{"T\u1ef1a \u0111\u1ec1":"Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u - nh\u1eefng \u0111i\u1ec3m ch\u1ea1m th\u1ecb giác","tieu_de":"Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u - nh\u1eefng \u0111i\u1ec3m ch\u1ea1m th\u1ecb giác","T\u00e1c gi\u1ea3":"Nhi\u1ec1u Tác Gi\u1ea3","tac_gia":"Nhi\u1ec1u Tác Gi\u1ea3","Gi\u00e1 s\u00e1ch":"154","gia":"154","Nh\u00e0 xu\u1ea5t b\u1ea3n":"NXB Lao \u0110\u1ed9ng","Nh\u00e0 ph\u00e1t h\u00e0nh":"Rio Book","K\u00edch th\u01b0\u1edbc":"15 x 20.5 cm","Ng\u00e0y xu\u1ea5t b\u1ea3n":"2018","Lo\u1ea1i b\u00eca":"Bìa m\u1ec1m","url_img":"images\/Th\u01b0_vi\u1ec7n_s\u00e1ch\/Nh\u1eadn_di\u1ec7n_th\u01b0\u01a1ng_hi\u1ec7u_-_nh\u1eefng_\u0111i\u1ec3m_ch\u1ea1m_th\u1ecb_gi\u00e1c.png","intro_text":""}

{"T\u1ef1a \u0111\u1ec1":"Boomerang - Bong Bóng Kinh T\u1ebf Và Làn Sóng V\u1ee1 N\u1ee3 Qu\u1ed1c Gia","tieu_de":"Boomerang - Bong Bóng Kinh T\u1ebf Và Làn Sóng V\u1ee1 N\u1ee3 Qu\u1ed1c Gia","T\u00e1c gi\u1ea3":"Michael Lewis","tac_gia":"Michael Lewis","Gi\u00e1 s\u00e1ch":"99","gia":"99","Nh\u00e0 xu\u1ea5t b\u1ea3n":"Nhà Xu\u1ea5t B\u1ea3n Lao \u0110\u1ed9ng Xã H\u1ed9i","Nh\u00e0 ph\u00e1t h\u00e0nh":"Alphabooks","K\u00edch th\u01b0\u1edbc":"13 x 20.5 cm","Ng\u00e0y xu\u1ea5t b\u1ea3n":"2014","Lo\u1ea1i b\u00eca":"Bìa m\u1ec1m","url_img":"images\/Th\u01b0_vi\u1ec7n_s\u00e1ch\/boomerang-bong-bong-kinh-te-va-lan-song-vo-no-quoc-gia.jpg","intro_text":" C\u01a1n s\u00f3ng th\u1ea7n t\u00edn d\u1ee5ng gi\u00e1 r\u1ebb qu\u00e9t qua th\u1ebf gi\u1edbi t\u1eeb n\u0103m 2002 \u0111\u1ebfn n\u0103m 2008 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t hi\u1ec7n t\u01b0\u1ee3ng t\u00e0i ch\u00ednh \u0111\u01a1n gi\u1ea3n: \u0111\u00f3 l\u00e0 m\u1ed9t s\u1ef1 c\u00e1m d\u1ed7, m\u1ed9t c\u01a1 h\u1ed9i cho m\u1ecdi x\u00e3 h\u1ed9i ph\u00f4 b\u00e0y nh\u1eefng kh\u00eda c\u1ea1nh trong t\u00ednh c\u00e1ch m\u00e0 \u1edf \u0111i\u1ec1u ki\u1ec7n b\u00ecnh th\u01b0\u1eddng ch\u00fang kh\u00f4ng bao gi\u1edd d\u00e1m \u0111\u1ec3 l\u1ed9 ra.\r\nNg\u01b0\u1eddi Iceland mu\u1ed1n ng\u1eebng c\u00e2u c\u00e1 v\u00e0 tr\u1edf th\u00e0nh nh\u00e2n vi\u00ean ng\u00e2n h\u00e0ng \u0111\u1ea7u t\u01b0, ng\u01b0\u1eddi \u0110\u1ee9c mu\u1ed1n tr\u1edf n\u00ean \u0110\u1ee9c h\u01a1n, c\u00f2n ng\u01b0\u1eddi Ai-len kh\u00f4ng mu\u1ed1n l\u00e0m ng\u01b0\u1eddi Ai-len n\u1eefa. Cu\u1ed1n s\u00e1ch Boomerang c\u1ee7a Michael Lewis b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t b\u1ea3n \u0111i\u1ec1u tra v\u1ec1 nh\u1eefng bong b\u00f3ng v\u01b0\u1ee3t ra ngo\u00e0i l\u00e3nh th\u1ed5 n\u01b0\u1edbc M\u1ef9. N\u00f3 tuy\u1ec7t v\u1eddi v\u00e0 bi h\u00e0i \u0111\u1ebfn m\u1ee9c c\u00e1c \u0111\u1ed9c gi\u1ea3 ng\u01b0\u1eddi M\u1ef9 khi \u0111\u1ecdc s\u1ebd th\u1ed1t l\u00ean m\u1ed9t c\u00e1ch tho\u1ea3i m\u00e1i v\u00e0 t\u1ef1 m\u00e3n r\u1eb1ng: \u1ed3, nh\u1eefng ng\u01b0\u1eddi ngo\u1ea1i qu\u1ed1c n\u00e0y th\u1eadt ngu ng\u1ed1c. Nh\u01b0ng ngay sau \u0111\u00f3, khi Lewis chuy\u1ec3n \u00e1nh nh\u00ecn kh\u00f4ng khoan nh\u01b0\u1ee3ng v\u1ec1 California v\u00e0 Washington, h\u1ecd s\u1ebd bi\u1ebft r\u1eb1ng s\u1ef1 h\u00e0i h\u01b0\u1edbc ch\u1ec9 l\u00e0 m\u1ed9t mi\u1ebfng m\u1ed3i d\u1eabn h\u1ecd \u0111\u1ebfn m\u1ed9t c\u00e1i b\u1eaby \u0111\u1ec3 h\u1ecd hi\u1ec3u \u0111\u01b0\u1ee3c r\u1eb1ng nh\u1eefng kho\u1ea3n n\u1ee3 c\u1ee7a qu\u1ed1c gia l\u00e0 con n\u1ee3 l\u1edbn nh\u1ea5t v\u00e0 tham lam nh\u1ea5t th\u1ebf gi\u1edbi n\u00e0y s\u1eafp \u0111\u1ebfn h\u1ea1n thanh to\u00e1n.\r\n "}

{"T\u1ef1a \u0111\u1ec1":"Qu\u1ea3n lý d\u1ef1 án for Dummies","tieu_de":"Qu\u1ea3n lý d\u1ef1 án for Dummies","T\u00e1c gi\u1ea3":"Stanley E Portny","tac_gia":"Stanley E Portny","Gi\u00e1 s\u00e1ch":"169","gia":"169","Nh\u00e0 xu\u1ea5t b\u1ea3n":"NXB Lao \u0110\u1ed9ng","Nh\u00e0 ph\u00e1t h\u00e0nh":"Thai Ha Books","K\u00edch th\u01b0\u1edbc":"18.7 x 23.5","Ng\u00e0y xu\u1ea5t b\u1ea3n":"2018","Lo\u1ea1i b\u00eca":"Bìa m\u1ec1m","url_img":"images\/Th\u01b0_vi\u1ec7n_s\u00e1ch\/quan-ly-du-an-for-dummies.jpg","intro_text":""}

{"T\u1ef1a \u0111\u1ec1":"Buy.ology - T\u1ea1i sao chúng ta mua hàng","tieu_de":"Buy.ology - T\u1ea1i sao chúng ta mua hàng","T\u00e1c gi\u1ea3":"Martin Lindstrom","tac_gia":"Martin Lindstrom","Gi\u00e1 s\u00e1ch":"69","gia":"69","Nh\u00e0 xu\u1ea5t b\u1ea3n":"Nhà xu\u1ea5t b\u1ea3n Th\u1ebf Gi\u1edbi","Nh\u00e0 ph\u00e1t h\u00e0nh":"Công ty c\u1ed5 ph\u1ea7n sách Alpha","K\u00edch th\u01b0\u1edbc":"13x20.5cm ","Ng\u00e0y xu\u1ea5t b\u1ea3n":"2009","Lo\u1ea1i b\u00eca":"bìa m\u1ec1m","url_img":"images\/T\u1ea1i_sao_ch\u00fang_ta_mua_h\u00e0ng.jpg","intro_text":"\r\nMartin Lindstrom l\u00e0 m\u1ed9t trong nh\u1eefng b\u1eadc ti\u1ec1n b\u1ed1i \u0111\u01b0\u1ee3c k\u00ednh tr\u1ecdng nh\u1ea5t th\u1ebf gi\u1edbi trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb v\u00e0 \u0111\u1ed3ng th\u1eddi \u00f4ng c\u0169ng l\u00e0 c\u00e2y b\u00fat chuy\u00ean m\u1ee5c cho c\u00e1c t\u1edd b\u00e1o l\u1edbn. Cu\u1ed1n s\u00e1ch tr\u01b0\u1edbc c\u1ee7a \u00f4ng, cu\u1ed1n BRAND sense (t\u1ea1m d\u1ecbch l\u00e0 X\u00fac c\u1ea3m th\u01b0\u01a1ng hi\u1ec7u) \u0111\u01b0\u1ee3c t\u1ea1p ch\u00ed Wall Street Journal \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t trong 10 cu\u1ed1n s\u00e1ch hay nh\u1ea5t t\u1eebng xu\u1ea5t b\u1ea3n v\u1ec1 ti\u1ebfp th\u1ecb. Ti\u1ebfp n\u1ed1i nh\u1eefng th\u00e0nh c\u00f4ng \u1ea5y, \u00f4ng ti\u1ebfp t\u1ee5c cho ra t\u00e1c ph\u1ea9m Buy.ology - T\u1ea1i sao ch\u00fang ta mua h\u00e0ng. \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 cu\u1ed1n s\u00e1ch d\u00e0nh cho gi\u1edbi doanh nh\u00e2n, nh\u1eefng nh\u00e0 ti\u1ebfp th\u1ecb, nh\u1eefng c\u00f4ng ty m\u00e0 n\u00f3 c\u00f2n d\u00e0nh cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi. Martin Lindstrom: \u201cN\u00f3 thu\u1ed9c v\u1ec1 t\u1ea5t c\u1ea3 nh\u1eefng ng\u01b0\u1eddi c\u00f3 m\u1ed9t b\u1ed9 n\u00e3o, v\u1edbi mong mu\u1ed1n \u0111\u01b0\u1ee3c bi\u1ebft v\u1ec1 khoa h\u1ecdc \u1ea9n d\u1ea5u \u0111\u1eb1ng sau h\u00e0nh \u0111\u1ed9ng v\u00ec sao ch\u00fang ta mua s\u1eafm, v\u00e0 quan tr\u1ecdng nh\u1ea5t, l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u00fd th\u1ee9c \u0111\u01b0\u1ee3c r\u1eb1ng ch\u00fang ta l\u00e0 nh\u1eefng con ng\u01b0\u1eddi.Trong cu\u1ed1n s\u00e1ch n\u00e0y, Martin \u0111\u00e3 d\u00e0nh th\u1eddi gian \u0111\u1ec3 ph\u00e1t tri\u1ec3n nh\u1eefng c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u m\u1edbi, \u0111\u00e3 b\u1eaft tay v\u00e0o l\u0129nh v\u1ef1c nghi\u00ean c\u1ee9u khoa h\u1ecdc th\u1ea7n kinh li\u00ean quan \u0111\u1ebfn ti\u1ebfp th\u1ecb. Cu\u1ed1n s\u00e1ch l\u00e0 nh\u1eefng \u1ea3nh h\u01b0\u1edfng m\u1edbi t\u1ea1o ra b\u1edfi nh\u1eefng hi\u1ec3u bi\u1ebft v\u1ec1 y khoa, khoa h\u1ecdc c\u00f4ng ngh\u1ec7 v\u00e0 ti\u1ebfp th\u1ecb, t\u1eeb \u0111\u00f3 ch\u00fang ta s\u1ebd th\u00eam v\u00e0o kh\u1ea3 n\u0103ng qu\u00e9t n\u00e3o b\u1ed9 c\u1ee7a con ng\u01b0\u1eddi nh\u01b0 m\u1ed9t c\u00e1ch \u0111\u1ec3 hi\u1ec3u v\u1ec1 s\u1ef1 t\u00e1c \u0111\u1ed9ng qua l\u1ea1i c\u1ee7a n\u00e3o b\u1ed9. Ch\u1eb3ng h\u1ea1n nh\u01b0 ph\u1ea7n n\u00e0o thu\u1ed9c b\u1ed9 n\u00e3o s\u1ebd ph\u1ea3n \u1ee9ng l\u1ea1i v\u1edbi l\u00f4-g\u00f4 c\u1ee7a h\u00e3ng h\u00e0ng Coca-Cola?,\u2026 Cu\u1ed1n s\u00e1ch s\u1ebd l\u00e0 m\u1ed9t h\u00e0nh tr\u00ecnh th\u00fa v\u1ecb v\u00e0 tr\u0129u n\u1eb7ng th\u00f4ng tin. T\u1eeb ng\u00f4i l\u00e0ng \u0111\u00e1nh b\u1eaft c\u00e1 \u1edf Nh\u1eadt B\u1ea3n t\u1edbi nh\u1eefng v\u0103n ph\u00f2ng h\u1ecdp k\u00edn \u1edf Paris, hay nh\u1eefng ph\u00f2ng th\u00ed nghi\u1ec7m \u1edf Oxford, Anh Qu\u1ed1c, Martin c\u00f3 c\u1ea3 m\u1ed9t kho t\u00e0ng nh\u1eefng g\u00f3c nh\u00ecn th\u00fa v\u1ecb \u0111\u1ec3 chia s\u1ebb v\u1edbi c\u00e1c b\u1ea1n nh\u1eefng c\u00e2u chuy\u1ec7n h\u1ea5p d\u1eabn. V\u00e0 d\u00f9 b\u1ea1n c\u00f3 ngh\u0129 g\u00ec v\u1ec1 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u c\u0169ng nh\u01b0 ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u hay ngay c\u1ea3 khi b\u1ea1n ch\u1eb3ng c\u00f3 ch\u00fat c\u1ea3m x\u00fac n\u00e0o \u0111i n\u1eefa th\u00ec Martin c\u0169ng s\u1ebd khi\u1ebfn b\u1ea1n t\u00f2 m\u00f2, ham mu\u1ed1n t\u00ecm hi\u1ec3u th\u00eam n\u1eefa v\u1ec1 ch\u00fang.\r\n"}

