\u1edbi v\u1edbi gi\u1edbi kinh doanh M\u1ef9. 14 nguy\u00ean t\u00e1c qu\u1ea3n l\u00fd c\u1ed1t l\u00f5i trong cu\u1ed1n s\u00e1ch \u0111i ng\u01b0\u1ee3c l\u1ea1i nhi\u1ec1u c\u00e1ch h\u00e0nh x\u1eed ph\u1ed5 bi\u1ebfn c\u1ee7a th\u1eddi k\u1ef3 \u0111\u00f3 bao g\u1ed3m quo-ta s\u1ea3n xu\u1ea5t, bi\u1ebfu ng\u1eef \"kh\u00f4ng m\u1ed9t khi\u1ebfm khuy\u1ebft\", v\u00e0 qu\u1ea3n l\u00fd th\u00f4ng qua gi\u00e1m s\u00e1t - \u0111\u00e3 tr\u1edf th\u00e0nh ki\u1ec3u m\u1eabu cho c\u00e1c k\u1ef9 thu\u1eadt qu\u1ea3n l\u00fd hi\u1ec7n \u0111\u1ea1i.\r\n \r\n "}

{"T\u1ef1a \u0111\u1ec1":"STARTUP OPPORTUNITIES","tieu_de":"STARTUP OPPORTUNITIES","T\u00e1c gi\u1ea3":"Sean Wise, Brad Feld","tac_gia":"Sean Wise, Brad Feld","Gi\u00e1 s\u00e1ch":"25","gia":"25","Nh\u00e0 xu\u1ea5t b\u1ea3n":"FG Press","Nh\u00e0 ph\u00e1t h\u00e0nh":"","K\u00edch th\u01b0\u1edbc":"9.3 x 6.5 x 1 inches","Ng\u00e0y xu\u1ea5t b\u1ea3n":"03-09-2015","Lo\u1ea1i b\u00eca":"Bìa c\u1ee9ng","url_img":"images\/71KmqjliAZL.jpg","intro_text":"Cu\u1ed1n s\u00e1ch n\u00e0y l\u00e0 ngu\u1ed3n t\u01b0 li\u1ec7u h\u01b0\u1edbng d\u1eabn th\u1ef1c ti\u1ec5n \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 \u00fd t\u01b0\u1edfng kinh doanh v\u00e0 r\u1ea5t \u0111\u00e1ng \u0111\u1ecdc cho t\u1ea5t c\u1ea3 c\u00e1c doanh nh\u00e2n \u0111\u1ea7y tham v\u1ecdng.\r\n \r\nV\u1edbi quy\u1ec3n s\u00e1ch n\u00e0y, b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c h\u1ecdc v\u1ec1: - N\u1ebfu li\u00ean doanh m\u1edbi c\u1ee7a b\u1ea1n kh\u00f4ng theo Quy t\u1eafc 10x, b\u1ea1n kh\u00f4ng n\u00ean b\u1ecf c\u00f4ng vi\u1ec7c ban ng\u00e0y c\u1ee7a b\u1ea1n v\u00e0 t\u1ea1i sao; - S\u1ef1 ph\u1ea3n h\u1ed3i s\u1edbm c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 bi\u1ebfn \u0111\u1ed5i m\u1ed9t \u00fd t\u01b0\u1edfng t\u1ed1t th\u00e0nh m\u1ed9t c\u01a1 h\u1ed9i tuy\u1ec7t v\u1eddi;\r\n \r\nBrad Feld v\u00e0 Ti\u1ebfn s\u0129 Sean Wise \u0111\u00e3 \u0111\u00e1nh gi\u00e1 v\u1ec1 c\u00e1c c\u01a1 h\u1ed9i Kh\u1edfi nghi\u1ec7p trong h\u01a1n hai th\u1eadp k\u1ef7 qua. H\u1ecd \u0111\u00e3 ch\u1ee9ng ki\u1ebfn h\u01a1n 30.000 qu\u1ea3ng c\u00e1o v\u00e0 tham gia v\u00e0o h\u01a1n 500 l\u1ea7n kh\u1edfi \u0111\u1ed9ng. H\u1ecd l\u00e0 hai trong s\u1ed1 nh\u1eefng nh\u00e0 t\u01b0 t\u01b0\u1edfng h\u00e0ng \u0111\u1ea7u c\u1ee7a B\u1eafc M\u1ef9 v\u1ec1 v\u1ed1n \u0111\u1ea7u t\u01b0 m\u1ea1o hi\u1ec3m, s\u1ebd chia s\u1ebb c\u00e1ch h\u1ecd x\u00e1c \u0111\u1ecbnh nh\u1eefng c\u00f4ng ty m\u1edbi th\u00e0nh l\u1eadp li\u1ec7u s\u1ebd th\u00e0nh c\u00f4ng v\u00e0 th\u1ea5t b\u1ea1i th\u1ebf n\u00e0o. \u0110\u00e2y l\u00e0 quy\u1ec3n s\u00e1ch c\u1ea7n thi\u1ebft cho b\u1ea5t c\u1ee9 ai \u0111\u00e3 t\u1eebng ngh\u0129 \u0111\u1ebfn vi\u1ec7c b\u1eaft \u0111\u1ea7u th\u00e0nh l\u1eadp m\u1ed9t doanh nghi\u1ec7p ho\u1eb7c kh\u00e9o l\u00e9o, h\u00f3m h\u1ec9nh \u0111\u01b0a ra l\u1eddi khuy\u00ean v\u1ec1 c\u00e1ch ri\u00eang c\u1ee7a h\u1ecd th\u00f4ng qua vi\u1ec7c b\u1eaft \u0111\u1ea7u kinh doanh."}

{"T\u1ef1a \u0111\u1ec1":"My years with general motors","tieu_de":"My years with general motors","T\u00e1c gi\u1ea3":"Alfred P. Sloan, Jr.","tac_gia":"Alfred P. Sloan, Jr.","Gi\u00e1 s\u00e1ch":"","gia":"","Nh\u00e0 xu\u1ea5t b\u1ea3n":"Doubleday","Nh\u00e0 ph\u00e1t h\u00e0nh":"","K\u00edch th\u01b0\u1edbc":"","Ng\u00e0y xu\u1ea5t b\u1ea3n":"","Lo\u1ea1i b\u00eca":"","url_img":"images\/Th\u01b0_vi\u1ec7n_s\u00e1ch\/My_years_with_general_motors.jpg","intro_text":" \r\nT\u00e1c gi\u1ea3, CEO c\u1ee7a GM t\u1eeb 1923 \u0111\u1ebfn 1946, th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t ng\u01b0\u1eddi kh\u1ed5ng l\u1ed3 c\u1ee7a ng\u00e0nh c\u00f4ng nghi\u1ec7p n\u00e0y, ng\u01b0\u1eddi \u0111\u00e3 mang x\u01b0\u1edfng s\u1ea3n xu\u1ea5t \u00f4 t\u00f4 Detroit tr\u1edf th\u00e0nh c\u00f4ng ty l\u1edbn nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi. Cu\u1ed1n s\u00e1ch th\u1eb3ng th\u1eafn n\u00e0y \u0111\u00e3 b\u1ecb ng\u0103n ch\u1eb7n trong nhi\u1ec1u n\u0103m b\u1edfi c\u00e1c lu\u1eadt s\u01b0 c\u1ee7a GM b\u1edfi nh\u1eefng lo s\u1ee3 ti\u1ebft l\u1ed9 c\u00e1c ho\u1ea1t \u0111\u1ed9ng b\u00ean trong c\u1ee7a c\u00f4ng ty s\u1ebd \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ch\u1ed1ng l\u1ea1i ch\u00ednh GM trong c\u00e1c v\u1ee5 ki\u1ec7n t\u1ee5ng. Nh\u01b0ng nh\u1eefng b\u00e0i h\u1ecdc kh\u00f4n ngoan v\u1ec1 qu\u1ea3n l\u00fd m\u1ed9t b\u1ed9 m\u00e1y kh\u1ed5ng l\u1ed3 t\u1eeb vi\u1ec7c ph\u00e1t tri\u1ec3n s\u1ea3m ph\u1ea9m \u0111\u1ebfn k\u1ebf ho\u1ea1ch t\u00e0i ch\u00ednh c\u1ee7a Sloan v\u1eabn l\u00e0 m\u1ed9t trong nh\u1eefng cu\u1ed1n s\u00e1ch m\u00e0 b\u1ea5t c\u1ee9 sinh vi\u00ean h\u1ecdc v\u1ec1 kinh doanh n\u00e0o c\u0169ng ph\u1ea3i \u0111\u1ecdc. Th\u1ef1c s\u1ef1, \"m\u1ed9t chi\u1ebfc xe cho m\u1ecdi t\u00fai ti\u1ec1n v\u00e0 m\u1ecdi m\u1ee5c \u0111\u00edch\".\r\n \r\n "}

{"T\u1ef1a \u0111\u1ec1":"STARTUP STORIES","tieu_de":"STARTUP STORIES","T\u00e1c gi\u1ea3":"Jordan Raynor","tac_gia":"Jordan Raynor","Gi\u00e1 s\u00e1ch":"12","gia":"12","Nh\u00e0 xu\u1ea5t b\u1ea3n":"","Nh\u00e0 ph\u00e1t h\u00e0nh":"","K\u00edch th\u01b0\u1edbc":"","Ng\u00e0y xu\u1ea5t b\u1ea3n":"","Lo\u1ea1i b\u00eca":"Bìa m\u1ec1m","url_img":"images\/41r37rOQCpL._SX322_BO1204203200_.jpg","intro_text":" Cu\u1ed1n s\u00e1ch n\u00e0y d\u00e0nh cho nh\u1eefng ai \u1ea5p \u1ee7 m\u1ed9t gi\u1ea5c m\u01a1 b\u1eaft \u0111\u1ea7u m\u1ed9t \u0111i\u1ec1u g\u00ec \u0111\u00f3 m\u1edbi. B\u1ea1n tr\u1eb1n tr\u1ecdc suy ngh\u0129 v\u1ec1 vi\u1ec7c b\u1eaft \u0111\u1ea7u c\u00f4ng ty c\u1ee7a ri\u00eang b\u1ea1n? T\u00f2 m\u00f2 r\u1eb1ng cu\u1ed9c s\u1ed1ng Startup th\u1ef1c s\u1ef1 s\u1ebd nh\u01b0 th\u1ebf n\u00e0o?,....th\u00ec cu\u1ed1n s\u00e1ch n\u00e0y l\u00e0 d\u00e0nh cho b\u1ea1n.\r\nTrong \"Startup Stories\", t\u00e1c gi\u1ea3 \u0111\u00e3 \u0111\u01b0a ra nh\u1eefng g\u00f3c nh\u00ecn trung th\u1ef1c v\u1ec1 nh\u1eefng g\u00ec n\u00f3 c\u1ea7n \u0111\u1ec3 b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng m\u1ed9t c\u00f4ng ty th\u00f4ng qua cu\u1ed9c s\u1ed1ng kh\u1edfi nghi\u1ec7p v\u00e0 ph\u00e1t tri\u1ec3n kinh doanh ngay t\u1eeb \u0111\u1ea7u. B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c c\u00e2u chuy\u1ec7n g\u1ea7n \u0111\u00e2y c\u1ee7a ch\u00ednh m\u00ecnh v\u1ec1 s\u1ef1 n\u1ed7 l\u1ef1c (Citizinvestor - n\u1ec1n t\u1ea3ng crowdfunding l\u1edbn nh\u1ea5t cho c\u00e1c d\u1ef1 \u00e1n c\u1ee7a ch\u00ednh ph\u1ee7 Hoa K\u1ef3, hi\u1ec7n c\u00f3 gi\u00e1 tr\u1ecb 3.500.000 USD), Jordan \u0111\u00e3 chia s\u1ebb m\u1ed9t lo\u1ea1t b\u00e0i h\u1ecdc r\u1ea5t quan tr\u1ecdng cho b\u1ea5t k\u1ef3 doanh nh\u00e2n n\u00e0o.\r\nTrong cu\u1ed1n s\u00e1ch ng\u1eafn n\u00e0y, Jordan chia s\u1ebb nh\u1eefng c\u00e2u chuy\u1ec7n v\u1ec1:\r\nL\u00e0m th\u1ebf n\u00e0o \u00f4ng \u0111\u00e3 g\u1eb7p \"\u0111\u1ed1i t\u00e1c kh\u1edfi nghi\u1ec7p\" c\u1ee7a m\u00ecnh v\u00e0 l\u00e0m sao cho \u0111\u1ec3 c\u00f3 m\u1ed9t m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c kinh doanh t\u1ed1t;\r\nT\u1ea1i sao nh\u00f3m c\u1ee7a \u00f4ng \u0111\u00e3 vi\u1ebft nh\u1eefng c\u00e2u chuy\u1ec7n v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd tr\u01b0\u1edbc khi \u0111\u0103ng k\u00fd m\u1ed9t t\u00ean mi\u1ec1n ho\u1eb7c thu\u00ea m\u1ed9t nh\u00e0 ph\u00e1t tri\u1ec3n;\r\nGia t\u0103ng v\u1ed1n \u0111\u1ea7u t\u01b0 t\u1eeb Thung l\u0169ng Silicon, b\u1ea1n b\u00e8 v\u00e0 gia \u0111\u00ecnh;\r\nC\u00e1c tr\u00f2 ch\u01a1i t\u00e0u l\u01b0\u1ee3n si\u00eau t\u1ed1c v\u1edbi nhi\u1ec1u c\u1ea3m x\u00fac m\u00e0 qu\u00e1 tr\u00ecnh Startup mang \u0111\u1ebfn cho b\u1ea1n;\r\nL\u00e0m sao \u0111\u1ec3 g\u1eb7p g\u1ee1 v\u1edbi nh\u1eefng ng\u01b0\u1eddi tuy\u1ec7t v\u1eddi b\u1eb1ng nh\u1eefng c\u00e1ch \u0111\u01a1n gi\u1ea3n;\r\nL\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 trau d\u1ed3i kinh nghi\u1ec7m qu\u00fd gi\u00e1 b\u1ea5t k\u1ec3 s\u1ef1 th\u00e0nh c\u00f4ng hay th\u1ea5t b\u1ea1i c\u1ee7a Startup;\r\n\"Startup stories\" kh\u00f4ng t\u1ea1o c\u1ea3m gi\u00e1c \u0111\u00e2y l\u00e0 m\u1ed9t quy\u1ec3n s\u00e1ch tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi \"l\u00e0m th\u1ebf n\u00e0o\". Phong c\u00e1ch gi\u1ea3n d\u1ecb c\u1ee7a Raynor s\u1ebd l\u00e0m cho b\u1ea1n c\u1ea3m th\u1ea5y nh\u01b0 th\u1ec3 \u0111ang trao \u0111\u1ed5i, tr\u00f2 chuy\u1ec7n v\u1ec1 s\u1edf th\u00edch, v\u1ec1 ni\u1ec1m \u0111am m\u00ea v\u00e0 \u01b0\u1edbc m\u01a1 c\u1ee7a ch\u00ednh m\u00ecnh. N\u1ebfu b\u1ea1n t\u1eebng h\u1ee9ng th\u00fa \u0111\u1ec3 b\u1eaft \u0111\u1ea7u m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 m\u1edbi m\u1ebb, b\u1ea1n s\u1ebd kh\u00f4ng th\u1ec3 ch\u1edd l\u00e2u h\u01a1n n\u1eefa \u0111\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1ecdc \"Startup Communities\" ngay t\u1eeb h\u00f4m nay.\r\n \r\n \r\n "}

