TỦ SÁCH

{"T\u1ef1a \u0111\u1ec1":"101+ ý t\u01b0\u1edfng t\u0103ng doanh s\u1ed1","tieu_de":"101+ ý t\u01b0\u1edfng t\u0103ng doanh s\u1ed1","T\u00e1c gi\u1ea3":"D\u01b0\u01a1ng C\u1ea7m, Hà Huy\u1ec1n ch\u1ee7 biên","tac_gia":"D\u01b0\u01a1ng C\u1ea7m, Hà Huy\u1ec1n ch\u1ee7 biên","Gi\u00e1 s\u00e1ch":"59000","gia":"59000","Nh\u00e0 xu\u1ea5t b\u1ea3n":"NXB Lao \u0111\u1ed9ng - Xã h\u1ed9i","Nh\u00e0 ph\u00e1t h\u00e0nh":"Công ty C\u1ed5 ph\u1ea7n Sách Alpha","K\u00edch th\u01b0\u1edbc":"13*20.5cm","Ng\u00e0y xu\u1ea5t b\u1ea3n":"2012","Lo\u1ea1i b\u00eca":"Bìa m\u1ec1m","url_img":"images\/Th\u01b0_vi\u1ec7n_s\u00e1ch\/28-101-y-tuong-tang-doanh-so.jpg","intro_text":" \r\nV\u1edbi cu\u1ed1n s\u00e1ch n\u00e0y, b\u1ea1n s\u1ebd h\u1ecdc \u0111\u01b0\u1ee3c nh\u1eefng th\u1ee7 thu\u1eadt v\u00e0 chi\u1ebfn thu\u1eadt th\u00fa v\u1ecb t\u1eeb nhi\u1ec1u h\u00ecnh m\u1eabu kinh doanh c\u0169ng nh\u01b0 c\u00e1ch \u00e1p d\u1ee5ng ch\u00fang v\u00e0o doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.\r\n\u0110\u1ec3 gia t\u0103ng doanh thu cho doanh nghi\u1ec7p, b\u1ea1n c\u1ea7n ph\u1ea3i c\u00f3 m\u1ed9t t\u1ea7m nh\u00ecn r\u1ed9ng h\u01a1n v\u1ec1 doanh nghi\u1ec7p c\u1ee7a m\u00ecnh, k\u00e9o theo vi\u1ec7c m\u1edf r\u1ed9ng th\u00eam nh\u1eefng ti\u1ec1m l\u1ef1c kh\u00e1c hay c\u00f2n g\u1ecdi l\u00e0 mi\u1ec1n ph\u00e1t tri\u1ec3n doanh thu.\r\nDoanh s\u1ed1 l\u00e0 huy\u1ebft m\u1ea1ch c\u1ee7a m\u1ecdi doanh nghi\u1ec7p. N\u1ebfu kh\u00f4ng c\u00f3 d\u00f2ng ch\u1ea3y n\u00e0y, m\u1ecdi t\u1ed5 ch\u1ee9c s\u1ebd ki\u1ec7t qu\u1ec7 v\u00e0 t\u00e0n l\u1ee5i. V\u00ec th\u1ebf, doanh s\u1ed1 ph\u1ea3i \u0111\u01b0\u1ee3c duy tr\u00ec, th\u00fac \u0111\u1ea9y h\u01a1n v\u00e0 h\u01a1n n\u1eefa, v\u00e0 kh\u00f4ng ch\u1ec9 m\u1ed9t l\u1ea7n m\u00e0 ph\u1ea3i li\u00ean t\u1ee5c \u2013 h\u00e0ng th\u00e1ng, h\u00e0ng tu\u1ea7n, h\u00e0ng ng\u00e0y.\r\nV\u00ec ch\u00fang ta li\u00ean t\u1ee5c c\u1ea7n \u0111\u1ebfn doanh s\u1ed1, n\u00ean ch\u00fang ta c\u0169ng li\u00ean t\u1ee5c ph\u1ea3i c\u1ea7n \u0111\u1ebfn nh\u1eefng \u00fd t\u01b0\u1edfng m\u1edbi \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh v\u00e0 li\u00ean h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, hi\u1ec3u \u0111\u01b0\u1ee3c v\u00e0 \u0111\u00e1p \u1ee9ng nh c\u1ea7u c\u1ee7a h\u1ecd v\u00e0 quan tr\u1ecdng h\u01a1n c\u1ea3, \u0111\u1ec3 kh\u01a1i g\u1ee3i c\u1ea3m h\u1ee9ng v\u00e0 truy\u1ec1n t\u1ea3i ni\u1ec1m tin, s\u1ee9 m\u1ec7nh c\u1ee7a doanh nghi\u1ec7p b\u1ea1n.\r\nCu\u1ed1n s\u00e1ch n\u00e0y s\u1ebd l\u00e0 b\u1eadc th\u1ea7y th\u00f4ng th\u00e1i v\u00e0 l\u00e0 m\u1ed9t th\u00e0nh vi\u00ean \u0111\u1ea7y tham v\u1ecdng trong \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n, m\u1ed9t s\u1ef1 \u0111\u1ea7u t\u01b0 \u201cm\u1ed9t l\u1ea7n cho m\u00e3i m\u00e3i\u201d gi\u00fap b\u1ea1n th\u00fac \u0111\u1ea9y doanh s\u1ed1, v\u00e0 duy tr\u00ec nh\u01b0 th\u1ebf cho \u0111\u1ebfn khi n\u00e0o b\u1ea1n c\u00f2n mu\u1ed1n kinh doanh!\r\nV\u1edbi cu\u1ed1n s\u00e1ch n\u00e0y, b\u1ea1n s\u1ebd h\u1ecdc \u0111\u01b0\u1ee3c nh\u1eefng th\u1ee7 thu\u1eadt v\u00e0 chi\u1ebfn thu\u1eadt th\u00fa v\u1ecb t\u1eeb nhi\u1ec1u h\u00ecnh m\u1eabu kinh doanh c\u0169ng nh\u01b0 c\u00e1ch \u00e1p d\u1ee5ng ch\u00fang v\u00e0o doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, nh\u01b0:\r\n- Qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n G\u1eedi th\u01b0 tr\u1ef1c ti\u1ebfp\r\n- B\u00e1n nhi\u1ec1u h\u01a1n cho kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i\r\n- V\u01b0\u01a1n t\u1edbi to\u00e0n c\u1ed9ng \u0111\u1ed3ng.\r\nNh\u1eefng \u00fd t\u01b0\u1edfng n\u00e0y s\u1ebd cho ph\u00e9p b\u1ea1n m\u1edf r\u1ed9ng ho\u1ea1t \u0111\u1ed9ng, t\u00e0i s\u1ea3n v\u00e0 \u0111\u1ed9ng l\u1ef1c trong h\u1ec7 th\u1ed1ng kinh doanh c\u0169ng nh\u01b0 s\u1eed d\u1ee5ng k\u1ef9 n\u0103ng v\u00e0 ki\u1ebfn th\u1ee9c \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c ch\u00ednh x\u00e1c nh\u1eefng \u0111i\u1ec1u b\u1ea1n mong mu\u1ed1n.\r\n "}