{"T\u1ef1a \u0111\u1ec1":"Qu\u1ea3n lý nghi\u1ec7p","tieu_de":"Qu\u1ea3n lý nghi\u1ec7p","T\u00e1c gi\u1ea3":"Geshe Michael Roach, Lama Christie McNally, Michael Gordon","tac_gia":"Geshe Michael Roach, Lama Christie McNally, Michael Gordon","Gi\u00e1 s\u00e1ch":"49","gia":"49","Nh\u00e0 xu\u1ea5t b\u1ea3n":"NXB Lao \u0110\u1ed9ng","Nh\u00e0 ph\u00e1t h\u00e0nh":"Thai Ha Books","K\u00edch th\u01b0\u1edbc":"12 x 20 cm","Ng\u00e0y xu\u1ea5t b\u1ea3n":"2018","Lo\u1ea1i b\u00eca":"Bìa m\u1ec1m","url_img":"images\/Th\u01b0_vi\u1ec7n_s\u00e1ch\/quan-ly-nghiep.gif","intro_text":""}

{"T\u1ef1a \u0111\u1ec1":"Th\u0103ng quan ti\u1ebfn ch\u1ee9c","tieu_de":"Th\u0103ng quan ti\u1ebfn ch\u1ee9c","T\u00e1c gi\u1ea3":"Alpha Books","tac_gia":"Alpha Books","Gi\u00e1 s\u00e1ch":"79","gia":"79","Nh\u00e0 xu\u1ea5t b\u1ea3n":"Nhà xu\u1ea5t b\u1ea3n Lao \u0111\u1ed9ng và xã h\u1ed9i","Nh\u00e0 ph\u00e1t h\u00e0nh":"Công ty c\u1ed5 ph\u1ea7n sách Alpha","K\u00edch th\u01b0\u1edbc":"13x20.5cm","Ng\u00e0y xu\u1ea5t b\u1ea3n":"2012","Lo\u1ea1i b\u00eca":"bìa m\u1ec1m","url_img":"images\/Th\u0103ng_quan_ti\u1ebfn_ch\u1ee9c.jpg","intro_text":"\r\nCu\u1ed1n s\u00e1ch kh\u00f4ng ch\u1ec9 cung c\u1ea5p cho b\u1ea1n \u0111\u1ecdc nh\u1eefng l\u1eddi khuy\u00ean b\u1ed5 \u00edch m\u00e0 c\u00f2n cung c\u1ea5p nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3 \u0111\u1ec3 gi\u00fap cho con \u0111\u01b0\u1eddng quan l\u1ed9 c\u1ee7a b\u1ea1n tr\u1edf n\u00ean r\u1ed9ng m\u1edf. B\u1ea1n ngh\u0129, th\u0103ng quan ti\u1ebfn ch\u1ee9c \u0111\u01a1n gi\u1ea3n ch\u1ec9 l\u00e0 c\u1ed1 g\u1eafng l\u00e0m vi\u1ec7c ng\u00e0y \u0111\u00eam, \u0111em l\u1ea1i cho c\u00f4ng ty nh\u1eefng gi\u00e1 tr\u1ecb gia t\u0103ng l\u1edbn nh\u1ea5t c\u00f3 th\u1ec3. Hay b\u1ea1n ngh\u0129, th\u0103ng quan ti\u1ebfn ch\u1ee9c l\u00e0 ph\u1ea3i n\u1ecbnh b\u1ee3 s\u1ebfp, t\u1ea1o \u1ea5n t\u01b0\u1ee3ng t\u1ed1t v\u1edbi \u0111\u1ed3ng nghi\u1ec7p\u2026 N\u1ebfu b\u1ea1n suy ngh\u0129 nh\u01b0 v\u1eady, ho\u1eb7c \u0111\u00e3 th\u1ef1c hi\u1ec7n nh\u1eefng b\u01b0\u1edbc nh\u01b0 v\u1eady trong k\u1ebf ho\u1ea1ch th\u0103ng ti\u1ebfn c\u1ee7a m\u00ecnh th\u00ec b\u1ea1n \u0111\u00e3 ch\u1ecdn sai con \u0111\u01b0\u1eddng r\u1ed3i. Cu\u1ed1n s\u00e1ch n\u00e0y s\u1ebd ch\u1ec9 ra cho b\u1ea1n th\u1ea5y r\u1eb1ng, \u0111\u1ec3 th\u0103ng quan ti\u1ebfn ch\u1ee9c b\u1ea1n c\u1ea7n ph\u1ea3i bi\u1ebft k\u1ebft h\u1ee3p nhu\u1ea7n nhuy\u1ec5n gi\u1eefa l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3 v\u00e0 x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh c\u1ee7a b\u1ea3n th\u00e2n m\u00ecnh. Th\u00eam v\u00e0o \u0111\u00f3 l\u00e0 b\u1ea1n lu\u00f4n lu\u00f4n ph\u1ea3i h\u1ecdc h\u1ecfi \u0111\u1ec3 n\u00e2ng cao tr\u00ecnh \u0111\u1ed9 c\u1ee7a b\u1ea3n th\u00e2n. Hi\u1ec3u bi\u1ebft v\u00e0 \u00e1p d\u1ee5ng tri\u1ec7t \u0111\u1ec3 nh\u1eefng \u0111i\u1ec1u n\u00e0y, t\u1eeb nay v\u1ec1 sau, con \u0111\u01b0\u1eddng quan l\u1ed9 c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c r\u1ed9ng m\u1edf h\u01a1n.Tuy nhi\u00ean, \u0111\u00e2y c\u0169ng ch\u1ec9 l\u00e0 b\u01b0\u1edbc c\u01a1 b\u1ea3n nh\u1ea5t trong con \u0111\u01b0\u1eddng th\u0103ng ti\u1ebfn c\u1ee7a b\u1ea1n. Ngay c\u1ea3 khi b\u1ea1n \u0111\u00e3 k\u1ebft h\u1ee3p \u0111\u1ea7y \u0111\u1ee7 c\u1ea3 hai y\u1ebfu t\u1ed1 l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3 v\u00e0 x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh, ngay c\u1ea3 khi b\u1ea1n lu\u00f4n lu\u00f4n c\u1ed1 g\u1eafng b\u1ed3i \u0111\u1eafp ki\u1ebfn th\u1ee9c cho b\u1ea3n th\u00e2n th\u00ec c\u0169ng kh\u00f4ng c\u00f3 g\u00ec \u0111\u1ea3m b\u1ea3o b\u1ea1n s\u1ebd th\u0103ng ti\u1ebfn, hay ch\u00ed \u00edt l\u00e0 l\u1ecdt v\u00e0o m\u1eaft xanh c\u1ee7a s\u1ebfp. \u0110i\u1ec1u b\u1ea1n c\u00f2n thi\u1ebfu \u1edf \u0111\u00e2y ch\u00ednh l\u00e0 m\u1ed9t k\u1ebf ho\u1ea1ch, m\u1ed9t k\u1ebf ho\u1ea1ch c\u1ee5 th\u1ec3 t\u1eebng b\u01b0\u1edbc \u0111\u1ec3 ti\u1ebfn l\u00ean, b\u1ea1n ph\u1ea3i lu\u00f4n hi\u1ec3u r\u1eb1ng c\u00f4ng vi\u1ec7c n\u00e0o c\u0169ng l\u00e0 bu\u00f4n b\u00e1n, v\u00e0 \u0111i\u1ec1u c\u1ed1t y\u1ebfu l\u00e0 trong m\u1ecdi l\u00fac m\u1ecdi n\u01a1i m\u1ecdi tr\u01b0\u1eddng h\u1ee3p th\u00ec \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean b\u1ea1n ph\u1ea3i ngh\u0129 \u0111\u1ebfn l\u00e0 l\u00e0m \u0111\u1eb9p m\u1eb7t s\u1ebfp. V\u00e0 c\u00f2n v\u00f4 s\u1ed1 nh\u1eefng k\u1ebf ho\u1ea1ch, nh\u1eefng th\u1ee7 thu\u1eadt, hay h\u01a1n th\u1ebf l\u00e0 m\u01b0u m\u1eb9o \u0111\u1ec3 c\u00f3 th\u1ec3 th\u1ef1c s\u1ef1 th\u0103ng ti\u1ebfn \u0111\u1ec1u c\u00f3 trong cu\u1ed1n s\u00e1ch \u0111\u1ea7y h\u1eefu \u00edch n\u00e0y.\r\n"}