{"T\u1ef1a \u0111\u1ec1":"Mastering the VC Game","tieu_de":"Mastering the VC Game","T\u00e1c gi\u1ea3":"Jeffrey Bussgang","tac_gia":"Jeffrey Bussgang","Gi\u00e1 s\u00e1ch":"","gia":"","Nh\u00e0 xu\u1ea5t b\u1ea3n":"PORTFOLIO PENGUIN","Nh\u00e0 ph\u00e1t h\u00e0nh":"","K\u00edch th\u01b0\u1edbc":"","Ng\u00e0y xu\u1ea5t b\u1ea3n":"","Lo\u1ea1i b\u00eca":"","url_img":"images\/Th\u01b0_vi\u1ec7n_s\u00e1ch\/Mastering_the_VC_Game.jpg","intro_text":" \r\nC\u00e1c nh\u00e0 doanh nghi\u1ec7p \u01b0\u1edbc m\u01a1 x\u00e2y d\u1ef1ng ti\u1ebfp sau  Amazon, Facebook, ho\u1eb7c Google c\u00f3 c\u01a1 h\u1ed9i t\u1eadn d\u1ee5ng l\u1ee3i th\u1ebf c\u1ee7a m\u1ed9t trong nh\u1eefng \u0111\u1ed9ng c\u01a1 kinh t\u1ebf m\u1ea1nh m\u1ebd nh\u1ea5t m\u00e0 th\u1ebf gi\u1edbi t\u1eebng bi\u1ebft: v\u1ed1n li\u00ean doanh. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, b\u1ea1n c\u1ea7n ph\u1ea3i l\u00f4i k\u00e9o, g\u00e2y \u1ea5n t\u01b0\u1ee3ng, v\u00e0 thuy\u1ebft ph\u1ee5c c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 m\u1ea1o hi\u1ec3m quay l\u1ea1i n\u1ed7 l\u1ef1c c\u1ee7a b\u1ea1n. Nhi\u1ec7m v\u1ee5 \u0111\u00f3 l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c. Nh\u01b0ng vi\u1ec7c t\u00ecm ki\u1ebfm v\u00e0 l\u1ef1a ch\u1ecdn nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u00fang c\u00f3 th\u1ec3 kh\u00f3 kh\u0103n h\u01a1n.  Ngay c\u1ea3 khi b\u1ea1n qu\u1ea3n l\u00fd \u0111\u1ec3 \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3, b\u1ea1n mu\u1ed1n ngu\u1ed3n v\u1ed1n li\u00ean doanh c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t \u0111\u1ed1i t\u00e1c, kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t nh\u00e0 \u0111\u1ed9c t\u00e0i s\u1ebd l\u00e0m suy y\u1ebfu t\u1ea7m nh\u00ecn c\u1ee7a b\u1ea1n v\u00e0 ki\u1ec3m so\u00e1t c\u00f4ng vi\u1ec7c cu\u1ed9c s\u1ed1ng c\u1ee7a b\u1ea1n. Jeffrey Bussgang l\u00e0 m\u1ed9t trong s\u1ed1 \u00edt nh\u1eefng ng\u01b0\u1eddi ch\u01a1i c\u1ea3 hai m\u1eb7t c\u1ee7a tr\u00f2 ch\u01a1i n\u00e0y. V\u00e0o \u0111\u1ea7u nh\u1eefng n\u0103m 30, \u00f4ng \u0111\u00e3 gi\u00fap x\u00e2y d\u1ef1ng hai c\u00f4ng ty th\u00e0nh c\u00f4ng - m\u1ed9t c\u00f4ng ty \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp, m\u1ed9t c\u00f4ng ty \u0111\u00e3 th\u00e0nh c\u00f4ng. B\u00e2y gi\u1edd, \u00f4ng s\u1eed d\u1ee5ng kinh nghi\u1ec7m v\u00e0 quan \u0111i\u1ec3m \u0111\u1ed9c \u0111\u00e1o c\u1ee7a m\u00ecnh v\u1ec1 \"m\u1eb7t kh\u00e1c\" nh\u01b0 l\u00e0 m\u1ed9t nh\u00e0 t\u01b0 b\u1ea3n m\u1ea1o hi\u1ec3m gi\u00fap c\u00e1c doanh nh\u00e2n \u0111\u01b0a nh\u1eefng \u01b0\u1edbc m\u01a1 c\u1ee7a h\u1ecd th\u00e0nh hi\u1ec7n th\u1ef1c. Trong cu\u1ed1n s\u00e1ch, Bussgang cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft c\u1ea5p cao, nh\u1eefng c\u00e2u chuy\u1ec7n \u0111\u1ea7y m\u00e0u s\u1eafc v\u00e0 nh\u1eefng l\u1eddi khuy\u00ean thi\u1ebft th\u1ef1c \u0111\u01b0\u1ee3c thu th\u1eadp t\u1eeb kinh nghi\u1ec7m c\u1ee7a ch\u00ednh m\u00ecnh c\u0169ng nh\u01b0 qua c\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n v\u1edbi h\u00e0ng ch\u1ee5c ng\u01b0\u1eddi ch\u01a1i th\u00e0nh c\u00f4ng nh\u1ea5t \u1edf c\u1ea3 hai ph\u00eda c\u1ee7a tr\u00f2 ch\u01a1i, bao g\u1ed3m c\u1ea3 Jack Dorsey c\u1ee7a Twitter v\u00e0 Linked Reid Hoffman c\u1ee7a LinkedIn. \u00d4ng ti\u1ebft l\u1ed9 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c ch\u00fa \u00fd, ho\u00e0n h\u1ea3o m\u1ed9t s\u00e2n, v\u00e0 \u0111\u00e0m ph\u00e1n m\u1ed9t quan h\u1ec7 \u0111\u1ed1i t\u00e1c m\u00e0 l\u00e0m vi\u1ec7c cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi. H\u01b0\u1edbng d\u1eabn n\u1ed9i b\u1ed9 v\u1ec1 b\u00ed m\u1eadt c\u1ee7a v\u1ed1n \u0111\u1ea7u t\u01b0 m\u1ea1o hi\u1ec3m, L\u00e0m ch\u1ee7 game VC s\u1ebd ch\u1ee9ng minh \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb cho c\u00e1c doanh nh\u00e2n t\u00ecm ki\u1ebfm v\u1ed1n v\u00e0 h\u1ee3p t\u00e1c th\u00e0nh c\u00f4ng.\r\n \r\n "}

{"T\u1ef1a \u0111\u1ec1":"","tieu_de":"","T\u00e1c gi\u1ea3":"","tac_gia":"","Gi\u00e1 s\u00e1ch":"","gia":"","Nh\u00e0 xu\u1ea5t b\u1ea3n":"","Nh\u00e0 ph\u00e1t h\u00e0nh":"","K\u00edch th\u01b0\u1edbc":"","Ng\u00e0y xu\u1ea5t b\u1ea3n":"","Lo\u1ea1i b\u00eca":"","url_img":"images\/1200x630bb.jpg","intro_text":""}