{"T\u1ef1a \u0111\u1ec1":"101+ Ý t\u01b0\u1edfng thu hút khách hàng","tieu_de":"101+ Ý t\u01b0\u1edfng thu hút khách hàng","T\u00e1c gi\u1ea3":"Thanh Vân, Lan H\u01b0\u01a1ng (biên so\u1ea1n)","tac_gia":"Thanh Vân, Lan H\u01b0\u01a1ng (biên so\u1ea1n)","Gi\u00e1 s\u00e1ch":"59000","gia":"59000","Nh\u00e0 xu\u1ea5t b\u1ea3n":"NXB Lao \u0111\u1ed9ng - Xã h\u1ed9i","Nh\u00e0 ph\u00e1t h\u00e0nh":"Công ty C\u1ed5 ph\u1ea7n Sách Alpha","K\u00edch th\u01b0\u1edbc":"13*20.5cm","Ng\u00e0y xu\u1ea5t b\u1ea3n":"2014","Lo\u1ea1i b\u00eca":"Bìa m\u1ec1m","url_img":"images\/Th\u01b0_vi\u1ec7n_s\u00e1ch\/27-101-y-tuong-thu-hut-khach-hang.jpg","intro_text":" \r\nCh\u00fang ta \u0111\u1ec1u bi\u1ebft, n\u1eafm b\u1eaft t\u00e2m l\u00fd c\u0169ng nh\u01b0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t trong nh\u1eefng m\u1eaft x\u00edch quan tr\u1ecdng \u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u00e0m h\u00e0i l\u00f2ng nh\u1eefng kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 nh\u1ea5t l\u00e0 thu h\u00fat \u0111\u01b0\u1ee3c nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1edbi. Tuy nhi\u00ean, c\u00e1c doanh nghi\u1ec7p lu\u00f4n \u0111i theo nh\u1eefng l\u1ed1i m\u00f2n c\u0169, \u00e1p d\u1ee5ng nh\u1eefng ph\u01b0\u01a1ng th\u1ee9c truy\u1ec1n th\u1ed1ng l\u1ed7i th\u1eddi trong vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. T\u1eadp s\u00e1ch 101+ \u00dd T\u01b0\u1edfng Thu H\u00fat Kh\u00e1ch H\u00e0ng \u0111\u01b0\u1ee3c bi\u00ean so\u1ea1n t\u1eeb nh\u1eefng ngu\u1ed3n t\u00e0i li\u1ec7u c\u00f3 gi\u00e1 tr\u1ecb, t\u1eeb kinh nghi\u1ec7m th\u1ef1c t\u1ebf c\u1ee7a c\u00e1c doanh nghi\u1ec7p uy t\u00edn c\u0169ng nh\u01b0 nhi\u1ec1u \u00fd t\u01b0\u1edfng trong cu\u1ed1n s\u00e1ch n\u00e0y \u0111\u01b0\u1ee3c t\u1ea1o ra trong ho\u00e0n c\u1ea3nh hi\u1ec7n t\u1ea1i, v\u00ec v\u1eady r\u1ea5t th\u00edch h\u1ee3p \u0111\u1ec3 \u00e1p d\u1ee5ng v\u00e0o vi\u1ec7c v\u1ea1ch ra nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c t\u1ea1i th\u1eddi \u0111i\u1ec3m hi\u1ec7n nay.101+ \u00dd T\u01b0\u1edfng Thu H\u00fat Kh\u00e1ch H\u00e0ng mang \u0111\u1ebfn cho b\u1ea1n nh\u1eefng \u00fd t\u01b0\u1edfng \u0111\u1ed9c \u0111\u00e1o, c\u00f3 gi\u00e1 tr\u1ecb cao nh\u1eb1m thu h\u00fat m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1edbi v\u1edbi chi ph\u00ed ho\u00e0n to\u00e0n th\u1ea5p, th\u1eadm ch\u00ed l\u00e0 kh\u00f4ng t\u1ed1n m\u1ed9t xu nh\u01b0: n\u1eafm b\u1eaft t\u00e2m l\u00fd, th\u00f4ng tin c\u1ee7a kh\u00e1ch h\u00e0ng th\u00f4ng qua nh\u1eefng ngu\u1ed3n th\u00f4ng tin mi\u1ec5n ph\u00ed (b\u00e1o, t\u1ea1p ch\u00ed chuy\u00ean ngh\u00e0nh\u2026), t\u1ea1o d\u1ef1ng ni\u1ec1m tin n\u01a1i kh\u00e1ch h\u00e0ng b\u1eb1ng nh\u1eefng d\u1ecbch v\u1ee5 nhanh ch\u00f3ng, ph\u1ee5c v\u1ee5 24 gi\u1edd\/ng\u00e0y v\u00e0 ho\u00e0n to\u00e0n \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng.\r\n\u0110\u01b0\u1ee3c bi\u00ean so\u1ea1n d\u1ef1a tr\u00ean nh\u1eefng t\u00e0i li\u1ec7u gi\u00e1 tr\u1ecb, c\u00e1c t\u00ecnh hu\u1ed1ng v\u00e0 v\u00ed d\u1ee5 minh h\u1ecda th\u1ef1c t\u1ebf \u0111i\u1ec3n h\u00ecnh trong m\u00f4i tr\u01b0\u1eddng c\u00f4ng s\u1edf, b\u1ed9 s\u00e1ch 101+ \u00dd T\u01b0\u1edfng s\u1ebd mang \u0111\u1ebfn cho \u0111\u1ed9c gi\u1ea3 nh\u1eefng \u00fd t\u01b0\u1edfng g\u1ee3i m\u1edf \u0111\u01a1n gi\u1ea3n v\u00e0 thi\u1ebft th\u1ef1c m\u00e0 ch\u00fang ta c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n ngay. Tuy nhi\u00ean, kh\u00f4ng c\u1ea7n v\u00e0 c\u0169ng kh\u00f4ng n\u00ean \u00e1p d\u1ee5ng m\u1ecdi \u00fd t\u01b0\u1edfng trong t\u1eebng cu\u1ed1n s\u00e1ch , thay v\u00e0o \u0111\u00f3, m\u1ed7i ng\u01b0\u1eddi n\u00ean l\u1ef1a ch\u1ecdn m\u1ed9t s\u1ed1 \u0111i\u1ec1u ph\u00f9 h\u1ee3p v\u1edbi m\u00ecnh nh\u1ea5t v\u00e0 ki\u00ean tr\u00ec theo \u0111u\u1ed5i ch\u00fang \u0111\u1ebfn c\u00f9ng, ch\u1eafc ch\u1eafn s\u1ebd g\u1eb7t h\u00e1i \u0111\u01b0\u1ee3c nh\u1eefng k\u1ebft qu\u1ea3 mong mu\u1ed1n. L\u00e0 m\u1ed9t \u0111\u01a1n v\u1ecb ph\u00e1t h\u00e0nh s\u00e1ch uy t\u00edn, Alpha Books tin t\u01b0\u1edfng r\u1eb1ng b\u1ed9 s\u00e1ch n\u00e0y th\u1ef1c s\u1ef1 h\u1eefu \u00edch v\u00e0 c\u1ea7n cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi, gi\u00fap ch\u00fang ta c\u00f3 th\u00eam nhi\u1ec1u \u00fd t\u01b0\u1edfng m\u1edbi trong c\u00f4ng vi\u1ec7c l\u1eabn cu\u1ed9c s\u1ed1ng.\r\nN\u1eafm b\u1eaft t\u00e2m l\u00fd c\u0169ng nh\u01b0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t trong nh\u1eefng m\u1eaft x\u00edch quan tr\u1ecdng \u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u00e0m h\u00e0i l\u00f2ng nh\u1eefng kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 nh\u1ea5t l\u00e0 thu h\u00fat \u0111\u01b0\u1ee3c nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1edbi.Tuy nhi\u00ean, c\u00e1c doanh nghi\u1ec7p lu\u00f4n \u0111i theo nh\u1eefng l\u1ed1i m\u00f2n c\u0169, \u00e1p d\u1ee5ng nh\u1eefng ph\u01b0\u01a1ng th\u1ee9c truy\u1ec1n th\u1ed1ng l\u1ed7i th\u1eddi trong vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.\r\n101+ \u00fd t\u01b0\u1edfng thu h\u00fat kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c bi\u00ean so\u1ea1n t\u1eeb nh\u1eefng ngu\u1ed3n t\u00e0i li\u1ec7u c\u00f3 gi\u00e1 tr\u1ecb, t\u1eeb kinh nghi\u1ec7m th\u1ef1c t\u1ebf c\u1ee7a c\u00e1c doanh nghi\u1ec7p uy t\u00edn c\u0169ng nh\u01b0 nhi\u1ec1u \u00fd t\u01b0\u1edfng trong cu\u1ed1n s\u00e1ch n\u00e0y \u0111\u01b0\u1ee3c t\u1ea1o ra trong ho\u00e0n c\u1ea3nh hi\u1ec7n t\u1ea1i, v\u00ec v\u1eady r\u1ea5t th\u00edch h\u1ee3p \u0111\u1ec3 \u00e1p d\u1ee5ng v\u00e0o vi\u1ec7c v\u1ea1ch ra nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c t\u1ea1i th\u1eddi \u0111i\u1ec3m hi\u1ec7n nay.\r\n101+ \u00fd t\u01b0\u1edfng thu h\u00fat kh\u00e1ch h\u00e0ng mang \u0111\u1ebfn cho b\u1ea1n nh\u1eefng \u00fd t\u01b0\u1edfng \u0111\u1ed9c \u0111\u00e1o, c\u00f3 gi\u00e1 tr\u1ecb cao nh\u1eb1m thu h\u00fat m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1edbi v\u1edbi chi ph\u00ed ho\u00e0n to\u00e0n th\u1ea5p, th\u1eadm ch\u00ed l\u00e0 kh\u00f4ng t\u1ed1n m\u1ed9t xu nh\u01b0: n\u1eafm b\u1eaft t\u00e2m l\u00fd, th\u00f4ng tin c\u1ee7a kh\u00e1ch h\u00e0ng th\u00f4ng qua nh\u1eefng ngu\u1ed3n th\u00f4ng tin mi\u1ec5n ph\u00ed (b\u00e1o, t\u1ea1p ch\u00ed chuy\u00ean ngh\u00e0nh v.v\u2026), t\u1ea1o d\u1ef1ng ni\u1ec1m tin n\u01a1i kh\u00e1ch h\u00e0ng b\u1eb1ng nh\u1eefng d\u1ecbch v\u1ee5 nhanh ch\u00f3ng, ph\u1ee5c v\u1ee5 24 gi\u1edd\/ng\u00e0y v\u00e0 ho\u00e0n to\u00e0n \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng.\r\n "}

{"T\u1ef1a \u0111\u1ec1":"\u0110\u1ea7u t\u01b0 vào vàng","tieu_de":"\u0110\u1ea7u t\u01b0 vào vàng","T\u00e1c gi\u1ea3":"Jonathan Spall","tac_gia":"Jonathan Spall","Gi\u00e1 s\u00e1ch":"69000","gia":"69000","Nh\u00e0 xu\u1ea5t b\u1ea3n":"NXB Th\u1ebf gi\u1edbi","Nh\u00e0 ph\u00e1t h\u00e0nh":"Công ty C\u1ed5 ph\u1ea7n Sách Alpha","K\u00edch th\u01b0\u1edbc":"13*20.5cm","Ng\u00e0y xu\u1ea5t b\u1ea3n":"2015","Lo\u1ea1i b\u00eca":"Bìa m\u1ec1m","url_img":"images\/Th\u01b0_vi\u1ec7n_s\u00e1ch\/74-dau-tu-vao-vang.jpg","intro_text":"\r\n\u0110\u1ea7u t\u01b0 v\u00e0o v\u00e0ng bao gi\u1edd c\u0169ng \u0111\u00fang song nh\u1eefng s\u1ef1 ki\u1ec7n kinh t\u1ebf g\u1ea7n \u0111\u00e2y c\u00e0ng l\u00e0m th\u1ee9 kim lo\u1ea1i qu\u00fd n\u00e0y tr\u1edf th\u00e0nh m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng h\u01a1n trong danh m\u1ee5c \u0111\u1ea7u t\u01b0 \u0111\u01b0\u1ee3c ch\u1ec9 \u0111\u1ecbnh, c\u0169ng nh\u01b0 m\u1ed9t lo\u1ea1i h\u00e0ng ho\u00e1 \u0111\u1eb7c bi\u1ec7t t\u1ed1t cho vi\u1ec7c kinh doanh l\u00e2u d\u00e0i. Jonathan Spall, gi\u00e1m \u0111\u1ed1c b\u1ed9 ph\u1eadn h\u00e0ng ho\u00e1 \u1edf Barclays Capital, t\u00e1c gi\u1ea3 cu\u1ed1n s\u00e1ch c\u00f2n \u0111\u01b0a ra \u0111\u00e1nh gi\u00e1 to\u00e0n di\u1ec7n v\u1ec1 ch\u1ee7 \u0111\u1ec1 n\u00e0y v\u00e0 tr\u1ea3 l\u1eddi m\u1ecdi c\u00e2u h\u1ecfi c\u1ee7a b\u1ea1n li\u00ean quan t\u1edbi \u0111\u1ea7u t\u01b0 v\u00e0ng, bao g\u1ed3m: Ai l\u00e0 ng\u01b0\u1eddi ki\u1ebfn t\u1ea1o th\u1ecb tr\u01b0\u1eddng ch\u1ee7 y\u1ebfu? V\u00e0ng \u0111\u01b0\u1ee3c giao d\u1ecbch nh\u01b0 th\u1ebf n\u00e0o v\u00e0 \u1edf \u0111\u00e2u? T\u1ea1i sao c\u00e1c ng\u00e2n h\u00e0ng trung \u01b0\u01a1ng l\u1ea1i n\u1eafm gi\u1eef v\u00e0ng? L\u00e3i c\u1ee7a v\u00e0ng t\u00ednh nh\u01b0 th\u1ebf n\u00e0o? Nh\u00e2n t\u1ed1 n\u00e0o \u1ea3nh h\u01b0\u1edfng t\u1edbi gi\u00e1 v\u00e0ng nhi\u1ec1u nh\u1ea5t? Th\u1ecb tr\u01b0\u1eddng v\u00e0ng c\u00f3 quy\u1ec1n ch\u1ecdn ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o? N\u00ean \u0111\u1ea7u t\u01b0 v\u00e0o v\u00e0ng v\u1eadt ch\u1ea5t, h\u1ee3p \u0111\u1ed3ng k\u1ef3 h\u1ea1n hay c\u1ed5 phi\u1ebfu ng\u00e0nh khai m\u1ecf?\r\nTrong cu\u1ed1n \u0110\u1ea7u t\u01b0 v\u00e0ng, Jonathan Spall \u2013 chuy\u00ean gia v\u1ec1 v\u00e0ng s\u1ebd cung c\u1ea5p cho b\u1ea1n nh\u1eefng ch\u1ec9 d\u1eabn t\u1ec9 m\u1ec9 v\u1ec1 m\u1ed9t trong nh\u1eefng t\u00e0i s\u1ea3n c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t th\u1ebf gi\u1edbi, t\u1eeb vi\u1ec7c kh\u00ed th\u00e1c, luy\u1ec7n, kinh doanh \u0111\u1ebfn xu h\u01b0\u1edbng \u0111\u1ecbnh gi\u00e1 c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ecba v\u1ecb \u0111\u1ed9c t\u00f4n c\u1ee7a v\u00e0ng. Ngo\u00e0i ra, b\u1ea1n c\u00f2n bi\u1ebft th\u00eam:\r\n- C\u00e1c quy tr\u00ecnh giao d\u1ecbch v\u00e0ng \u0111\u01a1n gi\u1ea3n v\u00e0 ph\u1ee9c t\u1ea1p\r\n- Vai tr\u00f2 then ch\u1ed1t c\u1ee7a c\u00e1c Ng\u00e2n h\u00e0ng Trung \u01b0\u01a1ng tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0ng\r\n- V\u00e0ng \u0111\u01b0\u1ee3c giao d\u1ecbch nh\u01b0 th\u1ebf n\u00e0o\r\n- C\u00e1c qu\u1ef9 giao d\u1ecbch \u2013 h\u1ed1i \u0111o\u00e1i v\u00e0ng (ETF)\r\n- T\u1ea1i sao c\u00e1c c\u00f4ng ty khai th\u00e1c v\u00e0ng c\u00f3 truy\u1ec1n th\u1ed1ng b\u00f9 \u0111\u1eafp r\u1ee7i ro \u0111\u1ea7u t\u01b0 v\u00e0 t\u1ea1i sao h\u1ecd kh\u00f4ng l\u00e0m nh\u01b0 v\u1eady n\u1eefa\r\n- C\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 v\u00e0o th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb\r\nT\u1ea1i Vi\u1ec7t Nam, th\u1ecb tr\u01b0\u1eddng v\u00e0ng \u0111\u01b0\u1ee3c \u00f4ng Albert Cheng, T\u1ed5ng Gi\u00e1m \u0111\u1ed1c H\u1ed9i \u0111\u1ed3ng V\u00e0ng Th\u1ebf gi\u1edbi \u2013 khu v\u1ef1c ch\u00e2u \u00c1 nh\u1eadn \u0111\u1ecbnh l\u00e0 \u201cc\u00f3 t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n nhanh nh\u1ea5t\u201d. \u0110\u00e2y l\u00e0 m\u1ed9t k\u00eanh \u0111\u1ea7u t\u01b0 si\u00eau l\u1ee3i nhu\u1eadn nh\u01b0ng c\u0169ng \u1ea9n ch\u1ee9a r\u1ea5t nhi\u1ec1u r\u1ee7i ro. Hy v\u1ecdng cu\u1ed1n s\u00e1ch n\u00e0y s\u1ebd gi\u00fap c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 c\u00f3 c\u01a1 s\u1edf v\u1eefng ch\u1eafc \u0111\u1ec3 hi\u1ec3u \u0111\u00fang th\u1ecb tr\u01b0\u1eddng v\u00e0ng v\u00e0 \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0 t\u1ed1t nh\u1ea5t cho m\u00ecnh.\r\n"}