{"T\u1ef1a \u0111\u1ec1":"Nhà \u0111\u1ea7u t\u01b0 thông minh","tieu_de":"Nhà \u0111\u1ea7u t\u01b0 thông minh","T\u00e1c gi\u1ea3":"Benjamin Graham","tac_gia":"Benjamin Graham","Gi\u00e1 s\u00e1ch":"155","gia":"155","Nh\u00e0 xu\u1ea5t b\u1ea3n":"NXB Dân Trí","Nh\u00e0 ph\u00e1t h\u00e0nh":"Nhã Nam","K\u00edch th\u01b0\u1edbc":"15.5 x 24 cm","Ng\u00e0y xu\u1ea5t b\u1ea3n":"2016","Lo\u1ea1i b\u00eca":"Bìa m\u1ec1m","url_img":"images\/Th\u01b0_vi\u1ec7n_s\u00e1ch\/nha_dau_tu_thong_minh.jpg","intro_text":""}

{"T\u1ef1a \u0111\u1ec1":"Quan h\u1ec7 công chúng - Lý lu\u1eadn và th\u1ef1c ti\u1ec5n","tieu_de":"Quan h\u1ec7 công chúng - Lý lu\u1eadn và th\u1ef1c ti\u1ec5n","T\u00e1c gi\u1ea3":"H\u1ecdc vi\u1ec7n báo chí và tuyên truy\u1ec1n","tac_gia":"H\u1ecdc vi\u1ec7n báo chí và tuyên truy\u1ec1n","Gi\u00e1 s\u00e1ch":"55","gia":"55","Nh\u00e0 xu\u1ea5t b\u1ea3n":"Nhà xu\u1ea5t b\u1ea3n chính tr\u1ecb qu\u1ed1c gia","Nh\u00e0 ph\u00e1t h\u00e0nh":"Nhà xu\u1ea5t b\u1ea3n Chính tr\u1ecb qu\u1ed1c gia","K\u00edch th\u01b0\u1edbc":"14.5x20.5cm","Ng\u00e0y xu\u1ea5t b\u1ea3n":"2007","Lo\u1ea1i b\u00eca":"bìa m\u1ec1m","url_img":"images\/Quan_h\u1ec7_c\u00f4ng_ch\u00fang.png","intro_text":"\r\nTr\u00ean th\u1ebf gi\u1edbi, quan h\u1ec7 c\u00f4ng ch\u00fang (Public Relations - PR) \u0111\u00e3 c\u00f3 l\u1ecbch s\u1eed h\u00ecnh th\u00e0nh v\u00e0 ph\u00e1t tri\u1ec3n g\u1ea7n m\u1ed9t th\u1ebf k\u1ef7, nh\u01b0ng \u1edf Vi\u1ec7t Nam \u0111\u00e2y v\u1eabn l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c m\u1edbi m\u1ebb. Hi\u1ec7n nay \u0111ang c\u00f3 nhi\u1ec1u quan ni\u1ec7m v\u00e0 \u0111\u1ecbnh ngh\u0129a kh\u00e1c nhau v\u1ec1 quan h\u1ec7 c\u00f4ng ch\u00fang, nh\u01b0ng nh\u00ecn chung c\u00f3 th\u1ec3 hi\u1ec3u quan h\u1ec7 c\u00f4ng ch\u00fang l\u00e0 ngh\u1ec7 thu\u1eadt v\u00e0 khoa h\u1ecdc x\u00e3 h\u1ed9i v\u1ec1 ph\u00e2n t\u00edch c\u00e1c xu h\u01b0\u1edbng, d\u1ef1 b\u00e1o c\u00e1c k\u1ebft qu\u1ea3, tham v\u1ea5n cho l\u00e3nh \u0111\u1ea1o c\u1ee7a t\u1ed5 ch\u1ee9c v\u00e0 tri\u1ec3n khai c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh h\u00e0nh \u0111\u1ed9ng c\u00f3 k\u1ebf ho\u1ea1ch ph\u1ee5c v\u1ee5 cho c\u1ea3 l\u1ee3i \u00edch c\u1ee7a c\u00f4ng ch\u00fang v\u00e0 t\u1ed5 ch\u1ee9c; quan h\u1ec7 c\u00f4ng ch\u00fang gi\u00fap t\u1ed5 ch\u1ee9c v\u00e0 c\u00f4ng ch\u00fang c\u1ee7a n\u00f3 th\u00edch nghi v\u1edbi nhau.Tr\u00ean th\u1ef1c t\u1ebf, quan h\u1ec7 c\u00f4ng ch\u00fang \u0111\u00e3 th\u00e2m nh\u1eadp v\u00e0o m\u1ecdi m\u1eb7t c\u1ee7a \u0111\u1eddi s\u1ed1ng x\u00e3 h\u1ed9i, t\u1eeb kinh t\u1ebf, gi\u00e1o d\u1ee5c, v\u0103n h\u00f3a \u0111\u1ebfn ch\u00ednh tr\u1ecb, \u00e2m nh\u1ea1c v\u00e0 th\u1ec3 thao,... v\u00e0 \u0111\u1eb7c bi\u1ec7t \u0111ang tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 \u0111\u1eafc l\u1ef1c, h\u1eefu hi\u1ec7u \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c qu\u1ed1c gia. Ng\u00e0y nay, c\u00f9ng v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n nh\u01b0 v\u0169 b\u00e3o c\u1ee7a khoa h\u1ecdc - c\u00f4ng ngh\u1ec7 v\u00e0 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang, quan h\u1ec7 c\u00f4ng ch\u00fang c\u00e0ng kh\u1eb3ng \u0111\u1ecbnh \u0111\u01b0\u1ee3c vai tr\u00f2 v\u00e0 v\u1ecb tr\u00ed kh\u00f4ng th\u1ec3 thi\u1ebfu trong \u0111\u1eddi s\u1ed1ng hi\u1ec7n \u0111\u1ea1i.Tuy nhi\u00ean, \u0111\u1ec3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng quan h\u1ec7 c\u00f4ng ch\u00fang c\u00f3 hi\u1ec7u qu\u1ea3 th\u00ec c\u00e1c t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p c\u1ea7n c\u00f3 t\u1ea7m nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n, v\u00e0 \u0111\u1ea7u t\u01b0 b\u00e0i b\u1ea3n cho truy\u1ec1n th\u00f4ng, quan h\u1ec7 c\u00f4ng ch\u00fang. Ti\u1ebfp \u0111\u00f3, \u0111\u1ec3 ngh\u1ec1 quan h\u1ec7 c\u00f4ng ch\u00fang ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n l\u00e0nh m\u1ea1nh, v\u1ea5n \u0111\u1ec1 \u0111\u1ea1o \u0111\u1ee9c ngh\u1ec1 nghi\u1ec7p v\u00e0 t\u00ednh chuy\u00ean nghi\u1ec7p trong ho\u1ea1t \u0111\u1ed9ng quan h\u1ec7 c\u00f4ng ch\u00fang c\u1ea7n \u0111\u01b0\u1ee3c n\u00e2ng cao. Hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng v\u1ea5n \u0111\u1ec1 \u1ea5y, cu\u1ed1n s\u00e1ch \u201cQuan h\u1ec7 c\u00f4ng ch\u00fang - L\u00fd lu\u1eadn v\u00e0 th\u1ef1c ti\u1ec5n\u201d \u0111\u00e3 t\u1eadp h\u1ee3p c\u00e1c b\u00e0i vi\u1ebft, b\u00e0i tham lu\u1eadn trong H\u1ed9i th\u1ea3o do H\u1ecdc vi\u1ec7n B\u00e1o ch\u00ed v\u00e0 Tuy\u00ean truy\u1ec1n t\u1ed5 ch\u1ee9c cu\u1ed1i n\u0103m 2006 \u0111\u1ec3 l\u00e0m ngu\u1ed3n th\u00f4ng tin h\u1eefu \u00edch \u0111\u1ed1i v\u1edbi nh\u1eefng b\u1ea1n \u0111\u1ecdc quan t\u00e2m \u0111\u1ebfn l\u0129nh v\u1ef1c \u0111ang c\u00f2n r\u1ea5t m\u1edbi m\u1ebb v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng ph\u00e1t tri\u1ec3n m\u1ea1nh trong t\u01b0\u01a1ng lai. \u0110\u1ed3ng th\u1eddi, \u0111\u00f3ng g\u00f3p v\u00e0o qu\u00e1 tr\u00ecnh n\u00e2ng cao t\u00ednh chuy\u00ean nghi\u1ec7p trong ho\u1ea1t \u0111\u1ed9ng quan h\u1ec7 c\u00f4ng ch\u00fang \u1edf Vi\u1ec7t Nam, b\u1eaft \u0111\u1ea7u t\u1eeb vi\u1ec7c nghi\u00ean c\u1ee9u v\u00e0 gi\u1ea3ng d\u1ea1y v\u1ec1 quan h\u1ec7 c\u00f4ng ch\u00fang \u1edf c\u00e1c c\u01a1 s\u1edf \u0111\u00e0o t\u1ea1o.\r\n"}

{"T\u1ef1a \u0111\u1ec1":"D\u1eef li\u1ec7u nh\u1ecf","tieu_de":"D\u1eef li\u1ec7u nh\u1ecf","T\u00e1c gi\u1ea3":"Martin Lindstrom","tac_gia":"Martin Lindstrom","Gi\u00e1 s\u00e1ch":"149","gia":"149","Nh\u00e0 xu\u1ea5t b\u1ea3n":"NXB Công Th\u01b0\u01a1ng","Nh\u00e0 ph\u00e1t h\u00e0nh":"Alpha Books","K\u00edch th\u01b0\u1edbc":"14 x 20.5 cm","Ng\u00e0y xu\u1ea5t b\u1ea3n":"2017","Lo\u1ea1i b\u00eca":"Bìa m\u1ec1m","url_img":"images\/Th\u01b0_vi\u1ec7n_s\u00e1ch\/du-liau-nho.jpg","intro_text":""}