{"T\u1ef1a \u0111\u1ec1":"Marketing high technology ","tieu_de":"Marketing high technology ","T\u00e1c gi\u1ea3":"William H. Davidow","tac_gia":"William H. Davidow","Gi\u00e1 s\u00e1ch":"","gia":"","Nh\u00e0 xu\u1ea5t b\u1ea3n":"Free Press","Nh\u00e0 ph\u00e1t h\u00e0nh":"","K\u00edch th\u01b0\u1edbc":"","Ng\u00e0y xu\u1ea5t b\u1ea3n":"","Lo\u1ea1i b\u00eca":"","url_img":"images\/Th\u01b0_vi\u1ec7n_s\u00e1ch\/Marketing_high_technology.png","intro_text":" \r\nMaketing l\u00e0 m\u1ed9t cu\u1ed9c chi\u1ebfn tranh v\u0103n minh. V\u00e0 khi c\u00e1c s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 cao ng\u00e0y c\u00e0ng tr\u1edf n\u00ean chu\u1ea9n ho\u00e1 - th\u1ef1c t\u1ebf gi\u1ed1ng h\u1ec7t nhau, theo quan \u0111i\u1ec3m c\u1ee7a kh\u00e1ch h\u00e0ng - \u0111\u00f3 l\u00e0 ti\u1ebfp th\u1ecb mang l\u1ea1i s\u1ef1 s\u1ed1ng c\u00f2n cho c\u00e1c s\u00e1ng ch\u1ebf m\u1edbi ho\u1eb7c to\u00e0n b\u1ed9 c\u00f4ng ty. William H. Davidow, m\u1ed9t huy\u1ec1n tho\u1ea1i \u1edf Thung l\u0169ng Silicon, n\u01a1i \u00f4ng \u0111\u01b0\u1ee3c mi\u00eau t\u1ea3 l\u00e0 \"\u0111\u1ed9ng l\u1ef1c \u0111\u1eb1ng sau v\u1ee5 n\u1ed5 vi x\u1eed l\u00fd vi m\u00f4\", n\u00f3i v\u1ec1 c\u00e1ch chi\u1ebfn \u0111\u1ea5u trong cu\u1ed9c chi\u1ebfn ti\u1ebfp th\u1ecb trong cu\u1ed9c c\u1ea1nh tranh gay g\u1eaft th\u1ebf gi\u1edbi c\u1ee7a c\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 cao - v\u00e0 gi\u00e0nh chi\u1ebfn th\u1eafng.\r\nDavidow r\u00fat kinh nghi\u1ec7m ti\u1ebfp th\u1ecb th\u00e0nh c\u00f4ng t\u1ea1i T\u1eadp \u0111o\u00e0n Intel \u0111\u1ec3 t\u1ea1o ra m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh ho\u00e0n ch\u1ec9nh cho chi\u1ebfn th\u1eafng ti\u1ebfp th\u1ecb. \u00d4ng \u0111\u1ec1 c\u1eadp \u0111\u1ebfn nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u01a1 b\u1ea3n, ch\u1eb3ng h\u1ea1n nh\u01b0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111i \u0111\u1ea7u trong vi\u1ec7c ch\u1ed1ng l\u1ea1i cu\u1ed9c c\u1ea1nh tranh; l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \"l\u00ean k\u1ebf ho\u1ea1ch s\u1ea3n ph\u1ea9m ch\u1ee9 kh\u00f4ng ph\u1ea3i thi\u1ebft b\u1ecb\"; l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 cung c\u1ea5p cho s\u1ea3n ph\u1ea9m m\u1ed9t \"linh h\u1ed3n\"; v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 k\u1ef9 s\u01b0 khuy\u1ebfn m\u00e3i, th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf, th\u00fac \u0111\u1ea9y nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng, v\u00e0 nh\u00e0 ph\u00e2n ph\u1ed1i cu\u1ed9c bi\u1ec3u t\u00ecnh.\r\nDavidow n\u00eau r\u00f5 16 nguy\u00ean t\u1eafc l\u00e0m t\u0103ng hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh ti\u1ebfp th\u1ecb. T\u1eeb nh\u1eefng v\u00ed d\u1ee5 \u0111a d\u1ea1ng nh\u01b0 bu\u1ed5i h\u00f2a nh\u1ea1c Rolling Stones v\u00e0 chip vi x\u1eed l\u00fd, \u00f4ng \u0111\u00e3 \u0111\u1ecbnh ngh\u0129a m\u1ed9t \"s\u1ea3n ph\u1ea9m\" th\u1eadt s\u1ef1. \u00d4ng ph\u00e2n t\u00edch v\u00e0 gi\u1ea3i th\u00edch theo nh\u1eefng c\u00e1ch m\u1edbi v\u1ec1 t\u1ea7m quan tr\u1ecdng chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a ph\u00e2n ph\u1ed1i li\u00ean quan \u0111\u1ebfn l\u0129nh v\u1ef1c th\u1ecb tr\u01b0\u1eddng, gi\u00e1 c\u1ea3 v\u00e0 nh\u1eefng c\u1ea1m b\u1eaby m\u00e0 n\u00f3 \u0111\u00f2i h\u1ecfi. \u00d4ng th\u00e1ch th\u1ee9c m\u1ed9t s\u1ed1 l\u00fd thuy\u1ebft ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng v\u00e0 cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft \u0111\u1ed9c \u0111\u00e1o, quan tr\u1ecdng \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n t\u1eeb h\u01a1n 20 n\u0103m trong l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7 cao. T\u1eeb m\u1ed9t tri\u1ebft l\u00fd to\u00e0n di\u1ec7n bao g\u1ed3m ti\u1ebfp th\u1ecb tuy\u1ec7t v\u1eddi l\u00e0 m\u1ed9t cu\u1ed9c th\u1eadp t\u1ef1 chinh \u0111\u00f2i h\u1ecfi s\u1ef1 cam k\u1ebft t\u1ed5ng th\u1ec3, m\u1ed9t nghi\u00ean c\u1ee9u c\u1ea9n th\u1eadn v\u1ec1 chi ph\u00ed t\u1ea5n c\u00f4ng m\u1ed9t \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, cu\u1ed1n s\u00e1ch n\u00e0y l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 thi\u1ebft y\u1ebfu \u0111\u1ec3 t\u1ed3n t\u1ea1i trong m\u1ee9c cao, nguy c\u01a1 cao, sinh l\u1ee3i trong l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7 cao.\r\n \r\n "}

{"T\u1ef1a \u0111\u1ec1":"Startup","tieu_de":"Startup","T\u00e1c gi\u1ea3":"Jerry Kaplan","tac_gia":"Jerry Kaplan","Gi\u00e1 s\u00e1ch":"12","gia":"12","Nh\u00e0 xu\u1ea5t b\u1ea3n":"Penguin","Nh\u00e0 ph\u00e1t h\u00e0nh":"","K\u00edch th\u01b0\u1edbc":"","Ng\u00e0y xu\u1ea5t b\u1ea3n":"1996","Lo\u1ea1i b\u00eca":"Bìa m\u1ec1m","url_img":"images\/1171250._UY630_SR1200630_.jpg","intro_text":"Kaplan, m\u1ed9t nh\u00e2n v\u1eadt n\u1ed5i ti\u1ebfng trong ng\u00e0nh c\u00f4ng nghi\u1ec7p m\u00e1y t\u00ednh, th\u00e0nh l\u1eadp c\u00f4ng ty GO v\u00e0o n\u0103m 1987. V\u00e0 trong nhi\u1ec1u n\u0103m, \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng d\u1ef1 \u00e1n m\u1edbi m\u1ebb nh\u1ea5t t\u1ea1i Thung l\u0169ng Silicon. \"Startup\" k\u1ec3 l\u1ea1i c\u00e2u chuy\u1ec7n v\u1ec1 chuy\u1ebfn phi\u00eau l\u01b0u th\u1ef1c t\u1ebf m\u1ea1o hi\u1ec3m c\u1ee7a Kaplan: B\u1eb1ng c\u00e1ch n\u00e0o \u00f4ng \u0111\u00e3 c\u00f3 th\u1ec3 quy t\u1ee5 \u0111\u01b0\u1ee3c m\u1ed9t \u0111\u1ed9i ng\u0169 k\u1ef9 s\u01b0, c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf ph\u1ea7n m\u1ec1m, c\u00f9ng c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 kh\u00e1c; ti\u00ean phong \u0111i \u0111\u1ea7u trong th\u1ecb tr\u01b0\u1eddng m\u1edbi n\u1ed5i \u0111\u1ed1i v\u1edbi m\u00e1y t\u00ednh c\u1ea7m tay ho\u1ea1t \u0111\u1ed9ng b\u1eb1ng b\u00fat thay v\u00ec b\u00e0n ph\u00edm; v\u00e0 l\u1ea7n l\u01b0\u1ee3t v\u01b0\u1ee3t qua c\u00e1c kh\u1ee7ng ho\u1ea3ng n\u00e0y \u0111\u1ebfn kh\u1ee7ng ho\u1ea3ng m\u00e0 v\u1eabn gi\u1eef v\u1eefng ni\u1ec1m \u0111am m\u00ea c\u1ee7a m\u00ecnh v\u1edbi \u00fd t\u01b0\u1edfng cho cu\u1ed9c c\u00e1ch m\u1ea1ng \u0111\u1ed5i m\u1edbi. Trong su\u1ed1t h\u00e0nh tr\u00ecnh c\u1ee7a m\u00ecnh, Kaplan \u0111\u00e3 t\u1ea1o d\u1ef1ng l\u1ea1i m\u1ed1i quan h\u1ec7 v\u1edbi nh\u00e2n vi\u00ean, b\u1ea5t k\u1ec3 \u0111\u00f3 l\u00e0 nh\u00e2n vi\u00ean \"l\u1eadp d\u1ecb\" trong m\u1eaft ng\u01b0\u1eddi kh\u00e1c; \u00f4ng c\u0169ng k\u1ebft n\u1ed1i v\u1edbi c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 m\u1ea1o hi\u1ec3m v\u00e0 c\u00e1c \u00f4ng l\u1edbn, nh\u1eefng nh\u00e2n v\u1eadt kh\u1ed5ng l\u1ed3 trong ng\u00e0nh ch\u1eb3ng h\u1ea1n nh\u01b0 Bill Gates, John Sculley v\u00e0 Mitchell Kapor."}

{"T\u1ef1a \u0111\u1ec1":"Living on the fault line","tieu_de":"Living on the fault line","T\u00e1c gi\u1ea3":"Geofrey A. Moore","tac_gia":"Geofrey A. Moore","Gi\u00e1 s\u00e1ch":"","gia":"","Nh\u00e0 xu\u1ea5t b\u1ea3n":"HARPER BUSINESS","Nh\u00e0 ph\u00e1t h\u00e0nh":"","K\u00edch th\u01b0\u1edbc":"","Ng\u00e0y xu\u1ea5t b\u1ea3n":"","Lo\u1ea1i b\u00eca":"","url_img":"images\/Th\u01b0_vi\u1ec7n_s\u00e1ch\/Living_on_the_fault_line.jpg","intro_text":" \r\nNh\u1eefng \u0111\u1eebng \u0111\u1ee9t g\u00e3y - m\u1ed9t s\u1ef1 nguy hi\u1ec3m, kh\u00f4ng \u1ed5n \u0111\u1ecbnh trong n\u1ec1n kinh t\u1ebf n\u01a1i c\u00f3 s\u1ef1 \u0111\u1ed5i m\u1edbi m\u1ea1nh m\u1ebd, s\u1ef1 c\u1ea1nh tranh kh\u1eafc nghi\u1ec7t v\u00e0 t\u1ea1o ra nh\u1eefng ch\u1ea5n \u0111\u1ed9ng th\u00ec tr\u01b0\u1eddng. M\u1ed7i c\u00f4ng ty t\u1ed3n t\u1ea1i \u1edf \u0111\u00f3 th\u00ec kh\u00f4ng ai c\u00f3 th\u1ec3 qu\u1ea3n l\u00fd, ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c.\r\nTrong phi\u00ean b\u1ea3n g\u1ed1c c\u1ee7a Living on the Fault Line, Geoffrey Moore \u0111\u00e3 \u0111\u01b0a ra m\u1ed9t l\u00fd lu\u1eadn thuy\u1ebft ph\u1ee5c cho vi\u1ec7c s\u1eed d\u1ee5ng gi\u00e1 tr\u1ecb c\u1ed5 \u0111\u00f4ng (ho\u1eb7c gi\u00e1 c\u1ed5 phi\u1ebfu) l\u00e0m \u0111\u1ed9ng l\u1ef1c ch\u00ednh trong c\u00e1c quy\u1ebft \u0111\u1ecbnh qu\u1ea3n l\u00fd. Moore gi\u1edd \u0111\u00e2y quay tr\u1edf l\u1ea1i l\u1eadp lu\u1eadn c\u1ee7a m\u00ecnh trong th\u1ebf gi\u1edbi bong b\u00f3ng Internet sau khi ch\u1ee9ng minh r\u1eb1ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p m\u00e0 \u00f4ng s\u1eed d\u1ee5ng c\u00f3 \u00fd ngh\u0129a t\u00f4n gi\u00e1o h\u01a1n bao gi\u1edd h\u1ebft v\u00e0 cho th\u1ea5y c\u00e1c c\u00f4ng ty s\u1eed d\u1ee5ng ch\u00fang nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n trong n\u1ec1n kinh t\u1ebf \u0111\u00f2i h\u1ecfi ng\u00e0y nay.\r\nMoore cho th\u1ea5y t\u1ea1i sao s\u1ef1 nh\u1ea1y c\u1ea3m \u0111\u1ed1i v\u1edbi gi\u00e1 c\u1ed5 phi\u1ebfu l\u00e0 \u0111\u00f2n b\u1ea9y quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 qu\u1ea3n l\u00fd trong t\u01b0\u01a1ng lai, c\u1ea3 hai \u0111\u1ec1u l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 h\u00e0ng \u0111\u1ea7u thay \u0111\u1ed5i l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00e0 nh\u01b0 \u0111\u1ed9ng l\u1ef1c c\u1ee7a nh\u00e2n vi\u00ean \u0111\u1ec3 t\u1ea1o ra nh\u1eefng thay \u0111\u1ed5i c\u1ea7n thi\u1ebft trong c\u00e1c t\u1ed5 ch\u1ee9c t\u1eeb tr\u01b0\u1edbc \u0111\u1ebfn nay kh\u00f4ng thay \u0111\u1ed5i.\r\nTh\u00f4ng qua Living on the Fault line, Moore cung c\u1ea5p m\u1ed9t b\u1ed9 c\u00f4ng c\u1ee5 tuy\u1ec7t v\u1eddi \u0111\u1ec3 \u0111i\u1ec1u h\u01b0\u1edbng \u0111\u1ec3 gi\u00fap \u0111\u00e1p \u1ee9ng nh\u1eefng th\u00e1ch th\u1ee9c qu\u1ea3n l\u00fd h\u1ea5p d\u1eabn nh\u1ea5t hi\u1ec7n nay.\r\n \r\n "}