{"T\u1ef1a \u0111\u1ec1":"12,5 bí quy\u1ebft c\u1ee7a ng\u01b0\u1eddi bán hàng xu\u1ea5t s\u1eafc","tieu_de":"12,5 bí quy\u1ebft c\u1ee7a ng\u01b0\u1eddi bán hàng xu\u1ea5t s\u1eafc","T\u00e1c gi\u1ea3":"Jeffrey Gitomer","tac_gia":"Jeffrey Gitomer","Gi\u00e1 s\u00e1ch":"69000","gia":"69000","Nh\u00e0 xu\u1ea5t b\u1ea3n":"NXB Lao \u0111\u1ed9ng - Xã h\u1ed9i","Nh\u00e0 ph\u00e1t h\u00e0nh":"Công ty C\u1ed5 ph\u1ea7n Sách Alpha","K\u00edch th\u01b0\u1edbc":"13*20.5cm","Ng\u00e0y xu\u1ea5t b\u1ea3n":"2014","Lo\u1ea1i b\u00eca":"Bìa m\u1ec1m","url_img":"images\/Th\u01b0_vi\u1ec7n_s\u00e1ch\/26-125-bi-quyet-cua-nguoi-ban-hang.jpg","intro_text":" \r\nNhi\u1ec1u ng\u01b0\u1eddi th\u01b0\u1eddng coi b\u00e1n h\u00e0ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 ho\u1ea1t \u0111\u1ed9ng gi\u1eefa b\u00ean b\u00e1n v\u00e0 b\u00ean mua, trong \u0111\u00f3 ng\u01b0\u1eddi b\u00e1n n\u1ed7 l\u1ef1c b\u00e1n s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u00f2n ng\u01b0\u1eddi mua mua s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 theo nhu c\u1ea7u c\u1ee7a b\u1ea3n th\u00e2n.\r\nB\u1eb1ng s\u1ef1 s\u1eafc s\u1ea3o v\u00e0 nh\u1ea1y c\u1ea3m c\u1ee7a m\u1ed9t ng\u01b0\u1eddi b\u00e1n h\u00e0ng b\u1ea9m sinh k\u1ebft h\u1ee3p v\u1edbi nh\u1eefng kinh nghi\u1ec7m sau nhi\u1ec1u n\u0103m ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c n\u00e0y, Jeffrey Gitomer \u0111\u01b0a ra m\u1ed9t \u0111\u1ecbnh ngh\u0129a M\u1edaI v\u1ec1 b\u00e1n h\u00e0ng: B\u00e1n h\u00e0ng l\u00e0 t\u1ea1o ra m\u00f4i tr\u01b0\u1eddng thu h\u00fat kh\u00e1ch h\u00e0ng mua nh\u1eefng g\u00ec b\u1ea1n c\u00f3 (kh\u00e1ch h\u00e0ng \u1edf th\u1ebf ch\u1ee7 \u0111\u1ed9ng), ch\u1ee9 kh\u00f4ng ph\u1ea3i n\u1ed7 l\u1ef1c b\u00e1n h\u00e0ng cho kh\u00e1ch, \u0111\u01b0a kh\u00e1ch h\u00e0ng v\u00e0o t\u00ecnh th\u1ebf ph\u1ea3i mua (kh\u00e1ch h\u00e0ng \u1edf th\u1ebf b\u1ecb \u0111\u1ed9ng).\r\nN\u1eb1m trong series s\u00e1ch Big Book v\u00e0 khai th\u00e1c tri\u1ec7t \u0111\u1ec3 \u0111\u1ecbnh ngh\u0129a b\u00e1n h\u00e0ng h\u01b0\u1edbng kh\u00e1ch h\u00e0ng \u1edf tr\u00ean, B\u00e1n h\u00e0ng kh\u00f4ng ph\u1ea3i ai c\u0169ng bi\u1ebft c\u1ee7a Jeffrey Gitomer m\u1edf ra th\u00eam m\u1ed9t h\u01b0\u1edbng ti\u1ebfp c\u1eadn m\u1edbi cho h\u00e0nh tr\u00ecnh t\u00ecm ki\u1ebfm th\u00e0nh c\u00f4ng c\u1ee7a ng\u01b0\u1eddi b\u00e1n h\u00e0ng.\r\nV\u1edbi 12,5 b\u00ed quy\u1ebft b\u00e1n h\u00e0ng \u0111\u1ec9nh cao, B\u00e1n h\u00e0ng kh\u00f4ng ph\u1ea3i ai c\u0169ng bi\u1ebft s\u1ebd gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00f4ng vi\u1ec7c b\u00e1n h\u00e0ng t\u01b0\u1edfng ch\u1eebng nh\u01b0 \u0111\u01a1n gi\u1ea3n. Trong m\u1ed9t ch\u1eebng m\u1ef1c n\u00e0o \u0111\u00f3, cu\u1ed1n s\u00e1ch s\u1ebd gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi nh\u01b0: \u0110\u00e2u l\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa m\u1ed9t chuy\u00ean gia b\u00e1n h\u00e0ng v\u00e0 m\u1ed9t nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng a-ma-t\u01a1? Nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng c\u1ea7n nh\u1eefng g\u00ec \u0111\u1ec3 duy tr\u00ec th\u00e0nh c\u00f4ng trong ngh\u1ec1?,... v\u00e0 v\u1eadn d\u1ee5ng kh\u00e9o l\u00e9o c\u00e1c b\u00ed quy\u1ebft b\u00e1n h\u00e0ng v\u00e0o th\u1ef1c ti\u1ec5n c\u00f4ng vi\u1ec7c.\r\n "}