{"T\u1ef1a \u0111\u1ec1":"21 Ph\u1ea9m ch\u1ea5t vàng c\u1ee7a lãnh \u0111\u1ea1o","tieu_de":"21 Ph\u1ea9m ch\u1ea5t vàng c\u1ee7a lãnh \u0111\u1ea1o","T\u00e1c gi\u1ea3":"John C.Maxwell","tac_gia":"John C.Maxwell","Gi\u00e1 s\u00e1ch":"39","gia":"39","Nh\u00e0 xu\u1ea5t b\u1ea3n":"Nhà xu\u1ea5t b\u1ea3n Lao \u0110\u1ed9ng và Xã H\u1ed9i","Nh\u00e0 ph\u00e1t h\u00e0nh":"Công ty c\u1ed5 ph\u1ea7n sách Alpha","K\u00edch th\u01b0\u1edbc":"13x20.5cm ","Ng\u00e0y xu\u1ea5t b\u1ea3n":"2010","Lo\u1ea1i b\u00eca":"bìa m\u1ec1m","url_img":"images\/21_ph\u1ea9m_ch\u1ea5t_v\u00e0ng.jpg","intro_text":"\r\nB\u1ea1n m\u01a1 \u01b0\u1edbc \u0111i\u1ec1u g\u00ec? B\u1ea1n th\u1ea5y m\u00ecnh \u0111ang l\u00e0m g\u00ec trong gi\u1ea5c m\u01a1 l\u1edbn c\u1ee7a ch\u00ednh m\u00ecnh? \u0110i\u1ec1u g\u00ec \u0111ang ng\u0103n c\u00e1ch b\u1ea1n v\u00e0 \u01b0\u1edbc m\u01a1 \u0111\u00f3? C\u00e2u tr\u1ea3 l\u1eddi ch\u00ednh l\u00e0 ngh\u1ec7 thu\u1eadt l\u00e3nh \u0111\u1ea1o. Ti\u1ebfn s\u0129 John Maxwell, t\u00e1c gi\u1ea3 cu\u1ed1n s\u00e1ch n\u00e0y kh\u1eb3ng \u0111\u1ecbnh: \u201cm\u1ecdi th\u00e0nh b\u1ea1i \u0111\u1ec1u do ngh\u1ec7 thu\u1eadt l\u00e3nh \u0111\u1ea1o, song bi\u1ebft c\u00e1ch l\u00e3nh \u0111\u1ea1o m\u1edbi ch\u1ec9 l\u00e0m n\u00ean n\u1eeda cu\u1ed9c chi\u1ebfn. Hi\u1ec3u ngh\u1ec7 thu\u1eadt l\u00e3nh \u0111\u1ea1o v\u00e0 th\u1eadt s\u1ef1 l\u00e3nh \u0111\u1ea1o l\u00e0 hai vi\u1ec7c ho\u00e0n to\u00e0n kh\u00e1c nhau\u201d.Ch\u00eca kh\u00f3a bi\u1ebfn b\u1ea1n t\u1eeb ng\u01b0\u1eddi n\u1eafm v\u1eefng nguy\u00ean t\u1eafc l\u00e3nh \u0111\u1ea1o th\u00e0nh nh\u00e0 l\u00e3nh \u0111\u1ea1o \u0111\u00edch th\u1ef1c n\u1eb1m ngay trong t\u00ednh c\u00e1ch c\u1ee7a b\u1ea1n. Nh\u1eefng ph\u1ea9m ch\u1ea5t, t\u00ednh c\u00e1ch s\u1ebd kh\u01a1i ngu\u1ed3n, th\u00fac \u0111\u1ea9y t\u00e0i n\u0103ng l\u00e3nh \u0111\u1ea1o, v\u00e0 t\u1ea1o d\u1ef1ng th\u00e0nh c\u00f4ng cho b\u1ea1n. M\u1ed9t ph\u1ea7n n\u0103ng l\u1ef1c ph\u00e1t tri\u1ec3n m\u00e0 nh\u00e0 l\u00e3nh \u0111\u1ea1o c\u00f3 \u0111\u01b0\u1ee3c l\u00e0 nh\u1edd h\u1ecdc h\u1ecfi c\u00e1c nguy\u00ean t\u1eafc. \u0110\u00f3 l\u00e0 nh\u1eefng c\u00f4ng c\u1ee5 r\u1ea5t hi\u1ec7u qu\u1ea3.Nh\u01b0ng mu\u1ed1n \u0111\u1ea1t \u0111\u1ebfn c\u1ea5p \u0111\u1ed9 l\u00e3nh \u0111\u1ea1o cao nh\u1ea5t, b\u1ea1n ph\u1ea3i d\u1ef1a v\u00e0o s\u1ee9c m\u1ea1nh n\u1ed9i t\u1ea1i \u2013 nh\u1eefng ph\u1ea9m ch\u1ea5t l\u00e0m n\u00ean con ng\u01b0\u1eddi b\u1ea1n. Khi nghi\u00ean c\u1ee9u v\u1ec1 nh\u1eefng nh\u00e0 l\u00e3nh \u0111\u1ea1o v\u0129 \u0111\u1ea1i, b\u1ea1n s\u1ebd th\u1ea5y t\u1ea5t c\u1ea3 h\u1ecd \u0111\u1ec1u s\u1edf h\u1eefu 21 ph\u1ea9m ch\u1ea5t \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp trong cu\u1ed1n s\u00e1ch n\u00e0y: s\u1ee9c h\u00fat, l\u00f2ng c\u1ea3n \u0111\u1ea3m, s\u1ef1 t\u1eadn t\u00e2m, th\u00e1i \u0111\u1ed9 tich c\u1ef1c, tinh th\u1ea7n tr\u00e1ch nhi\u1ec7m\u2026N\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh nh\u00e0 l\u00e3nh \u0111\u1ea1o theo c\u00e1ch b\u1ea1n n\u00ean l\u00e0m t\u1eeb b\u00ean trong, b\u1ea1n c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh nh\u00e0 l\u00e3nh \u0111\u1ea1o theo c\u00e1ch b\u1ea1n mu\u1ed1n \u1edf b\u00ean ngo\u00e0i. M\u1ee5c \u0111\u00edch c\u1ee7a cu\u1ed1n s\u00e1ch n\u00e0y l\u00e0 gi\u00fap b\u1ea1n kh\u00e1m ph\u00e1, s\u00e0ng l\u1ecdc v\u00e0 ph\u00e1t huy nh\u1eefng t\u1ed1 ch\u1ea5t c\u00e1 nh\u00e2n c\u1ea7n thi\u1ebft c\u1ee7a m\u1ed9t nh\u00e0 l\u00e3nh \u0111\u1ea1o th\u1ef1c th\u1ee5, m\u1eabu ng\u01b0\u1eddi m\u00e0 t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u mu\u1ed1n \u0111i theo.N\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t ng\u01b0\u1eddi y\u00eau th\u00edch l\u00e3nh \u0111\u1ea1o th\u00ec h\u00e3y s\u1ee1 h\u1eefu ngay cu\u1ed1n s\u00e1ch n\u00e0y. 21 ph\u1ea9m ch\u1ea5t \u0111\u01b0\u1ee3c t\u00e1c gi\u1ea3 \u0111\u00fac k\u1ebft g\u1ea7n nh\u01b0 l\u00e0 c\u1ea3 cu\u1ed9c \u0111\u1eddi c\u1ee7a \u00f4ng. T\u1eebng ph\u1ea9m ch\u1ea5t m\u1ed9t c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c \u0111\u1ecdc k\u0129 c\u00e0ng v\u00e0 r\u00e8n luy\u1ec7n nh\u01b0 \u0111\u1ec1 ngh\u1ecb b\u1ea1n s\u1ebd th\u1ea5y nhi\u1ec1u thay \u0111\u1ed5i x\u1ea3y ra xung quanh, v\u1ec1 c\u1ea3 b\u1ea3n th\u00e2n l\u1eabn nh\u1eefng ng\u01b0\u1eddi s\u1ef1 vi\u1ec7c x\u1ea3y ra xung quanh ch\u00fang ta. V\u00e0 d\u00e0nh cho nh\u1eefng nh\u00e0 kinh doanh l\u1edbn nh\u1eefng ng\u01b0\u1eddi \u0111ang d\u1eabn d\u1eaft m\u1ed9t \u0111\u1ed9i nh\u00f3m. Cu\u1ed1n s\u00e1ch kh\u00f4ng ch\u1ec9 d\u00e0nh cho nh\u1eefng nh\u00e0 l\u00e3nh \u0111\u1ea1o l\u1edbn m\u00e0 ngay c\u1ea3 m\u1ed9t ng\u01b0\u1eddi b\u00ecnh th\u01b0\u1eddng c\u0169ng n\u00ean t\u00ecm \u0111\u1ecdc cu\u1ed1n n\u00e0y. V\u00ec b\u1ea3n th\u00e2n t\u00f4i th\u1ea5y n\u00f3 gi\u00fap r\u1ea5t nhi\u1ec1u cho c\u00f4ng vi\u1ec7c c\u0169ng nh\u01b0 cu\u1ed9c s\u1ed1ng h\u1eb1ng ng\u00e0y.\r\n"}

{"T\u1ef1a \u0111\u1ec1":"\u0110\u1ecbnh v\u1ecb","tieu_de":"\u0110\u1ecbnh v\u1ecb","T\u00e1c gi\u1ea3":"Jack Trout, Al Ries","tac_gia":"Jack Trout, Al Ries","Gi\u00e1 s\u00e1ch":"159","gia":"159","Nh\u00e0 xu\u1ea5t b\u1ea3n":"Nhà Xu\u1ea5t B\u1ea3n Công Th\u01b0\u01a1ng","Nh\u00e0 ph\u00e1t h\u00e0nh":"Alphabooks","K\u00edch th\u01b0\u1edbc":"20.5 x 18.5 cm","Ng\u00e0y xu\u1ea5t b\u1ea3n":"2018","Lo\u1ea1i b\u00eca":"Bìa m\u1ec1m","url_img":"images\/Th\u01b0_vi\u1ec7n_s\u00e1ch\/dinh-vi.png","intro_text":""}