{"T\u1ef1a \u0111\u1ec1":"TEN TYPES OF INNOVATION","tieu_de":"TEN TYPES OF INNOVATION","T\u00e1c gi\u1ea3":"LARRY KEELYEY Ryan Pikkel, Brian Quinn, Helen Welters","tac_gia":"LARRY KEELYEY Ryan Pikkel, Brian Quinn, Helen Welters","Gi\u00e1 s\u00e1ch":"30","gia":"30","Nh\u00e0 xu\u1ea5t b\u1ea3n":"WILEY","Nh\u00e0 ph\u00e1t h\u00e0nh":"","K\u00edch th\u01b0\u1edbc":"","Ng\u00e0y xu\u1ea5t b\u1ea3n":"2013","Lo\u1ea1i b\u00eca":"Bìa m\u1ec1m","url_img":"images\/1.jpg","intro_text":"Quy\u1ec3n s\u00e1ch tham kh\u1ea3o ngu\u1ed3n t\u01b0 li\u1ec7u t\u1eeb h\u01a1n 2000 s\u00e1ng ki\u1ebfn th\u00e0nh c\u00f4ng, g\u1ed3m: Cirque du Soeil, m\u00e1y t\u00ednh l\u1edbn IBM \u0111\u1ea7u ti\u00ean, Ford Model-T, v\u00e0 r\u1ea5t nhi\u1ec1u ngu\u1ed3n kh\u00e1c. B\u1eb1ng m\u1ed9t thu\u1eadt to\u00e1n \u0111\u1ed9c quy\u1ec1n v\u00e0 x\u00e1c \u0111\u1ecbnh 10 nh\u00f3m \u00fd ngh\u0129a, t\u00e1c gi\u1ea3 \u0111\u00e3 \u0111\u01b0a \u0111\u1ebfn b\u1ea1n \u0111\u1ecdc c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 s\u1ef1 s\u00e1ng t\u1ea1o. T\u1eeb \u0111\u00f3, \"The Ten Types of Innovation\" \u0111\u01b0a ra c\u00e1c d\u1ef1 \u0111o\u00e1n v\u1ec1 xu h\u01b0\u1edbng \u0111\u1ed5i m\u1edbi c\u00f3 th\u1ec3 di\u1ec5n ra trong t\u01b0\u01a1ng lai \u1edf l\u0129nh v\u1ef1c kinh doanh, c\u0169ng nh\u01b0 x\u00e1c \u0111\u1ecbnh c\u00e1c c\u01a1 h\u1ed9i cho s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u00e1c c\u00f4ng ty \u1ee9ng ph\u00f3 v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a m\u00ecnh nh\u01b0 th\u1ebf n\u00e0o. Khung m\u1eabu n\u00e0y \u0111\u01b0\u1ee3c ch\u1ee9ng minh nh\u01b0 l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch b\u1ec1n v\u1eefng v\u00e0 h\u1eefu \u00edch nh\u1ea5t \u0111\u1ec3 b\u1eaft \u0111\u1ea7u lu\u00f4n suy ngh\u0129 v\u1ec1 s\u1ef1 chuy\u1ec3n \u0111\u1ed5i. - N\u1ed9i dung quy\u1ec3n s\u00e1ch tr\u00ecnh b\u00e0y chi ti\u1ebft c\u00e1ch b\u1ea1n d\u00f9ng c\u00e1c quy t\u1eafc s\u00e1ng t\u1ea1o th\u1ebf n\u00e0o \u0111\u1ec3 mang l\u1ea1i \u00fd ngh\u0129a, mang t\u00ednh b\u1ec1n v\u1eefng v\u00e0 t\u0103ng tr\u01b0\u1edfng trong t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n. - Kh\u00e1i ni\u1ec7m \"The Ten Types of Innovation\" \u0111\u00e3 c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng to l\u1edbn \u0111\u1ebfn h\u00e0ng ngh\u00ecn nh\u00e0 qu\u1ea3n l\u00ed, \u0111i\u1ec1u h\u00e0nh v\u00e0 c\u00e1c c\u00f4ng ty tr\u00ean to\u00e0n th\u1ebf gi\u1edbi k\u1ec3 t\u1eeb khi n\u00f3 \u0111\u01b0\u1ee3c t\u00ecm ra v\u00e0o n\u0103m 1998. V\u00e0 \u0111\u00e2y ch\u00ednh l\u00e0 quy\u1ec3n s\u00e1ch \u0111\u1ea7u ti\u00ean \u0111\u01b0a ra gi\u1ea3i th\u00edch v\u1ec1 c\u00e1ch th\u1ee9c \u0111\u1ec3 th\u1ef1c hi\u1ec7n n\u00f3."}

{"T\u1ef1a \u0111\u1ec1":"Introduction to Product\/ Service-System Design","tieu_de":"Introduction to Product\/ Service-System Design","T\u00e1c gi\u1ea3":"Tomohiko Sakao, Mattias Lindahl ","tac_gia":"Tomohiko Sakao, Mattias Lindahl ","Gi\u00e1 s\u00e1ch":"","gia":"","Nh\u00e0 xu\u1ea5t b\u1ea3n":"Springer","Nh\u00e0 ph\u00e1t h\u00e0nh":"","K\u00edch th\u01b0\u1edbc":"","Ng\u00e0y xu\u1ea5t b\u1ea3n":"","Lo\u1ea1i b\u00eca":"","url_img":"images\/Th\u01b0_vi\u1ec7n_s\u00e1ch\/Introdution_to_Product_Service-System_Design.jpg","intro_text":" \r\nNhu c\u1ea7u c\u1ee7a c\u00e1c c\u00f4ng ty ng\u00e0y c\u00e0ng t\u0103ng v\u1ec1 thi\u1ebft k\u1ebf \u0111\u1ecba ch\u1ec9 d\u1ecbch v\u1ee5, t\u01b0\u01a1ng t\u1ef1 thi\u1ebft s\u1ea3n ph\u1ea9m, trong m\u1ed9t c\u00e1ch th\u1ee9c ph\u00f9 h\u1ee3p th\u00ec \u0111i\u1ec1u n\u00e0y \u0111\u00e3 ng\u00e0y c\u00e0ng tr\u1edf n\u00ean quan tr\u1ecdng v\u1edbi m\u1ed9t s\u1ed1 l\u0129nh v\u1ef1c, ng\u00e0nh ngh\u1ec1. H\u1ec7 th\u1ed1ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 (PSS) h\u1ee9a h\u1eb9n mang l\u1ea1i m\u1ed9t m\u00f4 h\u00ecnh kinh doanh m\u00e0 nh\u1eefng c\u00f4ng ty c\u00f3 th\u1ec3 t\u0103ng s\u1ef1 b\u1ec1n v\u1eefng trong n\u1ec1n kinh t\u1ebf. Introduction to Product\/Service-System Design bao g\u1ed3m m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 th\u1ef1c ti\u1ec5n v\u1ec1 s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a PSS trong ng\u00e0nh c\u00f4ng nghi\u1ec7p. Nh\u1eefng v\u00ed d\u1ee5 g\u1ea7n \u0111\u00e2y l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c l\u00fd thuy\u1ebft kh\u00e1c nhau \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n \u1edf c\u00e1c qu\u1ed1c gia kh\u00e1c nhau v\u00e0 do \u0111\u00f3 c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 v\u0103n ho\u00e1 \u0111a d\u1ea1ng t\u1eeb kh\u1eafp ch\u00e2u \u00c2u v\u00e0 Nh\u1eadt B\u1ea3n.\r\nCung c\u1ea5p m\u1ed9t h\u01b0\u1edbng d\u1eabn chung h\u1eefu \u00edch cho c\u00e1c nh\u00e0 n\u01b0\u1edbc c\u1ee7a ngh\u1ec7 thu\u1eadt trong l\u00fd thuy\u1ebft v\u00e0 th\u1ef1c h\u00e0nh, m\u1ed7i ch\u01b0\u01a1ng bao g\u1ed3m c\u00e1c kh\u00eda c\u1ea1nh kh\u00e1c nhau c\u1ee7a m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p lu\u1eadn hay th\u1ef1c h\u00e0nh.\r\nThi\u1ebft k\u1ebf PSS s\u1ebd \u0111\u1ec1 c\u1eadp \u0111\u1ebfn vi\u1ec7c ch\u00e0o h\u00e0ng, kh\u00e1ch h\u00e0ng ho\u1eb7c ng\u01b0\u1eddi s\u1eed d\u1ee5ng v\u00e0 nh\u00e0 cung c\u1ea5p, cu\u1ed1n s\u00e1ch \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp theo ba chi\u1ec1u, cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 c\u00e1ch k\u1ebft h\u1ee3p c\u00e1c ch\u1ee7 \u0111\u1ec1 \u0111\u00f3 v\u00e0o vi\u1ec7c thi\u1ebft k\u1ebf c\u00e1c c\u00f4ng vi\u1ec7c. Tr\u1ecdng t\u00e2m c\u1ee7a cu\u1ed1n s\u00e1ch v\u1ec1 thi\u1ebft k\u1ebf c\u0169ng \u0111\u01b0\u1ee3c ch\u1ee9ng minh trong cu\u1ed9c th\u1ea3o lu\u1eadn v\u1ec1 c\u00e1ch d\u1ef1 \u0111o\u00e1n v\u00e0 s\u1eed d\u1ee5ng c\u00e1c \u0111\u1ed9ng l\u1ef1c kh\u00e1c nhau trong t\u1eebng kh\u00f4ng gian.\r\n \r\nGi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 - Thi\u1ebft k\u1ebf h\u1ec7 th\u1ed1ng s\u1ebd gi\u00fap c\u1ea3i ti\u1ebfn quy tr\u00ecnh l\u00e0m vi\u1ec7c v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng cho t\u01b0 duy s\u00e1ng t\u1ea1o cho nhi\u1ec1u ng\u01b0\u1eddi tham gia thi\u1ebft k\u1ebf PSS: nh\u00e0 thi\u1ebft k\u1ebf, chuy\u00ean gia ti\u1ebfp th\u1ecb, nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng, k\u1ef9 s\u01b0 s\u1ea3n xu\u1ea5t v\u00e0 k\u1ef9 s\u01b0 d\u1ecbch v\u1ee5. N\u00f3 c\u0169ng c\u00f3 th\u1ec3 ph\u1ee5c v\u1ee5 nh\u01b0 m\u1ed9t cu\u1ed1n s\u00e1ch tham kh\u1ea3o cho sinh vi\u00ean \u0111\u1ea1i h\u1ecdc v\u1ec1 c\u00e1c kh\u00f3a h\u1ecdc ti\u00ean ti\u1ebfn li\u00ean quan \u0111\u1ebfn thi\u1ebft k\u1ebf c\u01a1 kh\u00ed, ti\u1ebfp th\u1ecb c\u00f4ng nghi\u1ec7p ho\u1eb7c kinh t\u1ebf, v\u00e0 k\u1ef9 thu\u1eadt s\u1ea3n xu\u1ea5t\r\n \r\n "}