{"T\u1ef1a \u0111\u1ec1":"Ngh\u1ec7 thu\u1eadt câu like","tieu_de":"Ngh\u1ec7 thu\u1eadt câu like","T\u00e1c gi\u1ea3":"Ann Handley & C.C.Chapman","tac_gia":"Ann Handley & C.C.Chapman","Gi\u00e1 s\u00e1ch":"109000","gia":"109000","Nh\u00e0 xu\u1ea5t b\u1ea3n":"NXB \u0110\u1ea1i h\u1ecdc Kinh t\u1ebf Qu\u1ed1c dân","Nh\u00e0 ph\u00e1t h\u00e0nh":"Công ty C\u1ed5 ph\u1ea7n Sách Alpha","K\u00edch th\u01b0\u1edbc":"14.5*20.5cm","Ng\u00e0y xu\u1ea5t b\u1ea3n":"2015","Lo\u1ea1i b\u00eca":"Bìa m\u1ec1m","url_img":"images\/Th\u01b0_vi\u1ec7n_s\u00e1ch\/69-nghe-thuat-cau-like-sach.jpg","intro_text":"\r\nInternet b\u00f9ng n\u1ed5 trong th\u1eddi gian v\u1eeba qua \u0111\u00e3 g\u00f3p ph\u1ea7n \u0111\u01b0a c\u00e1c doanh nghi\u1ec7p \u0111\u1ebfn g\u1ea7n h\u01a1n ngu\u1ed3n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a m\u00ecnh. Nh\u1eefng trang web c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn \u0111\u01b0\u1ee3c b\u00f9ng n\u1ed5 nh\u01b0: Facebook, Twitter, Youtube hay LinkedIn, nh\u1eefng trang website n\u00e0y gi\u00fap cho doanh nghi\u1ec7p t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng, kh\u00f4ng c\u00f2n r\u01b0\u1eddm r\u00e0 nh\u01b0 x\u01b0a, nh\u01b0ng kh\u00f4ng ch\u1ec9 c\u00f3 th\u1ebf l\u00e0 \u0111\u1ee7 m\u00e0 b\u1ea1n h\u00e3y suy ngh\u0129 xem: sao nh\u1eefng th\u00f4ng \u0111i\u1ec7p c\u1ee7a m\u00ecnh kh\u00f4ng t\u1ea1o \u0111\u01b0\u1ee3c hi\u1ec7u \u1ee9ng nh\u01b0 mong \u0111\u1ee3i? B\u1ea1n c\u1ea3m th\u1ea5y b\u0103n kho\u0103n khi kh\u00e1ch h\u00e0ng th\u1edd \u01a1 v\u1edbi c\u00e1c trang web \u0111\u1ed9c \u0111\u00e1o v\u00e0 b\u1eaft m\u1eaft c\u1ee7a m\u00ecnh? N\u1ebfu nh\u1eefng c\u00e2u h\u1ecfi \u0111\u00f3 t\u1eebng l\u00e0m b\u1ea1n tr\u0103n tr\u1edf, th\u00ec \u0111\u00e2y ch\u00ednh l\u00e0 quy\u1ec3n s\u00e1ch d\u00e0nh cho b\u1ea1n.\r\n\u0110\u01b0\u1ee3c x\u00e2y d\u1ef1ng t\u1eeb ch\u00ednh tr\u1ea3i nghi\u1ec7m c\u1ee7a t\u00e1c gi\u1ea3 Ann Handley \u2013 Gi\u00e1m \u0111\u1ed1c N\u1ed9i dung c\u1ee7a MarketingProfs \u2013 c\u00f4ng ty chuy\u00ean cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p marketing to\u00e0n di\u1ec7n v\u00e0 C.C Chapman \u2013 di\u1ec5n gi\u1ea3 podcasting n\u1ed5i ti\u1ebfng t\u1eebng s\u00e1ng l\u1eadp th\u00e0nh c\u00f4ng c\u00f4ng ty truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i Advanced Guard, cu\u1ed1n s\u00e1ch s\u1ebd trang b\u1ecb cho b\u1ea1n c\u00e1ch th\u1ee9c ph\u00e1t tri\u1ec3n n\u1ed9i dung \u1ea5n t\u01b0\u1ee3ng nh\u1ea5t nh\u1eb1m k\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi mua tr\u00ean c\u1ed9ng \u0111\u1ed3ng m\u1ea1ng. Ann Handley v\u00e0 C.C Chapman s\u1ebd d\u1eabn d\u1eaft b\u1ea1n t\u1eebng b\u01b0\u1edbc c\u01a1 b\u1ea3n: t\u1eeb x\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a n\u1ed9i dung tr\u01b0\u1edbc khi ph\u00e1c h\u1ecda \u00fd t\u01b0\u1edfng, \u0111\u1ebfn truy\u1ec1n t\u1ea3i n\u1ed9i dung m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 n\u00e2ng cao uy t\u00edn v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng trung th\u00e0nh. \u0110an xen trong \u0111\u00f3 l\u00e0 nh\u1eefng c\u00e2u chuy\u1ec7n v\u1ec1 c\u00e1c c\u00f4ng ty \u0111\u00e3 th\u00e0nh c\u00f4ng khi \u00e1p d\u1ee5ng c\u00e1c c\u00f4ng th\u1ee9c n\u00e0y. Qua \u0111\u00f3, t\u00e1c gi\u1ea3 \u0111\u00e3 kh\u1eb3ng \u0111\u1ecbnh t\u1ea7m quan tr\u1ecdng to l\u1edbn c\u1ee7a n\u1ed9i dung \u2013 kh\u00f4ng nh\u1eefng \u0111\u00f3ng vai tr\u00f2 then ch\u1ed1t trong ho\u1ea1t \u0111\u1ed9ng marketing, m\u00e0 c\u00f2n g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n ch\u1eb7t gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 doanh nghi\u1ec7p.\r\nQuy\u1ec3n s\u00e1ch kh\u00f4ng \u0111\u00e1nh \u0111\u1ed1 ng\u01b0\u1eddi \u0111\u1ecdc b\u1eb1ng c\u00e1c l\u00fd thuy\u1ebft xa r\u1eddi th\u1ef1c t\u1ebf, m\u00e0 s\u1eed d\u1ee5ng ng\u00f4n ng\u1eef h\u00ecnh t\u01b0\u1ee3ng, g\u1ea7n g\u0169i m\u00e0 v\u00f4 c\u00f9ng th\u1ef1c ti\u1ec5n. B\u1ea5t c\u1ee9 ng\u01b0\u1eddi \u0111\u1ecdc n\u00e0o c\u0169ng s\u1ebd c\u1ea3m th\u1ea5y t\u00e1c gi\u1ea3 \u0111ang c\u1ed1 g\u1eafng tr\u00f2 chuy\u1ec7n v\u1edbi m\u00ecnh. H\u1ecd c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y gi\u1ea3i \u0111\u00e1p cho th\u1eafc m\u1eafc c\u1ee7a m\u00ecnh, c\u0169ng nh\u01b0 \u00e1p d\u1ee5ng c\u00e1c b\u00ed quy\u1ebft nh\u1eb1m c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng \u0111\u1ebfn kh\u00e1ch h\u00e0ng. \u0110\u00f3 ch\u00ednh l\u00e0 m\u1ea5u ch\u1ed1t t\u1ea1o n\u00ean l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng trong kinh doanh.\r\n\u0110\u1eebng khi\u1ebfn t\u00e2m s\u1ee9c c\u1ee7a \u0111\u1ed9i ng\u0169 marketing th\u00e0nh u\u1ed5ng ph\u00ed, h\u00e3y bi\u1ebfn n\u1ed9i dung th\u00e0nh ngu\u1ed3n s\u1ed1ng cho m\u1ecdi th\u00e0nh t\u1ef1u qu\u1ea3ng b\u00e1 trong doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, nh\u01b0 c\u00e1c b\u1eadc th\u1ea7y truy\u1ec1n th\u00f4ng \u0111\u00e3 l\u00e0m.\r\nTh\u00f4ng tin t\u00e1c gi\u1ea3:\r\nAnn Handley l\u00e0 Gi\u00e1m \u0111\u1ed1c N\u1ed9i dung c\u1ee7a MarketingProfs, m\u1ed9t t\u1ed5 ch\u1ee9c \u0111\u00e1ng tin c\u1eady gi\u00fap c\u00e1c doanh nghi\u1ec7p qu\u1ea3ng b\u00e1 \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh th\u00f4ng minh v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n. C\u00f3 \u0111\u1ebfn h\u01a1n 360.000 c\u00e1c doanh nh\u00e2n, ch\u1ee7 doanh nghi\u1ec7p v\u00e0 c\u00e1c nh\u00e0 marketing trong c\u00e1c t\u1eadp \u0111o\u00e0n l\u1edbn nh\u1ea5t to\u00e0n c\u1ea7u theo d\u00f5i t\u1ed5 ch\u1ee9c n\u00e0y, bi\u1ebfn n\u00f3 tr\u1edf th\u00e0nh t\u1ed5 ch\u1ee9c l\u1edbn nh\u1ea5t v\u1ec1 l\u0129nh v\u1ef1c marketing.\r\nAnn c\u00f3 12 n\u0103m kinh nghi\u1ec7m trong vi\u1ec7c t\u1ea1o ra v\u00e0 qu\u1ea3n l\u00fd n\u1ed9i dung s\u1ed1 \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c m\u1ed1i quan h\u1ec7 cho c\u00e1c t\u1ed5 ch\u1ee9c v\u00e0 c\u00e1c c\u00e1 nh\u00e2n. Ngo\u00e0i ra b\u00e0 c\u0169ng l\u00e0 m\u1ed9t t\u00e1c gi\u1ea3 c\u0169ng nh\u01b0 l\u00e0 ch\u1ee7 nh\u00e2n c\u1ee7a blog, A n n a r c h y, c\u0169ng nh\u01b0 di\u1ec5n \u0111\u00e0n American Express OPEN, Mashable, and The Huffington Post.\r\nTr\u01b0\u1edbc \u0111\u00e2y, Ann c\u0169ng l\u00e0 \u0111\u1ed3ng s\u00e1ng l\u1eadp ClickZ, m\u1ed9t trong nh\u1eefng ngu\u1ed3n l\u1ef1c marketing ph\u1ed5 bi\u1ebfn nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi.\r\n"}

{"T\u1ef1a \u0111\u1ec1":"101+ Ý t\u01b0\u1edfng bán hàng","tieu_de":"101+ Ý t\u01b0\u1edfng bán hàng","T\u00e1c gi\u1ea3":"Thu Hà, Th\u1ea1ch Th\u1ea3o (ch\u1ee7 biên)","tac_gia":"Thu Hà, Th\u1ea1ch Th\u1ea3o (ch\u1ee7 biên)","Gi\u00e1 s\u00e1ch":"59000","gia":"59000","Nh\u00e0 xu\u1ea5t b\u1ea3n":"NXB Lao \u0111\u1ed9ng - Xã h\u1ed9i","Nh\u00e0 ph\u00e1t h\u00e0nh":"Công ty C\u1ed5 ph\u1ea7n Sách Alpha","K\u00edch th\u01b0\u1edbc":"13*20.5cm","Ng\u00e0y xu\u1ea5t b\u1ea3n":"2012","Lo\u1ea1i b\u00eca":"Bìa m\u1ec1m","url_img":"images\/Th\u01b0_vi\u1ec7n_s\u00e1ch\/17-101-y-tuong-ban-hang.jpg","intro_text":"\r\n101+ \u00dd T\u01b0\u1edfng B\u00e1n H\u00e0ng ch\u1ee9a \u0111\u1ef1ng nh\u1eefng \u00fd t\u01b0\u1edfng h\u1eefu \u00edch v\u00e0 th\u1ef1c t\u1ebf nh\u1eb1m duy tr\u00ec gi\u1eef \u0111\u01b0\u1ee3c s\u1ef1 nhi\u1ec7t t\u00ecnh v\u00e0 l\u00f2ng t\u1ef1 h\u00e0o c\u1ee7a \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng. Cu\u1ed1n s\u00e1ch ch\u1ee9a \u0111\u1ef1ng m\u1ecdi y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n nh\u1ea5t, t\u1eeb c\u00e1ch ph\u00e1t tri\u1ec3n kh\u1ea3 n\u0103ng c\u1ee7a c\u00e1c chuy\u00ean vi\u00ean b\u00e1n h\u00e0ng cho t\u1edbi c\u00e1ch lo\u1ea1i b\u1ecf m\u1ed9t kh\u00e1ch h\u00e0ng kh\u00f4ng kh\u1ea3 thi, \u0111\u1ed3ng th\u1eddi c\u0169ng b\u00e0n v\u1ec1 c\u00e1ch \u0111\u1eb7t ra m\u1ee5c ti\u00eau v\u00e0 m\u1ee5c \u0111\u00edch, c\u00e1ch th\u00e0nh l\u1eadp b\u1ea3ng ni\u00eam y\u1ebft doanh s\u1ed1 v\u00e0 l\u00e0m r\u00f5 m\u1ee9c \u0111\u1ed9 tr\u00e1ch nhi\u1ec7m c\u1ee7a t\u1eebng ng\u01b0\u1eddi.\r\nCu\u1ed1n s\u00e1ch n\u00e0y c\u0169ng b\u00e0n t\u1edbi nh\u1eefng v\u1ea5n \u0111\u1ec1 kh\u00f4ng th\u01b0\u1eddng th\u1ea5y trong c\u00e1c c\u1ea9m nang b\u00e1n h\u00e0ng (kh\u00eda c\u1ea1nh con ng\u01b0\u1eddi c\u1ee7a c\u00f4ng vi\u1ec7c kinh doanh) nh\u01b0 vi\u1ec7c coi s\u1ef1 th\u1ea5t b\u1ea1i l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n h\u1ecdc t\u1eadp, c\u00e1ch l\u1eadp ra m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n t\u1ea3i kinh nghi\u1ec7m, v\u00e0 c\u00e1ch lo\u1ea1i tr\u1eeb tinh th\u1ea7n \u201ccha chung kh\u00f4ng ai kh\u00f3c\u201d, vi\u1ec7c tr\u00e1nh \u0111\u00e8o b\u00f2ng m\u1ed9t c\u1ed9ng s\u1ef1 b\u00e1n h\u00e0ng kh\u00f4ng bi\u1ebft t\u1ef1 l\u1ef1c \u0111\u1ec3 r\u1ed3i m\u1ea5t \u0111i nh\u1eefng nh\u00e2n vi\u00ean t\u00e0i gi\u1ecfi kh\u00e1c.\r\nCu\u1ed1n s\u00e1ch n\u00e0y b\u00e0n v\u1ec1 c\u00f4ng vi\u1ec7c b\u00e1n h\u00e0ng kh\u00f4ng ch\u1ec9 t\u1eeb g\u00f3c nh\u00ecn c\u1ee7a c\u00f4ng ty, c\u1ee7a ng\u01b0\u1eddi qu\u1ea3n l\u00fd, m\u00e0 c\u00f2n c\u1ee7a c\u1ea3 c\u00e1c chuy\u00ean vi\u00ean b\u00e1n h\u00e0ng. V\u00e0 \u0111\u00f3 l\u00e0 l\u00fd do khi\u1ebfn ch\u00fang ta c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t b\u1ea3n t\u1ed5ng h\u1ee3p \u0111\u1ed9c \u0111\u00e1o nh\u1eefng g\u1ee3i \u00fd thi\u1ebft th\u1ef1c nh\u1eb1m gi\u00fap c\u00e1c c\u1ed9ng s\u1ef1 b\u00e1n h\u00e0ng t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i kinh doanh v\u00e0 chia s\u1ebb th\u00e0nh c\u00f4ng.\r\nT\u00f3m l\u1ea1i, t\u1ea5t c\u1ea3 s\u1ebd c\u00f9ng chi\u1ebfn th\u1eafng n\u1ebfu b\u1ea1n c\u00f3 m\u1ed9t \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng \u1ed5n \u0111\u1ecbnh, t\u00e0i n\u0103ng v\u00e0 c\u00f3 ch\u00ed ti\u1ebfn th\u1ee7. V\u1edbi 101+ \u00dd t\u01b0\u1edfng b\u00e1n h\u00e0ng, b\u1ea1n s\u1ebd h\u1ecdc \u0111\u01b0\u1ee3c c\u00e1ch: hu\u1ea5n luy\u1ec7n v\u00e0 ph\u00e1t tri\u1ec3n, quy tr\u00ecnh v\u00e0 h\u1ec7 th\u1ed1ng c\u1ee7a l\u1ef1c l\u01b0\u1ee3ng b\u00e1n h\u00e0ng, ch\u00eca kh\u00f3a \u0111\u1ec1 l\u00e3nh \u0111\u1ea1o \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng, v\u00e0 nh\u1eadn ra, trao th\u01b0\u1edfng cho nh\u00e2n vi\u00ean. B\u1ea1n s\u1ebd t\u00ecm ra nh\u1eefng c\u00e1ch th\u1ee9c m\u1edbi m\u1ebb \u0111\u1ec3 th\u00fac \u0111\u1ea9y nh\u1eefng chuy\u00ean vi\u00ean b\u00e1n h\u00e0ng c\u1ee7a m\u00ecnh.\r\nT\u1ea5t c\u1ea3 c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng h\u1ecdc h\u1ecfi, hi\u1ec3u r\u00f5 v\u00e0 bi\u1ebft \u1ee9ng d\u1ee5ng nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p trong cu\u1ed1n s\u00e1ch n\u00e0y s\u1ebd gi\u00e0nh \u0111\u01b0\u1ee3c nhi\u1ec1u \u201cph\u1ea7n th\u01b0\u1edfng\u201d v\u00e0 chi\u1ebfn th\u1eafng m\u1ecdi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.\r\n"}