{"T\u1ef1a \u0111\u1ec1":"Ph\u01b0\u01a1ng th\u1ee9c qu\u1ea3ng cáo t\u1ed1i \u01b0u","tieu_de":"Ph\u01b0\u01a1ng th\u1ee9c qu\u1ea3ng cáo t\u1ed1i \u01b0u","T\u00e1c gi\u1ea3":"Kathy J.Kobliski","tac_gia":"Kathy J.Kobliski","Gi\u00e1 s\u00e1ch":"20","gia":"20","Nh\u00e0 xu\u1ea5t b\u1ea3n":"Nhà xu\u1ea5t b\u1ea3n Lao \u0111\u1ed9ng và xã h\u1ed9i","Nh\u00e0 ph\u00e1t h\u00e0nh":"Công ty c\u1ed5 ph\u1ea7n V\u0103n hóa Nhân v\u0103n","K\u00edch th\u01b0\u1edbc":"14x20cm ","Ng\u00e0y xu\u1ea5t b\u1ea3n":"2006","Lo\u1ea1i b\u00eca":"bìa m\u1ec1m","url_img":"images\/Thu-vien-sach\/Ph\u01b0\u01a1ng_th\u1ee9c_qu\u1ea3ng_c\u00e1o_t\u1ed1i_\u01b0u.jpg","intro_text":"\r\nQu\u1ea3ng c\u00e1o l\u00e0 c\u00e1ch ch\u1ee7 y\u1ebfu \u0111\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m t\u1eeb nh\u00e0 s\u1ea3n xu\u1ea5t \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng. T\u00f9y v\u00e0o kh\u1ea3 n\u0103ng v\u00e0 ng\u00e2n s\u00e1ch d\u00e0nh ri\u00eang cho t\u1eebng nh\u00e3n h\u00e0ng, m\u00e0 c\u00e1c nh\u00e0 marketer ph\u1ea3i c\u00e2n \u0111ong \u0111o \u0111\u1ebfm \u0111\u1ec3 ph\u00e2n b\u1ed5 v\u00e0 l\u1ef1a ch\u1ecdn c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n tr\u00ean c\u00e1c k\u00eanh qu\u1ea3ng c\u00e1o sao cho hi\u1ec7u qu\u1ea3 nh\u1ea5t. Ng\u00e0y nay khi n\u00f3i \u0111\u1ebfn qu\u1ea3ng c\u00e1o th\u00ec m\u1ecdi ng\u01b0\u1eddi s\u1ebd ngh\u0129 \u0111\u1ebfn c\u00e1c ph\u01b0\u01a1ng th\u1ee9c qu\u1ea3ng c\u00e1o ph\u1ed5 bi\u1ebfn nh\u01b0 paid search, Facebook ads, display ads, email, v.v\u2026 Tuy nhi\u00ean c\u00f9ng v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 v\u00e0 c\u00e1c xu th\u1ebf m\u1edbi, r\u1ea5t nhi\u1ec1u c\u00e1c ph\u01b0\u01a1ng th\u1ee9c qu\u1ea3ng c\u00e1o m\u1edbi c\u0169ng ra \u0111\u1eddi nh\u1eb1m ph\u1ee5c v\u1ee5 cho c\u00e1c nhu c\u1ea7u qu\u1ea3ng c\u00e1o kh\u00e1c nhau. C\u00e1c ph\u01b0\u01a1ng th\u1ee9c qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c n\u00eau trong cu\u1ed1n s\u00e1ch b\u00ean tr\u00ean c\u00f3 c\u00e1i m\u1edbi, c\u00f3 c\u00e1i kh\u00f4ng h\u1eb3n l\u00e0 m\u1edbi; c\u00f3 c\u00e1i th\u00ec chuy\u00ean v\u1ec1 vi\u1ec7c h\u1ed7 tr\u1ee3 s\u1ef1 ki\u1ec7n, c\u00f3 c\u00e1i th\u00ec h\u1ed7 tr\u1ee3 b\u00e1n h\u00e0ng nh\u01b0ng \u0111\u1ec1u c\u00f3 \u0111i\u1ec3m chung l\u00e0 t\u01b0\u01a1ng \u0111\u1ed1i ch\u01b0a ph\u1ed5 bi\u1ebfn t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam v\u00e0 nh\u1eefng hi\u1ec3u bi\u1ebft v\u1ec1 ch\u00fang c\u00f2n t\u01b0\u01a1ng \u0111\u1ed1i \u00edt.Cu\u1ed1n s\u00e1ch \u0111\u01b0\u1ee3c vi\u1ebft b\u1edfi Kobliski, m\u1ed9t nh\u00e0 qu\u1ea3ng c\u00e1o n\u1ed5i ti\u1ebfng v\u00e0 \u0111\u1ea7y t\u00e0i n\u0103ng. B\u1eb1ng kinh nghi\u1ec7m d\u00e0n d\u1ef1ng m\u1ee5c qu\u1ea3ng c\u00e1o m\u1ed9t c\u00e1ch m\u1ea1ch l\u1ea1c, vui nh\u1ed9n v\u00e0 \u0111\u1ea7y s\u1ee9c s\u00e1ng t\u1ea1o, Kobliski s\u1ebd h\u01b0\u1edbng d\u1eabn b\u1ea1n \u0111\u1ecdc t\u1eebng b\u01b0\u1edbc t\u1ea1o ra m\u1ee5c qu\u1ea3ng c\u00e1o sao cho hi\u1ec7u qu\u1ea3, h\u1ea5p d\u1eabn v\u00e0 l\u00f4i cu\u1ed1n ng\u01b0\u1eddi xem nh\u1ea5t. C\u1ee5 th\u1ec3 l\u00e0: (1) Gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc hi\u1ec3u r\u00f5 chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o v\u00e0 c\u00e1ch l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng nh\u01b0 tivi, radio, m\u00e1y in, th\u01b0 \u0111i\u1ec7n t\u1eed, c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n t\u1ea3i th\u00f4ng tin c\u0169ng nh\u01b0 m\u1ea1ng interne.(2) T\u1ed5 ch\u1ee9c thi\u1ebft l\u1eadp m\u1ee5c qu\u1ea3ng c\u00e1o v\u1edbi vi\u1ec7c d\u00e0n d\u1ef1ng h\u1ec7 th\u1ed1ng \u00e2m thanh, \u00e1nh s\u00e1ng, h\u00ecnh \u1ea3nh; \u0110\u1ed3ng th\u1eddi theo d\u00f5i k\u1ebft qu\u1ea3, ph\u00e2n t\u00edch \u01b0u khuy\u1ebft \u0111i\u1ec3m v\u00e0 c\u00e1c m\u1ed1i nguy h\u1ea1i t\u00ecm \u1ea9n trong qu\u00e1 tr\u00ecnh qu\u1ea3ng c\u00e1o.(3) Ti\u1ebfn h\u00e0nh vi\u1ec7c qu\u1ea3ng c\u00e1o m\u1ed9t c\u00e1ch ti\u1ebft ki\u1ec7m. \u0110\u00e2y l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng v\u00e0 \u0111\u01b0\u1ee3c b\u1ea1n \u0111\u1ecdc quan t\u00e2m nh\u1ea5t, b\u1edfi l\u1ebd kinh ph\u00ed lu\u00f4n l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh m\u1ecdi th\u1ee9. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, ch\u00fang ta ph\u1ea3i t\u1eadn d\u1ee5ng m\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng mi\u1ec5n ph\u00ed k\u1ebft h\u1ee3p v\u1edbi vi\u1ec7c t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i m\u00e0 v\u1eabn \u0111\u1ea3m b\u1ea3o ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c 15% kinh ph\u00ed. V\u00ec v\u1eady n\u1ebfu b\u1ea1n lo ng\u1ea1i v\u1ec1 kho\u1ea3n kinh ph\u00ed qu\u1ea3ng c\u00e1o qu\u00e1 cao, ho\u1eb7c \u0111ang ph\u00e2n v\u00e2n v\u1ec1 hi\u1ec7u qu\u1ea3 c\u1ee7a m\u1ee5c qu\u1ea3ng c\u00e1o cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh th\u00ec quy\u1ec3n s\u00e1ch n\u00e0y l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i tuy\u1ec7t v\u1eddi. B\u1edfi l\u1ebd c\u00e1c h\u01b0\u1edbng d\u1eabn c\u1ee7a s\u00e1ch s\u1ebd gi\u00fap b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng v\u00e0 t\u1ef1 tin \u0111\u1ec3 th\u1ef1c hi\u1ec7n m\u1ee5c qu\u1ea3ng c\u00e1o cho c\u00f4ng ty c\u1ee7a m\u00ecnh.V\u1eady c\u00e1c b\u1ea1n c\u00f2n ch\u1ea7n ch\u1eeb g\u00ec n\u1eefa m\u00e0 kh\u00f4ng c\u1ea7m ngay tr\u00ean tay cu\u1ed1n s\u00e1ch \u201cPh\u01b0\u01a1ng th\u1ee9c qu\u1ea3ng c\u00e1o t\u1ed1i \u01b0u\u201d c\u1ee7a t\u00e1c gi\u1ea3 Kobliski \u0111\u1ec3 v\u1eeba trau d\u1ed3i ki\u1ebfn th\u1ee9c v\u1ec1 qu\u1ea3ng c\u00e1o, v\u1eeba h\u1ecdc h\u1ecfi kinh nghi\u1ec7m t\u1eeb nh\u1eefng ng\u01b0\u1eddi \u0111i tr\u01b0\u1edbc \u0111\u00e3 th\u00e0nh c\u00f4ng trong l\u0129nh v\u1ef1c n\u00e0y.\r\n"}

{"T\u1ef1a \u0111\u1ec1":"\u0110\u1ea3o ng\u01b0\u1ee3c","tieu_de":"\u0110\u1ea3o ng\u01b0\u1ee3c","T\u00e1c gi\u1ea3":"Marty Neumeier","tac_gia":"Marty Neumeier","Gi\u00e1 s\u00e1ch":"99","gia":"99","Nh\u00e0 xu\u1ea5t b\u1ea3n":"Nhà Xu\u1ea5t B\u1ea3n Th\u1ebf Gi\u1edbi","Nh\u00e0 ph\u00e1t h\u00e0nh":"Nhà Xu\u1ea5t B\u1ea3n Lao \u0110\u1ed9ng Xã H\u1ed9i","K\u00edch th\u01b0\u1edbc":"20.5 x 20.5 cm","Ng\u00e0y xu\u1ea5t b\u1ea3n":"2017","Lo\u1ea1i b\u00eca":"Bìa m\u1ec1m","url_img":"images\/Th\u01b0_vi\u1ec7n_s\u00e1ch\/dao-nguoc.jpg","intro_text":""}