{"T\u1ef1a \u0111\u1ec1":"Term Sheets & Valuations","tieu_de":"Term Sheets & Valuations","T\u00e1c gi\u1ea3":"Alex Wilmerding","tac_gia":"Alex Wilmerding","Gi\u00e1 s\u00e1ch":"40","gia":"40","Nh\u00e0 xu\u1ea5t b\u1ea3n":"Aspatore","Nh\u00e0 ph\u00e1t h\u00e0nh":"","K\u00edch th\u01b0\u1edbc":"","Ng\u00e0y xu\u1ea5t b\u1ea3n":"","Lo\u1ea1i b\u00eca":"Bìa m\u1ec1m","url_img":"images\/51qxnQ0xbDL._SX322_BO1204203200_.jpg","intro_text":"- Alexander Wilmerding v\u1ed1n l\u00e0 nh\u00e0 kinh t\u1ebf t\u01b0 b\u1ea3n h\u00e0ng \u0111\u1ea7u c\u1ee7a Boston Capital Ventures. Quy\u1ec3n s\u00e1ch Term Sheets & Valuation c\u1ee7a Alex Wilmerding \u0111\u01b0a \u0111\u1ebfn b\u1ea1n \u0111\u1ecdc nh\u1eefng c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 nh\u1eefng n\u00fat th\u1eaft, c\u00e1c chi ti\u1ebft tuy nh\u1ecf nh\u01b0ng \u0111\u00f3ng vai tr\u00f2 r\u1ea5t quan tr\u1ecdng c\u1ee7a m\u1ed9t v\u1ea5n \u0111\u1ec1, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong c\u00e1c \u0111i\u1ec1u kho\u1ea3n th\u1ecfa thu\u1eadn gi\u1eefa Startup v\u00e0 c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0, c\u0169ng nh\u01b0 trong vi\u1ec7c \u0111\u1ecbnh gi\u00e1 gi\u00e1 tr\u1ecb c\u1ee7a c\u00f4ng ty. T\u1ed5ng th\u1ec3 n\u1ed9i dung l\u00e0m r\u00f5: A Term Sheet l\u00e0 g\u00ec v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ki\u1ec3m tra ch\u00fang, Valuations, C\u00e1c doanh nghi\u1ec7p v\u00e0 ng\u01b0\u1eddi \u0111i\u1ec1u h\u00e0nh c\u1ea7n g\u00ec \u0111\u1ec3 hi\u1ec3u v\u1ec1 Term Sheets, Valuation Parameters, v\u00e0 East Coast Versus West Coast Rules. - V\u1edbi \u0111\u1ed9 d\u00e0y ch\u1ec9 h\u01a1n 100 trang, quy\u1ec3n s\u00e1ch v\u1eabn truy\u1ec1n t\u1ea3i to\u00e0n di\u1ec7n v\u00e0 \u0111\u1ea7y \u0111\u1ee7 n\u1ed9i dung v\u1ea5n \u0111\u1ec1. \u0110\u00e2y l\u00e0 t\u00e0i li\u1ec7u tham kh\u1ea3o \u0111\u01b0\u1ee3c \u01b0u ti\u00ean l\u1ef1a ch\u1ecdn h\u00e0ng \u0111\u1ea7u d\u00f9 b\u1ea1n gi\u1eef vai tr\u00f2 l\u00e0 m\u1ed9t nh\u00e0 \u0111\u1ea7u t\u01b0 m\u1ea1o hi\u1ec3m hay l\u00e0 m\u1ed9t danh nh\u00e2n l\u1ea7n \u0111\u1ea7u ti\u00ean b\u1eaft \u0111\u1ea7u s\u1ef1 nghi\u1ec7p c\u1ee7a ri\u00eang m\u00ecnh. - Ngo\u00e0i ra, cu\u1ed1n s\u00e1ch tr\u1edf n\u00ean h\u1ea5p d\u1eabn v\u1edbi c\u00e1c Term Sheet th\u1ef1c t\u1ebf t\u1eeb m\u1ed9t c\u00f4ng ty lu\u1eadt h\u00e0ng \u0111\u1ea7u v\u1edbi c\u00e1c d\u00f2ng m\u00f4 t\u1ea3 chi ti\u1ebft, c\u1eb7n k\u1ebd cho t\u1eebng tr\u01b0\u1eddng h\u1ee3p, nh\u1eefng g\u00ec c\u00f3 th\u1ec3 ho\u1eb7c n\u00ean \u0111\u01b0\u1ee3c \u0111\u00e0m ph\u00e1n, v\u00e0 c\u00e1c \u0111i\u1ec3m quan tr\u1ecdng kh\u00e1c c\u1ea7n \u0111\u01b0\u1ee3c l\u01b0u \u00fd. \u0110\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t quy\u1ec3n s\u00e1ch g\u1ed1i \u0111\u1ea7u cho b\u1ea5t k\u1ef3 nh\u00e0 qu\u1ea3n l\u00fd, doanh nh\u00e2n hay chuy\u00ean gia t\u00e0i ch\u00ednh n\u00e0o. - Quy\u1ec3n s\u00e1ch c\u0169ng \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m r\u1ea5t l\u1edbn t\u1eeb c\u00e1c chuy\u00ean gia: + \"\u0110\u00e2y nh\u01b0 l\u00e0 m\u1ed9t quy\u1ec3n s\u00e1ch v\u1ee1 l\u00f2ng m\u00e0 m\u1ed7i danh nh\u00e2n n\u00ean \u0111\u1ecdc. Th\u00f4ng tin c\u00f4 \u0111\u1ecdng, x\u00fac t\u00edch, c\u00f3 ngu\u1ed3n g\u1ed1c \u0111\u00e1ng tin c\u1eady v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a n\u00f3 th\u00ec qu\u00fd gi\u00e1 nh\u01b0 v\u00e0ng\" - Murray Low, Executive Director, Columbia Business School, Eugene M. Lang Center for entrepreneurship. + \"Quy\u1ec3n s\u00e1ch l\u00e0 ngu\u1ed3n t\u00e0i li\u1ec7u qu\u00fd gi\u00e1 \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 qu\u1ea3n l\u00ed v\u00e0 chuy\u00ean gia t\u00e0i ch\u00ednh\" - Graham D.S. Anderson, General Partner, EuclidSR Partners. + \"\u0110\u00e2y l\u00e0 m\u1ed9t ngu\u1ed3n t\u01b0 li\u1ec7u qu\u00fd gi\u00e1 d\u00e0nh cho c\u00e1c danh nh\u00e2n...\" - Jeffrey Donohue, Esq. - V\u1edbi nh\u1eefng gi\u00e1 tr\u1ecb m\u00e0 n\u00f3 mang l\u1ea1i, \"Term Sheets & Valuations\" x\u1ee9ng \u0111\u00e1ng l\u00e0 m\u1ed9t trong nh\u1eefng quy\u1ec3n s\u00e1ch ph\u1ea3i c\u00f3 c\u1ee7a m\u1ecdi th\u1eddi \u0111\u1ea1i."}

{"T\u1ef1a \u0111\u1ec1":"Lean UX: Applying Lean Principles to Improve User Experience","tieu_de":"Lean UX: Applying Lean Principles to Improve User Experience","T\u00e1c gi\u1ea3":"Gothelf\/Seiden","tac_gia":"Gothelf\/Seiden","Gi\u00e1 s\u00e1ch":"","gia":"","Nh\u00e0 xu\u1ea5t b\u1ea3n":"O'REILLY","Nh\u00e0 ph\u00e1t h\u00e0nh":"","K\u00edch th\u01b0\u1edbc":"","Ng\u00e0y xu\u1ea5t b\u1ea3n":"","Lo\u1ea1i b\u00eca":"","url_img":"images\/Th\u01b0_vi\u1ec7n_s\u00e1ch\/lean-ux-cover.jpg","intro_text":"\r\nThe Lean UX ti\u1ebfp c\u1eadn \u0111\u1ec3 vi\u1ec7c thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng hi\u1ec7n nay \u0111\u01b0\u1ee3c th\u01b0c hi\u1ec7n ngay tr\u00ean web. N\u1ebfu b\u1ea1n hi\u1ec3u \u0111\u01b0\u1ee3c s\u00e2u th\u1eb3m trong cu\u1ed1n s\u00e1ch n\u00e0y, nh\u00e0 t\u01b0 v\u1ea5n h\u00e0ng \u0111\u1ea7u Jeff Gothelf d\u1ea1y b\u1ea1n \u0111\u1ecdc nh\u1eefng nguy\u00ean t\u1eafc, chi\u1ebfn thu\u1eadt, k\u1ef9 thu\u1eadt \u0111\u1ec3 vi\u1ec7c tinh g\u1ecdn tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng c\u00f3 gi\u00e1 tr\u1ecb t\u1eeb  ban \u0111\u1ea7u - l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 nhanh ch\u00f3ng th\u1eed nghi\u1ec7m v\u1edbi \u00fd t\u01b0\u1edfng thi\u1ebft k\u1ebf, x\u00e1c nh\u1eadn ch\u00fang v\u1edbi ng\u01b0\u1eddi d\u00f9ng th\u1ef1c v\u00e0 li\u00ean t\u1ee5c \u0111i\u1ec1u ch\u1ec9nh thi\u1ebft k\u1ebf c\u1ee7a b\u1ea1n d\u1ef1a tr\u00ean nh\u1eefng g\u00ec b\u1ea1n h\u1ecdc.\r\nL\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb c\u00e1c l\u00fd thuy\u1ebft ph\u00e1t tri\u1ec3n Lean v\u00e0 Agile, Lean UX cho ph\u00e9p b\u1ea1n t\u1eadp trung v\u00e0o nh\u1eefng tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf \u0111ang \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng s\u1ea3n ph\u1ea9m. Cu\u1ed1n s\u00e1ch n\u00e0y cho b\u1ea1n th\u1ea5y l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u1ed9ng t\u00e1c ch\u1eb7t ch\u1ebd v\u1edbi c\u00e1c th\u00e0nh vi\u00ean kh\u00e1c c\u1ee7a nh\u00f3m s\u1ea3n ph\u1ea9m v\u00e0 thu th\u1eadp th\u00f4ng tin ph\u1ea3n h\u1ed3i s\u1edbm v\u00e0 th\u01b0\u1eddng xuy\u00ean.\r\nB\u1ea1n s\u1ebd h\u1ecdc c\u00e1ch ch\u1ea1y c\u00e1c thi\u1ebft k\u1ebf trong c\u00e1c chu k\u1ef3 ng\u1eafn, l\u1eb7p \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t cho doanh nghi\u1ec7p v\u00e0 ng\u01b0\u1eddi s\u1eed d\u1ee5ng. Lean UX cho b\u1ea1n th\u1ea5y l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 th\u1ef1c hi\u1ec7n thay \u0111\u1ed5i n\u00e0y - cho t\u1ed1t h\u01a1n.\r\nMang theo b\u1ed9 c\u00f4ng c\u1ee5 c\u1ee7a nh\u00e0 thi\u1ebft k\u1ebf cho ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a nh\u00f3m s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n\r\nChia s\u1ebb th\u00f4ng tin chi ti\u1ebft c\u1ee7a b\u1ea1n v\u1edbi nh\u00f3m c\u1ee7a b\u1ea1n s\u1edbm h\u01a1n trong qu\u00e1 tr\u00ecnh n\u00e0y\r\nT\u1ea1o s\u1ea3n ph\u1ea9m t\u1ed1i thi\u1ec3u \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u00fd t\u01b0\u1edfng n\u00e0o l\u00e0 h\u1ee3p l\u1ec7\r\nH\u1ee3p nh\u1ea5t ti\u1ebfng n\u00f3i c\u1ee7a kh\u00e1ch h\u00e0ng trong su\u1ed1t chu tr\u00ecnh d\u1ef1 \u00e1n\r\nL\u00e0m cho nh\u00f3m c\u1ee7a b\u1ea1n c\u00f3 n\u0103ng su\u1ea5t h\u01a1n: k\u1ebft h\u1ee3p Lean UX v\u1edbi khung Scrum c\u1ee7a Agile\r\nHi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng thay \u0111\u1ed5i v\u1ec1 t\u1ed5 ch\u1ee9c c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u00edch h\u1ee3p Lean UX\r\n\r\nLean UX nh\u1eadn \u0111\u01b0\u1ee3c Gi\u1ea3i Jolt n\u0103m 2013 t\u1eeb T\u1ea1p ch\u00ed Dr. Dobb l\u00e0 cu\u1ed1n s\u00e1ch hay nh\u1ea5t c\u1ee7a n\u0103m. Ban th\u1ea9m ph\u00e1n c\u1ee7a \u1ea5n ph\u1ea9m \u0111\u00e3 ch\u1ecdn n\u0103m cu\u1ed1n s\u00e1ch \u0111\u00e1ng ch\u00fa \u00fd, xu\u1ea5t b\u1ea3n trong kho\u1ea3ng th\u1eddi gian 12 th\u00e1ng k\u1ebft th\u00fac v\u00e0o ng\u00e0y 30 th\u00e1ng 6, \u0111\u1ec3 m\u1ecdi l\u1eadp tr\u00ecnh nghi\u00eam t\u00fac \u0111\u1ec1u n\u00ean \u0111\u1ecdc.\r\n \r\n"}