{"T\u1ef1a \u0111\u1ec1":"Kinh t\u1ebf h\u1ecdc dành cho doanh nhân - 10 công c\u1ee5 qu\u1ea3n lý thi\u1ebft y\u1ebfu","tieu_de":"Kinh t\u1ebf h\u1ecdc dành cho doanh nhân - 10 công c\u1ee5 qu\u1ea3n lý thi\u1ebft y\u1ebfu","T\u00e1c gi\u1ea3":"Shlomo Maital","tac_gia":"Shlomo Maital","Gi\u00e1 s\u00e1ch":"129000","gia":"129000","Nh\u00e0 xu\u1ea5t b\u1ea3n":"NXB Lao \u0111\u1ed9ng - Xã h\u1ed9i","Nh\u00e0 ph\u00e1t h\u00e0nh":"Công ty C\u1ed5 ph\u1ea7n Sách Alpha","K\u00edch th\u01b0\u1edbc":"13*20.5cm","Ng\u00e0y xu\u1ea5t b\u1ea3n":"2014","Lo\u1ea1i b\u00eca":"Bìa m\u1ec1m","url_img":"images\/Th\u01b0_vi\u1ec7n_s\u00e1ch\/14kinh-te-hoc-danh-cho-doanh-nhan.jpg","intro_text":"\r\nKinh t\u1ebf h\u1ecdc l\u00e0 ki\u1ebfn th\u1ee9c kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ed1i v\u1edbi c\u00e1c doanh nh\u00e2n v\u00ec n\u00f3 b\u00e0n \u0111\u1ebfn nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u00e0 h\u1ecd ph\u1ea3i \u0111\u1ed1i m\u1eb7t h\u00e0ng ng\u00e0y: s\u1ea3n xu\u1ea5t c\u00e1i g\u00ec, b\u1eb1ng c\u00e1ch n\u00e0o, v\u1edbi chi ph\u00ed bao nhi\u00eau, l\u00e0m sao \u0111\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1t nh\u1ea5t ngu\u1ed3n l\u1ef1c (th\u1eddi gian, v\u1ed1n, lao \u0111\u1ed9ng) v\u00e0 mang \u0111\u1ebfn gi\u00e1 tr\u1ecb g\u00ec cho th\u1ecb tr\u01b0\u1eddng. V\u1eady th\u00ec t\u1ea1i sao c\u00e1c doanh nh\u00e2n l\u1ea1i cho r\u1eb1ng l\u00fd thuy\u1ebft kinh t\u1ebf ch\u1ec9 b\u00f3ng b\u1ea9y m\u00e0 kh\u00f4ng th\u1ef1c ti\u1ec5n?\r\nC\u00f3 l\u1ebd l\u00fd do l\u00e0 ph\u1ea7n l\u1edbn s\u00e1ch kinh t\u1ebf th\u01b0\u1eddng b\u00ed \u1ea9n, kh\u00f3 hi\u1ec3u v\u00e0 kh\u00f4ng \u0111\u01b0\u1ee3c vi\u1ebft t\u1eeb g\u00f3c nh\u00ecn c\u1ee7a m\u1ed9t nh\u00e0 qu\u1ea3n l\u00fd kinh doanh.Trong \"Kinh t\u1ebf h\u1ecdc d\u00e0nh cho doanh nh\u00e2n, Gi\u00e1o s\u01b0 Sholomo Maital s\u1ebd n\u00f3i v\u1ec1 kinh t\u1ebf h\u1ecdc m\u1ed9t c\u00e1ch v\u00f4 c\u00f9ng gi\u1ea3n d\u1ecb. \u00d4ng cho r\u1eb1ng m\u1ecdi quy\u1ebft \u0111\u1ecbnh ch\u1ec9 xoay quanh hai c\u00e2u h\u1ecfi: N\u00f3 \u0111\u00e1ng gi\u00e1 bao nhi\u00eau? v\u00e0 T\u00f4i ph\u1ea3i t\u1eeb b\u1ecf g\u00ec \u0111\u1ec3 c\u00f3 n\u00f3? Nh\u01b0ng \u0111\u1ec3 tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c, ch\u00fang ta s\u1ebd ph\u1ea3i t\u00ecm ra v\u00e0 duy tr\u00ec th\u1ebf c\u00e2n b\u1eb1ng c\u1ee7a \"tam gi\u00e1c l\u1ee3i nhu\u1eadn\", chi ph\u00ed, gi\u00e1 c\u1ea3 v\u00e0 gi\u00e1 tr\u1ecb.\u0110\u00e2y l\u00e0 cu\u1ed1n s\u00e1ch \"Ph\u1ea3i H\u1ecdc\" \u0111\u1ed1i v\u1edbi m\u1ecdi nh\u00e0 \u0111i\u1ec1u h\u00e0nh, nh\u1eefng ng\u01b0\u1eddi c\u1ea7n b\u1ed9 c\u00f4ng c\u1ee5 ra quy\u1ebft \u0111\u1ecbnh \u0111\u01a1n gi\u1ea3n, hi\u1ec7u qu\u1ea3, \u0111em l\u1ea1i cho h\u1ecd l\u1ee3i th\u1ebf trong n\u1ec1n kinh t\u1ebf to\u00e0n c\u1ea7u \u0111\u1ea7y c\u1ea1nh tranh ng\u00e0y nay.\r\n"}