{"T\u1ef1a \u0111\u1ec1":"TI\u1ebeP TH\u1eca T\u1ea0I SAO KIM Khai thác tính n\u1eef trong m\u1ed7i ng\u01b0\u1eddi","tieu_de":"TI\u1ebeP TH\u1eca T\u1ea0I SAO KIM Khai thác tính n\u1eef trong m\u1ed7i ng\u01b0\u1eddi","T\u00e1c gi\u1ea3":"Hermawan Kartajaya","tac_gia":"Hermawan Kartajaya","Gi\u00e1 s\u00e1ch":"49000","gia":"49000","Nh\u00e0 xu\u1ea5t b\u1ea3n":"NXB Lao \u0111\u1ed9ng - Xã h\u1ed9i","Nh\u00e0 ph\u00e1t h\u00e0nh":"Công ty C\u1ed5 ph\u1ea7n Sách Alpha","K\u00edch th\u01b0\u1edbc":"14.5*20.5cm","Ng\u00e0y xu\u1ea5t b\u1ea3n":"2007","Lo\u1ea1i b\u00eca":"Bìa m\u1ec1m","url_img":"images\/Th\u01b0_vi\u1ec7n_s\u00e1ch\/40-tiep-thi-tai-sao-kim.jpg","intro_text":"\r\nTi\u1ebfp Th\u1ecb T\u1ea1i Sao Kim - Khai Th\u00e1c T\u00ednh N\u1eef Trong M\u1ed7i Ng\u01b0\u1eddi:Sao kim l\u00e0 h\u00e0nh tinh n\u01a1i m\u00e0 c\u00e1c nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh c\u00f3 gi\u00e1 tr\u1ecb h\u01a1n nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng. V\u00ec sao v\u1eady? V\u00ec c\u01b0 d\u00e2n c\u1ee7a sao Kim \u00edt khi \u0111\u01b0a ra c\u00e1c c\u00e2u tr\u1ea3 l\u1eddi ch\u00ednh x\u00e1c, \u0111\u1eb7c bi\u1ec7t trong c\u00e1c v\u1ea5n \u0111\u1ec1 nh\u1ea1y c\u1ea3m. Do \u0111\u00f3, nh\u1eefng ng\u01b0\u1eddi l\u00e0m ti\u1ebfp th\u1ecb t\u1ea1i sao kim ph\u1ea3i h\u00f4ng ch\u1ec9 c\u00f3 kh\u1ea3 \u0103nng gi\u1ea3i th\u00edch m\u00e0 c\u00f2n ph\u1ea3i c\u00f3 th\u1ec3 d\u00f9ng tr\u1ef1c gi\u00e1c \u0111\u1ec3 nh\u1eadn bi\u1ebft. D\u1eef li\u1ec7u m\u1ec1m s\u1ebd thay th\u1ebf d\u1eef li\u1ec7u c\u1ee9ng. N\u1ebfu ch\u1edd \u0111\u1ee3i m\u1ed9t ph\u1ea3n \u1ee9ng n\u00e0o t\u1eeb c\u00e1c c\u01b0 d\u00e2n sao Kim, b\u1ea1n s\u1ebd lu\u00f4n b\u1ecb mu\u1ed9n. B\u1ea1n kh\u00f4ng th\u1ec3 ch\u1ec9 h\u1ecfi h\u1ecd, b\u1ea1n ph\u1ea3i mang l\u1ea1i cho h\u1ecd c\u00e1i g\u00ec \u0111\u00f3 tr\u01b0\u1edbc khi h\u1ecd h\u1ecfi v\u1ec1 th\u1ee9 \u1ea5y.\r\nTrong khi vi\u1ec7c x\u00e2y d\u1ef1ng nh\u00e3n hi\u1ec7u l\u00e0 y\u1ebfu t\u1ed1 t\u1ea1o kh\u00e1c bi\u1ec7t c\u1ee7a ti\u1ebfp th\u1ecb, c\u00f4ng vi\u1ec7c n\u00e0y t\u1ea1i Sao Kim \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c x\u00e2y d\u1ef1ng uy t\u00edn. Kh\u00f4ng c\u00f3 c\u1ea3m h\u1ee9ng, t\u00ecnh c\u1ea3m v\u00e0 tinh hoa cho nh\u00e3n hi\u1ec7u, c\u00e1c c\u01b0 d\u00e2n sao Kim s\u1ebd kh\u00f4ng nh\u1eadn ra uy t\u00edn, m\u00e0 thi\u1ebfu \u0111i\u1ec1u n\u00e0y h\u1ecd s\u1ebd kh\u00f4nh c\u00f3 l\u00f2ng trung th\u00e0nh v\u1edbi nh\u00e3n hi\u1ec7u \u0111\u00f3.\r\nM\u1ee5c L\u1ee5c:L\u1eddi c\u1ea3m \u01a1nL\u1eddi n\u00f3i \u0111\u1ea7u: Ti\u1ebfp th\u1ecb t\u1ea1i Sao Kim: lo\u1ea1i h\u00ecnh ti\u1ebfp th\u1ecb theo trong b\u1ed1i c\u1ea3nh kinh doanhPh\u1ea7n 1: B\u1ed1i c\u1ea3nh kinh doanh v\u00e0 th\u00e1ch th\u1ee9cNguy\u00ean t\u1eafc # 1: Thay \u0111\u1ed5iC\u00f4ng ngh\u1ec7 th\u00f4ng tin truy\u1ec1n t\u1ea3i nhi\u1ec1u th\u00f4ng \u0111i\u1ec7p c\u1ea3m x\u00fac h\u01a1n\r\nNguy\u00ean t\u1eafc # 2: Kh\u00e1ch h\u00e0ngH\u1ea7u h\u1ebft kh\u00e1ch h\u00e0ng trong th\u1ebf gi\u1edbi t\u01b0\u01a1ng t\u00e1c n\u00e0y l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 thi\u00ean h\u01b0\u1edbng hay t\u00ednh n\u1eef\r\nNguy\u00ean t\u1eafc # 3: \u0110\u1ed1i th\u1ee7 c\u1ea1nh tranhH\u1ea7u h\u1ebft l\u1ee3i th\u1ebf c\u1ea1nh tranh \u0111\u1ec1u xu\u1ea5t ph\u00e1t t\u1eeb \u00edch l\u1ee3i c\u1ea3m x\u00fac\r\nNguy\u00ean t\u1eafc # 4: C\u00e1i g\u00ecHi\u1ec3u b\u1ebfit s\u00e2u s\u1eafc v\u1ec1 kh\u00e1ch h\u00e0ng l\u00e0 c\u00f4ng c\u1ee5 t\u1ed1t nh\u1ea5t \u0111\u1ec3 t\u00ecm ra nh\u1eefng nhu c\u1ea7u \u1ea9n gi\u1ea5u c\u1ee7a h\u1ecd\r\nNguy\u00ean t\u1eafc # 5: T\u1ea1i saoH\u00e3y d\u00f9ng tr\u1ef1c gi\u00e1c, \u0111\u1eebng ch\u1ec9 d\u1eabn gi\u1ea3i\r\nNguy\u00ean t\u1eafc # 6: Nh\u01b0 th\u1ebf n\u00e0oH\u00e3y ch\u1ee7 \u0111\u1ed9ng \u0111i tr\u01b0\u1edbc, \u0111\u1eebng ch\u1ec9 ph\u1ea3n \u1ee9ng v\u1edbi t\u00ecnh th\u1ebf\r\nPh\u1ea7n 2: Chi\u1ebfn l\u01b0\u1ee3c t\u1ea1o d\u1ef1ng gi\u00e1 tr\u1ecbNguy\u00ean t\u1eafc # 7: Nh\u00e3n hi\u1ec7uNh\u00e3n hi\u1ec7u ph\u1ea3i c\u00f3 s\u1ee9c thu h\u00fat\r\nNguy\u00ean t\u1eafc # 8: D\u1ecbch v\u1ee5S\u1ef1 th\u1ea5u c\u1ea3m c\u00f3 vai tr\u00f2 \u0111\u00e1ng k\u1ec3 trong d\u1ecbch v\u1ee5\r\nNguy\u00ean t\u1eafc # 9: Quy tr\u00ecnhG\u1eafn k\u1ebft kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n v\u00e0o quy tr\u00ecnh kinh doanh\r\nNguy\u00ean t\u1eafc # 10: Ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddngNh\u00ecn nh\u1eadn th\u1ecb tr\u01b0\u1eddng c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch n\u0103ng \u0111\u1ed9ng, s\u1eed d\u1ee5ng ph\u00e2n \u0111o\u1ea1n v\u00f4 h\u1ea1n\r\nNguy\u00ean t\u1eafc # 11: X\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau \u0110\u1eebng qu\u00ean h\u01b0\u1edbng v\u00e0o tr\u00e1i tim\r\nNguy\u00ean t\u1eafc # 12: \u0110\u1ecbnh v\u1ecbH\u00e3y gi\u1eef l\u1eddi h\u1ee9a\r\nPh\u1ea7n 3: Chi\u1ebfn thu\u1eadtNguy\u00ean t\u1eafc # 13: Kh\u00e1c bi\u1ec7t h\u00f3aN\u1ed9i dung ch\u1ec9 l\u00e0 c\u01a1 s\u1edf, b\u1ed1i c\u1ea3nh m\u1edbi l\u00e0 c\u00f4ng th\u1ee9c t\u1ea1o n\u00ean chi\u1ebfn th\u1eafng\r\nNguy\u00ean t\u1eafc # 14: S\u1ea3n ph\u1ea9mS\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ea7n l\u00e0 m\u1ed9t tr\u1ea3i nghi\u1ec7m\r\nNguy\u00ean t\u1eafc # 15: \u0110\u1ecbnh gi\u00e1C\u00e1ch th\u1ee9c \u0111\u1ecbnh gi\u00e1 ph\u1ea3i \u0111\u01a1n gi\u1ea3n, d\u1ec5 hi\u1ec3u\r\nNguy\u00ean t\u1eafc # 16: Ph\u00e2n ph\u1ed1iC\u1ed9ng \u0111\u1ed3ng l\u00e0 k\u00eanh ph\u00e2n ph\u1ed1i t\u1ed1t nh\u1ea5t\r\nNguy\u00ean t\u1eafc # 17: Qu\u1ea3ng b\u00e1Trao \u0111\u1ed5i ri\u00eang t\u01b0 l\u00e0 h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3 nh\u1ea5t\r\nNguy\u00ean t\u1eafc # 18: B\u00e1n h\u00e0ngQuan h\u1ec7 l\u00e0 ch\u00eca kho\u00e1 d\u1eabn t\u1edbi b\u00e1n h\u00e0ng th\u00e0nh c\u00f4ng.\r\n"}

{"T\u1ef1a \u0111\u1ec1":"Kho\u1ea3ng cách","tieu_de":"Kho\u1ea3ng cách","T\u00e1c gi\u1ea3":"Marty Neumeier","tac_gia":"Marty Neumeier","Gi\u00e1 s\u00e1ch":"99","gia":"99","Nh\u00e0 xu\u1ea5t b\u1ea3n":"Nhà Xu\u1ea5t B\u1ea3n Th\u1ebf Gi\u1edbi","Nh\u00e0 ph\u00e1t h\u00e0nh":"Alphabooks","K\u00edch th\u01b0\u1edbc":"20.5 x 20.5 cm","Ng\u00e0y xu\u1ea5t b\u1ea3n":"2017","Lo\u1ea1i b\u00eca":"Bìa m\u1ec1m","url_img":"images\/Th\u01b0_vi\u1ec7n_s\u00e1ch\/khoang-cach-itp.jpg","intro_text":""}

{"T\u1ef1a \u0111\u1ec1":"\u0110\u1eebng hành x\u1eed nh\u01b0 ng\u01b0\u1eddi bán hàng hãy suy ngh\u0129a t\u1ef1a ng\u01b0\u01a1i mua","tieu_de":"\u0110\u1eebng hành x\u1eed nh\u01b0 ng\u01b0\u1eddi bán hàng hãy suy ngh\u0129a t\u1ef1a ng\u01b0\u01a1i mua","T\u00e1c gi\u1ea3":"Jerry Acuff & Wally Wood","tac_gia":"Jerry Acuff & Wally Wood","Gi\u00e1 s\u00e1ch":"48000","gia":"48000","Nh\u00e0 xu\u1ea5t b\u1ea3n":"NXB Tr\u1ebb","Nh\u00e0 ph\u00e1t h\u00e0nh":"NXB Tr\u1ebb","K\u00edch th\u01b0\u1edbc":"14*21cm","Ng\u00e0y xu\u1ea5t b\u1ea3n":"2009","Lo\u1ea1i b\u00eca":"Bìa m\u1ec1m","url_img":"images\/Th\u01b0_vi\u1ec7n_s\u00e1ch\/37-dung-hanh-xu-nhu-nguoi-ban-hay-suy-nghi-tua-nguoi-mua.jpg","intro_text":" \r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\nB\u1ea1n \u0111ang c\u00f3 d\u1ef1 \u0111\u1ecbnh kinh doanh m\u1ed9t m\u1eb7t h\u00e0ng n\u00e0o \u0111\u00f3? B\u1ea1n mu\u1ed1n b\u00e1n \u0111\u01b0\u1ee3c nhi\u1ec1u h\u00e0ng nh\u01b0ng kh\u00f4ng bi\u1ebft c\u00e1ch ti\u1ebfn h\u00e0nh? B\u1ea1n \u0111ang t\u1ef1 h\u1ecfi v\u00ec sao m\u1ed9t s\u1ed1 c\u00f4ng vi\u1ec7c v\u00e0 m\u1eb7t h\u00e0ng m\u00ecnh b\u00e1n tr\u01b0\u1edbc \u0111\u00e2y \u0111\u1ec1u kh\u00f4ng th\u00e0nh c\u00f4ng nh\u01b0 mong \u0111\u1ee3i? Vi\u1ec7c c\u1ee7a b\u1ea1n b\u00e2y gi\u1edd l\u00e0 ph\u1ea3i t\u00ecm hi\u1ec3u xem kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng mu\u1ed1n ho\u1eb7c c\u1ea7n th\u1ee9 g\u00ec m\u00e0 m\u00ecnh c\u00f3 th\u1ec3 cung c\u1ea5p \u0111\u01b0\u1ee3c. Kh\u00f4ng c\u1ea7n ph\u1ea3i b\u00e1n n\u1eefa v\u00ec kh\u00e1ch s\u1ebd t\u1ef1 mua ph\u01b0\u01a1ng th\u1ee9c hi\u1ec7u qu\u1ea3 h\u01a1n b\u1ea5t k\u1ef3 k\u1ef9 thu\u1eadt b\u00e1n h\u00e0ng t\u00e0i gi\u1ecfi n\u00e0o. \u0110\u00e2y c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng k\u1ef9 n\u0103ng c\u01a1 b\u1ea3n \u0111\u01b0\u1ee3c hai t\u00e1c gi\u1ea3 Jerry Acuff v\u00e0 Wally Wood ph\u00e2n t\u00edch trong cu\u1ed1n s\u00e1ch n\u00e0y. \r\nT\u1eeb khi ra \u0111\u1eddi cu\u1ed1n s\u00e1ch \u0111\u00e3 \u0111\u01b0\u1ee3c gi\u1edbi chuy\u00ean m\u00f4n \u0111\u00e1nh gi\u00e1 r\u1ea5t cao v\u00e0 \u0111\u01b0\u1ee3c \u0111\u00f4ng \u0111\u1ea3o b\u1ea1n \u0111\u1ecdc \u0111\u00f3n nh\u1eadn. Kh\u00f4ng v\u1ebd n\u00ean nh\u1eefng \"\u1ea3o t\u01b0\u1edfng ki\u1ebfn th\u1ee9c\" v\u1ec1 ngh\u1ec7 thu\u1eadt b\u00e1n h\u00e0ng, c\u00e1c t\u00e1c gi\u1ea3 t\u1eadp trung v\u00e0o vi\u1ec7c gi\u00fap ng\u01b0\u1eddi kinh doanh hi\u1ec3u \u0111\u01b0\u1ee3c t\u00e2m l\u00fd v\u00e0 c\u00e1ch c\u01b0 x\u1eed c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 t\u1ea1o n\u00ean gi\u00e1 tr\u1ecb ri\u00eang g\u1eafn k\u1ebft gi\u1eefa ng\u01b0\u1eddi mua v\u00e0 ng\u01b0\u1eddi b\u00e1n.\r\nN\u1ed9i dung s\u00e1ch chia l\u00e0m 3 ph\u1ea7n v\u1edbi 10 ch\u01b0\u01a1ng:\r\nPh\u1ea7n 1: Kh\u1edfi \u0111\u1ea7u v\u1edbi m\u1ed9t l\u1ed1i suy ngh\u0129 \u0111\u00fang\r\nCh\u01b0\u01a1ng 1: N\u1ebfu m\u1ecdi ng\u01b0\u1eddi th\u00edch mua s\u1eafm, ch\u00fang ta n\u00ean gi\u00fap h\u1ecd mua\r\nCh\u01b0\u01a1ng 2: T\u00e1m quy lu\u1eadt c\u1ee7a \u00fd \u0111\u1ecbnh b\u00e1n h\u00e0ng\r\nCh\u01b0\u01a1ng 3: Vun \u0111\u1eafp ki\u1ebfn th\u1ee9c, kh\u1ea3 n\u0103ng truy\u1ec1n \u0111\u1ea1t th\u00f4ng tin v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c m\u1ed1i quan h\u1ec7\r\nPh\u1ea7n 2: S\u1eed d\u1ee5ng m\u1ed9t quy tr\u00ecnh b\u00e1n h\u00e1ng hi\u1ec7u qu\u1ea3 v\u00e0 \u0111\u00e3 \u0111\u01b0\u1ee3c th\u1eed nghi\u1ec7m\r\nCh\u01b0\u01a1ng 4: T\u1ea1o s\u1ef1 quan t\u00e2m \u0111\u1ec3 kh\u00e1ch h\u00e0ng l\u1eafng nghe b\u1ea1n\r\nCh\u01b0\u01a1ng 5: \u0110\u1ec3 l\u00f4i cu\u1ed1n kh\u00e1ch h\u00e0ng tham gia v\u00e0o cu\u1ed9c \u0111\u1ed1i tho\u1ea1i c\u00f3 \u00fd ngh\u0129a\r\nCh\u01b0\u01a1ng 6: Nghi\u00ean c\u1ee9u t\u00ecnh h\u00ecnh, v\u1ea5n \u0111\u1ec1, ho\u1eb7c th\u00e1ch th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng\r\nCh\u01b0\u01a1ng 7: Tr\u00ecnh b\u00e0y c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n\r\nCh\u01b0\u01a1ng 8: Y\u00eau c\u1ea7u cam k\u1ebft\r\nPh\u1ea7n 3: Th\u1ef1c hi\u1ec7n quy tr\u00ecnh mang l\u1ea1i s\u1ef1 th\u1ecbnh v\u01b0\u1ee3ng c\u00e1 nh\u00e2n\r\nCh\u01b0\u01a1ng 9: L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c c\u00e1c m\u1ed1i quan h\u1ec7 kinh doanh t\u1ed1t \u0111\u1eb9p v\u00e0 hi\u1ec7u qu\u1ea3\r\nCh\u01b0\u01a1ng 10: S\u1ef1 m\u1edf mang kinh doanh s\u1ebd d\u1eabn d\u1eaft t\u01b0\u01a1ng lai c\u1ee7a b\u1ea1n.\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n "}