{"T\u1ef1a \u0111\u1ec1":"THE $100 STARTUP","tieu_de":"THE $100 STARTUP","T\u00e1c gi\u1ea3":"Chris Guillebeau","tac_gia":"Chris Guillebeau","Gi\u00e1 s\u00e1ch":"25","gia":"25","Nh\u00e0 xu\u1ea5t b\u1ea3n":"","Nh\u00e0 ph\u00e1t h\u00e0nh":"","K\u00edch th\u01b0\u1edbc":"","Ng\u00e0y xu\u1ea5t b\u1ea3n":"2012","Lo\u1ea1i b\u00eca":"Bìa c\u1ee9ng","url_img":"images\/51qxnQ0xbDL._SX322_BO1204203200__1.jpg","intro_text":"Trong quy\u1ec3n s\u00e1ch Kh\u1edfi nghi\u1ec7p v\u1edbi 100$, Chris Guillebeau s\u1ebd cho b\u1ea1n th\u1ea5y l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00f3 m\u1ed9t cu\u1ed9c s\u1ed1ng \u0111\u1ea7y phi\u00eau l\u01b0u, m\u1ea1o hi\u1ec3m nh\u01b0ng lu\u00f4n s\u1ed1ng v\u1edbi m\u1ee5c ti\u00eau, \u00fd ngh\u0129a r\u00f5 r\u00e0ng. V\u00e0 quan tr\u1ecdng nh\u1ea5t l\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c cu\u1ed9c s\u1ed1ng t\u1ed1t \u0111\u1eb9p. V\u00e0o n\u0103m 30 tu\u1ed5i, Chris \u0111\u00e3 v\u00e0 \u0111ang chinh ph\u1ee5c h\u00e0nh tr\u00ecnh kh\u1eafp th\u1ebf gi\u1edbi \u2013 khi \u0111\u00f3 anh \u0111\u00e3 \u0111\u1eb7t ch\u00e2n \u0111\u1ebfn h\u01a1n 175 qu\u1ed1c gia \u2013 v\u00e0 t\u1ea5t nhi\u00ean l\u00fac n\u00e0y anh v\u1eabn \u201cth\u1ea5t nghi\u1ec7p\u201d.\r\nNh\u01b0ng \u0111\u1eb7c bi\u1ec7t Chris c\u00f3 m\u1ed9t kh\u1ea3 n\u0103ng thi\u00ean ph\u00fa bi\u1ebfn nh\u1eefng \u00fd t\u01b0\u1edfng tr\u1edf th\u00e0nh hi\u1ec7n th\u1ef1c v\u00e0 ki\u1ebfm \u0111\u01b0\u1ee3c ti\u1ec1n t\u1eeb \u00fd t\u01b0\u1edfng \u0111\u00f3. Ch\u00ednh kh\u1ea3 n\u0103ng \u0111\u00f3 \u0111\u00e3 gi\u00fap Chris \u0111\u00e1p \u1ee9ng nhu c\u1ea7u cu\u1ed9c s\u1ed1ng c\u0169ng nh\u01b0 th\u1ef1c hi\u1ec7n h\u00e0nh tr\u00ecnh c\u1ee7a m\u00ecnh. Th\u1ef1c t\u1ebf c\u00f3 r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi c\u00f3 kh\u1ea3 n\u0103ng nh\u01b0 Chris. H\u1ecd c\u00f3 kh\u1ea3 n\u0103ng t\u00ecm ra con \u0111\u01b0\u1eddng gi\u1ea3i tho\u00e1t m\u00ecnh kh\u1ecfi c\u00f4ng vi\u1ec7c th\u01b0\u1eddng ng\u00e0y, ki\u1ebfm thu nh\u1eadp v\u00e0 theo \u0111u\u1ed5i \u0111am m\u00ea cu\u1ed9c s\u1ed1ng.\r\nTrong khi chu\u1ea9n b\u1ecb vi\u1ebft quy\u1ec3n s\u00e1ch n\u00e0y, Chris \u0111\u00e3 ti\u1ebfp x\u00fac h\u01a1n 1,500 ng\u01b0\u1eddi \u0111\u00e3 g\u1ea7y d\u1ef1ng n\u00ean s\u1ef1 nghi\u1ec7p cho ri\u00eang m\u00ecnh v\u00e0 th\u1eadm ch\u00ed ki\u1ebfm \u0111\u01b0\u1ee3c h\u01a1n 50,000$. H\u1ecd l\u00e0m \u0111\u01b0\u1ee3c v\u1eady \u0111\u1ec1u do s\u1ef1 n\u1ed5 l\u1ef1c, d\u0169ng c\u1ea3m theo \u0111u\u1ed5i \u0111am m\u00ea v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c cu\u1ed9c s\u1ed1ng t\u1ef1 do. V\u1edbi hai ch\u1ee7 \u0111\u1ec1 ch\u00ednh: t\u1ef1 do v\u00e0 gi\u00e1 tr\u1ecb. T\u1ef1 do l\u00e0 c\u00e1i t\u1ea5t c\u1ea3 ch\u00fang ta \u0111ang t\u00ecm ki\u1ebfm, c\u00f2n gi\u00e1 tr\u1ecb ch\u00ednh l\u00e0 c\u00e1ch \u0111\u1ec3 gi\u00e0nh \u0111\u01b0\u1ee3c t\u1ef1 do.\r\nH\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng m\u1ed9t cu\u1ed9c s\u1ed1ng m\u00e0 b\u1ea1n d\u00e0nh t\u1ea5t c\u1ea3 th\u1eddi gian c\u1ee7a m\u00ecnh \u0111\u1ec3 th\u1ef1c hi\u1ec7n nh\u1eefng \u0111i\u1ec1u b\u1ea1n mu\u1ed1n. H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng vi\u1ec7c b\u1ea1n d\u00e0nh s\u1ef1 quan t\u00e2m l\u1edbn nh\u1ea5t cho d\u1ef1 \u00e1n m\u00e0 t\u1ef1 b\u1ea1n t\u1ea1o ra thay v\u00ec l\u00e0m vi\u1ec7c nh\u01b0 m\u1ed9t b\u00e1nh r\u0103ng trong m\u1ed9t c\u1ed7 m\u00e1y \u0111ang ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec3 l\u00e0m gi\u00e0u cho nh\u1eefng ng\u01b0\u1eddi kh\u00e1c. H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng vi\u1ec7c b\u1ea1n g\u1eedi cho s\u1ebfp b\u1ea1n m\u1ed9t l\u00e1 th\u01b0 nh\u01b0 th\u1ebf n\u00e0y: \u201cTh\u01b0a s\u1ebfp! T\u00f4i vi\u1ebft th\u01b0 n\u00e0y \u0111\u1ec3 b\u00e1o cho ng\u00e0i bi\u1ebft r\u1eb1ng c\u00e1c y\u00eau c\u1ea7u c\u1ee7a ng\u00e0i \u0111\u1ed1i v\u1edbi t\u00f4i kh\u00f4ng c\u00f2n \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng n\u1eefa. C\u1ea3m \u01a1n ng\u00e0i v\u1ec1 m\u1ecdi chuy\u1ec7n nh\u01b0ng t\u1eeb gi\u1edd t\u00f4i s\u1ebd l\u00e0m nh\u1eefng vi\u1ec7c theo c\u00e1ch ri\u00eang c\u1ee7a t\u00f4i.\u201d\r\nH\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng r\u1eb1ng h\u00f4m nay l\u00e0 ng\u00e0y cu\u1ed1i c\u00f9ng b\u1ea1n l\u00e0m vi\u1ec7c cho m\u1ed9t ng\u01b0\u1eddi kh\u00e1c m\u00e0 kh\u00f4ng ph\u1ea3i l\u00e0 ch\u00ednh b\u1ea1n. \u0110i\u1ec1u g\u00ec s\u1ebd x\u1ea3y ra n\u1ebfu v\u1eady \u2013 r\u1ea5t s\u1edbm th\u00f4i, kh\u00f4ng ph\u1ea3i m\u1ed9t t\u01b0\u01a1ng lai m\u01a1 h\u1ed3, kh\u00f4ng th\u1eddi h\u1ea1n \u2013 b\u1ea1n chu\u1ea9n b\u1ecb l\u00e0m vi\u1ec7c b\u1eb1ng c\u00e1ch c\u1eb7m c\u1ee5i tr\u00ean chi\u1ebfc m\u00e1y t\u00ednh x\u00e1ch tay trong v\u0103n ph\u00f2ng \u1edf nh\u00e0, ch\u1eadm d\u00e3i b\u01b0\u1edbc t\u1edbi ch\u00e2n tr\u1eddi b\u1ea1n \u0111\u00e3 m\u1edf, g\u1ecdi \u0111i\u1ec7n cho v\u1ecb kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng b\u1ea1n v\u00ec l\u1eddi khuy\u00ean h\u1eefu \u00edch, ho\u1eb7c kh\u00f4ng th\u00ec b\u1ea1n l\u00e0m \u0111i\u1ec1u b\u1ea1n mu\u1ed1n thay v\u00ec \u0111\u1ec3 ng\u01b0\u1eddi kh\u00e1c sai b\u1ea3o b\u1ea1n?\r\nTr\u00ean kh\u1eafp th\u1ebf gi\u1edbi n\u00e0y, v\u00e0 theo nhi\u1ec1u c\u00e1ch kh\u00e1c nhau, h\u00e0ng ng\u00e0n ng\u01b0\u1eddi \u0111ang th\u1ef1c hi\u1ec7n ch\u00ednh x\u00e1c l\u00e0 \u0111i\u1ec1u \u0111\u00f3. H\u1ecd \u0111ang vi\u1ebft l\u1ea1i c\u00e1c quy \u0111\u1ecbnh v\u1ec1 c\u00f4ng vi\u1ec7c, tr\u1edf th\u00e0nh ng\u01b0\u1eddi ch\u1ee7 c\u1ee7a ch\u00ednh m\u00ecnh v\u00e0 s\u00e1ng t\u1ea1o ra m\u1ed9t t\u01b0\u01a1ng lai m\u1edbi.\r\nM\u00f4 h\u00ecnh ho\u1ea1t \u0111\u1ed9ng kinh doanh m\u1edbi n\u00e0y l\u00e0 c\u00e1ch l\u00e0m t\u1ed1t cho nh\u1eefng nh\u00e0 \u0111\u1ea7u t\u01b0 t\u1ef1 doanh b\u1ea5t \u0111\u1eafc d\u0129, nh\u1eefng ng\u01b0\u1eddi m\u00e0 h\u1ea7u h\u1ebft kh\u00f4ng bao gi\u1edd ngh\u0129 r\u1eb1ng b\u1ea3n th\u00e2n m\u00ecnh l\u00e0 c\u00e1c nam, n\u1eef doanh nh\u00e2n. \u0110\u00e2y ch\u00ednh cu\u1ed9c c\u00e1ch m\u1ea1ng kinh doanh vi m\u00f4 \u2013 m\u1ed9t c\u00e1ch ki\u1ebfm s\u1ed1ng t\u1ed1t trong l\u00fac t\u1ea1o ra m\u1ed9t cu\u1ed9c s\u1ed1ng \u0111\u1ed9c l\u1eadp v\u00e0 c\u00f3 m\u1ee5c \u0111\u00edch. "}