{"T\u1ef1a \u0111\u1ec1":"N\u1ec1n kinh t\u1ebf c\u1ea3m \u01a1n","tieu_de":"N\u1ec1n kinh t\u1ebf c\u1ea3m \u01a1n","T\u00e1c gi\u1ea3":"gary vay.ner.chuk","tac_gia":"gary vay.ner.chuk","Gi\u00e1 s\u00e1ch":"83","gia":"83","Nh\u00e0 xu\u1ea5t b\u1ea3n":"Nhà xu\u1ea5t b\u1ea3n Tr\u1ebb","Nh\u00e0 ph\u00e1t h\u00e0nh":"Nhà xu\u1ea5t b\u1ea3n Tr\u1ebb","K\u00edch th\u01b0\u1edbc":"13x20.5cm ","Ng\u00e0y xu\u1ea5t b\u1ea3n":"2012","Lo\u1ea1i b\u00eca":"bìa m\u1ec1m","url_img":"images\/Th\u01b0_vi\u1ec7n_s\u00e1ch\/48.jpg","intro_text":"\r\nN\u1ec1n Kinh T\u1ebf C\u1ea3m \u01a0n \u0111\u01b0a ra b\u1eb1ng ch\u1ee9ng thuy\u1ebft ph\u1ee5c, c\u00f3 c\u01a1 s\u1edf d\u1eef li\u1ec7u h\u1eb3n h\u00f2i cho th\u1ea5y ch\u00fang ta \u0111\u00e3 b\u01b0\u1edbc v\u00e0o m\u1ed9t k\u1ef7 nguy\u00ean kinh doanh ho\u00e0n to\u00e0n m\u1edbi, m\u1ed9t k\u1ef7 nguy\u00ean m\u00e0 c\u00e1c c\u00f4ng ty thu l\u1ee3i nhi\u1ec1u nh\u1ea5t kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng c\u00f4ng ty qu\u0103ng ti\u1ec1n ra qu\u1ea3ng c\u00e1o nhi\u1ec1u nh\u1ea5t, m\u00e0 l\u00e0 nh\u1eefng c\u00f4ng ty c\u00f3 th\u1ec3 ch\u1ee9ng t\u1ecf r\u1eb1ng h\u1ecd quan t\u00e2m \u0111\u1ebfn kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh h\u01a1n b\u1ea5t c\u1ee9 ai.Doanh nghi\u1ec7p v\u00e0 th\u01b0\u01a1ng hi\u1ec7u n\u00e0o khai th\u00e1c \u0111\u01b0\u1ee3c s\u1ee9c m\u1ea1nh truy\u1ec1n mi\u1ec7ng t\u1eeb truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, nh\u1eefng ai c\u00f3 th\u1ec3 thay \u0111\u1ed5i v\u0103n h\u00f3a c\u1ee7a m\u00ecnh tr\u1edf n\u00ean quan t\u00e2m \u0111\u1ebfn kh\u00e1ch h\u00e0ng h\u01a1n v\u00e0 th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi h\u00e2m m\u1ed9 h\u01a1n, s\u1ebd r\u00fat \u0111\u01b0\u1ee3c t\u00fai ti\u1ec1n l\u1ee3i nhu\u1eadn \u1edf c\u00e1c th\u1ecb tr\u01b0\u1eddng ng\u00e0y nay.N\u1ec0N KINH T\u1ebe C\u1ea2M \u01a0N r\u1ea5t l\u1edbn, v\u00e0 v\u0129 \u0111\u1ea1i h\u01a1n b\u1ea5t k\u1ef3 n\u1ec1n t\u1ea3ng c\u00f3 t\u00ednh c\u00e1ch m\u1ea1ng n\u00e0o. N\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m tr\u1eebu t\u01b0\u1ee3ng hay chi\u1ebfn l\u01b0\u1ee3c kinh doanh l\u1eadp d\u1ecb - n\u00f3 c\u00f3 th\u1eadt, v\u00e0 m\u1ed7i ng\u01b0\u1eddi ch\u00fang ta \u0111\u1ec1u \u0111ang ho\u1ea1t \u0111\u1ed9ng kinh doanh trong n\u1ec1n kinh t\u1ebf n\u00e0y h\u00e0ng ng\u00e0y, b\u1ea5t k\u1ec3 c\u00f3 nh\u1eadn ra n\u00f3 hay kh\u00f4ng. \u0110\u00f3 l\u00e0 c\u00e1ch ch\u00fang ta li\u00ean l\u1ea1c, c\u00e1ch ch\u00fang ta mua b\u00e1n, c\u00e1ch c\u00e1c doanh nghi\u1ec7p v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng v\u00e0 ngo\u00e0i m\u1ea1ng. Internet, n\u01a1i s\u1ea3n sinh ra N\u1ec1n Kinh t\u1ebf C\u1ea3m \u01a1n, \u0111\u00e3 tr\u1ea3 l\u1ea1i ti\u1ebfng n\u00f3i cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng, v\u00e0 quy\u1ec1n l\u1ef1c v\u00f4 bi\u00ean c\u1ee7a \u00fd ki\u1ebfn \u0111\u00e1nh gi\u00e1 c\u1ee7a h\u1ecd th\u00f4ng qua truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i ngh\u0129a l\u00e0 c\u00e1c c\u00f4ng ty v\u00e0 th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i c\u1ea1nh tranh \u1edf c\u1ea5p \u0111\u1ed9 ho\u00e0n to\u00e0n kh\u00e1c so v\u1edbi tr\u01b0\u1edbc \u0111\u00e2y.\r\n\u0110\u00e3 qua r\u1ed3i nh\u1eefng ng\u00e0y tung ti\u1ec1n ra l\u00e0m ti\u1ebfp th\u1ecb \u0111\u1ec3 l\u00ean s\u00f3ng tr\u00e0n ng\u1eadp, ch\u1eb7n \u0111\u1ed5i th\u1ee7 c\u1ea1nh tranh, v\u00e0 t\u00f3m l\u1ea5y nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng. Gi\u1edd \u0111\u00e2y \u0111\u00f2i h\u1ecfi v\u1ec1 t\u00ednh x\u00e1c th\u1ef1c, \u0111\u1ed9c \u0111\u00e1o, s\u00e1ng t\u1ea1o, ch\u00e2n th\u00e0nh, v\u00e0 thi\u1ec7n \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng bu\u1ed9c c\u00e1c c\u00f4ng ty v\u00e0 th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i kh\u00f4i ph\u1ee5c d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng v\u1ec1 l\u1ea1i c\u1ea5p \u0111\u1ed9 th\u1eddi cha \u00f4ng ch\u00fang ta, thu\u1edf c\u00e1c ch\u1ee7 doanh nghi\u1ec7p hi\u1ec3u r\u00e0nh r\u1ebd kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, v\u00e0 quan t\u00e2m t\u1eebng c\u00e1 nh\u00e2n.\r\nTrong quy\u1ec3n s\u00e1ch n\u00e0y doanh nh\u00e2n n\u1ed5i ti\u1ebfng Gary Vaynerchuk ti\u1ebft l\u1ed9 c\u00e1ch c\u00e1c c\u00f4ng ty l\u1edbn nh\u1ecf quy m\u00f4 h\u00f3a ki\u1ec3u quan t\u00e2m th\u00e2n t\u00ecnh, t\u1eebng c\u00e1 nh\u00e2n \u0111\u00f3 ra to\u00e0n b\u1ed9 c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng, d\u00f9 l\u1edbn \u0111\u1ebfn m\u1ee9c n\u00e0o, b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng nh\u1eefng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i chuy\u1ec3n t\u1ea3i ti\u1ebfp th\u1ecb truy\u1ec1n mi\u1ec7ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. N\u1ec1n Kinh t\u1ebf C\u1ea3m \u01a1n \u0111\u01b0a ra b\u1eb1ng ch\u1ee9ng thuy\u1ebft ph\u1ee5c, c\u00f3 c\u01a1 s\u1edf d\u1eef li\u1ec7u h\u1eb3n h\u00f2i cho th\u1ea5y ch\u00fang ta \u0111\u00e3 b\u01b0\u1edbc v\u00e0o m\u1ed9t k\u1ef7 nguy\u00ean kinh doanh ho\u00e0n to\u00e0n m\u1edbi, m\u1ed9t k\u1ef7 nguy\u00ean m\u00e0 c\u00e1c c\u00f4ng ty thu l\u1ee3i nhi\u1ec1u nh\u1ea5t kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng c\u00f4ng ty qu\u0103ng ti\u1ec1n ra qu\u1ea3ng c\u00e1o nhi\u1ec1u nh\u1ea5t, m\u00e0 l\u00e0 nh\u1eefng c\u00f4ng ty c\u00f3 th\u1ec3 ch\u1ee9ng t\u1ecf r\u1eb1ng h\u1ecd quan t\u00e2m \u0111\u1ebfn kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh h\u01a1n b\u1ea5t c\u1ee9 ai. Doanh nghi\u1ec7p v\u00e0 th\u01b0\u01a1ng hi\u1ec7u n\u00e0o khai th\u00e1c \u0111\u01b0\u1ee3c s\u1ee9c m\u1ea1nh truy\u1ec1n mi\u1ec7ng t\u1eeb truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, nh\u1eefng ai c\u00f3 th\u1ec3 thay \u0111\u1ed5i v\u0103n h\u00f3a c\u1ee7a m\u00ecnh tr\u1edf n\u00ean quan t\u00e2m \u0111\u1ebfn kh\u00e1ch h\u00e0ng h\u01a1n v\u00e0 th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi h\u00e2m m\u1ed9 h\u01a1n, s\u1ebd r\u00fat \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn \u1edf c\u00e1c th\u1ecb tr\u01b0\u1eddng ng\u00e0y nay.\r\n\u0110\u1ea7y \u1eafp tr\u00ed tu\u1ec7 b\u1ed9c tr\u1ef1c kh\u00f4ng th\u1ec3 k\u00ecm n\u00e9n c\u1ee7a Vaynerchuk, c\u00f9ng nh\u1eefng v\u00ed d\u1ee5 ng\u01b0\u1eddi th\u1eadt vi\u1ec7c th\u1eadt v\u1ec1 c\u00e1c c\u00f4ng ty \u0111ang ki\u1ebfm l\u1eddi nh\u1edd \u00e1p d\u1ee5ng c\u00e1c nguy\u00ean l\u00fd c\u1ee7a N\u1ec1n Kinh t\u1ebf C\u1ea3m \u01a1n, cu\u1ed1n N\u1ec1n Kinh t\u1ebf C\u1ea3m \u01a1n ti\u1ebft l\u1ed9 c\u00e1ch c\u00e1c doanh nghi\u1ec7p khai th\u00e1c t\u1ea5t c\u1ea3 nh\u1eefng thay \u0111\u1ed5i v\u00e0 th\u00e1ch th\u1ee9c c\u1ed1 h\u1eefu trong truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i r\u1ed3i bi\u1ebfn ch\u00fang th\u00e0nh nh\u1eefng c\u01a1 h\u1ed9i ki\u1ebfm l\u1eddi v\u00e0 t\u0103ng tr\u01b0\u1edfng d\u1eef d\u1ed9i.\r\nNh\u1eefng l\u1eddi khen t\u1eb7ng d\u00e0nh cho N\u1ec1n Kinh T\u1ebf C\u1ea3m \u01a0n:\r\n\"Gary Vaynerchuk \u0111\u00e3 th\u1ea5y t\u01b0\u01a1ng lai c\u1ee7a ti\u1ebfp th\u1ecb. Cu\u1ed1n s\u00e1ch n\u00e0y cho th\u1ea5y N\u1ec1n Kinh t\u1ebf C\u1ea3m \u01a1n \u0111\u01b0\u1ee3c t\u1ea1o d\u1ef1ng d\u1ef1a tr\u00ean nh\u1eefng k\u1ef9 n\u0103ng l\u1eafng nghe \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng th\u1ef1c v\u00e0 t\u00f4n vinh qua th\u1eddi gian v\u00e0 s\u1ef1 c\u1ea3m k\u00edch kh\u00e1ch h\u00e0ng c\u00f9ng nh\u1eefng d\u1ecbch v\u1ee5 m\u1edbi h\u01a1n, nh\u01b0 Twitter ch\u1eb3ng h\u1ea1n, cho ph\u00e9p b\u1ea1n t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng v\u1edbi quy m\u00f4 v\u00e0 t\u1ed1c \u0111\u1ed9 ch\u01b0a t\u1eebng c\u00f3. C\u0169ng nh\u01b0 Gary, cu\u1ed1n s\u00e1ch r\u1ea5t th\u00fa v\u1ecb v\u00e0 \u0111\u1ea7y \u1eafp \u0111am m\u00ea.\" - Dick Costolo, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh, Twitter\r\n\"Gary Vaynerchuk l\u00e0 m\u1ed9t trong s\u1ed1 doanh nh\u00e2n \u0111\u00e3 kh\u00e1m ph\u00e1 ra b\u00ed quy\u1ebft \u0111\u1ec3 k\u1ebft h\u1ee3p \u0111am m\u00ea v\u1edbi kinh doanh. Anh lu\u00f4n truy\u1ec1n c\u1ea3m h\u1ee9ng v\u00e0 lu\u00f4n th\u00fa v\u1ecb. B\u1ea1n nh\u1ea5t \u0111\u1ecbnh ph\u1ea3i \u0111\u1ecdc cu\u1ed1n s\u00e1ch n\u00e0y \u0111\u1ea5y!\" - Tony Hsieh, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh, Zappos.com\r\n\"Ch\u00fang ta d\u1ec5 b\u1ecb m\u1eafc l\u1eeba b\u1edfi ph\u01b0\u01a1ng th\u1ee9c ti\u1ebfp c\u1eadn m\u1ea1nh m\u1ebd c\u1ee7a Gary m\u00e0 tin r\u1eb1ng ti\u1ebfp th\u1ecb theo ki\u1ec3u m\u1edbi ch\u1ec9 d\u00e0nh cho c\u00e1c \u00f4ng ch\u1ee7 \u0111\u1ed9i b\u00f3ng si\u00eau ph\u00e0m, si\u00eau n\u0103ng l\u1ef1c, s\u00e1ng su\u1ed1t, \u0111\u1ea7y s\u1ee9c thuy\u1ebft ph\u1ee5c, tham v\u1ecdng. Sai r\u1ed3i. N\u00f3 d\u00e0nh cho t\u1ea5t c\u1ea3 nh\u1eefng ai quan t\u00e2m. M\u1ed9t l\u1ea7n n\u1eefa, Gary l\u1ea1i h\u00e0o ph\u00f3ng ch\u1ec9 ra ph\u01b0\u01a1ng ph\u00e1p, h\u01b0\u1edbng d\u1eabn b\u1eb1ng v\u00ed d\u1ee5, v\u00e0 l\u00e0m s\u00e1ng t\u1ecf s\u1ef1 th\u1eadt. H\u00e3y mua cu\u1ed1n s\u00e1ch n\u00e0y cho ng\u01b0\u1eddi s\u1ebfp \u0111ang m\u1ea5t ph\u01b0\u01a1ng h\u01b0\u1edbng c\u1ee7a b\u1ea1n.\" - Seth Godin, t\u00e1c gi\u1ea3 Lichpin\r\n\"S\u1ef1 c\u1ea3m k\u00edch ch\u00ednh l\u00e0 b\u00ed quy\u1ebft t\u1ea1o n\u00ean c\u00e1c doanh nghi\u1ec7p b\u1ec1n v\u1eefng, v\u00e0 Gary \u0111\u00e3 k\u1ebft tinh l\u00fd do t\u1ea1i sao s\u1ef1 c\u1ea3m k\u00edch l\u1ea1i tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft trong th\u1ebf gi\u1edbi th\u01b0\u01a1ng m\u1ea1i v\u00e0 truy\u1ec1n th\u00f4ng \u0111a ph\u01b0\u01a1ng ti\u1ec7n. N\u1ebfu b\u1ea1n mu\u1ed1n x\u00e2y d\u1ef1ng m\u1ed9t doanh nghi\u1ec7p tuy\u1ec7t v\u1eddi, b\u1ea1n n\u00ean \u0111\u1ecdc cu\u1ed1n s\u00e1ch n\u00e0y.\" - Fred Wilson, \u0111\u1ed3ng s\u00e1ng l\u1eadp Union Square Ventures\r\nV\u1ec1 t\u00e1c gi\u1ea3:\r\nGary Vaynerchuk l\u00e0 m\u1ed9t doanh nh\u00e2n \u0111\u1ea7y \u1eafp \u00fd t\u01b0\u1edfng m\u1edbi, l\u00e0 ng\u01b0\u1eddi \u0111\u00e3 c\u00e1ch m\u1ea1ng h\u00f3a c\u00e1ch ng\u01b0\u1eddi ta nh\u00ecn nh\u1eadn v\u1ec1 vi\u1ec7c t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u1ed9ng \u0111\u1ed3ng c\u1ee7a h\u1ecd. Trong khi \u0111ang g\u00e2y d\u1ef1ng c\u1eeda h\u00e0ng r\u01b0\u1ee3u c\u1ee7a gia \u0111\u00ecnh tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea7u ng\u00e0nh to\u00e0n qu\u1ed1c, anh \u0111\u00e3 th\u1ea5y \u0111\u01b0\u1ee3c ti\u1ec1m n\u0103ng \u0111\u1eb7c bi\u1ec7t c\u1ee7a n\u1ec1n kinh t\u1ebf m\u00e0 anh \u0111\u00e3 \u0111\u1eb7t t\u00ean l\u00e0 N\u1ec1n Kinh t\u1ebf C\u1ea3m \u01a1n (Thank You Economy). L\u00e0 m\u1ed9t nh\u00e0 t\u01b0 v\u1ea5n, anh \u0111\u00e3 gi\u1edbi thi\u1ec7u nh\u1eefng nguy\u00ean l\u00fd \u0111\u00f3 cho gi\u1edbi kinh doanh n\u00f3i chung, v\u00e0 \u0111\u00e3 \u1ee9ng d\u1ee5ng th\u00e0nh c\u00f4ng trong th\u1ec3 thao, c\u00e1c m\u1eb7t h\u00e0ng ti\u00eau d\u00f9ng \u0111\u00f3ng g\u00f3i, v\u00e0 trong ng\u00e0nh b\u00e1n l\u1ebb. Askmen.com \u0111\u00e3 vinh danh Gary trong danh s\u00e1ch 49 Ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng nh\u1ea5t n\u0103m 2009, v\u00e0 anh \u0111\u00e3 \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn trong Top 20 doanh nh\u00e2n n\u00ean noi theo c\u1ee7a BusinessWeek.\r\n"}