{"T\u1ef1a \u0111\u1ec1":"\u0110\u1ed9t phá","tieu_de":"\u0110\u1ed9t phá","T\u00e1c gi\u1ea3":"Marty Neumeier","tac_gia":"Marty Neumeier","Gi\u00e1 s\u00e1ch":"99","gia":"99","Nh\u00e0 xu\u1ea5t b\u1ea3n":"Nhà Xu\u1ea5t B\u1ea3n Th\u1ebf Gi\u1edbi","Nh\u00e0 ph\u00e1t h\u00e0nh":"Alphabooks","K\u00edch th\u01b0\u1edbc":"20.5 x 20.5 cm","Ng\u00e0y xu\u1ea5t b\u1ea3n":"2017","Lo\u1ea1i b\u00eca":"Bìa m\u1ec1m","url_img":"images\/Th\u01b0_vi\u1ec7n_s\u00e1ch\/dot-pha.jpg","intro_text":""}

{"T\u1ef1a \u0111\u1ec1":"101+ Ý t\u01b0\u1edfng qu\u1ea3ng cáo khôn ngoan","tieu_de":"101+ Ý t\u01b0\u1edfng qu\u1ea3ng cáo khôn ngoan","T\u00e1c gi\u1ea3":"Thu Hà, Phí Mai ch\u1ee7 biên","tac_gia":"Thu Hà, Phí Mai ch\u1ee7 biên","Gi\u00e1 s\u00e1ch":"59000","gia":"59000","Nh\u00e0 xu\u1ea5t b\u1ea3n":"NXB Lao \u0111\u1ed9ng - Xã h\u1ed9i","Nh\u00e0 ph\u00e1t h\u00e0nh":"Công ty C\u1ed5 ph\u1ea7n Sách Alpha","K\u00edch th\u01b0\u1edbc":"13*20.5cm","Ng\u00e0y xu\u1ea5t b\u1ea3n":"2012","Lo\u1ea1i b\u00eca":"Bìa m\u1ec1m","url_img":"images\/Th\u01b0_vi\u1ec7n_s\u00e1ch\/30-101-y-tuong-quang-cao-khon-ngoan.jpg","intro_text":"\r\nCh\u00fang ta \u0111\u1ec1u bi\u1ebft r\u1eb1ng, m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 c\u00f3 th\u1ec3 ti\u00eau di\u1ec7t c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 gi\u00fap doanh nghi\u1ec7p b\u1ea1n th\u00fac \u0111\u1ea9y doanh s\u1ed1 m\u1ed9t c\u00e1ch \u0111\u00e1ng k\u1ec3. Nh\u01b0ng, tr\u00ean th\u1ef1c t\u1ebf, \u0111\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 doanh nghi\u1ec7p th\u00ec hi\u1ec3u bi\u1ebft v\u1ec1 c\u00e1ch th\u1ee9c qu\u1ea3ng c\u00e1o l\u1ea1i l\u00e0 nhi\u1ec7m v\u1ee5 v\u00f4 c\u00f9ng kh\u00f3 kh\u1eafn b\u1edfi h\u1ea7u h\u1ebft c\u00e1c doanh nh\u00e2n kh\u00f4ng bi\u1ebft c\u00e1ch \u0111\u1ec3 \u0111\u01b0a ra nh\u1eefng d\u00f2ng t\u00edt h\u1ea5p d\u1eabn, nh\u1eefng \u00fd t\u01b0\u1edfng \u0111\u1ed9t ph\u00e1 hay n\u00ean kh\u00f4ng bi\u1ebft s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ti\u1ec7n n\u00e0o \u0111\u1ec3 truy\u1ec1n t\u1ea3i \u00fd t\u01b0\u1edfng c\u1ee7a m\u00ecnh \u0111\u1ebfn kh\u00e1ch h\u00e0ng. V\u00e0 \u0111\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 doanh nghi\u1ec7p c\u00f3 ngu\u1ed3n ng\u00e2n s\u00e1ch eo h\u1eb9p, c\u00e2u h\u1ecfi v\u1ec1 c\u00e1ch th\u1ee9c qu\u1ea3ng c\u00e1o v\u00e0 PR cho doanh nghi\u1ec7p m\u00ecnh v\u1eabn l\u00e0 m\u1ed9t c\u00e2u h\u1ecfi l\u00e0m \u0111au \u0111\u1ea7u kh\u00f4ng \u00edt nh\u00e0 \u0111i\u1ec1u h\u00e0nh. 101+ \u00fd t\u01b0\u1edfng qu\u1ea3ng c\u00e1o kh\u00f4n ngoan s\u1ebd trang b\u1ecb cho b\u1ea1n c\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o kh\u00f4ng nh\u1eefng kh\u00f4n ngoan m\u00e0 c\u00f2n v\u00f4 c\u00f9ng hi\u1ec7u qu\u1ea3. B\u1ea1n s\u1ebd h\u1ecdc \u0111\u01b0\u1ee3c c\u00e1ch thu h\u00fat c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng quan tr\u1ecdng v\u1edbi chi ph\u00ed th\u1ea5p, t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u00e0 b\u1ec1n v\u1eefng v\u00e0 khi\u1ebfn kh\u00e1ch h\u00e0ng bu\u1ed9c ph\u1ea3i mua s\u1ea3n ph\u1ea9m ho\u1eb7c s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty b\u1ea1n.\r\nV\u1edbi nh\u1eefng \u00fd t\u01b0\u1edfng v\u00f4 c\u00f9ng \u0111\u01a1n gi\u1ea3n v\u00e0 d\u1ec5 \u00e1p d\u1ee5ng, 101+ \u00dd T\u01b0\u1edfng Qu\u1ea3ng C\u00e1o Kh\u00f4n Ngoan cung c\u1ea5p cho ng\u01b0\u1eddi \u0111\u1ecdc nh\u1eefng \u201cm\u1eb9o\u201d \u0111\u00e3 \u0111\u01b0\u1ee3c ki\u1ec3m ch\u1ee9ng nh\u01b0:- S\u1eed d\u1ee5ng gi\u1ea5y ch\u1ee9ng nh\u1eadn v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng trong qu\u1ea3ng c\u00e1o- S\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng- Qu\u1ea3ng c\u00e1o qua website- Qu\u1ea3ng c\u00e1o qua b\u00e1o ch\u00edS\u00e1ch l\u00e0 cu\u1ed1n c\u1ea9m nang kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p v\u00e0 nh\u1eefng ng\u01b0\u1eddi quan t\u00e2m \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o. Qua s\u00e1ch, b\u1ea1n s\u1ebd h\u1ecdc \u0111\u01b0\u1ee3c nh\u1eefng th\u1ee7 thu\u1eadt v\u00e0 chi\u1ebfn thu\u1eadt th\u00fa v\u1ecb t\u1eeb nhi\u1ec1u h\u00ecnh m\u1eabu kinh doanh c\u0169ng nh\u01b0 c\u00e1ch \u00e1p d\u1ee5ng ch\u00fang v\u00e0o doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. Nh\u1eefng \u00fd t\u01b0\u1edfng n\u00e0y s\u1ebd cho ph\u00e9p b\u1ea1n m\u1edf r\u1ed9ng ho\u1ea1t \u0111\u1ed9ng, t\u00e0i s\u1ea3n v\u00e0 \u0111\u1ed9ng l\u1ef1c trong h\u1ec7 th\u1ed1ng kinh doanh c\u0169ng nh\u01b0 s\u1eed d\u1ee5ng k\u1ef9 n\u0103ng v\u00e0 ki\u1ebfn th\u1ee9c \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c ch\u00ednh x\u00e1c nh\u1eefng \u0111i\u1ec1u b\u1ea1n mong mu\u1ed1n.\r\n\u0110\u01b0\u1ee3c bi\u00ean so\u1ea1n d\u1ef1a tr\u00ean nh\u1eefng t\u00e0i li\u1ec7u gi\u00e1 tr\u1ecb, c\u00e1c t\u00ecnh hu\u1ed1ng v\u00e0 v\u00ed d\u1ee5 minh h\u1ecda th\u1ef1c t\u1ebf \u0111i\u1ec3n h\u00ecnh trong m\u00f4i tr\u01b0\u1eddng c\u00f4ng s\u1edf, b\u1ed9 s\u00e1ch 101+ \u00fd t\u01b0\u1edfng s\u1ebd mang \u0111\u1ebfn cho \u0111\u1ed9c gi\u1ea3 nh\u1eefng \u00fd t\u01b0\u1edfng g\u1ee3i m\u1edf \u0111\u01a1n gi\u1ea3n v\u00e0 thi\u1ebft th\u1ef1c m\u00e0 ch\u00fang ta c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n ngay. Tuy nhi\u00ean, kh\u00f4ng c\u1ea7n v\u00e0 c\u0169ng kh\u00f4ng n\u00ean \u00e1p d\u1ee5ng m\u1ecdi \u00fd t\u01b0\u1edfng trong t\u1eebng cu\u1ed1n s\u00e1ch , thay v\u00e0o \u0111\u00f3, m\u1ed7i ng\u01b0\u1eddi n\u00ean l\u1ef1a ch\u1ecdn m\u1ed9t s\u1ed1 \u0111i\u1ec1u ph\u00f9 h\u1ee3p v\u1edbi m\u00ecnh nh\u1ea5t v\u00e0 ki\u00ean tr\u00ec theo \u0111u\u1ed5i ch\u00fang \u0111\u1ebfn c\u00f9ng, ch\u1eafc ch\u1eafn s\u1ebd g\u1eb7t h\u00e1i \u0111\u01b0\u1ee3c nh\u1eefng k\u1ebft qu\u1ea3 mong mu\u1ed1n. L\u00e0 m\u1ed9t \u0111\u01a1n v\u1ecb ph\u00e1t h\u00e0nh s\u00e1ch uy t\u00edn, Alpha Books tin t\u01b0\u1edfng r\u1eb1ng b\u1ed9 s\u00e1ch n\u00e0y th\u1ef1c s\u1ef1 h\u1eefu \u00edch v\u00e0 c\u1ea7n cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi, gi\u00fap ch\u00fang ta c\u00f3 th\u00eam nhi\u1ec1u \u00fd t\u01b0\u1edfng m\u1edbi trong c\u00f4ng vi\u1ec7c l\u1eabn cu\u1ed9c s\u1ed1ng.\r\n"}