{"T\u1ef1a \u0111\u1ec1":"LEAN ANALYTICS Use Data to Build a Better Startup Faster","tieu_de":"LEAN ANALYTICS Use Data to Build a Better Startup Faster","T\u00e1c gi\u1ea3":"Eric Ries, Series Editor","tac_gia":"Eric Ries, Series Editor","Gi\u00e1 s\u00e1ch":"24","gia":"24","Nh\u00e0 xu\u1ea5t b\u1ea3n":"O'REILLY","Nh\u00e0 ph\u00e1t h\u00e0nh":"","K\u00edch th\u01b0\u1edbc":"6 x 1.5 x 9 inches","Ng\u00e0y xu\u1ea5t b\u1ea3n":"2013","Lo\u1ea1i b\u00eca":"Bìa c\u1ee9ng","url_img":"images\/Th\u01b0_vi\u1ec7n_s\u00e1ch\/LEAN_ANALYTICS_Use_Data_to_Build_a_Better_Startup_Faster.jpg","intro_text":" \r\nMarc Andreesen \u0111\u00e3 t\u1eebng n\u00f3i r\u1eb1ng: \u201cth\u1ecb tr\u01b0\u1eddng th\u00ec kh\u00f4ng t\u1ed3n t\u1ea1i v\u00e0 kh\u00f4ng quan t\u00e2m b\u1ea1n th\u00f4ng minh nh\u01b0 th\u1ebf n\u00e0o. Cho d\u00f9 b\u1ea1n l\u00e0 ng\u01b0\u1eddi s\u00e1ng l\u1eadp kh\u1edfi nghi\u1ec7p c\u1ed1 g\u1eafng ph\u00e1 v\u1ee1 ng\u00e0nh c\u00f4ng nghi\u1ec7p, ho\u1eb7c m\u1ed9t doanh nh\u00e2n c\u1ed1 g\u1eafng g\u00e2y ra s\u1ef1 thay \u0111\u1ed5i t\u1eeb b\u00ean trong, nguy c\u01a1 l\u1edbn nh\u1ea5t c\u1ee7a b\u1ea1n l\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t th\u1ee9 kh\u00f4ng ai mu\u1ed1n.\r\nAnalytics Lean c\u00f3 th\u1ec3 gi\u00fap \u0111\u1ee1. B\u1eb1ng vi\u1ec7c \u0111o l\u01b0\u1eddng v\u00e0 ph\u00e2n t\u00edch s\u1ef1 ph\u00e1t tri\u1ec3n, b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111i\u1ec1u g\u00ec l\u00e0 v\u1ea5n \u0111\u1ec1 th\u1eadt s\u1ef1, t\u00ecm \u0111\u00fang \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng v\u00e0 quy\u1ebft \u0111\u1ecbnh x\u00e2y \u0111\u1ef1ng c\u00e1i g\u00ec, x\u00e2y d\u1ef1ng nh\u01b0 th\u1ebf n\u00e0o n\u00e0o v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ki\u1ebfm ti\u1ec1n t\u1eeb n\u00f3 c\u0169ng nh\u01b0 lan truy\u1ec1n r\u1ed9ng r\u00e3i tr\u00ean th\u1ebf gi\u1edbi. T\u1eadp trung v\u00e0o m\u1ed9t th\u01b0\u1edbc \u0111o \u0110\u1ed1i v\u1edbi vi\u1ec7c kinh doanh c\u1ee7a b\u1ea1n ngay b\u00e2y gi\u1edd s\u1ebd cho b\u1ea1n tr\u1ecdng t\u00e2m b\u1ea1n c\u1ea7n ph\u1ea3i ti\u1ebfn l\u00ean ph\u00eda tr\u01b0\u1edbc.\r\n\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi Alistair Croll (Coradiant, CloudOps, Startupfest) v\u00e0 Ben Yoskovitz,  cu\u1ed1n s\u00e1ch \u0111\u01b0a ra c\u00e1c b\u01b0\u1edbc thi\u1ebft th\u1ef1c, \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh t\u1eeb vi\u1ec7c kh\u1edfi \u0111\u1ed9ng \u00fd t\u01b0\u1edfng ban \u0111\u1ea7u cho ph\u00f9 h\u1ee3p v\u1edbi s\u1ea3n ph\u1ea9m, ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng v\u00e0 h\u01a1n th\u1ebf n\u1eefa. \u0110\u00f3ng g\u00f3i v\u1edbi h\u01a1n 30 nghi\u00ean c\u1ee9u t\u00ecnh hu\u1ed1ng v\u00e0 d\u1ef1a tr\u00ean m\u1ed9t n\u0103m ph\u1ecfng v\u1ea5n h\u01a1n m\u1ed9t tr\u0103m ng\u01b0\u1eddi s\u00e1ng l\u1eadp v\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0, cu\u1ed1n s\u00e1ch n\u00e0y l\u00e0 m\u1ed9t h\u01b0\u1edbng d\u1eabn th\u1ef1c t\u1ebf v\u00f4 gi\u00e1 v\u00e0 th\u1ef1c ti\u1ec5n cho c\u00e1c h\u1ecdc vi\u00ean Lean Startup \u1edf kh\u1eafp m\u1ecdi n\u01a1i.T\u00f3m l\u1ea1i, v\u1edbi h\u01a1n 30 nghi\u00ean c\u1ee9u t\u00ecnh hu\u1ed1ng v\u00e0 d\u1ef1a tr\u00ean m\u1ed9t n\u0103m ph\u1ecfng v\u1ea5n h\u01a1n m\u1ed9t tr\u0103m ng\u01b0\u1eddi s\u00e1ng l\u1eadp v\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0, cu\u1ed1n s\u00e1ch n\u00e0y l\u00e0 m\u1ed9t h\u01b0\u1edbng d\u1eabn th\u1ef1c t\u1ebf v\u00f4 gi\u00e1 v\u00e0 th\u1ef1c ti\u1ec5n cho c\u00e1c h\u1ecdc vi\u00ean Lean Startup \u1edf kh\u1eafp m\u1ecdi n\u01a1i.\r\n\r\nIntroduction Product\/Service\r\n\r\nNhu c\u1ea7u c\u1ee7a c\u00e1c c\u00f4ng ty ng\u00e0y c\u00e0ng t\u0103ng v\u1ec1 thi\u1ebft k\u1ebf \u0111\u1ecba ch\u1ec9 d\u1ecbch v\u1ee5, t\u01b0\u01a1ng t\u1ef1 thi\u1ebft s\u1ea3n ph\u1ea9m, trong m\u1ed9t c\u00e1ch th\u1ee9c ph\u00f9 h\u1ee3p th\u00ec \u0111i\u1ec1u n\u00e0y \u0111\u00e3 ng\u00e0y c\u00e0ng tr\u1edf n\u00ean quan tr\u1ecdng v\u1edbi m\u1ed9t s\u1ed1 l\u0129nh v\u1ef1c, ng\u00e0nh ngh\u1ec1. H\u1ec7 th\u1ed1ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 (PSS) h\u1ee9a h\u1eb9n mang l\u1ea1i m\u1ed9t m\u00f4 h\u00ecnh kinh doanh m\u00e0 nh\u1eefng c\u00f4ng ty c\u00f3 th\u1ec3 t\u0103ng s\u1ef1 b\u1ec1n v\u1eefng trong n\u1ec1n kinh t\u1ebf. Introduction to Product\/Service-System Design bao g\u1ed3m m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 th\u1ef1c ti\u1ec5n v\u1ec1 s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a PSS trong ng\u00e0nh c\u00f4ng nghi\u1ec7p. Nh\u1eefng v\u00ed d\u1ee5 g\u1ea7n \u0111\u00e2y l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c l\u00fd thuy\u1ebft kh\u00e1c nhau \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n \u1edf c\u00e1c qu\u1ed1c gia kh\u00e1c nhau v\u00e0 do \u0111\u00f3 c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 v\u0103n ho\u00e1 \u0111a d\u1ea1ng t\u1eeb kh\u1eafp ch\u00e2u \u00c2u v\u00e0 Nh\u1eadt B\u1ea3n.\r\nCung c\u1ea5p m\u1ed9t h\u01b0\u1edbng d\u1eabn chung h\u1eefu \u00edch cho c\u00e1c nh\u00e0 n\u01b0\u1edbc c\u1ee7a ngh\u1ec7 thu\u1eadt trong l\u00fd thuy\u1ebft v\u00e0 th\u1ef1c h\u00e0nh, m\u1ed7i ch\u01b0\u01a1ng bao g\u1ed3m c\u00e1c kh\u00eda c\u1ea1nh kh\u00e1c nhau c\u1ee7a m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p lu\u1eadn hay th\u1ef1c h\u00e0nh.\r\nThi\u1ebft k\u1ebf PSS s\u1ebd \u0111\u1ec1 c\u1eadp \u0111\u1ebfn vi\u1ec7c ch\u00e0o h\u00e0ng, kh\u00e1ch h\u00e0ng ho\u1eb7c ng\u01b0\u1eddi s\u1eed d\u1ee5ng v\u00e0 nh\u00e0 cung c\u1ea5p, cu\u1ed1n s\u00e1ch \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp theo ba chi\u1ec1u, cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 c\u00e1ch k\u1ebft h\u1ee3p c\u00e1c ch\u1ee7 \u0111\u1ec1 \u0111\u00f3 v\u00e0o vi\u1ec7c thi\u1ebft k\u1ebf c\u00e1c c\u00f4ng vi\u1ec7c. Tr\u1ecdng t\u00e2m c\u1ee7a cu\u1ed1n s\u00e1ch v\u1ec1 thi\u1ebft k\u1ebf c\u0169ng \u0111\u01b0\u1ee3c ch\u1ee9ng minh trong cu\u1ed9c th\u1ea3o lu\u1eadn v\u1ec1 c\u00e1ch d\u1ef1 \u0111o\u00e1n v\u00e0 s\u1eed d\u1ee5ng c\u00e1c \u0111\u1ed9ng l\u1ef1c kh\u00e1c nhau trong t\u1eebng kh\u00f4ng gian.\r\n \r\nGi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 - Thi\u1ebft k\u1ebf h\u1ec7 th\u1ed1ng s\u1ebd gi\u00fap c\u1ea3i ti\u1ebfn quy tr\u00ecnh l\u00e0m vi\u1ec7c v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng cho t\u01b0 duy s\u00e1ng t\u1ea1o cho nhi\u1ec1u ng\u01b0\u1eddi tham gia thi\u1ebft k\u1ebf PSS: nh\u00e0 thi\u1ebft k\u1ebf, chuy\u00ean gia ti\u1ebfp th\u1ecb, nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng, k\u1ef9 s\u01b0 s\u1ea3n xu\u1ea5t v\u00e0 k\u1ef9 s\u01b0 d\u1ecbch v\u1ee5. N\u00f3 c\u0169ng c\u00f3 th\u1ec3 ph\u1ee5c v\u1ee5 nh\u01b0 m\u1ed9t cu\u1ed1n s\u00e1ch tham kh\u1ea3o cho sinh vi\u00ean \u0111\u1ea1i h\u1ecdc v\u1ec1 c\u00e1c kh\u00f3a h\u1ecdc ti\u00ean ti\u1ebfn li\u00ean quan \u0111\u1ebfn thi\u1ebft k\u1ebf c\u01a1 kh\u00ed, ti\u1ebfp th\u1ecb c\u00f4ng nghi\u1ec7p ho\u1eb7c kinh t\u1ebf, v\u00e0 k\u1ef9 thu\u1eadt s\u1ea3n xu\u1ea5t.\r\n \r\n "}

{"T\u1ef1a \u0111\u1ec1":"Traction: How any startup can achieve explosive customer growth traction","tieu_de":"Traction: How any startup can achieve explosive customer growth traction","T\u00e1c gi\u1ea3":"Gabriel Weinberg and Justin Mares","tac_gia":"Gabriel Weinberg and Justin Mares","Gi\u00e1 s\u00e1ch":"27","gia":"27","Nh\u00e0 xu\u1ea5t b\u1ea3n":"Porfolio Penguin","Nh\u00e0 ph\u00e1t h\u00e0nh":"Porfolio Penguin","K\u00edch th\u01b0\u1edbc":"15,5x23,5 cm","Ng\u00e0y xu\u1ea5t b\u1ea3n":"2015","Lo\u1ea1i b\u00eca":"Bìa c\u1ee9ng","url_img":"images\/Th\u01b0_vi\u1ec7n_s\u00e1ch\/51_Traction.jpg","intro_text":"T\u1ea1i sao r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi kh\u1edfi nghi\u1ec7p l\u1ea1i th\u1ea5t b\u1ea1i \u0111\u1ebfn th\u1ebf? D\u1ef1a tr\u00ean kinh nghi\u1ec7m c\u1ee7a c\u00e1c doanh nh\u00e2n t\u1ef1 th\u00e2n nh\u01b0 Gabriel Weinberg v\u00e0 Justin Mares, h\u1ea7u h\u1ebft ng\u01b0\u1eddi m\u1edbi kh\u1edfi nghi\u1ec7p \u0111\u1ec1u m\u1eafc sai l\u1ea7m trong vi\u1ec7c \u0111\u1eb7t gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m \u0111\u1ec3 r\u1ed3i d\u1eabn \u0111\u1ebfn th\u1ea5t b\u1ea1i.Thay v\u00e0o \u0111\u00f3, h\u1ecd n\u00ean \u0111\u01b0a m\u1ed9t n\u1eefa ngu\u1ed3n l\u1ef1c v\u00e0o vi\u1ec7c l\u00f4i k\u00e9o kh\u00e1ch h\u00e0ng. \u201cTraction\u201d l\u00e0 h\u01b0\u1edbng d\u1eabn c\u1ea7n thi\u1ebft cho b\u1ea5t k\u1ef3 startup n\u00e0o mu\u1ed1n t\u00ecm \u0111\u1ebfn con \u0111\u01b0\u1eddng th\u00e0nh c\u00f4ng v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u1ea7u ti\u00ean. Cu\u1ed1n s\u00e1ch kh\u00f4ng cung c\u1ea5p nh\u1eefng ch\u1ec9 d\u1eabn \u0111\u00fang trong m\u1ecdi tr\u01b0\u1eddng h\u1ee3p, b\u1edfi v\u00ec m\u1ed7i startup l\u00e0 duy nh\u1ea5t, cho n\u00ean kh\u00f4ng c\u00f3 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p n\u00e0o l\u00e0 \u0111\u00fang to\u00e0n b\u1ed9. Thay v\u00e0o \u0111\u00f3, c\u00e1c t\u00e1c gi\u1ea3 x\u00e1c \u0111\u1ecbnh 19 k\u00eanh kh\u00e1c nhau \u0111\u1ec3 l\u00f4i k\u00e9o kh\u00e1ch h\u00e0ng, t\u1eeb ti\u1ebfp th\u1ecb lan truy\u1ec1n \u0111\u1ebfn c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh th\u01b0\u01a1ng m\u1ea1i. H\u1ecd cung c\u1ea5p c\u00e1c th\u00f4ng tin chi ti\u1ebft v\u1ec1 c\u00e1ch khai th\u00e1c t\u1ed1i \u0111a ti\u1ec1m n\u0103ng v\u00e0 cung c\u1ea5p khu\u00f4n kh\u1ed5 \u0111\u1ec3 ki\u1ec3m tra c\u00e1c k\u00eanh m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t cho b\u1ea5t k\u1ef3 startup n\u00e0o.\r\n"}