{"T\u1ef1a \u0111\u1ec1":"Likeable Social Media","tieu_de":"Likeable Social Media","T\u00e1c gi\u1ea3":"Dave Kerpen","tac_gia":"Dave Kerpen","Gi\u00e1 s\u00e1ch":"99000","gia":"99000","Nh\u00e0 xu\u1ea5t b\u1ea3n":"NXB Lao \u0111\u1ed9ng - Xã h\u1ed9i","Nh\u00e0 ph\u00e1t h\u00e0nh":"Alphabook","K\u00edch th\u01b0\u1edbc":"13*20.5cm","Ng\u00e0y xu\u1ea5t b\u1ea3n":"2013","Lo\u1ea1i b\u00eca":"Bìa m\u1ec1m","url_img":"images\/Th\u01b0_vi\u1ec7n_s\u00e1ch\/2-likeable-social-media.png","intro_text":"\r\nT\u1ea5t c\u1ea3 nh\u1eefng th\u1ee9 b\u1ea1n c\u1ea7n \u0111\u1ec3 b\u1eaft \u0111\u1ea7u khai th\u00e1c c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i cho c\u00f4ng vi\u1ec7c kinh doanh c\u1ee7a m\u00ecnh \u0111\u1ec1u n\u1eb1m trong cu\u1ed1n s\u00e1ch n\u00e0y. 18 chi\u1ebfn l\u01b0\u1ee3c m\u00e0 t\u00e1c gi\u1ea3 \u0111\u01b0a ra l\u00e0 nh\u1eefng \u0111i\u1ec1u c\u01a1 b\u1ea3n, n\u1ec1n t\u1ea3ng gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng m\u1ed9t c\u01a1 s\u1edf v\u1eefng ch\u1eafc cho c\u00e1c ho\u1ea1t \u0111\u00f4ng marketing hay kinh doanh th\u00f4ng qua c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i. C\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c thi\u00ean v\u1ec1 k\u1ef9 thu\u1eadt \u2013 c\u00f4ng c\u1ee5, ph\u01b0\u01a1ng ph\u00e1p v\u00e0 c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c thi\u00ean v\u1ec1 n\u1ed9i dung \u2013 x\u00e2y d\u1ef1ng, qu\u1ea3n l\u00fd, truy\u1ec1n t\u1ea3i, thu nh\u1eadn ph\u1ea3n h\u1ed3i. T\u00e1c gi\u1ea3 th\u1eadt s\u1ef1 \u0111\u00fac k\u1ebft nh\u1eefng ki\u1ebfn th\u1ee9c c\u1ee7a m\u00ecnh v\u00e0o c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c vi\u1ebft trong cu\u1ed1n s\u00e1ch. \u00d4ng \u0111\u01b0a th\u00eam r\u1ea5t nhi\u1ec1u nh\u1eefng kinh nghi\u1ec7m c\u1ee7a b\u1ea3n th\u00e2n, b\u1ea1n b\u00e8, gia \u0111\u00ecnh v\u00e0 ch\u00ednh c\u00f4ng ty c\u1ee7a m\u00ecnh \u0111\u1ec3 gi\u00fap ch\u00fang ta ph\u1ea7n n\u00e0o c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng h\u00ecnh dung v\u00e0 li\u00ean t\u01b0\u1edfng th\u1ef1c t\u1ebf c\u01a1 b\u1ea3n v\u1edbi c\u00e1c l\u00fd thuy\u1ebft hay k\u1ef9 thu\u1eadt \u0111\u01b0\u1ee3c \u0111\u01b0a ra. D\u00f9 c\u00f4ng ty b\u1ea1n \u1edf quy m\u00f4 n\u00e0o th\u00ec b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng c\u00e1c ki\u1ebfn th\u1ee9c trong cu\u1ed1n s\u00e1ch n\u00e0y, tuy nhi\u00ean \u0111\u1ec3 th\u1ef1c s\u1ef1 bi\u1ebfn c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i th\u00e0nh m\u1ecf v\u00e0ng (ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 c\u00e1c c\u1ea1m b\u1eaby ch\u1ebft ng\u01b0\u1eddi) b\u1ea1n c\u1ea7n ph\u1ea3i chu\u1ea9n b\u1ecb th\u1eadt k\u1ef9 l\u01b0\u1ee1ng, x\u00e2y d\u1ef1ng cho m\u00ecnh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c, ch\u00ednh s\u00e1ch, v\u00e0 ph\u01b0\u01a1ng th\u1ee9c c\u1ee5 th\u1ec3 v\u00e0 sau \u0111\u00f3 b\u1ea1n s\u1ebd s\u1eb5n s\u00e0ng \u0111\u1ec3 tham gia v\u00e0o m\u1ed9t s\u00e2n ch\u01a1i l\u1edbn nh\u1ea5t v\u00e0 \u0111\u00f4ng \u0111\u00fac nh\u1ea5t t\u1eeb tr\u01b0\u1edbc \u0111\u1ebfn nay trong l\u1ecbch s\u1eed kinh t\u1ebf. V\u1edbi b\u1ea3n th\u00e2n t\u00f4i, th\u00ec cu\u1ed1n s\u00e1ch th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t cu\u1ed1n c\u1ea9m nang gi\u00fap \u0111\u1ecbnh h\u01b0\u1edbng v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c k\u1ebf ho\u1ea1ch cho c\u00f4ng vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00f4ng t\u00e1c truy\u1ec1n th\u00f4ng qua m\u1ea1ng x\u00e3 h\u1ed9i. C\u00e1ch vi\u1ebft \u0111\u01a1n gi\u1ea3n v\u1edbi m\u1ed9t c\u1ea5u tr\u00fac r\u00f5 r\u00e0ng, th\u1ed1ng nh\u1ea5t gi\u00fap b\u1ea1n \u0111\u1ecdc c\u00f3 th\u1ec3 t\u1ed5ng h\u1ee3p v\u00e0 \u0111\u00fac k\u1ebft c\u00e1c chi\u1ebfn l\u01b0\u1ee3c m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng. Tuy nhi\u00ean v\u1eabn c\u1ea7n nh\u1eafc l\u1ea1i, c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t con dao hai l\u01b0\u1ee1i, n\u00f3 s\u1ebd l\u00e0 v\u0169 kh\u00ed c\u1ef1c m\u1ea1nh gi\u00fap b\u1ea1n v\u01b0\u1ee3t l\u00ean tr\u00ean c\u00e1c \u0111\u1ed1i th\u1ee7, d\u1eabn \u0111\u1ea7u cu\u1ed9c ch\u01a1i, ho\u1eb7c c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf \u0111\u1ed9c t\u00f4n c\u1ee7a m\u00ecnh nh\u01b0ng n\u00f3 c\u0169ng s\u1ebd r\u1ea5t d\u1ec5 d\u00e0ng bi\u1ebfn b\u1ea1n th\u00e0nh m\u1ed9t con nai ng\u01a1 ng\u00e1c \u0111\u1ec3 t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi kh\u00f4ng ch\u1ec9 ri\u00eang c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh nh\u1ea3y v\u00e0o cu\u1ed9c v\u00e0 s\u1ebb th\u1ecbt b\u1ea1n, ch\u1ea5m d\u1ee9t c\u00f4ng vi\u1ec7c kinh doanh c\u1ee7a b\u1ea1n (k\u1ec3 c\u1ea3 ho\u1ea1t \u0111\u1ed9ng kinh doanh offline). H\u00e3y s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i th\u1eadt th\u00f4ng minh v\u00e0 c\u1ea9n th\u1eadn kh\u00f4ng th\u00ec c\u00f4ng vi\u1ec7c kinh doanh c\u1ee7a b\u1ea1n v\u00e0 b\u1ea3n th\u00e2n b\u1ea1n c\u0169ng s\u1ebd \u0111i tong.\r\n"}