{"T\u1ef1a \u0111\u1ec1":"Sáng t\u1ea1o","tieu_de":"Sáng t\u1ea1o","T\u00e1c gi\u1ea3":"Marty Neumeier","tac_gia":"Marty Neumeier","Gi\u00e1 s\u00e1ch":"99","gia":"99","Nh\u00e0 xu\u1ea5t b\u1ea3n":"Nhà Xu\u1ea5t B\u1ea3n Th\u1ebf Gi\u1edbi","Nh\u00e0 ph\u00e1t h\u00e0nh":"Alphabooks","K\u00edch th\u01b0\u1edbc":"20.5 x 20.5 cm","Ng\u00e0y xu\u1ea5t b\u1ea3n":"2018","Lo\u1ea1i b\u00eca":"Bìa m\u1ec1m","url_img":"images\/Th\u01b0_vi\u1ec7n_s\u00e1ch\/sang-tao-itp.jpg","intro_text":""}

{"T\u1ef1a \u0111\u1ec1":"101+ Ý t\u01b0\u1edfng ra quy\u1ebft \u0111\u1ecbnh và \u1ee7y quy\u1ec1n","tieu_de":"101+ Ý t\u01b0\u1edfng ra quy\u1ebft \u0111\u1ecbnh và \u1ee7y quy\u1ec1n","T\u00e1c gi\u1ea3":"Thu Hà, Phí Mai ch\u1ee7 biên","tac_gia":"Thu Hà, Phí Mai ch\u1ee7 biên","Gi\u00e1 s\u00e1ch":"59000","gia":"59000","Nh\u00e0 xu\u1ea5t b\u1ea3n":"NXB Lao \u0111\u1ed9ng - Xã h\u1ed9i","Nh\u00e0 ph\u00e1t h\u00e0nh":"Công ty C\u1ed5 ph\u1ea7n Sách Alpha","K\u00edch th\u01b0\u1edbc":"13*20.5cm","Ng\u00e0y xu\u1ea5t b\u1ea3n":"2012","Lo\u1ea1i b\u00eca":"Bìa m\u1ec1m","url_img":"images\/Th\u01b0_vi\u1ec7n_s\u00e1ch\/29-101-y-tuong-ra-quyet-dinh-va-y-quyen.gif","intro_text":"\r\nRa quy\u1ebft \u0111\u1ecbnh v\u1ed1n l\u00e0 ho\u1ea1t \u0111\u1ed9ng g\u1eafn li\u1ec1n m\u1eadt thi\u1ebft v\u1edbi m\u1ed7i c\u00e1 nh\u00e2n, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng nh\u00e0 \u0111i\u1ec1u h\u00e0nh doanh nghi\u1ec7p. Ch\u1ec9 l\u00e0 nh\u1eefng c\u00e2u h\u1ecfi \u0111\u01b0\u01a1n gi\u1ea3n nh\u01b0 \u201cT\u1ea1i sao\u201d, \u201cL\u00e0m c\u00e1ch n\u00e0o\u201d,\u2026 nh\u01b0ng \u0111\u00e3 l\u00e0m \u0111au \u0111\u1ea7u kh\u00f4ng \u00edt c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o. \u0110\u01b0\u1ee3c chia th\u00e0nh c\u00e1c \u00fd t\u01b0\u1edfng v\u00e0 tr\u00ecnh b\u00e0y ng\u1eafn g\u1ecdn, \u0111\u01a1n gi\u1ea3n, d\u1ec5 hi\u1ec3u, v\u1edbi m\u1ed7i \u201cm\u00e1ch n\u01b0\u1edbc\u201d th\u00fa v\u1ecb cho m\u1ed9t \u00fd t\u01b0\u1edfng, t\u1eadp s\u00e1ch101+ \u00dd T\u01b0\u1edfng Ra Quy\u1ebft \u0110\u1ecbnh V\u00e0 \u1ee6y Quy\u1ec1n t\u1eadp trung x\u1eed l\u00fd m\u1ecdi kh\u00eda c\u1ea1nh c\u1ee7a vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh v\u00e0 \u1ee7y quy\u1ec1n ra quy\u1ebft \u0111\u1ecbnh \u0111\u1ec3 c\u00f3 th\u1ec3 mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1i \u0111a \u0111\u1ed1i v\u1edbi m\u1ed7i k\u1ef3 v\u1ecdng hay kh\u00f3 kh\u0103n c\u1ee7a doanh nghi\u1ec7p. V\u1edbi b\u1ed9 \u00fd t\u01b0\u1edfng n\u00e0y, ch\u1eafc ch\u1eafn b\u1ea1n s\u1ebd tr\u1edf th\u00e0nh m\u1ed9t nh\u00e0 ra quy\u1ebft \u0111\u1ecbnh th\u00f4ng minh, x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 t\u1ed1t \u0111\u1eb9p v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c b\u00ean li\u00ean quan, v\u00e0 h\u01a1n h\u1ebft, x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t doanh nghi\u1ec7p th\u00e0nh c\u00f4ng ngo\u00e0i mong \u0111\u1ee3i.\r\n101+ \u00dd T\u01b0\u1edfng Ra Quy\u1ebft \u0110\u1ecbnh V\u00e0 \u1ee6y Quy\u1ec1n ch\u1ee9a \u0111\u1ef1ng t\u1ea5t c\u1ea3 m\u1ecdi \u0111i\u1ec1u b\u1ea1n c\u1ea7n bi\u1ebft \u0111\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 \u0111i\u1ec1u h\u00e0nh m\u1ed9t doanh nghi\u1ec7p th\u00e0nh c\u00f4ng. Ngu\u1ed3n th\u00f4ng tin v\u00f4 gi\u00e1 n\u00e0y \u0111\u01b0\u1ee3c bi\u00ean so\u1ea1n nh\u1eb1m mang \u0111\u1ebfn cho c\u00e1c nh\u00e0 kh\u1edfi nghi\u1ec7p nh\u1eefng c\u00f4ng c\u1ee5 c\u1ea7n thi\u1ebft nh\u1ea5t, h\u1eefu hi\u1ec7u nh\u1ea5t c\u0169ng nh\u01b0 cung c\u1ea5p cho c\u00e1c doanh nh\u00e2n hi\u1ec7n th\u1eddi nh\u1eefng l\u1eddi khuy\u00ean tuy\u1ec7t v\u1eddi nh\u1ea5t cho vi\u1ec7c \u1ee7y quy\u1ec1n v\u00e0 ra quy\u1ebft \u0111\u1ecbnh. T\u1ea5t c\u1ea3 c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd h\u1ecdc h\u1ecfi, hi\u1ec3u r\u00f5 v\u00e0 bi\u1ebft \u1ee9ng d\u1ee5ng nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p trong cu\u1ed1n s\u00e1ch n\u00e0y s\u1ebd d\u00e0nh \u0111\u01b0\u1ee3c nhi\u1ec1u \u201cph\u1ea7n th\u01b0\u1edfng\u201d v\u00e0 chi\u1ebfn th\u1eafng tr\u01b0\u1edbc m\u1ecdi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.\r\n\u0110\u01b0\u1ee3c bi\u00ean so\u1ea1n d\u1ef1a tr\u00ean nh\u1eefng t\u00e0i li\u1ec7u gi\u00e1 tr\u1ecb, c\u00e1c t\u00ecnh hu\u1ed1ng v\u00e0 v\u00ed d\u1ee5 minh h\u1ecda th\u1ef1c t\u1ebf \u0111i\u1ec3n h\u00ecnh trong m\u00f4i tr\u01b0\u1eddng c\u00f4ng s\u1edf, b\u1ed9 s\u00e1ch 101+ \u00fd t\u01b0\u1edfng s\u1ebd mang \u0111\u1ebfn cho \u0111\u1ed9c gi\u1ea3 nh\u1eefng \u00fd t\u01b0\u1edfng g\u1ee3i m\u1edf \u0111\u01a1n gi\u1ea3n v\u00e0 thi\u1ebft th\u1ef1c m\u00e0 ch\u00fang ta c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n ngay. Tuy nhi\u00ean, kh\u00f4ng c\u1ea7n v\u00e0 c\u0169ng kh\u00f4ng n\u00ean \u00e1p d\u1ee5ng m\u1ecdi \u00fd t\u01b0\u1edfng trong t\u1eebng cu\u1ed1n s\u00e1ch , thay v\u00e0o \u0111\u00f3, m\u1ed7i ng\u01b0\u1eddi n\u00ean l\u1ef1a ch\u1ecdn m\u1ed9t s\u1ed1 \u0111i\u1ec1u ph\u00f9 h\u1ee3p v\u1edbi m\u00ecnh nh\u1ea5t v\u00e0 ki\u00ean tr\u00ec theo \u0111u\u1ed5i ch\u00fang \u0111\u1ebfn c\u00f9ng, ch\u1eafc ch\u1eafn s\u1ebd g\u1eb7t h\u00e1i \u0111\u01b0\u1ee3c nh\u1eefng k\u1ebft qu\u1ea3 mong mu\u1ed1n.\r\n"}