{"T\u1ef1a \u0111\u1ec1":"Lean thinking","tieu_de":"Lean thinking","T\u00e1c gi\u1ea3":"James P. Womack, Daniel T. Jones","tac_gia":"James P. Womack, Daniel T. Jones","Gi\u00e1 s\u00e1ch":"18","gia":"18","Nh\u00e0 xu\u1ea5t b\u1ea3n":"Free press","Nh\u00e0 ph\u00e1t h\u00e0nh":"","K\u00edch th\u01b0\u1edbc":"6.1 x 1.4 x 9.3 inches","Ng\u00e0y xu\u1ea5t b\u1ea3n":"2003","Lo\u1ea1i b\u00eca":"Bìa m\u1ec1m","url_img":"images\/Th\u01b0_vi\u1ec7n_s\u00e1ch\/lean_thinking.jpg","intro_text":" \r\nV\u1edbi s\u1ef1 s\u1ee5p \u0111\u1ed5 c\u1ee7a c\u00e1c c\u00f4ng ty \u0111\u01b0\u1ee3c c\u00e1c nh\u00e0 kinh doanh \u0111\u00e1nh gi\u00e1 cao trong nh\u1eefng n\u0103m 1990, c\u00e1c c\u00f4ng ty \u0111\u00e3 c\u00f3 ki\u1ebfn \u200b\u200bth\u1ee9c v\u1ec1 Lean Thinking - t\u1eeb Lantech cho \u0111\u1ebfn Wiremold v\u1eeba ph\u1ea3i cho \u0111\u1ebfn Porsche - nh\u00e0 s\u1ea3n xu\u1ea5t Porsche v\u1edbi Pratt & Whitney kh\u1ed5ng l\u1ed3 - v\u1eabn gi\u1eef \u0111\u01b0\u1ee3c ph\u1ea7n l\u1edbn kh\u00f4ng \u0111\u01b0\u1ee3c ch\u00fa \u00fd, d\u1ecdc theo m\u1ed9t con \u0111\u01b0\u1eddng v\u1eefng ch\u1eafc \u0111i l\u00ean th\u00f4ng qua s\u1ef1 h\u1ed7n lo\u1ea1n c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 nh\u1eefng \u01b0\u1edbc m\u01a1 b\u1ecb nghi\u1ec1n n\u00e1t c\u1ee7a \u0111\u1ea7u th\u1ebf k\u1ef7 21. Trong khi \u0111\u00f3, nh\u00e0 l\u00e3nh \u0111\u1ea1o v\u1ec1 t\u01b0 duy lean - Toyota - \u0111\u00e3 \u0111\u1eb7t t\u1ea7m nh\u00ecn v\u1ec1 s\u1ef1 l\u00e3nh \u0111\u1ea1o c\u1ee7a ng\u00e0nh c\u00f4ng nghi\u1ec7p \u00f4 t\u00f4 to\u00e0n c\u1ea7u trong th\u1eadp k\u1ef7 n\u00e0y.\r\nV\u00ec li\u00ean t\u1ee5c \u0111\u1ed5i m\u1edbi c\u00e1c m\u00f4 h\u00ecnh kinh doanh, c\u00e1c nh\u00e0 lean thinking quay tr\u1edf l\u1ea1i nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u01a1 b\u1ea3n b\u1eb1ng c\u00e1ch h\u1ecfi kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 hi\u1ec3u gi\u00e1 tr\u1ecb. B\u01b0\u1edbc ti\u1ebfp theo l\u00e0 t\u1ea1o ra c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u1ea1o ra gi\u00e1 tr\u1ecb cho m\u1ed9t s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3 d\u1ecdc theo m\u1ed9t chu\u1ed7i gi\u00e1 tr\u1ecb, lo\u1ea1i b\u1ecf c\u00e1c ho\u1ea1t \u0111\u1ed9ng (th\u01b0\u1eddng l\u00e0 ph\u1ea7n l\u1edbn) m\u00e0 kh\u00f4ng l\u00e0m t\u0103ng th\u00eam gi\u00e1 tr\u1ecb. Sau \u0111\u00f3, nh\u00e0 t\u01b0 t\u01b0\u1edfng lean t\u1ea1o ra t\u00ecnh tr\u1ea1ng d\u00f2ng ch\u1ea3y, trong \u0111\u00f3 thi\u1ebft k\u1ebf v\u00e0 s\u1ea3n ph\u1ea9m ti\u1ebfn tr\u00f4i ch\u1ea3y v\u00e0 nhanh ch\u00f3ng theo h\u01b0\u1edbng k\u00e9o c\u1ee7a kh\u00e1ch h\u00e0ng (ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 s\u1ef1 th\u00fac \u0111\u1ea9y c\u1ee7a nh\u00e0 s\u1ea3n xu\u1ea5t). Cu\u1ed1i c\u00f9ng, khi d\u00f2ng ch\u1ea3y v\u00e0 l\u1ef1c k\u00e9o \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n, ng\u01b0\u1eddi t\u01b0 duy n\u1ea1c s\u1ebd \u0111\u1ea9y nhanh chu tr\u00ecnh c\u1ea3i ti\u1ebfn trong vi\u1ec7c theo \u0111u\u1ed5i s\u1ef1 ho\u00e0n h\u1ea3o. Ph\u1ea7n \u0111\u1ea7u ti\u00ean c\u1ee7a cu\u1ed1n s\u00e1ch n\u00e0y m\u00f4 t\u1ea3 t\u1eebng kh\u00e1i ni\u1ec7m v\u00e0 l\u00e0m cho ch\u00fang tr\u1edf n\u00ean s\u1ed1ng \u0111\u1ed9ng v\u1edbi c\u00e1c v\u00ed d\u1ee5 n\u1ed5i b\u1eadt.\r\nLean thinking ch\u1ee9ng minh r\u1eb1ng nh\u1eefng \u00fd t\u01b0\u1edfng \u0111\u01a1n gi\u1ea3n n\u00e0y \u00e1p d\u1ee5ng v\u00e0o cu\u1ed9c s\u1ed1ng m\u1edbi, v\u00e0o b\u1ea5t k\u1ef3 c\u00f4ng ty trong b\u1ea5t k\u1ef3 ng\u00e0nh c\u00f4ng nghi\u1ec7p \u1edf b\u1ea5t k\u1ef3 n\u01b0\u1edbc n\u00e0o. Nh\u01b0ng h\u1ea7u h\u1ebft c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd \u0111\u1ec1u c\u1ea7n h\u01b0\u1edbng d\u1eabn c\u00e1ch t\u1ea1o ra b\u01b0\u1edbc nh\u1ea3y v\u1ecdt trong c\u00f4ng ty c\u1ee7a h\u1ecd. Ph\u1ea7n II cung c\u1ea5p m\u1ed9t k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng t\u1eebng b\u01b0\u1edbc, d\u1ef1a tr\u00ean c\u00e1c nghi\u00ean c\u1ee9u chuy\u00ean s\u00e2u c\u1ee7a h\u01a1n 50 c\u00f4ng ty trong m\u1ed9t lo\u1ea1t c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.\r\nNgay c\u1ea3 nh\u1eefng \u0111\u1ed9c gi\u1ea3 tin r\u1eb1ng h\u1ecd \u0111\u00e3 n\u1eafm l\u1ea5y t\u01b0 duy n\u00e0y s\u1ebd kh\u00e1m ph\u00e1 ra trong ph\u1ea7n III r\u1eb1ng m\u1ed9t b\u01b0\u1edbc nh\u1ea3y v\u1ecdt k\u1ecbch t\u00ednh l\u00e0 c\u00f3 th\u1ec3 b\u1eb1ng c\u00e1ch t\u1ea1o ra m\u1ed9t doanh nghi\u1ec7p m\u1edf r\u1ed9ng cho m\u1ed7i gia \u0111\u00ecnh s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd m\u00e0 ch\u1eb7t ch\u1ebd c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u1ea1o ra gi\u00e1 tr\u1ecb t\u1eeb nguy\u00ean li\u1ec7u th\u00f4 cho kh\u00e1ch h\u00e0ng.\r\nTrong Ph\u1ea7n IV, m\u1ed9t ph\u1ea7n chuy\u1ec3n th\u1ec3 c\u1ee7a \u1ea5n ph\u1ea9m g\u1ed1c, c\u00e2u chuy\u1ec7n v\u1ec1 t\u01b0 duy lean \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt v\u1edbi m\u1ed9t k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng c\u1ea3i ti\u1ebfn d\u1ef1a tr\u00ean kinh nghi\u1ec7m c\u1ee7a m\u1ed9t lo\u1ea1t c\u00e1c c\u00f4ng ty n\u1ea1c k\u1ec3 t\u1eeb khi xu\u1ea5t b\u1ea3n Lean Thinking.\r\nLean Thinking kh\u00f4ng cung c\u1ea5p m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh \"qu\u1ea3n l\u00fd\" m\u1edbi cho ng\u01b0\u1eddi qu\u1ea3n l\u00fd m\u1ed9t ph\u00fat. Thay v\u00e0o \u0111\u00f3, n\u00f3 \u0111\u01b0a ra m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p m\u1edbi \u0111\u1ec3 suy ngh\u0129, l\u00e0m vi\u1ec7c, v\u00e0 h\u01a1n h\u1ebft l\u00e0 l\u00e0m cho ng\u01b0\u1eddi qu\u1ea3n l\u00fd l\u00e2u d\u00e0i nghi\u00eam tr\u1ecdng - m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p \u0111ang thay \u0111\u1ed5i th\u1ebf gi\u1edbi.\r\n \r\n "}

{"T\u1ef1a \u0111\u1ec1":"The User's Journey: Storymapping Products That People Love","tieu_de":"The User's Journey: Storymapping Products That People Love","T\u00e1c gi\u1ea3":"Donna Lichaw","tac_gia":"Donna Lichaw","Gi\u00e1 s\u00e1ch":"39","gia":"39","Nh\u00e0 xu\u1ea5t b\u1ea3n":"Rosenfeld","Nh\u00e0 ph\u00e1t h\u00e0nh":"Rosenfeld","K\u00edch th\u01b0\u1edbc":"6x9 inch","Ng\u00e0y xu\u1ea5t b\u1ea3n":"2016","Lo\u1ea1i b\u00eca":"Bìa m\u1ec1m","url_img":"images\/Th\u01b0_vi\u1ec7n_s\u00e1ch\/52_The_users_Journey.jpg","intro_text":"\r\nM\u1ed9t c\u00e2u chuy\u1ec7n hay, m\u1ed9t thi\u1ebft k\u1ebf th\u00e0nh c\u00f4ng, m\u1ed9t lo\u1ea1t nh\u1eefng kho\u1ea3nh kh\u1eafc h\u1ea5p d\u1eabn \u0111\u01b0\u1ee3c c\u1ea5u tr\u00fac theo th\u1eddi gian \u0111\u01b0\u1ee3c k\u1ec3 trong cu\u1ed1n s\u00e1ch.\u201dThe User\u2019s Journey\u201d s\u1ebd cho b\u1ea1n bi\u1ebft l\u00e0m th\u1ebf n\u00e0o, khi n\u00e0o v\u00e0 t\u1ea1i sao s\u1eed d\u1ee5ng c\u1ea5u tr\u00fac c\u00e2u chuy\u1ec7n, k\u1ef9 thu\u1eadt v\u00e0 nguy\u00ean t\u1eafc \u0111\u1ec3 suy ngh\u0129, t\u00f3m t\u1eafc, v\u00e0 th\u1eed nghi\u1ec7m m\u1ed9t t\u1ea7m nh\u00ecn g\u1eafn k\u1ebft cho m\u1ed9t k\u1ebft qu\u1ea3 h\u1ea5p d\u1eabn. Xem c\u00e1ch ti\u1ebfp c\u1eadn c\u1ee7a \u201cc\u00e2u chuy\u1ec7n \u0111\u1ea7u ti\u00ean\u201d c\u00f3 th\u1ec3 bi\u1ebfn \u0111\u1ed5i s\u1ea3n ph\u1ea9m, t\u00ednh n\u0103ng, trang \u0111\u00edch, chi\u1ebfn d\u1ecbch, n\u1ed9i dung, ho\u1eb7c chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.\r\n"}