{"T\u1ef1a \u0111\u1ec1":"Ngành PR t\u1ea1i Vi\u1ec7t Nam","tieu_de":"Ngành PR t\u1ea1i Vi\u1ec7t Nam","T\u00e1c gi\u1ea3":"PGS. TS \u0110inh Th\u1ecb Thúy H\u1eb1ng","tac_gia":"PGS. TS \u0110inh Th\u1ecb Thúy H\u1eb1ng","Gi\u00e1 s\u00e1ch":"44","gia":"44","Nh\u00e0 xu\u1ea5t b\u1ea3n":"Nhà xu\u1ea5t b\u1ea3n Lao \u0111\u1ed9ng & Xã h\u1ed9i","Nh\u00e0 ph\u00e1t h\u00e0nh":"Công ty c\u1ed5 ph\u1ea7n sách Alpha","K\u00edch th\u01b0\u1edbc":"13x20.5cm ","Ng\u00e0y xu\u1ea5t b\u1ea3n":"2010","Lo\u1ea1i b\u00eca":"bìa m\u1ec1m","url_img":"images\/Th\u01b0_vi\u1ec7n_s\u00e1ch\/47.jpg","intro_text":"\r\nPR hi\u1ec7n l\u00e0 m\u1ed9t trong nh\u1eefng ngh\u1ec1 \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng \u1edf Vi\u1ec7t Nam.. Gi\u1edbi tr\u1ebb Vi\u1ec7t Nam b\u1ecb h\u1ea5p d\u1eabn b\u1edfi t\u00ednh m\u1edbi m\u1ebb, n\u0103ng \u0111\u1ed9ng, m\u1ee9c l\u01b0\u01a1ng t\u01b0\u01a1ng \u0111\u1ed1i cao v\u00e0 c\u1ea3 nh\u1eefng th\u00e1ch th\u1ee9c c\u1ee7a ngh\u1ec1 PR.T\u00ecnh tr\u1ea1ng th\u00f4ng tin tr\u00ean b\u00e1o ch\u00ed v\u1ec1 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u01a1 quan Nh\u00e0 n\u01b0\u1edbc \u0111\u01b0\u1ee3c \u0111\u01b0a m\u1ed9t c\u00e1ch thi\u1ebfu ch\u00ednh x\u00e1c ho\u1eb7c kh\u00f4ng k\u1ecbp th\u1eddi, g\u00e2y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u00e2m l\u00fd, tinh th\u1ea7n c\u1ee7a ng\u01b0\u1eddi d\u00e2n. C\u00e1c t\u1ed5 ch\u1ee9c v\u00e0 c\u01a1 quan Nh\u00e0 n\u01b0\u1edbc c\u1ea7n s\u1eed d\u1ee5ng th\u00f4ng tin m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c \u0111\u1ebfn ng\u01b0\u1eddi d\u00e2n.Ph\u1ea7n I: Ng\u00e0nh PR t\u1ea1i Vi\u1ec7t NamS\u1ef1 h\u00ecnh th\u00e0nh ng\u00e0nh PR t\u1ea1i Vi\u1ec7t NamS\u1ef1 ph\u00e1t tri\u1ec3n ng\u00e0nh PR t\u1ea1i Vi\u1ec7t NamXu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n v\u00e0 nh\u1eefng gi\u1ea3i ph\u00e1p x\u00e2y d\u1ef1ng PR chuy\u00ean nghi\u1ec7p t\u1ea1i Vi\u1ec7t NamPh\u1ea7n II: PR - C\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd truy\u1ec1n th\u00f4ng c\u1ee7a t\u1ed5 ch\u1ee9c Nh\u00e0 n\u01b0\u1edbcPR l\u00e0 c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng h\u1eefu hi\u1ec7u cho c\u00f4ng t\u00e1c qu\u1ea3n l\u00fd c\u1ee7a t\u1ed5 ch\u1ee9c Nh\u00e0 n\u01b0\u1edbc.Nh\u1eefng y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng c\u1ee7a t\u1ed5 ch\u1ee9c.Ph\u1ea7n III: M\u00f4 h\u00ecnh s\u1eed d\u1ee5ng PR - C\u00f4ng c\u1ee5 qu\u1ea3n l\u00fdNghi\u00ean c\u1ee9u vi\u1ec7c qu\u1ea3n l\u00fd th\u00f4ng tin \u1edf m\u1ed9t s\u1ed1 t\u1ed5 ch\u1ee9cKinh nghi\u1ec7m s\u1eed d\u1ee5ng PR tr\u00ean th\u1ebf gi\u1edbi - nh\u1eefng g\u1ee3i m\u1edf x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh qu\u1ea3n l\u00fd th\u00f4ng tin cho t\u1ed5 ch\u1ee9c.\r\n"}

{"T\u1ef1a \u0111\u1ec1":"Giàu t\u1eeb ch\u1ee9ng khoán","tieu_de":"Giàu t\u1eeb ch\u1ee9ng khoán","T\u00e1c gi\u1ea3":"John Boik","tac_gia":"John Boik","Gi\u00e1 s\u00e1ch":"69","gia":"69","Nh\u00e0 xu\u1ea5t b\u1ea3n":"Nhà xu\u1ea5t b\u1ea3n Lao \u0111\u1ed9ng và xã h\u1ed9i","Nh\u00e0 ph\u00e1t h\u00e0nh":"Công ty c\u1ed5 ph\u1ea7n sách Alpha","K\u00edch th\u01b0\u1edbc":"13x20.5cm ","Ng\u00e0y xu\u1ea5t b\u1ea3n":"2014","Lo\u1ea1i b\u00eca":"bìa m\u1ec1m","url_img":"images\/Th\u01b0_vi\u1ec7n_s\u00e1ch\/33.jpg","intro_text":" Cu\u1ed1n s\u00e1ch gi\u1edbi thi\u1ec7u v\u1ec1 cu\u1ed9c \u0111\u1eddi, s\u1ef1 nghi\u1ec7p c\u1ee7a n\u0103m nh\u00e0 kinh doanh ch\u1ee9ng kho\u00e1n l\u1edbn nh\u1ea5t m\u1ecdi th\u1eddi \u0111\u1ea1i v\u00e0 h\u00e9 l\u1ed9 b\u00ed quy\u1ebft s\u1eed d\u1ee5ng nh\u1eefng k\u1ef9 n\u0103ng, quy t\u1eafc \u0111\u01a1n gi\u1ea3n nh\u01b0ng \u1ea5n t\u01b0\u1ee3ng trong kinh doanh c\u1ed5 phi\u1ebfu \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng r\u1ef1c r\u1ee1 tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y ti\u1ec1m n\u0103ng nh\u01b0ng c\u0169ng r\u1ea5t r\u1ee7i ro n\u00e0y. \r\nB\u1eb1ng vi\u1ec7c xem x\u00e9t nh\u1eefng n\u00e9t t\u01b0\u01a1ng \u0111\u1ed3ng trong quan \u0111i\u1ec3m c\u1ee7a h\u1ecd qua nh\u1eefng giai \u0111o\u1ea1n kh\u00e1c nhau c\u1ee7a th\u1ecb tr\u01b0\u1eddng, cu\u1ed1n s\u00e1ch s\u1ebd \u0111\u01b0a \u0111\u1ed9c gi\u1ea3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 v\u01b0\u1ee3t th\u1eddi gian c\u1ee7a c\u00e1c b\u1eadc th\u1ea7y v\u1ec1 \u0111\u1ea7u t\u01b0 ch\u1ee9ng kho\u00e1n. \u0110\u00f3 l\u00e0:Jesse Livermore \u2013 Nh\u1eefng th\u1ea5t b\u1ea1i c\u1ee7a th\u1ecb tr\u01b0\u1eddng ban \u0111\u1ea7u \u0111\u00e3 d\u1ea1y \u00f4ng quy t\u1eafc s\u1ed1 1 \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn: H\u00e3y c\u1eaft gi\u1ea3m thua l\u1ed7 v\u00e0 ti\u1ebfn l\u00ean.Bernard Baruch \u2013 Nh\u1eefng k\u1ef9 n\u0103ng Baruch \u0111\u00e3 h\u1ecdc \u0111\u01b0\u1ee3c t\u1eeb c\u00f4ng vi\u1ec7c l\u01b0\u01a1ng 50USD\/tu\u1ea7n tr\u00ean th\u1ecb tr\u01b0\u1eddng ch\u1ee9ng kho\u00e1n v\u00e0 ch\u00fang \u0111\u00e3 gi\u00fap \u00f4ng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 ki\u1ebfm \u0111\u01b0\u1ee3c gia s\u1ea3n l\u00ean t\u1edbi h\u00e0ng tri\u1ec7u \u0111\u00f4-la.Nicolas darvas \u2013 K\u1ebb ngo\u1ea1i \u0111\u1ea1o n\u00e0y \u0111\u00e3 l\u00e0m g\u00ec \u0111\u1ec3 tr\u1ee5 v\u1eefng trong h\u00e0ng ng\u0169 nh\u1eefng chuy\u00ean gia h\u00e0ng \u0111\u1ea7u, th\u00e0nh c\u00f4ng nh\u1ea5t tr\u00ean th\u1ecb tr\u01b0\u1eddng ch\u1ee9ng kho\u00e1n.Gerald Loeb \u2013 Loeb \u0111\u00e3 nh\u00ecn ra nh\u1eefng l\u1ed7i l\u1ea7m m\u00e0 r\u1ea5 nhi\u1ec1u nh\u00e0 kinh doanh ch\u1ee9ng kho\u00e1n \u0111\u00e3 m\u1eafc ph\u1ea3i v\u00e0 nh\u1edd v\u1eady, \u00f4ng tr\u00e1nh \u0111\u01b0\u1ee3c cu\u1ed9c kh\u1ee7ng ho\u1ea3ng n\u0103m 1929.William O\u2019neil \u2013 \u00d4ng \u0111\u00e3 k\u1ebf th\u1eeba v\u00e0 ph\u00e1t tri\u1ec3n nh\u1eefng quy lu\u1eadt t\u1ed3n t\u1ea1i c\u00f9ng v\u1edbi th\u1eddi gian c\u1ee7a nh\u1eefng nh\u00e0 kinh doanh \u0111i tr\u01b0\u1edbc \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t huy\u1ec1n tho\u1ea1i kinh doanh ch\u1ee9ng kho\u00e1n th\u1eddi \u0111\u1ea1i.Cu\u1ed1n s\u00e1ch \u0111\u01b0\u1ee3c vi\u1ebft v\u0103n phong nh\u1eb9 nh\u00e0ng, h\u1ea5p d\u1eabn. N\u00f3 s\u1ebd gi\u00fap b\u1ea1n kh\u00e1m ph\u00e1 b\u00ed m\u1eadt c\u1ee7a \u201cnh\u1eefng thi\u00ean t\u00e0i ch\u1ee9ng kho\u00e1n\u201d v\u00e0 h\u1ecdc t\u1eadp nh\u1eefng b\u00ed quy\u1ebft \u0111\u1ec3 th\u00e0nh c\u00f4ng tr\u00ean th\u1ecb tr\u01b0\u1eddng nh\u1ea1y c\u1ea3m n\u00e0y."}

Page 3 of 3

Kinh Tế

TỦ SÁCH

Khu Công nghệ Phần mềm ĐHQG - HCM

Kinh Tế

TỦ SÁCH

Tiêu đề

Tác giả:

Giá:

Thông tin chi tiết

Giới thiệu

Khu Công nghệ Phần mềm ĐHQG - HCM